Bacardi-owned super-premium vodka leader GREY GOOSE has announced its most significant flavour expansion in ten years, introducing GREY GOOSE Berry Rouge.
The launch expands the brand's portfolio with a naturally vibrant, berry-forward expression. The move is designed to re-energise the flavoured vodka segment—currently the second most popular cocktail base—by offering a "multidimensional" profile that avoids the artificial sweetness often associated with the category.
A Quad-Berry Blend without Additives
GREY GOOSE Berry Rouge is crafted to meet the rigorous standards of the brand's original marque. The liquid blends the signature soft Picardy wheat and Gensac-la-Pallue spring water with a curated selection of four Mediterranean-sourced fruits.
Ingredient Profile:
🍓 Berries: A mix of fresh strawberries, raspberries, blackberries, and blueberries.
🌿 Natural Infusion: Infused with the natural essence of the fruit.
Clean Label: Formulated with no added sugar, preservatives, or colouring.
Gianluigi Torta, GREY GOOSE Master Distiller, emphasised the sourcing strategy:
"For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavour profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of GREY GOOSE Vodka to produce a symphony of bright and sweet flavours."
Strategic Context and Usage
The release addresses a consumer shift towards premiumization in mixed drinks. GREY GOOSE aims to position Berry Rouge as a versatile staple for elevated occasions, from brunches to date nights.
Aleco Azqueta, Vice President of Global Marketing at GREY GOOSE, commented on the category approach: "Consumers continue to seek cocktails made with spirits that are both premium and flavorful. With Berry Rouge, we wanted to rethink what a flavoured vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavour. It's a delicious way for consumers to pick pleasure without compromise."
The Signature Serve: Rouge Royale
To drive on-trade adoption and at-home trial, the brand is promoting a specific hero serve, the "Rouge Royale." This spitz-style cocktail blends the berry vodka with lemonade, brut rosé, and soda water, garnished with fresh berries, lemon, and mint.
GREY GOOSE Unveils 'Berry Rouge', Marking Largest Flavoured Vodka Release in a Decade
News
January 27, 2026
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