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Pernod Ricard’s flagship coconut rum brand, Malibu, has announced a dual product expansion designed to extend "summer energy" into a year-round proposition. The brand is launching Malibu Pink, a new flavoured spirit, alongside a strategic collaboration with fruit giant Dole to enter the ready-to-drink (RTD) cocktail segment.

The launch leverages the growing mainstream acceptance of exotic fruit profiles, positioning guava as the next major trend in the tropical spirits category.

Malibu Pink

Malibu Pink is engineered to offer a visual and sensory twist on the classic rum liqueur. The new expression features guava at its heart—a flavour the brand notes is transitioning from speciality to mainstream appeal—complemented by pineapple and the signature Malibu coconut base.

Usage Occasion: The spirit is marketed for versatility, suitable for mixing with lemonade or consumption as a standalone shot. To support the rollout, Malibu has confirmed a "pink-drenched" marketing campaign and series of activations scheduled for later this spring.

The Malibu & Dole Collaboration

Coinciding with the spirit launch, Malibu has partnered with Dole to release a new line of canned cocktails. Hitting shelves in January 2026, the Malibu & Dole Ready-to-Drink Cocktails aim to capitalise on the number one way consumers mix the spirit: with pineapple juice.

Technical Specifications:

• Base: Real rum and Malibu coconut essence.

• Mixer: Real pineapple juice from Dole and crisp sparkling water.

• Nutritional Profile: 130 calories per 12oz can.

• Clean Label: Free from artificial sweeteners or colours.

The Variety 8-Pack Lineup:

• 🍍 Pineapple

• 🥭 Pineapple Mango

• 🍓 Pineapple Strawberry

• 🐉 Pineapple Dragon Fruit

Saragh Killeen, US Brand Director at Malibu, commented on the flavour evolution: