Industry giant implements major cost-cutting strategy just 45 days after leadership change Industry giant implements major cost-cutting strategy just 45 days after leadership change The global food and beverage industry was sent into shock last week following Nestlé's announcement of a massive restructuring plan that will see 16,000 jobs eliminated as part of an aggressive cost-cutting initiative. The dramatic move comes just six weeks after Philipp Navratil assumed the role of CEO at the Swiss multinational, marking one of the most significant leadership decisions in recent industry history. Key Developments: Nestlé to eliminate 16,000 positions (7% of workforce) under new CEO Philipp Navratil Restructuring announced just 45 days after Navratil's appointment Company targets €3.2bn in savings by end of 2027 Market capitalization declined from €326.8bn to €223.0bn over four years Sales growth has stagnated amid increasing competitive pressure Leadership Transition Amid Turbulence Navratil's rapid ascension to the top role followed the unexpected departure of his predecessor, Laurent Freixe, creating additional uncertainty within the organization. "We didn't expect to find ourselves here," acknowledged Anna Manz, Nestlé's CFO, during a candid discussion with Barclays analyst Warren Ackerman. The leadership upheaval has provided compelling drama for industry observers while potentially offering competitive advantages to rival companies. Despite these challenges, the manufacturer of iconic brands including KitKat, Nespresso, and Häagen-Dazs continues to battle declining sales growth and weakening share prices. Strategic Rationale Behind Internal Appointment Rather than seeking external leadership, Nestlé opted to promote from within, selecting Navratil based on his extensive 20-year tenure within the organization. According to Nandini Roy Choudhury, principal consultant for food and beverage at Future Market Insights, this decision reflects strategic thinking. "Philipp Navratil represents a classic 'operator-strategist' who has developed deep institutional knowledge through two decades within Nestlé's system," Choudhury explains. "His experience spans internal audit, country and category P&L management in Central America and Mexico, providing him with essential skills in local execution, productivity optimization, and pricing discipline." Navratil's career progression included leadership of the Coffee Strategic Business Unit, where he managed two of Nestlé's most valuable assets - Nescafé and the Starbucks partnership. His most recent role as CEO of Nespresso since July 2024 involved managing a capital-intensive "system business" requiring coordination of innovation, supply chain resilience, and retail economics. Aggressive Restructuring Strategy In his inaugural earnings report as CEO, Navratil demonstrated both decisive cost management and innovation commitment. The workforce reduction represents 7% of total employees, while the company has established a savings target of CHF 3.0bn (€3.2bn) by 2027. "As Nestlé moves forward, we will be rigorous in our approach to resource allocation, prioritising the opportunities and businesses with the highest potential returns," Navratil stated during the Q3 earnings announcement on October 16. The new CEO emphasized Nestlé's commitment to "bolder investing at scale and driving innovation to deliver accelerated growth and value creation," while sending a clear message to stakeholders: "We are fostering a culture that embraces a performance mindset, that does not accept losing market share, and where winning is rewarded." Market Response and Analyst Perspectives Initial investor and analyst reactions suggest cautious optimism, with the prevailing sentiment being "show me," according to Future Market Insights' Choudhury. Financial services firms like Morningstar have maintained their Nestlé valuations unchanged, indicating confidence in the company's potential for recovery. "Analysts appreciate the directional clarity - fewer SKUs, faster gatekeeping, more 'earning your right to price' through claims, formats, and systems," Choudhury notes. "They're seeking concrete evidence in upcoming results: range rationalization metrics, cycle-time KPIs from brief-to-shelf, and cost reductions reflected in unit economics by category and region." Critical Performance Metrics Industry analysts are monitoring several key indicators: Organic Sales Growth (OSG): Decomposed into volume growth versus pricing. H1-2025 showed OSG +2.9%, with volume growth at +0.2% and pricing at +2.7% Operating Margins: Testing whether productivity improvements can maintain margins as pricing normalizes Currency Impact: Strong Swiss franc affects reported performance versus local market results Capital Allocation: Focus on capital expenditure discipline and portfolio optimization Industry Implications As Nestlé embarks on this transformative journey under Navratil's leadership, the stakes extend beyond company performance to broader industry dynamics. The restructuring represents one of the most significant corporate reorganizations in recent food and beverage history, with potential implications for competitive positioning, innovation investment, and market consolidation. Whether Navratil's combination of insider expertise and strategic vision will successfully reverse Nestlé's declining trajectory remains to be determined. However, the global food and beverage industry will be closely monitoring these developments, as the outcome could influence strategic approaches across the sector. Featured in this news Food Nestlé The Newsroom People Nestlé Appoints New CEO Philipp Navratil: Bold Restructuring Plan Aims to Revive Growth News October 23, 2025 People Food Related news Agriculture New Industry Report Warns Skills Shortage Threatens UK Food Security People Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season People IFT appoints Brendan Niemira as new chief science & technology officer People Tropicana Brands Group Appoints Paul Chibe as CEO to Lead Next Phase of Growth

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages. Red Bull is expanding its sugar-free portfolio in the UK with the launch of the Red Bull Sugarfree Lilac Edition , a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages. The new edition builds on the growing demand for sugar-free energy drinks, particularly among consumers seeking functional performance without compromising on taste. According to Red Bull, extensive flavour testing and consumer research revealed that 75% of energy drink buyers would be likely to purchase an energy drink featuring grapefruit and blossom notes — insights that directly informed the development of the Lilac Edition. The Red Bull Sugarfree Lilac Edition will debut across UK wholesale channels from 9 June , with a broader rollout to convenience and grocery retailers in July . The product will be available in 250ml, 335ml, and 473ml cans , as well as a 250ml four-pack , offering flexible formats to meet both on-the-go and multi-buy shopper needs. The launch comes as the flavoured functional energy drink segment continues to expand rapidly. According to Kantar data , the category now caters to more than 12 million UK consumers . Kantar’s research also found that 18% of Red Bull Edition NPD shoppers were new to the functional energy drink market in the past year — underscoring Red Bull’s effectiveness in driving category penetration and attracting incremental buyers. The Lilac Edition joins Red Bull’s existing sugar-free flavour lineup, reinforcing the brand’s strategy to offer variety and innovation in a competitive, fast-evolving energy drink sector. With its combination of refreshing flavour, zero sugar, and functional energy benefits, the Lilac Edition aims to appeal to both loyal Red Bull consumers and new entrants exploring the sugar-free energy space. Featured in this news Energy Drinks Red Bull The Newsroom Energy Drinks Red Bull Expands Sugar-Free Range with New Lilac Edition in the UK News June 25, 2025 Energy Drinks New Products Beverage Soft drinks Related news Energy Drinks Tesco to launch exclusive Red Bull advent calendar for limited one-week run Energy Drinks Nutrabolt Launches C4 Ultimate Energy x Godzilla Beverage Beverage Huel Enters Functional Beverage Space with Daily Greens RTD Launch

Danone North America and Dunkin’ have expanded their retail coffee portfolio with the launch of two new cold foam creamers and a limited-edition s’mores-flavoured creamer, now available at grocery stores across the US. Danone North America and Dunkin’ have expanded their retail coffee portfolio with the launch of two new cold foam creamers and a limited-edition s’mores-flavoured creamer, now available at grocery stores across the US. The new Dunkin’ Cold Foam Creamers are positioned as a simple way for consumers to recreate café-style beverages at home. Made with real cream and sugar, the creamers are designed to sit atop hot or cold coffee as a “velvety smooth” foam layer that gradually blends into the drink. The range debuts in two flavours: Extra Extra – inspired by Dunkin’s signature “extra cream, extra sweet” order Chocolate – offering a richer, chocolate-forward cold foam option Jennifer Michuda, senior director for creamers at Danone North America, said: “Cold Foam is a fan-favourite, so we’re thrilled that the new ready-to-use Dunkin’ Cold Foam Creamers give fans an easy way to personalise their coffee experience, elevating their daily cup of coffee at home into the ultimate little treat moment.” Alongside the cold foam launch, Danone and Dunkin’ have introduced a seasonal s’mores-flavoured creamer, blending chocolate, toasted marshmallow and graham cracker notes. The limited-edition variant targets summer nostalgia and the ongoing demand for flavour-driven innovation in the creamer category. Dunkin’ Cold Foam Creamers are available in 14oz cans with a suggested retail price of $5.99, while the 32oz s’mores creamer is priced at $5.08. Featured in this news Foodservice Dunkin’ The Newsroom New Products Dunkin’ debuts cold foam creamers and limited-edition s’mores creamer News February 7, 2025 New Products Beverage Coffee & Tea Related news New Products Heluva Good! Partners with Grillo’s Pickles for Limited-Edition 'Dill Pickle Dip' Collaboration Beverage Tequila Don Julio 1942 Honours 'Year of the Horse' with Limited Edition Bottle and Lifestyle Collaboration Confectionery Chocolove Expands Valentine’s Portfolio with Peanut Butter Hearts and On-Trend 'Dubai Style' Pistachio Box Coffee & Tea Bones Coffee Company Revives Seasonal Flavours for Valentine's 2026; Announces Retirement of 'Red Velvet'

Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. Tony’s Chocolonely , the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range . Debuting with a reimagined version of the brand’s global best-seller, the new Filled Gooey Caramel Sea Salt Crunch bar represents a strategic move into the textured, filled-bar category, targeting consumers seeking a more complex, multi-sensory snacking experience. Texture and Format While Tony’s Chocolonely is renowned for its chunky, unequally divided bars, this new innovation takes the brand’s signature Milk Caramel Sea Salt (the classic orange wrapper) and reconstructs it. The Filled Gooey Caramel Sea Salt Crunch features a thick milk chocolate shell encasing a generous core of liquid, "gooey" caramel, contrasted with savoury sea salt and crispy biscuit pieces. The result is a bar that offers a distinct textural journey—combining snap, flow, and crunch—elevating the classic flavour profile into a more indulgent, dessert-like format. Strategic Context: 'Goedgevuld' The launch is part of a broader "Goedgevuld" (Well-Filled) initiative, signalling the brand's intent to diversify beyond solid inclusions. By entering the filled-bar segment, Tony's Chocolonely is positioning itself to compete directly with premium confectionery brands that specialise in complex centres, while maintaining its ethical sourcing credentials. Sourcing and Sustainability Consistent with the company’s core mission, the new Filled range adheres strictly to Tony’s 5 Sourcing Principles. The cocoa is 100% traceable, and the brand pays a higher price for its beans (the Living Income Reference Price) to enable farmers to earn a living income. The launch reinforces the brand’s philosophy that commercial success and ethical impact are mutually reinforcing; by innovating with high-demand formats like the Filled bar, Tony's aims to increase the volume of ethically sourced cocoa purchased, thereby expanding its positive impact on the supply chain in West Africa. Availability The Filled Gooey Caramel Sea Salt Crunch is available now via the Tony’s Chocolonely online store and select retail partners. The Newsroom New Products Tony's Chocolonely Launches New ‘Filled’ Bar Innovation News February 10, 2026 Snacking Confectionery New Products Related news New Products Nestlé Expands Aero Portfolio with New Caramel Bubbles Sharing Format Confectionery OFI Bridges Gap Between Craft and Industrial Scale with New Single-Origin Cocoa Liquors Beverage Hotel Chocolat Debuts 'Fire & Ice' Drinking Chocolate with Habanero and Peppermint for National Hot Chocolate Day New Products Milkybar Kickstarts 90th Anniversary Year with Launch of 'Crunchy Pops' Sharing Bags

The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. Voodoo Ranger , the New Belgium Brewing brand widely recognised as America's #1 IPA, has announced its most aggressive entry into the high-octane craft segment yet. The company is launching G-Force Supercharged Juicy IPA , an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. The launch represents a strategic evolution for the brand, marking its first-ever "singles-only" product release. Packaged exclusively in 19.2 oz cans , the SKU is engineered to maximise velocity in the impulse cooler, a fixture where Voodoo Ranger currently claims substantial market share. Dominating the Convenience Channel Voodoo Ranger has effectively cornered the market on high-ABV, fruit-forward IPAs in the convenience sector. According to company data, approximately one in three craft singles sold in convenience stores is a Voodoo Ranger product. The G-Force launch builds upon the proven "Force" product architecture established by: Juice Force (2022) Fruit Force (2023) Tropic Force (2024) These predecessors have consistently ranked among the country's top-selling IPAs, validating the consumer demand for "high-impact" liquids that deliver flavour intensity alongside higher alcohol content. Product Innovation: 'Taking it to Eleven' G-Force pushes the technical boundaries of the "Juicy IPA" style by stabilising a massive 11% ABV within a palatable mango-forward profile. This formulation addresses the "flavor-seeker" demographic that prioritizes taste over traditional bitterness, even at high strengths. Kiron Chakraborty , Marketing Director