Crispy Green Debuts Trial Pack as Data Shows Shift Away from Restrictive 'New Year' Diets

Freeze-dried fruit snack leader Crispy Green® has released new consumer data indicating a significant shift in snacking behaviours for the start of 2026. The findings suggest that consumers are moving away from traditional restrictive resolutions towards a "healthy-ish" mindset, prompting the brand to launch a strategic Crispy Fruit™ Trial Pack to drive product discovery.

According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.

The Rise of 'Healthy-ish'

The findings, drawn from a recent poll of 261 community members, highlight a pragmatic approach to wellness. Rather than eliminating indulgence, consumers are seeking "smarter" ways to satisfy cravings.

Key Data Points:

Cravings: When after-work cravings strike, 31% reach for sweet treats, while 28% opt for fruity and refreshing profiles.

Defining 'Healthy-ish': The poll revealed that 32% of respondents define this term as choosing "good ingredients that are still enjoyable," while 23% view it as making "realistic choices they can stick with." Only a minority associated healthy eating with strict rules.

Strategic Launch: The Trial Pack

To capitalise on this demand for accessible wellness, Crispy Green has introduced a Direct-to-Consumer (D2C) Trial Pack. The SKU serves as a low-barrier entry point for new customers, designed to facilitate sampling without the commitment of bulk purchasing.

The Pack Includes Four Fan-Favourite Flavours:

🍎 Apple

🥭 Mango

🍍 Pineapple

🍓 Strawberry

Product Proposition

Crispy Green maintains its position as the top-selling freeze-dried fruit snack in the U.S. by adhering to a single-ingredient philosophy. The products are made exclusively from real fruit, leveraging freeze-drying technology to deliver crunch and shelf stability without added sugar or preservatives.

Angela Liu, Founder and CEO of Crispy Green, commented on the alignment between the product and the current consumer mindset:

"Our community is telling us that the New Year is not about eliminating cravings. It is about finding options that feel enjoyable, sustainable, and easy to feel good about. That mindset is exactly what Crispy Fruit™ was created to support."