HIPPEAS® introduces Jalapeño Cheddar Blaze and All Dressed Up chickpea puffs, marking the first product expansion following the brand’s 2026 visual identity refresh. HIPPEAS® has announced the national launch of two new chickpea puff varieties: Jalapeño Cheddar Blaze and All Dressed Up. The rollout follows a comprehensive visual identity refresh designed to increase shelf visibility and align with the brand's 2026 growth objectives. Following its most profitable year in 2025, the company is utilising this refresh to transition from a "puff pioneer" to a comprehensive flavour powerhouse in the salty snack aisle. The updated branding introduces a chickpea mascot and a modified "lip-licking smile" logo, aimed at improving brand recall and making functional nutritional benefits—such as protein and fibre—more legible to the consumer. Flavour Portfolio Diversification The new additions capitalise on the rising consumer demand for bold, globally inspired profiles that do not sacrifice nutritional integrity. Jalapeño Cheddar Blaze: Engineered to deliver a heat-forward experience followed by a creamy, dairy-free cheddar finish. All Dressed Up: A plant-based interpretation of the Canadian regional favourite, blending barbecue, salt and vinegar, and sour cream and onion notes into a singular profile. These flavours join a diverse roster that includes fan favourites like Groovy White Cheddar and the Grillo's Pickles collaboration, which the company noted received an exceptionally strong consumer response upon its debut last year. Comparative Nutritional Advantages Maintaining the brand's core "better-for-you" (BFY) standards, the new puffs are formulated to compete directly with traditional extruded corn snacks while offering a superior macronutrient profile. Key Nutritional Benchmarks per Serving: Protein: 4g of plant-powered protein derived from chickpeas. Fibre: 3g of dietary fibre. Fat Content: 50% less fat than the leading traditional puffed snack. Allergen Profile: Free from the top nine allergens, gluten-free, vegan, and Non-GMO Project Verified. Market Positioning and Retail Strategy Nick Marmet, VP of Marketing at HIPPEAS®, stated that the brand refresh and subsequent flavour launches are part of a strategy to ensure that plant-based snacks never feel like a "compromise." By "dialling up the flavour," HIPPEAS® aims to capture a larger share of the mainstream snacking market while maintaining its loyal base of health-conscious consumers. The new varieties are currently rolling out nationwide across major retail channels in multiple bag sizes. This expansion serves as a foundation for further anticipated innovation in 2026, as the company looks to explore additional snack formats and supply chain optimisations. The Newsroom New Products HIPPEAS Launches Jalapeño Cheddar Blaze and All Dressed Puffs Snacks News March 11, 2026 New Products J.M. Smucker Co. Debuts Jif Unsweetened with Three-Ingredient Formula New Products The Protein Ball Co launches Stuffed line to combat snack format fatigue New Products Clean Simple Eats Expands Clear Protein Line with Peachy Ring Flavour Snacking Quest Nutrition Expands Portfolio with Stacks Bars and Crispy Chips Snacking New Products Food Related news

Discover Kerry Group verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Food Kerry Group Employees founded Headquarters Tralee, County Kerry, Ireland Kerry Group is a public food company that started as a local dairy co-op in the Munster region of Ireland. After floating on the stock exchange in 1986, the group has grown into a world leader in food ingredients and flavours supply, and is a consumer foods supplier in the Irish and European market. Having commenced operation from a green field site in Listowel, County Kerry in 1972, the Kerry organisation has realised sustained profitable growth with current annualised sales of approximately €5.8bn. About Kerry Group --- Collaboration & Partnerships Kerry Group is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Kerry Group has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity People Kerry Group's John Savage Appointed President of International Organization of the Flavor Industry October 27, 2025 Listings Add Listing

