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- Ferrero Targets Premium Snacking with Kinder Bueno Dark Launch | FNBX
Ferrero UK has announced the expansion of its confectionery portfolio with the launch of Kinder Bueno Dark. Rolling out to major retailers this February. Ferrero UK has announced the expansion of its confectionery portfolio with the launch of Kinder Bueno Dark . Rolling out to major retailers this month ( February 2026 ), the new variant is a strategic move to tap into the growing demand for dark chocolate while driving incremental value for the snacking category. The launch sees the brand debuting in Tesco and Morrisons , offering a sophisticated twist on its established format. By replacing the traditional milk chocolate coating with dark chocolate and a dark drizzle, Ferrero aims to recruit younger adult shoppers who increasingly skew towards premium, less-sweet flavour profiles. Premiumisation without Complexity For retailers, the launch offers a low-risk route to innovation. By retaining the core wafer-and-hazelnut architecture, Ferrero minimises operational complexity while introducing "flavour-led news" to the fixture. This approach leverages the operational familiarity of the core SKU while offering a distinct trade-up option. The move comes as suppliers seek value growth in a market constrained by elevated cocoa costs and cautious consumer spending. Dark chocolate, with its strong premium cues, offers significant scope for improving the margin mix compared to standard milk chocolate lines. Leveraging Brand Equity Kinder Bueno is currently the fourth-largest brand in the chocolate snack category by value, boasting 77% brand recognition in the UK. Rather than fragmenting the fixture with a new sub-brand, Ferrero is utilising this high equity to broaden the masterbrand's appeal. The range now spans white, milk, and dark variants, a "block strategy" designed to deepen shelf presence and encourage cross-purchasing without cannibalising core sales. The commercial test for this launch will be incrementality . Ferrero's strategy relies on Kinder Bueno Dark attracting new shoppers to the brand or driving higher average spend per trip. If successful, it validates the model of using flavour-led premium extensions as a capital-efficient growth lever in the space-constrained chocolate aisle. Featured in this news Confectionery Ferrero Group The Newsroom New Products Ferrero Targets Premium Snacking with Kinder Bueno Dark Launch News February 12, 2026 Business & Finance Hershey Launches ONE Hershey Unified U.S. Commercial Operating Model Facilities Mondelēz Finalises Major Production Expansion at Toblerone Plant in Bern New Products Nestle Introduces Limited Edition Yorkie Salted Caramel Pretzel Duo Confectionery Tesco Unveils Premium Own-Brand Easter Egg Range with Dubai Pistachio and Sticky Toffee Flavours Snacking Confectionery New Products Food Related news
- Tom Holland and Robert Downey Jr. Merge Brands for 'BERO x happy®' Coffee and Beer Collab | FNBX
In a high-profile convergence of celebrity-led CPG brands, BERO (the premium non-alcoholic beer co-founded by Tom Holland) and happy® Coffee (co-founded by Robert Downey Jr.) have announced a strategic dual collaboration. In a high-profile convergence of celebrity-led CPG brands, BERO (the premium non-alcoholic beer co-founded by Tom Holland) and happy® Coffee (co-founded by Robert Downey Jr.) have announced a strategic dual collaboration. The partnership leverages the long-standing friendship between the two actors to launch a pair of limited-edition beverages that bridge the gap between brewing and roasting traditions. The release introduces a coffee-infused non-alcoholic beer alongside a hop-inspired ground coffee, targeting cross-category consumers seeking "intentional" consumption moments from AM to PM. Product Architecture: Blending Categories The collaboration features two distinct SKUs, each borrowing sensory cues from the partner brand to create unique flavour profiles. 1. BERO Coffee Draught A functional hybrid designed to sit between a stout and a cold brew. Profile: A smooth, full-bodied beverage blending the roasted depth of a stout-style beer with the character of happy®’s coffee. Tasting Notes: Balanced malt sweetness, cocoa notes, and roasted coffee undertones. Texture: Carried by a creamy nitrogen-infused mouthfeel. Specs: <0.5% ABV. 2. happy® Eternal Hoptimist Ground Coffee A coffee blend designed to mimic the aromatics of brewing without the alcohol. Sourcing: 100% Arabica beans from Brazil and Colombia. Roast Profile: Slow-roasted to coax out rich, layered flavours. Innovation: Infused with "happy vibes" inspired by hops, delivering unexpected notes of citrus and pine typical of craft beer, yet remaining completely alcohol-free. Connection and Craft The partnership is positioned not just as a licensing deal, but as a meeting of minds between two founders obsessed with quality and precision. Holland and Downey’s decade-long friendship serves as the narrative anchor for the campaign. Robert Downey Jr. commented on the genesis of the project: "My friendship with Tom stems from mutual support and respect, and this partnership is exactly that — sharing what we love and creating quality products in tandem." Tom Holland added: "This is the kind of collaboration you can only do with a friend. Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft, and a premium experience in every sip." Commercial Availability The limited-edition collection has secured a significant retail footprint. Both products will be available as limited exclusives at Target stores nationwide, as well as through the brands' respective direct-to-consumer platforms, berobrewing.com and happyproducts.com . The Newsroom Beverage Tom Holland and Robert Downey Jr. Merge Brands for 'BERO x happy®' Coffee and Beer Collab News October 8, 2025 Facilities Prodalim Scales Solos Platform with New California Beverage Facility New Products Heineken Launches First Zero Calorie Non Alcoholic Beer in the US Beverage Real American Beer Enters NA Category with Country Star Brantley Gilbert as Equity Partner Beverage Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation People Business & Finance Beverage Alcohol Coffee & Tea Marketing Related news
- PepsiCo Partners with Soil Capital to Advance Regenerative Agriculture in Europe | FNBX
PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium. PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium. Strategic Initiative for Sustainable Agriculture This ambitious initiative represents a significant component of PepsiCo's broader sustainability commitment, targeting over 35,000 acres of farmland. The partnership is designed to provide farmers with essential tools and comprehensive support systems to facilitate their transition to more sustainable agricultural practices. The collaboration addresses critical financial and structural barriers that traditionally prevent farmers from adopting regenerative practices. Through strategic provision of digital tools, comprehensive climate assessments, and targeted financial incentives, the program facilitates the transition from synthetic inputs to organic fertilizers and cover crop implementation. Environmental Impact and Regional Customization These transformative changes are projected to deliver substantial environmental benefits, including improved soil health, enhanced water efficiency, and reduced carbon emissions. The initiative ensures a sustainable supply of key ingredients for major PepsiCo brands including Lay's and Walkers. The program incorporates region-specific customization to address local agricultural challenges, such as the heavy rainfall experienced in France during 2024 and soil compaction issues prevalent in the UK. This tailored approach aims to create a more resilient and sustainable agricultural ecosystem across participating regions. Measurable Environmental Results Initial program results demonstrate significant environmental improvements. Participating farmers have achieved remarkable greenhouse gas (GHG) balance improvements, with emissions reductions of 38% in France and 36% in the UK. Cover crop adoption has increased substantially, rising from 49% to 65% in France and from 22% to 34% in the UK. These practices contribute to enhanced soil organic matter and improved water retention capabilities, while simultaneously decreasing mineral phosphorus fertilizer requirements by 50% among participating French farmers. Industry Leadership and Global Commitment "Farmers are at the heart of a sustainable food system and regenerative agriculture is key to building resilience for our food supply and farming communities," stated Archana Jagannathan, chief sustainability officer at PepsiCo Europe. The initiative aligns with PepsiCo's ambitious global goal to drive regenerative practice adoption across 10 million acres by 2030, building upon the successful implementation of practices on 3.5 million acres achieved by 2024. Chuck de Liedekerke, CEO of Soil Capital, emphasized the partnership's farmer-centric approach: "This partnership is founded on putting farmers first and transforming the food system at scale." Technology-Driven Monitoring and Verification To ensure program transparency and impact measurement, the initiative employs a sophisticated digital Monitoring, Reporting and Verification (MRV) system. This advanced system utilizes satellite technology and sophisticated modeling to track GHG emissions and soil carbon storage, providing farmers and companies with data-driven insights to continuously refine their approaches. David Fuller-Shapcott, a UK farmer participating in the program, shared his positive experience: "With the right support, I've introduced cover crops and reduced tillage, cutting my farm's emissions by 360 tonnes between 2022 and 2023 and becoming a net carbon storer." Featured in this news Soft drinks PepsiCo The Newsroom Beverage PepsiCo Partners with Soil Capital to Advance Regenerative Agriculture in Europe News October 21, 2025 Agriculture Eternal.Ag secures €8m to scale autonomous greenhouse harvesting Sustainability Skipstone Unveils Sustainable Estate Winery in Alexander Valley Agriculture ADM and American Farmland Trust Partner to Support Agricultural Viability Agriculture PepsiCo and National Geographic Fund Global On-Farm Research to De-Risk Regenerative Agriculture Agriculture Business & Finance Beverage Related news