of Voodoo Ranger, explained the rationale: "With the enormous response to Tropic Force and Juice Force, we asked ourselves, 'How do you top a ten? You take it to eleven.' Even at 11% ABV, G‑Force tastes exactly like a Voodoo Ranger should: super juicy, full of flavor, and built for lift‑off." Strategic Implications for Retailers By designating G-Force as a singles-only launch, Voodoo Ranger is signaling a clear focus on the immediate consumption occasion . Unlike 6-packs which drive pantry loading, the 19.2 oz single-serve format is a key margin driver for convenience retailers, offering a higher ring at a lower entry price point for consumers. This move allows retailers to rotate high-velocity innovation through their single-serve doors without committing shelf space to larger multipacks initially. The Newsroom New Products Voodoo Ranger Escalates ABV Wars with 11% 'G-Force' Triple IPA Launch News February 11, 2026 New Products Beverage Alcohol Related news Alcohol Heineken Completes Acquisition of FIFCO, Fortifying Central American Foothold Business & Finance BrewDog to Cease Production of Spirits Brands at Aberdeenshire Distillery Beverage AB InBev Secures Exclusive UK Partnership with Live Nation for Festivals and Venues Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Dairy Dairy February 10, 2026 Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. People February 10, 2026 Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations Turnbull will report directly to Zhiqiang Li, Director of the Yili Oceania business division. The appointment signals a strategic move to unify leadership across Yili's diverse New Zealand portfolio, which spans ingredients, consumer brands, and foodservice. Dairy February 4, 2026 DalterFood Group Opens New Parma Packaging Facility Following Record €200M Revenue Year The opening comes as the company confirms it closed 2025 with a turnover of €200 million, a milestone that underscores the solidity of its business model amidst growing global demand for high-quality hard cheeses. Dairy February 3, 2026 Kraft Natural Cheese Launches High-Protein Sticks to Capitalise on Functional Snacking Trend The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles. Facilities February 3, 2026 Fonterra Breaks Ground on $75M Butter Plant Expansion to Drive High-Value Milkfat Strategy This expansion is a key component of Fonterra’s committed capital investment plan, which allocates up to $1 billion over the next three to four years towards projects that drive operational efficiency and generate value-added growth. Dairy January 31, 2026 Modern Milkman Secures £10m to Evolve into Integrated Logistics Platform This latest injection brings the company’s total funding to over £60 million, solidifying its status as a significant player in the rapidly scaling circular economy sector. Agriculture January 29, 2026 New Industry Report Warns Skills Shortage Threatens UK Food Security Arla Foods, in collaboration with the School of Sustainable Food and Farming at Harper Adams University, has issued an urgent call - labour and skills crisis within the UK agricultural and horticultural sectors. Dairy January 28, 2026 Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks Family-owned cheese leader Sargento has announced a dual product launch designed to reinvigorate the natural cheese category with bold textures and high-heat profiles. First PREV 1 Page 1 NEXT Last

The strategic move transforms the brand—co-founded by media personality Alex Cooper—into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs, and now functional energy. Marking a significant pivot from a single-category focus to a broader lifestyle portfolio, Unwell Hydration has officially rebranded as Unwell Beverages. The corporate identity shift coincides with the company's entry into the competitive energy drink sector with the launch of Unwell Energy . The strategic move transforms the brand—co-founded by media personality Alex Cooper—into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs, and now functional energy. Formulation and "Clean Label" Strategy The new Unwell Energy line is engineered to bridge the gap between refreshment and functional benefit, specifically targeting the "better-for-you" segment. The formulation emphasises natural ingredients and specific nutritional exclusions: ⚡ Active Ingredients: Each bottle contains 150mg of natural caffeine derived from green coffee extract, alongside 745mg of electrolytes for hydration support. 🧬 Micronutrients: The blend includes six B vitamins, highlighting biotin for hair and skin support. 🍃 Sweetening Profile: The drinks contain only 3g of sugar, sweetened with real fruit juice and stevia. The brand explicitly excludes artificial sweeteners such as sucralose, aspartame, erythritol, and acesulfame potassium. 🍉 Flavours: The range debuts with four fruit-forward varieties: Cherry Lime, Passion Fruit Orange Guava, Watermelon, and Pineapple Coconut. Brand Positioning and Philosophy The rebrand aims to align the company with a more comprehensive wellness proposition. According to the company, the expanded portfolio is designed to meet women’s "real-world" wellness needs, challenging the perfection-driven narratives often prevalent in the industry. Co-founder Alex Cooper commented on the strategic direction: “Wellness culture constantly tells us to be perfect, but Unwell Beverages was created to meet women exactly where they are. Whether they’re thirsty, hungry or exhausted, Unwell Beverages allows us to support our community with great-tasting, better-for-you versions of their favourite drinks.” Commercial Availability Unwell Beverages has secured a major retail partnership for this rollout. Unwell Energy will be available nationwide at Target stores starting 28 December 2025. Retail Price: The product is priced at $2.69 per bottle. Image from Unwell Hydration The Newsroom Beverage Unwell Hydration Rebrands to Unwell Beverages, Debuts Functional Energy Line at Target December 12, 2025 Business & Finance New Products Health & Nutrition Beverage Related news New Products Maison Perrier Enters Functional Beverage Market with ‘French Kiss’ Prebiotic Line Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Beverage Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion New Products WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range

Meal kit leader HelloFresh has announced a strategic collaboration with women’s media platform Betches Media, launching "The Galentine’s Dinner Edit" for the 2026 season. Meal kit leader HelloFresh has announced a strategic collaboration with women’s media platform Betches Media, launching "The Galentine’s Dinner Edit" for the 2026 season. The partnership targets the experiential dining market, positioning at-home cooking as a viable alternative to the traditional "night out" on Friday, 13 February. The initiative combines HelloFresh’s logistical food capability with Betches’ cultural authority among millennial and Gen Z women, offering a curated "hosting kit" alongside a thematic menu rollout. The Commercial Offer: A 'Sip, Sparkle, and Slay' Kit To widen the funnel beyond its existing subscriber base, the collaboration features a standalone, limited-edition hosting kit available for purchase without a subscription. Retailing at $24.99 , the kit is designed to turn the kitchen into a social hub. Kit Contents: 🔮 Entertainment: 'Pasta Tarot' cards and custom nostalgic fortune tellers. ✨ Décor: A rose gold sparkly table runner, white taper candles, and pink glass holders. 👩🍳 Apparel: A co-branded apron featuring the slogan "Left No Crumbs." 🥂 Beverage Elevators: Edible pink cocktail shimmer glitter. Menu Strategy and Add-Ons For subscribers, the campaign integrates directly into the HelloFresh menu rotation across the first two weeks of February. The strategy focuses on "elevated" comfort food and high-margin add-ons from the HelloFresh Market to boost average order value (AOV). Themed Recipe Highlights (Jan 31 - Feb 13): Seared Salmon with Couscous Chicken Sausage Rigatoni with Bell Peppers in Blush Sauce Caramelised Onion & Mushroom Flatbread Market Add-Ons: To complete the "dinner party" vibe, the brand is pushing ready-to-heat appetisers and desserts, including Brie & Raspberry Pastry Bites , Chocolate Lava Cakes , and Macarons . The Shift to Home Entertaining The launch is underpinned by consumer data suggesting a structural shift in dining habits. HelloFresh cites that 93% of Americans plan to cook as much or more in 2026, creating an opportunity to premiumise the at-home occasion. Jorge Samayoa , CMO of Meal Kits at HelloFresh US, commented on the lifestyle integration: “This collaboration combines HelloFresh's culinary expertise with Betches’ 'it-girl' approach to entertaining to show that great food and great company are always worth staying in for. By turning meal prep into a social event, we’re ensuring the kitchen remains a vibrant space for creativity, play, and genuine connection.” Randi Windt , SVP Revenue Partnerships at Betches Media, added: “Our Galentine’s Day collaboration with HelloFresh isn’t just a campaign, it’s a celebration of girlhood and the shared experiences with friends that turn into core memories.” The Newsroom Food HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions News January 26, 2026 Business & Finance New Products Marketing Food Related news Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day