Pop-Tarts is expanding its portfolio with the Super Stuffed range, featuring 50% more filling across three flavours to meet consumer demand for indulgent, bakery-style snacking formats. Pop-Tarts, a brand within the Mars Snacking portfolio, has announced its most significant product update to date with the introduction of Pop-Tarts Super Stuffed. The new line features 50% more filling than the standard toaster pastry, representing a strategic move to capitalise on consumer demand for more indulgent and substantial snacking options. The launch follows years of consumer feedback requesting an increased filling-to-crust ratio. By addressing this long-standing request, Mars Snacking aims to elevate the category from a traditional breakfast staple to a premium, any-time-of-day treat. Addressing Market Demand for Indulgent Formats The development of the Super Stuffed range aligns with broader trends in the snacking industry, where consumers are increasingly seeking "bakery-style" experiences in packaged formats. Leslie Serro, Vice President of Marketing for Pop-Tarts at Mars Snacking, noted that the innovation is designed to upgrade the snacking experience by delivering a higher volume of the product's core components. The strategy focuses on high-impact flavour profiles that cater to both classic preferences and contemporary dessert trends. This approach is intended to drive incremental growth within the toaster pastry segment by appealing to consumers looking for comfort-oriented, indulgent rewards. Product Portfolio and Flavour Profiles The Super Stuffed collection debuts with three distinct variants, each designed to showcase the increased filling capacity of the new format: Strawberry Blast: A scaled-up version of the brand’s top-selling flavour, featuring an increased volume of strawberry-flavoured jam finished with standard icing and sprinkles. Molten Lava Cake: A chocolate-flavoured pastry base containing a significantly larger portion of fudgy chocolate filling. Cinnamon Caramel: A new flavour profile for the brand, utilising a gooey cinnamon-caramel blend wrapped in a cinnamon-infused crust. Each box contains five individually wrapped pastries, reflecting a shift toward portion-controlled yet high-intensity snacking. Retail Distribution and Exclusivity Beginning in April 2026, the Super Stuffed range will see a tiered national rollout. While the Strawberry Blast and Molten Lava Cake varieties will be available across all major retail channels, the Cinnamon Caramel flavour will be launched as a Walmart exclusive. Retail exclusivity remains a powerful tool for manufacturers to strengthen partnerships with key accounts while creating unique "treasure hunt" dynamics for consumers. By placing a high-interest flavour exclusively with one of the world's largest retailers, Mars Snacking can drive specific foot traffic and gather targeted data on new flavour performance. The move to a "Super Stuffed" format signals a push toward the premiumization of the shelf-stable pastry aisle. As private label offerings continue to gain ground in standard categories, leading brands like Pop-Tarts are forced to innovate through physical product differentiation that is difficult for generic competitors to replicate at scale. For B2B stakeholders, this launch highlights the importance of the consumer feedback loop in driving R&D. By delivering a product that directly answers a decade-long consumer request, Pop-Tarts is reinforcing its brand loyalty while setting a new benchmark for ingredient density in the category. Featured in this news Confectionery Mars Inc The Newsroom New Products Pop-Tarts Launches Super Stuffed Range with 50% More Filling Dan B March 25, 2026 New Products Higgidy Enters High Protein Snacking Category with New Savoury Range New Products Pringles and Burger King UK Launch Limited Edition Burger Crisps New Products Kettle Chips Expands into Tortilla Snacking with New Range Packaging Proper Snacks launches UK first pop-up microwave popcorn box Bakery Snacking New Products Food Related news

Leeds-based bakery challenger HeyLo! has announced a significant innovation within the functional snacking category, launching the UK's first crackerbreads formulated with lupin flour. Leeds-based bakery challenger HeyLo! has announced a significant innovation within the functional snacking category, launching the UK's first crackerbreads formulated with lupin flour. The product debut is strategically timed to capture the "January reset" market, specifically targeting consumers adopting low-carb, keto, and high-protein dietary frameworks in the New Year. Ingredient Innovation: The Role of Lupin The new range distinguishes itself by utilising lupin flour , a legume-based ingredient recognised for its naturally high protein and low carbohydrate profile. This formulation allows HeyLo! to offer a macronutrient specification that competes aggressively with traditional health snacks: Carbohydrates: 1.5g per cracker. Protein: 5.7g per cracker. Market Positioning and Texture The launch aims to address a specific consumer pain point in the "better-for-you" bakery segment: texture. The brand notes that the low-carb category is often criticised for products that are dense, unpalatable, or heavily reliant on seeds. HeyLo! positions the new Crackerbreads as a versatile vehicle for toppings—suitable for light lunches or protein-forward meals—featuring a "clean, crisp texture" designed to overcome barriers to repeat purchase. Strategic Campaign: '90 Days of Yes' Founded in 2022 by Heidi Normanton , HeyLo! has reported 20% year-on-year growth. For 2026, the brand is pivoting away from the traditional, restrictive narratives often associated with January health kicks. Normanton explained the marketing strategy: “We plan to tackle the ‘New Year, New You’ market with a different kind of wellness positioning. Our focus is on a quarter-long campaign rather than a single month, promoting a ‘90 days of yes’ message that encourages guilt-free eating.” This "food freedom" approach aligns with the brand's existing portfolio of low-carb breads, bagels, wraps, and granola, aiming to normalise low-carb options as everyday staples rather than temporary diet fixes. The HeyLo! Crackerbreads are currently available exclusively through the brand’s direct-to-consumer webshop. The Newsroom New Products Leeds Bakery HeyLo! Debuts UK’s First Lupin Flour Crackerbreads for 'January Reset' News January 7, 2026 New Products HIPPEAS Launches Jalapeño Cheddar Blaze and All Dressed Puffs Snacks New Products J.M. Smucker Co. Debuts Jif Unsweetened with Three-Ingredient Formula New Products The Protein Ball Co launches Stuffed line to combat snack format fatigue New Products Clean Simple Eats Expands Clear Protein Line with Peachy Ring Flavour Bakery Snacking New Products Health & Nutrition Related news

Discover Goudsmit verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Logistics & Supply Chain Goudsmit Employees founded Headquarters Waalre, The Netherlands Goudsmit Magnetics Group is an international industrial company dedicated to the design and manufacture of magnets and magnetic systems for metal separation, recycling, transport, lifting, holding and demagnetisation in various branches of industry. Intensive contact between company, original equipment manufacturer and end user, in combination with years of accumulated knowledge and cutting-edge engineering, result in functional custom solutions. Since its establishment in 1959, this family company has produced millions of magnetic systems that have found their way to every continent. Development and engineering take place at the headquarters in the Netherlands. Innovation and quality – according to ISO, ISO/TS, EHEDG & VDA 6.3 standards – are the organisation’s cornerstones. About Goudsmit --- Collaboration & Partnerships Goudsmit is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Goudsmit has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video. Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video. Starting today, 13 January , the show is extending its reach into the physical dining world through a partnership with OpenFortune . The campaign will see millions of real fortune cookies distributed at restaurants and in delivery bags across the United States and Europe. Gamifying the Dining Ritual The activation leverages the traditional fortune cookie ritual—opening, reading aloud, and sharing—to deliver branded content. The experience mirrors the core mechanics of Beast Games itself. Diners will receive cookies containing specific messages written for Beast Games Season 2: Strong vs. Smart . To drive engagement and a "treasure hunt" element, a limited number of rare fortunes written personally by MrBeast have been randomly inserted into the broader distribution supply chain. Strategic Rationale: Ambient Disruption The partnership creates a physical touchpoint for a digital property, inserting the brand into a moment of natural pause and conversation at the end of a meal. Jeff Housenbold , President & CEO of Beast Industries, commented on the strategy: "Innovation drives everything we do at Beast Industries. For Beast Games Season 2: Strong vs. Smart , we partnered with OpenFortune to place Beast Games messages inside fortune cookies at restaurants across the U.S. and Europe, turning an everyday moment into one of discovery and fun for millions of people. Fans never know which fortune they'll get, making the experience playful, unexpected, and true to the spirit of the show." The Media Platform OpenFortune specialises in transforming the fortune cookie from a confection into a scalable media format. By utilising an existing distribution network of restaurants, the platform allows brands to reach consumers in a "captive" moment where the ad unit is almost invariably read