- ADM Appoints Former LyondellBasell CFO Michael McMurray to Board | FNBX
Global nutrition and agricultural leader ADM has appointed industrial finance veteran Michael McMurray to its Board of Directors to support the company's strategic growth and sustainability initiatives. ADM has announced the appointment of Michael McMurray to its Board of Directors, effective March 9. The addition of the former LyondellBasell Industries executive vice president and chief financial officer is positioned to strengthen the board's financial oversight and industrial operational expertise. Strategic Board Refreshment McMurray will step into roles on both the Audit and the Sustainability and Technology committees. The appointment is part of ADM’s ongoing strategy to refresh its board composition, ensuring the company maintains the appropriate mix of perspectives to navigate the evolving agricultural and nutrition sectors. According to Board Chair and CEO Juan Luciano, McMurray brings a combination of deep financial acumen, international business experience, and proven leadership in corporate strategy and mergers and acquisitions. Luciano noted that McMurray's extensive career in industrial operations aligns closely with ADM's current growth opportunities and long-term trajectory. Extensive Industrial and Financial Background McMurray brings more than three decades of leadership experience across major global industrial firms. Most recently, he served for over five years as the executive vice president and CFO of LyondellBasell Industries N.V., a major player in the global plastics, chemicals, and refining markets. Before his tenure at LyondellBasell, McMurray held several key leadership positions, including the role of CFO at building materials manufacturer Owens Corning, as well as roles at Royal Dutch Shell. He holds a bachelor’s degree in Business Administration from Trinity University and an MBA from Tulane University. Beyond his new role at ADM, he currently serves on the board of Flowserve Corporation. Supporting Future Growth Initiatives In his new capacity, McMurray will work closely with the existing board and management team to advance ADM's growth strategy. His placement on the Sustainability and Technology committee is particularly notable as major agribusinesses continue to invest heavily in sustainable supply chains and nature-based solutions. McMurray stated his intention to help the company deliver on its upcoming commercial opportunities and advance its overarching corporate strategy as it continues to adapt its operations for the future. Featured in this news Ingredients ADM The Newsroom People ADM Appoints Former LyondellBasell CFO Michael McMurray to Board News March 10, 2026 People Conagra Brands Appoints John Brase as CEO People Fonterra Appoints Richard Allen as Next CEO People Nestlé Appoints Ben Duncan as Managing Director for Food UK and Ireland People Jon Fernandez de Barrena Joins Nomad Foods to Lead Southern Europe People Business & Finance Ingredients Related news
- Barry Callebaut | Company Profile | FNBX
Discover Barry Callebaut verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Confectionery Barry Callebaut Employees 10,000+ founded 1996 Headquarters Zürich, Switzerland Zürich-based Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing fine chocolate products including chocolate fillings, decorations and compounds. The group runs close to 60 production facilities worldwide and employs a diverse workforce of about 11,000 people globally. About Barry Callebaut --- Collaboration & Partnerships Barry Callebaut is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Barry Callebaut has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing
- Aldi Unveils Premium and Novelty Easter Confectionery Lineup | FNBX
