Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours

Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. The launch brings the total number of SKUs in the range to seven, timed strategically to capture the Valentine's Day consumption occasion.

The expansion follows a strong debut year for the Sundaes concept. According to the company, the line was the "top new ice cream innovation" of 2025, with the Cookie Vermont-ster variant ranking as the number one Super Premium innovation across all new ice cream offerings.

The 'No Assembly' Format

The Sundaes line is differentiated in the freezer aisle by its complex, multi-textured format designed to replicate a scoop shop experience at home. Unlike standard pints, these products feature a "decadent whipped topping layer" and additional chunks sprinkled on top, offering a complete dessert solution with "no assembly required."

The New Flavours:

Straw-Bae Shortcake: Sweet cream ice cream with shortcake cookies and strawberry swirls, finished with a strawberry-swirled whipped topping and shortcake crumble.

PB Blondie Bestie: Peanut butter ice cream with blonde brownies and graham cracker swirls, topped with caramel-swirled whipped topping and mini peanut butter cups.

Mocha Mood Pie: A collaboration featuring coffee from partners BLK & Bold. This SKU blends chocolate cold brew ice cream with chocolate cookies, topped with fudge-swirled whipped topping and fudge chips.

Strategic Partnerships

The inclusion of BLK & Bold coffee in the Mocha Mood Pie flavour highlights Ben & Jerry's continued strategy of values-led sourcing partnerships. BLK & Bold is a certified B Corp known for pledging a percentage of profits to youth initiatives, aligning with Ben & Jerry's social mission.

Haylee Nelson, Ben & Jerry's Flavour Guru, emphasised that the expansion addresses the consumer demand for convenience without compromising on the indulgent "sundae" experience.

"Bringing the sundae experience home was all about convenience, fun and flavour… and our fans told us we more than delivered on that excitement," Nelson stated. "Who has time to find all the ingredients, the toppings, and even if you can - can you make it to perfection? These Sundaes deliver the perfect Ben & Jerry's Sundae experience."

Commercial Availability

The three new Sundaes are currently rolling out to retailers nationwide. The line carries a Suggested Retail Price (MSRP) of $4.99 - $6.49, positioning it firmly within the Super Premium pricing tier.