aloud and shared. Shawn Porat , Co-Founder of OpenFortune, noted the alignment between the format and the creator's brand: "Fortune cookies are one of the few moments people still slow down for, read out loud, and share. What MrBeast saw immediately is that this ritual already behaves like a game. There's anticipation, chance, and meaning built into it. At this scale, it becomes a powerful way to let people experience the show in real life." The Newsroom Marketing MrBeast Takes 'Beast Games' Offline with Massive Fortune Cookie Activation Across US and Europe News January 13, 2026 New Products Pringles and Burger King UK Launch Limited Edition Burger Crisps Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture Alcohol Athletic Brewing and Arsenal Debut Clock End Non-Alcoholic Red Ale Business & Finance Kraft Heinz and NFL announce five-year global strategic partnership People Business & Finance Marketing Food Related news

Discover SmartSkin Technologies verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Safety & Quality SmartSkin Technologies Employees <100 founded 2009 Headquarters New Brunswick, Canada Based in Fredericton, Canada, SmartSkin Technologies is the global leader in real-time line intelligence and container digital twins. Founded in 2009, the company produces high-tech, sensor-equipped replicas of pharmaceutical vials and beverage cans that measure pressure, impact, and vibration as they move through a production line. This proprietary technology allows the world’s largest pharmaceutical and beverage brands, including Pfizer, Coca-Cola, and GSK, to pinpoint the exact location of machinery issues, reduce product waste, and optimize their packaging processes. From ensuring sterile vaccine delivery to enabling sustainable, lightweight beverage packaging, SmartSkin helps manufacturers achieve zero-defect efficiency. About SmartSkin Technologies --- Collaboration & Partnerships SmartSkin Technologies is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile SmartSkin Technologies has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing Supplier SmartSkin’s sensor technology solution Provide real-time insights into how your aluminum, glass, and PET containers are handled across the line. By capturing pressure, shock, and velocity data at every critical touchpoint, SmartSkin helps teams quickly identify inefficiencies, detect damage risks, and fine-tune equipment settings with precision.

Discover Grupo Bimbo verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Bakery Grupo Bimbo Employees founded Headquarters Mexico City, CDMX, Mexico Mexico-based Grupo Bimbo is one of the largest producers of bakery products in the world, present in 32 countries across the Americas, Europe and Asia. An omnipresence on retail shelves in Latin America in particular, Bimbo operates almost 200 plants worldwide with the help of 138,000 employees, selling its products through more than 3 million different points of sale. Its annual revenues amount to more than $15 billion a year. About Grupo Bimbo --- Collaboration & Partnerships Grupo Bimbo is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Grupo Bimbo has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The IDDBA 2025 show brought together today’s leaders with tomorrow’s innovators to grow the future of their businesses. They experienced products and trends while discovering ideas and inspiration with more than 10,000 other attendees and more than 1,000 exhibiting companies. Attendees gained insight and engaged face-to-face with industry leaders and influencers during this premier industry-only show for dairy, deli, bakery, and food service. The once-a-year experience targeted serious buyers, merchandisers, and executives who share a passion for food and the industry. Food and Beverage Industry Event Close Close IDDBA Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 7 - 9 June 2026 Orlando, FL, USA Organised by: International Dairy Deli Bakery Association Visit organisers website The IDDBA 2025 show brought together today’s leaders with tomorrow’s innovators to grow the future of their businesses. They experienced products and trends while discovering ideas and inspiration with more than 10,000 other attendees and more than 1,000 exhibiting companies. Attendees gained insight and engaged face-to-face with industry leaders and influencers during this premier industry-only show for dairy, deli, bakery, and food service. The once-a-year experience targeted serious buyers, merchandisers, and executives who share a passion for food and the industry. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Health & Nutrition New Products March 30, 2026 Nestlé Waters UK Launches Inspired by Buxton Peak Functional Range Nestlé Waters & Premium Beverages UK has introduced "Inspired by Buxton Peak," a new three-SKU range of functional flavoured waters designed to meet growing consumer demand for proactive, low-calorie wellbeing solutions. New Products March 30, 2026 Nestlé Launches Compleat Paediatric Oral Blends in European Markets Nestlé Health Science has launched Compleat Paediatric Oral Blends, a first-of-its-kind pediatric medical nutrition solution in an on-the-go pouch, supporting the brand's shift toward lifestyle-integrated clinical nutrition. New Products March 26, 2026 Syncron Expands Functional Portfolio with Elixir and Hydrate Launches Performance brand Syncron has launched two new functional products, Elixir and Hydrate, utilising nootropics and BCAAs to target the high-growth cognitive performance and athletic recovery markets. New Products March 25, 2026 Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line Just Ingredients has partnered with MLB MVP Bryce Harper to launch two new NSF Certified for Sport protein powder flavours, targeting the intersection of professional performance and clean-label consumer trends. Business & Finance March 25, 2026 Bansk Group to Acquire Wellness Shot and Beverage Brand So Good So You Bansk Group has entered a definitive agreement to acquire a majority interest in So Good So You, the top-selling US refrigerated wellness shot brand, following a period of 500% sales growth. New Products March 25, 2026 Myprotein and Mars Wrigley Launch Mars Impact Whey Protein Myprotein has extended its partnership with Mars Wrigley to launch Mars Impact Whey Protein, targeting the intersection of sports performance and mainstream confectionery flavours. New Products March 24, 2026 Crooked Pop Launches Newstagic Flavoured Zero-Sugar Hard Soda Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages. New Products March 24, 2026 Perfect Snacks Launches Refrigerated Protein and Prebiotics Bar Perfect Snacks introduces a refrigerated protein bar featuring 20 grams of protein and prebiotic fibre without artificial sweeteners or sugar alcohols to meet rising demand for functional snacks. First PREV 1 Page 1 NEXT Last

Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years. "Break Out the Fancy Juice" campaign marks return of child actors to Welch's advertising after 25-year hiatus Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years. The campaign kicks off this week and celebrates how families make everyday moments feel special with the "fruity, fizzy fanciness" of Welch's Sparkling. Introducing Charlie Cheersman Welch's introduces a new character, Charlie Cheersman, portrayed by 10-year-old Paxton Beau Bazile, who narrates the scenes and shows families across the country how they can "Break Out the Fancy Juice" for celebrations big and small. Pax's energetic personality, distinctive voice, and genuine enthusiasm for the Welch's brand made him the perfect choice to bring Charlie to life as the face of the campaign. As the first kid to headline a Welch's campaign since the 2000s, Pax follows in the footsteps of Emily Mae Young and fellow child stars whose work shaped how families remember Welch's. Their commercials became ingrained in culture. Emily now hands Pax the spotlight for today's audience. Legacy Connection "Welch's was such a special part of my childhood," said Emily Mae Young, star of the well-known Welch's commercials from the '90s. "Those days on set were full of laughter, grape juice mustaches, and lip-smacking fun. Now, as a mom, seeing Welch's bring kids back into their ads for the first time in over 20 years feels like the heart of it all is returning. To the new Welch's kid: have fun, be yourself, and most importantly… drink the juice!" Integrated Agency Approach This campaign is powered by Welch's Sparkling integrated-agency team, comprised of: Terri & Sandy on Sparkling creative Flywheel for paid media Matter Communications driving public relations Superdigital leading social media, influencers and brand activations The campaign will run across TV, digital, social, retail media, partnerships, and sampling, as well as live and digital consumer experiences through the holiday season and beyond. Strategic Brand Vision "From big holiday tables to simple Tuesday wins, we want Welch's Sparkling Juice to be there when families celebrate," said Jen DeAngelis, Head of Communications & Brand Engagement at Welch's. "As we grow with the next generation of families, this campaign reconnects with what people love about Welch's in a way that feels fresh and exciting. Charlie guides consumers through cheers-worthy moments both big and small, and with our integrated agency team working as one across creative, media, social, and PR, we are backing Break Out the Fancy Juice with our biggest Sparkling investment to date." Product Portfolio Welch's Sparkling Juice is available in a variety of refreshingly sweet flavors perfect for every celebratory moment including: Passion Fruit Mango Red Grape White Grape Strawberry Crisp Apple (newest launch) Whether you're hosting Thanksgiving, capturing the perfect family holiday photo, or simply cheering a midweek milestone, it's time to Break Out the Fancy Juice. About Welch's Welch's is proudly owned by a cooperative of U.S. family farmers. Best known for its iconic Concord grape juices, jams, jellies, and spreads made with grapes grown on their farms, Welch's is a trusted leader in fruit-based food and beverages. Founded in 1869, Welch's has spent more than 150 years bringing real fruit flavor to families around the world. Today, the Welch's portfolio includes a wide variety of juices, sparkling fruit beverages, jams and jellies, fruit snacks, fresh fruit, and more, crafted with a range of fruits to meet the needs of all families. Headquartered in Waltham, Massachusetts, Welch's is committed to quality, innovation, and creating long-term value for its grower-owners. The Newsroom Marketing Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star News October 29, 2025 New Products Schweppes Launches Cherry Pepper Soda to Drive Mixer Premiumisation Soft drinks Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK New Products Lipton Hard Iced Tea Expands Portfolio with Zero Sugar Launch Soft drinks Sprite Launches Unified Global Brand Platform 'It Is That Fresh' Beverage Soft drinks Marketing Related news

Krispy Kreme introduces the limited-time Bracket Bash Dozen and a promotional BOGO offer to capitalise on peak seasonal demand during the upcoming college basketball tournament. Krispy Kreme has announced the launch of its "Bracket Bash" collection, a strategic seasonal offering designed to capture consumer spending during the peak of the college basketball tournament season. Available from Thursday, March 19, through Sunday, March 22, the themed lineup focuses on group sharing occasions, catering to the high volume of watch parties and corporate events associated with the event. Product Portfolio and Distribution The Bracket Bash Dozen is engineered for visual appeal and thematic relevance, featuring a mix of speciality decorated items and core products. The assortment includes: Six Basketball Doughnuts : Unglazed shells featuring Kreme™ filling and vanilla-flavoured icing with chocolate basketball detailing. Two Basketball Net Doughnuts : Original Glazed® doughnuts finished with chocolate icing and vanilla-flavoured drizzles. Four Original Glazed® Doughnuts : The brand’s signature product is included to round out the dozen. The collection is accessible through multiple sales channels, including in-shop purchases, the Krispy Kreme mobile app, and the official website for pickup or delivery. Notably, the brand is also leveraging its catering arm, offering pre-orders for larger event sizes. Strategic Pricing and Promotional Incentives To drive volume and increase the average transaction value, Krispy Kreme is implementing a high-value promotional "slam dunk deal." During the four-day activation period, customers who purchase any dozen or a 16-count mini pack can secure a second Original Glazed® dozen for $2. This promotion is capped at two per customer for in-shop and drive-thru transactions, and one for online orders using a specific promotional code at participating U.S. locations. Market Positioning The release reflects Krispy Kreme’s ongoing strategy of utilising cultural milestones to drive foot traffic and brand engagement. By aligning product innovation with the high-energy atmosphere of "bracket season," the company aims to position itself as a primary provider for social and professional gatherings. According to Alison Holder, Krispy Kreme Chief Brand and Product Officer, the collection is intended to capture the "buzz" of the season, providing a flavorful and shareable option for fans as they gather for tournament highlights. The Newsroom New Products Krispy Kreme Launches Bracket Bash Collection for Basketball Season News March 18, 2026 Bakery Tim Hortons and Ryan Reynolds Expand Partnership with Signature Doughnut Beverage Dunkin Expands Beverage Portfolio With Zero Sugar Energy Drink Line Bakery Krispy Kreme Deepens Mondelez Partnership with Expanded OREO® LTO Collection New Products Second Nature Brands Partners with Dunkin' for Brownie Brittle Flavour Mashup Bakery Snacking New Products Food Related news