Aldi is expanding its private-label Easter confectionery range with premium and novelty formats as the retailer competes for a larger share of seasonal UK grocery sales. Aldi has announced an expansion of its seasonal confectionery portfolio with a new lineup of private-label Easter eggs and chocolate treats. The product rollout, featuring price points starting at 99p, represents the retailer's strategic push to capture market share and drive footfall during one of the most critical seasonal trading periods in the UK grocery sector. Expanding the Private-Label Confectionery Portfolio The updated seasonal collection incorporates a mix of new product developments and established returning lines. Aldi is leveraging its proprietary brand architecture to offer diverse formats, spanning novelty items, premium layered chocolates, and bite-sized formats. The range relies heavily on the retailer's established private labels, notably Choceur, Moser Roth, Dairyfine, and the Specially Selected tier. Premiumization and Current Flavor Trends At the higher end of the pricing spectrum, Aldi is introducing layered and filled eggs under the Moser Roth brand to tap into consumer demand for premium seasonal gifting. Key premium additions include the Moser Roth Millionaire’s Overload Egg (£8.49, 225g), which incorporates a milk chocolate half shell layered with salted caramel, blonde chocolate, shortcake biscuit, caramelised biscuit spread, and sea salt fudge. Furthermore, the retailer is capitalising on the broader confectionery industry trend toward nut profiles with the Moser Roth Pistachio Layer Egg (£9.99, 240g), featuring pistachio white chocolate paired with an extra-thick milk chocolate shell. Additional premium offerings arriving in late March include the Specially Selected Half-Loaded Belgian Truffle-Filled Egg (£9.99, 225g) and the Specially Selected White Chocolate, Strawberry & Granola Egg (£4.99, 170g), which utilises a textured, fully loaded shell concept. Novelty Formats Driving Seasonal Engagement Aldi has also developed several novelty concepts designed to generate seasonal appeal and target specific consumer demographics. Prominent novelty launches include the Choceur Jammy Wheel Biscuit Egg (£8.99, 325g), a product designed to replicate the flavour profile of the traditional jam-filled biscuit, featuring a raspberry-and-white-chocolate cream layer. The Choceur Disco Ball Egg (£3.99, 200g) targets the gifting market by combining a gold-dusted milk chocolate shell with popping candy and crispies. To engage younger consumers, the retailer has introduced interactive formats such as the Dairyfine Milkshake Hollow Egg & Straw (£2.29, 71g). Available in strawberry and chocolate variants, the hollow figure is designed to be filled with milk and consumed through an integrated straw to create a flavoured beverage. Cross-Category Brand Extensions Alongside the new developments, Aldi is utilising popular flavour profiles from other grocery categories to expand its chocolate egg selection. Bite-Size Additions The Choceur Mini Chocolate Eggs (£1.15, 74g) have returned with a new caramel flavour joining the existing orange and mint options. Established Brand Flavours The Dairyfine Filled Mini Eggs (£2.49, 150g) are returning in Nutoka and Jaffa varieties. Scaled-Up Formats Building on the success of the mini variants, Aldi is debuting larger formats inspired by these profiles, specifically the Dairyfine Nutoka Egg and Dairyfine Jaffa Egg (£4.99, 150g). The complete range is currently rolling out across Aldi stores nationwide as the retailer positions itself for peak spring holiday trading. The Newsroom Confectionery Aldi Unveils Premium and Novelty Easter Confectionery Lineup News March 10, 2026 Retail Tesco Expands Summer Portfolio with 300 New Products Technology Tesco Launches National AI In-App Assistant Trial Retail Flashfood and Kroger Mid-Atlantic Expand Surplus Grocery Partnership Retail Tesco Elevates In-Store Hospitality With 30 Spring Menu Additions Snacking Confectionery Business & Finance New Products Food Related news
- Sidel Introduces Swing Evo Tunnel Pasteuriser to Optimise Beverage Production | FNBX
Sidel has introduced the Swing Evo tunnel pasteuriser, a modular system designed to help beverage producers reduce water and energy consumption while optimising product quality. Sidel has launched the Swing Evo, a new tunnel pasteuriser engineered to improve water and energy efficiency for beverage manufacturers. Developed primarily for beer production and compatible with both glass and can packaging formats, the equipment utilises a modular design combined with a counterflow configuration to provide producers with enhanced control over the pasteurisation process. The introduction of the Swing Evo addresses a growing industry demand for manufacturing equipment that can lower utility costs and support corporate sustainability targets without disrupting high-volume production lines. Counterflow Configuration and Resource Efficiency A primary feature of the Swing Evo is its counterflow design, which allows each module to operate independently while the top and bottom decks run in opposite directions. This architectural choice includes dedicated heat and water circuits intended to reduce heat dispersion and minimise unnecessary circulation between tanks. According to Sidel, this optimised resource management can deliver significant operational savings, including: A 35% reduction in electricity consumption A 10% reduction in water usage A 10% reduction in steam utilisation Andrea Solfa, product manager tunnel and site leader at Sidel, noted that the system was developed to optimise every kilowatt of energy and drop of water by ensuring the autonomous operation of each module. Predictive Control and Quality Assurance To maintain consistent product treatment, the Swing Evo integrates the Prince X predictive control system. This software continuously monitors product temperature and automatically adjusts spray conditions in real time. By actively managing the cooling media, the system prevents both under-pasteurisation and over-pasteurisation, ensuring product safety and quality. Furthermore, the technology allows facility operators to quickly adjust settings for different stock-keeping units (SKUs) and offers the flexibility to operate as a standalone cooler when required. Streamlined Installation and Maintenance Sidel designed the Swing Evo with a modular architecture to simplify its integration into both new and existing production lines. Because the modules are pre-assembled, installation downtime is significantly reduced. The company reported that the first industrial installation, located at a Refresco facility in Sulmona, Italy, was fully assembled and commissioned within a single week. The system also incorporates several ergonomic features to facilitate ongoing maintenance. These include sliding side doors, comprehensive top access, and tool-free servicing capabilities for critical components such as pumps, valves, and probes. Featured in this news Packaging Sidel The Newsroom Manufacturing Sidel Introduces Swing Evo Tunnel Pasteuriser to Optimise Beverage Production News March 5, 2026 Manufacturing Aircapture and Almanac Launch World First Beer Using Onsite Direct Air Capture Soft drinks Suntory Invests £25M in High-Speed 'Apollo 5' Manufacturing Line for Lucozade and Ribena Manufacturing Food-Tech Startup Lasso Debuts Froobies and CronchClub, Leveraging Proprietary 'SpinTech' to Challenge Legacy Snacks Manufacturing American Pasteurisation Company Expands 'Clean Label' Capacity with New Hiperbaric 525 Installation Business & Finance New Solutions Beverage Manufacturing Packaging Technology Related news
- Hormel Foods Spins Off Justin's Brand in Strategic Partnership with Forward Consumer Partners | FNBX
Minnesota-based food giant Hormel Foods has announced a strategic spin-off of its premium nut butter brand Justin's, partnering with New York private equity firm Forward Consumer Partners in a deal expected to close by year-end. Minnesota-based food giant Hormel Foods has announced a strategic spin-off of its premium nut butter brand Justin's, partnering with New York private equity firm Forward Consumer Partners in a deal expected to close by year-end. Under the agreement, Forward Consumer Partners will acquire a 51% controlling stake in Justin's, transforming the brand into an independent company while Hormel Foods retains a 49% ownership interest. The transaction represents a strategic move by Hormel to unlock value within its diverse portfolio while maintaining significant involvement in the brand's future growth. Leadership Changes and Strategic Vision The newly independent Justin's will be led by returning CEO Peter Burns, who previously held the position in 2016. Burns brings extensive experience from leadership roles at major food companies including Hershey, Mauna Loa Macadamia Nut Corp., Izze Beverage, and Hain Celestial. Justin Gold, the brand's founder who established the company in 2004, will return as a strategic adviser and board member. Matt Leeds, Forward Consumer Partners' founder and managing partner, will serve as chairman of the standalone company. "The Justin's brand is a textbook Forward asset – a powerful brand that makes beloved products, with an enduring track record of success and significant untapped potential," commented Leeds on the partnership. Brand Evolution and Market Position Since Hormel's acquisition of Justin's in 2016, the brand has expanded significantly beyond its original offerings. John Ghingo, president of Hormel Foods, noted that the company has broadened the portfolio to include both almond and peanut butters, while also introducing innovative peanut and almond butter cups. "Justin's has always had incredible equity, and there is even more opportunity ahead," Ghingo stated. "This new partnership with Forward will build on that strong foundation, providing even greater focus and resources to help the business grow – while we remain invested in its success." Strategic Portfolio Management The Justin's spin-off reflects Hormel Foods' broader strategic approach to portfolio optimization. Ghingo emphasized that the move "reflects a broader