The collaboration is designed to scale Five Guys' off-premise business by tapping into the lucrative "return-to-office" budget, where employers are increasingly investing in food perks to boost attendance and productivity. Workplace food technology platform ezCater has announced a major expansion of its restaurant network, securing a partnership with Five Guys. The deal sees approximately 800 Five Guys locations joining the ezCater marketplace, unlocking high-value corporate catering opportunities for the burger chain nationwide. The collaboration is designed to scale Five Guys' off-premise business by tapping into the lucrative "return-to-office" budget, where employers are increasingly investing in food perks to boost attendance and productivity. The 'Free Lunch' Incentive The partnership capitalises on shifting workplace dynamics. Recent survey data from ezCater indicates that 75% of hybrid employees would work on-site more frequently if their employer provided free lunch. By integrating with ezCater, Five Guys aims to capture a significant share of this corporate spend. The move also addresses a specific category trend; ezCater reports a 16% year-on-year jump in orders for the burger category in 2025, suggesting a growing appetite for comfort food in professional settings. Menu Optimisation for Catering To accommodate the specific logistical demands of workplace dining, ezCater assisted Five Guys in optimising its menu for bulk orders. The offering moves beyond single-unit delivery to include: Small Group Bundles: Curated sets for team meetings. Build-Your-Own Bars: Large-format setups allowing employees to customise burgers, hot dogs, and sandwiches to preference. Sides: The chain's signature fresh-cut fries are also available within the catering structure. Molly Catalano , Chief Marketing Officer at Five Guys, highlighted the morale-boosting aspect of the offering: "A good meal can turn an ordinary workday into a great one. Employers are looking for ways to get their teams excited about coming together, and there's something special about a Five Guys burger bar where everyone gets exactly what they're craving." Cindy Klein Roche , Chief Growth Officer at ezCater, noted the timing relative to market demand: "Workplaces are hungry for a brand like Five Guys. We are seeing a 16% jump in orders for the burger category in 2025, making this the perfect time to bring their menu to our customers." The Newsroom Foodservice Five Guys Joins ezCater Platform Adding 800 Locations to Corporate Catering Market News January 14, 2026 Business & Finance Logistics & Supply Chain Foodservice Food Related news Foodservice IKEA Partners with ‘Tiny Chef’ to Drive Plant-Based Strategy and Launch New Falafel Foodservice Smashburger Launches Winter Menu with 'Scorchin'' Lineup Marketing IHOP Capitalises on Viral Fantasy Football Trend with 'Bottomless Pancakes' Campaign Foodservice McDonald's and Crayola Launch Global 'Planet McDonald's' Happy Meal Experience

Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots. Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez , inspired by her childhood memories and cultural roots. The cookie features chocolate and cinnamon-flavoured wafers filled with dual creme layers – one inspired by horchata with chocolate and cinnamon notes, and the other mimicking sweetened condensed milk with cinnamon sugar inclusions. Gomez personally contributed to the cookie’s design, creating six unique embossments , including one featuring the word “Selenators” and another stamped with her signature – a first for the Oreo brand. Michelle Deignan, VP for Oreo US, said: “Tapping into Selena's world – her cultural roots, her loyal fan base, her musical journey – propels the Oreo brand's cultural relevance and playful personality to new heights.” The limited-edition Oreo x Selena Gomez cookies will be available for US presale from 2 June , with a national rollout on 9 June . Launches in Canada and Brazil will follow on 9 June, and in Australia and New Zealand on 17 June, while supplies last. The Newsroom Snacking Oreo collaborates with Selena Gomez on limited-edition cookie News May 30, 2025 Snacking Confectionery New Products Marketing Food Related news New Products Heluva Good! Partners with Grillo’s Pickles for Limited-Edition 'Dill Pickle Dip' Collaboration Beverage Tequila Don Julio 1942 Honours 'Year of the Horse' with Limited Edition Bottle and Lifestyle Collaboration Confectionery Chocolove Expands Valentine’s Portfolio with Peanut Butter Hearts and On-Trend 'Dubai Style' Pistachio Box Coffee & Tea Bones Coffee Company Revives Seasonal Flavours for Valentine's 2026; Announces Retirement of 'Red Velvet'

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s." Premium non-alcoholic beer brand BERO, co-founded by actor Tom Holland, has secured a significant lifestyle partnership with fitness pioneer Barry’s. The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s." In a reciprocal arrangement, Barry’s becomes the "Exclusive Fitness Studio Partner" for the beverage brand. The alliance is designed to bridge the gap between high-intensity training and social recovery, capitalising on the growing consumer trend of integrating moderation with active lifestyles. Tom Holland BERO Tom Holland , co-founder of BERO, emphasised the shared values driving the deal: "Barry's creates an environment where people push themselves and each other to be their best. That spirit naturally aligns with why we built BERO. We wanted to give