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Functional beverage challenger Josie Beverages has announced the official United States launch of its new energy drink line. The brand is entering the competitive energy category with a "clean label" proposition, leveraging a formulation based on nootropics and adaptogens rather than traditional high-sugar stimulants.

The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area.

Formulation: Adaptogens Over Adrenaline

Josie Beverages distinguishes itself by addressing consumer fatigue with the "crash" often associated with standard energy drinks. The formulation is engineered to provide "clarity without chaos," utilising a functional blend designed to support the energy system without a glycemic spike.

Key Technical Specifications:

• Active Ingredients: A blend of Lion’s Mane and Cordyceps mushrooms, fortified with Vitamin B12.

• Nutritional Profile: 0 sugar, 0 calories.

• Functional Benefit: Promotes focus and sustained energy ("0 crash").

Flavour Architecture

The line debuts with four distinct flavour profiles, ranging from citrus-forward options to sophisticated botanical twists:

🍊 Tangerine

🍋 Lemon Lime

🫐 Mixed Berry

🥒 Cucumber

The Founder and "Chief Energy Officer" of Josie Beverages highlighted the personal health insights driving the product development:

Commercial Availability

The brand has prioritised an omnichannel rollout to ensure immediate national access while building local density.

• Online: Available nationwide via DrinkJosie.com, Amazon, and TikTok Shop.

• Retail: Launching with select speciality retailers in the San Francisco Bay Area.