strategy at Hormel Foods of finding creative ways to unlock the potential of all of our brands." This transaction occurs during a period of leadership transition at Hormel Foods, with CEO Jeff Ettinger currently serving in an interim capacity following Jim Snee's retirement announcement in June. The company has also appointed Paul Kuehneman as interim CFO. Financial Performance Context While Hormel Foods has not yet released its fourth-quarter results ending October 26, the company provided positive guidance, expecting strong top-line performance driven by sustained demand across retail, foodservice, and international segments. Turkey products and the Planters snacks brand are leading growth drivers. Net sales for the quarter are projected at the upper end of previous guidance, though adjusted earnings per share are forecast slightly below earlier expectations by approximately $0.08 to $0.09. Industry Implications The Justin's spin-off represents a growing trend in the food and beverage industry where established companies are partnering with private equity to unlock value in specialty brands while maintaining strategic involvement. This approach allows brands to benefit from focused management attention and specialized resources while leveraging the parent company's operational expertise and market relationships. For the premium nut butter segment, this transaction positions Justin's for accelerated growth in the competitive natural and organic foods market, where consumer demand continues to drive innovation and expansion opportunities. The Newsroom Business & Finance Hormel Foods Spins Off Justin's Brand in Strategic Partnership with Forward Consumer Partners News November 5, 2025 Sauces M&A activity in food and beverage industry driven by sauces & condiments Business & Finance Food Related news
- Ancient Crunch Drives 'Seed Oil-Free' Category Growth with Sprouts Exclusives | FNBX
The brand announced strong sell-through metrics following the introduction of two retailer-exclusive flavours across 460 Sprouts locations, pushing its overall volume to more than 400,000 bags sold per month. Ancient Crunch , the parent company of premium snack brands MASA and Vandy , has reported surging retail performance following a strategic rollout at Sprouts Farmers Market . The company’s rapid growth highlights the increasing commercial viability of the "seed oil-free" snacking segment, a trend rapidly migrating from ultra-premium natural channels to national grocers. The brand announced strong sell-through metrics following the introduction of two retailer-exclusive flavours across 460 Sprouts locations, pushing its overall volume to more than 400,000 bags sold per month . Sprouts Retailer Exclusives To drive footfall and differentiate the Sprouts snack aisle, Ancient Crunch developed two channel-specific SKUs that cater to complex, culinary-inspired flavour profiles: MASA Hatch Chile: A smoky, spicy nod to the Southwest, available exclusively under the MASA tortilla chip banner. Vandy French Onion: A savoury potato chip flavour engineered to deliver the "sophisticated depth of an Alpine onion soup," launched under the Vandy brand. Utilising retailer exclusives is an increasingly popular tactic for emerging CPG brands to secure premium shelf placement and build collaborative, high-value relationships with national buyers. Market Penetration and Velocity The success at Sprouts mirrors the brand's established dominance in the ultra-premium tier. At Erewhon , the Los Angeles-based luxury grocer often viewed as an incubator for functional food trends, MASA currently holds four of the top-performing spots in the entire Chips & Salty Snacks category. This velocity validates Ancient Crunch's core formulation thesis: consumers are willing to pay a premium for snacks manufactured using traditional cooking methods and fats, strictly avoiding industrial seed oils, fillers, and artificial ingredients. Breaking the Binary Seth Goldstein , co-founder of Ancient Crunch, framed the Sprouts expansion as a tipping point for clean-label snacking. "Sprouts has become a proving ground for what happens when shoppers are offered real food made the right way," Goldstein stated. "Consumers are no longer choosing between 'healthy' and 'great tasting' — MASA breaks that binary. This launch shows just how hungry people are for snacks made from simple, nutrient-dense ingredients and zero seed oils." Distribution Outlook for 2026 The Sprouts rollout pushes Ancient Crunch's physical retail footprint past the 1,500-door milestone . The current distribution network spans a mix of national natural grocers and high-end regional players, including Bristol Farms, Citarella, Happier Grocery, SunLife Organics, and Pavilions. Looking ahead, the company confirmed that additional national retail partnerships are already slated for early 2026, positioning the "no seed oil" platform for mainstream grocery penetration. The Newsroom Snacking Ancient Crunch Drives 'Seed Oil-Free' Category Growth with Sprouts Exclusives News February 27, 2026 New Products HIPPEAS Launches Jalapeño Cheddar Blaze and All Dressed Puffs Snacks New Products J.M. Smucker Co. Debuts Jif Unsweetened with Three-Ingredient Formula New Products The Protein Ball Co launches Stuffed line to combat snack format fatigue New Products Clean Simple Eats Expands Clear Protein Line with Peachy Ring Flavour Snacking New Products Ingredients Food Related news