people a premium beer experience that fits the way they live, whether they're training hard or spending time with friends at the pub. This partnership brings those experiences together in a way that allows you to show up 100%, no matter where your day takes you." Redefining the 'After' Moment The partnership targets the post-workout occasion—specifically the social moments following Barry’s signature "Red Room" classes. By introducing a premium non-alcoholic beer into this environment, the brands aim to create a new category of recovery ritual that fosters community connection without the negative physiological effects of alcohol. The collaboration builds on BERO’s first-year momentum, leveraging Barry’s cult following to validate the beer's positioning as a lifestyle product suitable for high-performance individuals. Activation Roadmap Throughout 2026, the partnership will activate through a series of physical and cultural touchpoints across the US and UK markets: Fuel Bar Integration: Limited-time offerings featuring BERO products within Barry's studio locations. Experiential Events: Post-workout recovery-focused experiences designed to bring the two communities together. Cultural Moments: Joint activations targeting key dates in the fitness and social calendars. Dan Rabinovich , Head of Brand Partnerships at Barry’s, commented on the curation process: "At Barry's, we take a highly considered approach to what we bring to our community, curating products that meet the same high standards as our workouts. BERO is a best-in-class non-alcoholic offering, and bringing it to our clients as our first official non-alcoholic partner was a natural fit." The Newsroom Beverage Tom Holland’s BERO Named Official Non-Alcoholic Beer of Barry’s in Global US-UK Partnership News January 15, 2026 People Business & Finance Beverage Alcohol Marketing Related news Beverage Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation Beverage Cawston Press Enters No-Low Category with Acquisition of Fruit Beer Brand Loah Beverage Whirlwined Debuts Industry-First Non-Alcoholic THC Wine with Premium Sauvignon Blanc Alcohol JaM Cellars Expands Low-Alcohol 'ButterLight' Range with Canned Format and Teases Non-Alcoholic Line

Wingstop has announced a major flavour expansion for the start of the year, turning up the heat on the popular "swicy" (sweet + spicy) trend with the launch of the Hot Honey Trio. Wingstop has announced a major flavour expansion for the start of the year, turning up the heat on the popular "swicy" (sweet + spicy) trend with the launch of the Hot Honey Trio . The limited-time lineup builds upon the success of the brand's original Hot Honey Rub, diversifying the profile into three distinct executions. The launch targets the growing consumer appetite for complex heat profiles, offering a range that spans from savoury garlic notes to high-intensity sriracha. Flavour Architecture and Variation The Trio is designed to offer a spectrum of heat experiences, moving beyond a single SKU to a comprehensive flavour tier. The Lineup: 🍯🔥 Hot Honey Rub: The returning "classic" option. A dry rub application delivering a balanced interplay of heat and sweetness. 🌶️🥣 Saucy Sriracha Hot Honey: A wet-sauce innovation described as a "fiery take on the OG," kicked up with the distinct profile of sriracha chilli. 🧄🍯 Sweet Garlic Hot Honey: A savoury-sweet option layering garlic and honey with a familiar background heat, targeting fans of the brand's existing garlic profiles. The 'Formal Apology' To support the rollout, Wingstop is executing a tongue-in-cheek marketing campaign. The brand has issued a "formal apology" to fans, acknowledging the difficulty of choosing between the three options. This messaging aligns with the brand's strategy of framing flavour exploration as a lifestyle choice, encouraging social sharing and "crew" consumption occasions ranging from game days to date nights. Michael Skipworth , President and CEO of Wingstop, commented on the decision to expand the platform: "Hot Honey fans are passionate, and we wanted to give them more ways to indulge. Here's our official apology — we're sorry that choosing your favourite hot honey just got harder. The good news is, at Wingstop, you don't have to choose." Commercial Availability The Hot Honey Trio is available immediately at Wingstop locations nationwide for a limited time. The flavours can be ordered across the brand's full protein menu via the Wingstop app and website. The Newsroom Foodservice Wingstop Expands 'Sweet-Heat' Portfolio with Limited-Time Hot Honey Trio Nationwide News January 20, 2026 New Products Foodservice Meat & Seafood Related news Flavours & Colours Monin Targets 'Swicy' and Nostalgia Trends with Hot Honey and Maple Pecan Pie Launch Confectionery Jolly Rancher Taps into ‘Swicy’ Trend with Heat Wave Gummies and VeeFriends Partnership Dairy Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks Alcohol Absolut Partners with TABASCO® Brand to Launch Spicy Vodka