16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide

Upscale frozen yogurt franchise 16 Handles has announced a significant technical innovation within the frozen dessert category, introducing what it claims to be the industry's first Strawberry Kefir Tart Probiotic Soft Serve.

Launching nationwide on 16 January as a limited-time offering (LTO), the new flavour profile transforms the traditional fermented dairy product into a frozen format, positioning it as a functional "meal replacement" or nutrient-dense treat.

Product Architecture: Fermentation Meets Frozen

The launch addresses the "better-for-you" dairy trend by leveraging kefir, a fermented milk product known for its distinct nutritional profile. Unlike standard frozen yogurt, this formulation is naturally rich in live probiotics, protein, and calcium.

Key Functional Benefits:

Gut Health: High probiotic content to support the microbiome.
Digestibility: The fermentation process naturally reduces lactose content, making it more accessible to those with sensitivity to traditional dairy.
Sensory Profile: The "Strawberry Kefir Tart" flavour balances the signature tangy acidity of kefir with real strawberry fruit notes to create a creamy, refreshing finish.

R&D and Strategic Context

The product represents the culmination of over a year of testing and refinement. 16 Handles aims to bridge the gap between the functional dairy aisle—where kefir has seen rising popularity—and the foodservice dessert sector.

Neil Hershman, CEO of 16 Handles, commented on the market gap:

"Consumers are increasingly talking about kefir as a better-for-you dairy option, but until now, no one has brought it into the frozen dessert space. Our Strawberry Kefir Soft Serve delivers the signature tang you expect from kefir... We're excited to introduce a nutrient-forward treat that fits a wide range of lifestyles."

Innovation Track Record

This release continues the brand's strategy of high-frequency, experimental flavour drops designed to drive footfall and social media engagement. Previous LTOs have included unconventional profiles such as French Fry, Squid Ink, and Dubai Chocolate, alongside alternative bases like Mango Lassi and proprietary Oat Milk options.