- Higgidy Enters High Protein Snacking Category with New Savoury Range | FNBX
UK-based Higgidy has launched two new product lines, Protein-Boosted Scone Bites and Savoury Potato Frittatas, to capture growing consumer demand for high-protein, on-the-go savoury snacks. Higgidy, the UK-based savoury pastry brand, has announced a significant expansion of its portfolio with the launch of two new product lines: Savoury Potato Frittatas and Protein-Boosted Scone Bites. The move represents a strategic effort to capitalise on the "protein boom," transitioning the brand’s traditionally indulgent pastry image toward a more functional, "better-for-you" snacking profile. The new products are designed to meet the needs of "on-the-go" consumers seeking convenient, high-protein meal solutions that do not compromise on ingredient quality or culinary complexity. Technical Profile of the Savoury Potato Frittatas The new Savoury Potato Frittatas are positioned as a high-protein meal or snack option, delivering 14–15g of protein per 130g serving. The formulation utilises a blend of free-range eggs, extra-mature Cheddar, and cottage cheese to achieve a dense, protein-rich profile. The range debuts with two distinct flavour profiles: Greek Feta and Marinated Tomato: Features a slow-roasted tomato filling and is topped with feta and marinated cherry tomatoes. Beechwood Smoked Bacon and Mature Cheddar: Utilises outdoor-bred British bacon lardons and a caramelised onion filling. By integrating "centre-filled" technology, rare in the chilled frittata category, Higgidy is looking to differentiate its offering through multi-layered texture and flavour. Bite-Sized Snacking The second new line, Scone Bites, targets the "permissible indulgence" and snackable protein markets. Each bite contains 3g of protein, designed to be consumed either chilled or heated. This versatility is a key component of the brand's "fridge-to-hand" strategy. The Scone Bites are available in two vegetarian-friendly variants: Extra Mature Cheddar and Spring Onion: Topped with a chive and Cheddar crumb and filled with cream cheese. Crushed Sweetcorn and Jalapeño: Offers a spicy profile with paprika and jalapeños, also featuring a cream cheese core. For B2B stakeholders, the launch signals a move to capture "share of stomach" in the rapidly growing functional snacking sector. While the UK savoury pastry market has historically focused on traditional pies and rolls, Higgidy is leveraging its "hand-made" brand equity to introduce more sophisticated, protein-forward formats. The use of premium, outdoor-bred bacon and free-range eggs aligns with the "clean label" and "ethical sourcing" trends that continue to drive purchasing decisions in the premium tier of the UK grocery market. Retail Distribution and Pricing Strategy Both ranges are scheduled for a nationwide rollout beginning 8 April 2026. To ensure maximum market penetration, Higgidy has secured placements with the "Big Three" UK retailers as well as the leading online grocer: Retail Partners: Sainsbury’s, Waitrose, and Tesco. E-commerce: The frittata range will have additional availability via Ocado. Price Point: The Savoury Potato Frittatas are priced at a Recommended Retail Price (RRP) of £3.25 (130g), while the Scone Bites will retail at £3.50 for a six-pack (130g). Industrial Significance As the lines between traditional meals and snacks continue to blur, Higgidy’s expansion into high-protein, egg-based formats allows it to compete in more consumption windows throughout the day. By providing a product that serves as both a high-protein post-workout snack and a quick lunch solution, the brand is positioning itself to lead the evolution of the modern savoury pastry aisle. The Newsroom New Products Higgidy Enters High Protein Snacking Category with New Savoury Range Eddie Sanders March 30, 2026 New Products Mars Expands TWIX Portfolio with Poppable "TWIX Bits" Launch New Products Reese’s Leverages Childhood Nostalgia with New Marshmallow and PBJ Cups Confectionery Fazer and BonBon Partner to Scale Moomin Confectionery Internationally New Products Khloé Kardashian’s Khloud Brand Launches Protein Chips Bakery Snacking New Products Food Related news
- Starbucks Unveils ‘Back to Starbucks’ Growth Strategy and 2028 Financial Framework | FNBX
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