Hershey's launches limited-edition Dubai-Inspired chocolate bar

The Hershey Company is set to capture the attention of chocolate lovers with its latest release: the limited-edition Hershey's Dubai-Inspired Chocolate Bar.

Blending creamy pistachio, crispy kadayif and Hershey’s classic milk chocolate, the bar offers a unique flavour experience — and with only 10,000 bars being produced, it’s expected to sell out fast.

Launching 4 December 2025 at 10am ET, the bar will retail for $8.99 and will be available exclusively through Gopuff in select cities including New York, Philadelphia and Chicago.

Megan Pantalone, senior manager of innovation at Hershey, said:

“Not every trend gets the Hershey's treatment. When something takes over social media like this, we knew it deserved a one-of-a-kind release.”

The highly limited run is designed to build urgency and hype, appealing especially to collectors and trend-driven consumers. It also reflects Hershey’s growing strategy of tapping into social media–fuelled food trends to shape product innovation.

Featuring flavours inspired by Dubai’s diverse culinary influences, the bar stands out as a bold one-time-only addition to Hershey’s portfolio — and no restock is planned.