Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide

Red Bull has announced the strategic reintroduction of two highly requested flavour profiles to its permanent portfolio. Starting today, the energy drink giant is rolling out Red Bull Iced Edition and Red Bull Peach Edition to retailers nationwide.

The launch transitions two successful Limited Time Offers (LTOs) into the core lineup, capitalising on the strong consumer demand generated during their initial seasonal runs.

From Seasonal to Staple

Both products previously existed under different monikers within the brand's seasonal rotation strategy. Their return as permanent "Editions" signals Red Bull's confidence in fruit-forward profiles as drivers of category growth.

Red Bull Iced Edition: Formerly marketed as the Red Bull Winter Edition Iced Vanilla Berry.
Red Bull Peach Edition: Previously known as the Red Bull Summer Edition White Peach.

Flavour Architecture and Formats

The re-released flavours retain the formulation that drove their initial popularity, blending the functional benefits of the core Red Bull energy matrix with distinct taste profiles.

The Lineup:

🫐🍦 Red Bull Iced Edition: A complex blend featuring the taste of sweet blueberries and smooth vanilla.
🍑🍋 Red Bull Peach Edition: A crisp profile delivering notes of white peach, accented with a touch of citrus peel and floral undertones.

Commercial Specs: The launch covers both full-sugar and sugar-free preferences, according to the announcement. The products are available in 8.4 fl oz and 12 fl oz cans.

Retail Strategy

Red Bull has secured immediate nationwide distribution for the relaunch. To drive trial and volume, the SKUs are being merchandised in multiple configurations, including individual cans, 4-packs, and variety packs.