Red Tree Beverages has launched Fresca Hard, a 4.6% ABV flavoured malt beverage targeting the post-game occasion. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Red Tree Beverages has officially announced the debut of Fresca Hard, marking the heritage citrus brand's newest entry into the rapidly expanding ready-to-drink (RTD) alcohol category. Launching ahead of the 2026 summer trading season, the new flavoured malt beverage (FMB) is engineered to deliver the classic taste of Fresca in a premium, sessionable format. The launch represents a strategic effort to carve out a specific usage occasion within the crowded hard seltzer and FMB aisles, specifically targeting the "post-game" celebration demographic. Positioning for the Active Lifestyle Demographic While many RTD beverages market themselves toward general summer socialising, Fresca Hard is deliberately positioning its portfolio around the "moments that come after the game." By aligning the product with leisure sports such as tennis, pickleball, and golf, the brand is targeting active, health-conscious consumers who seek a reward-based beverage without compromising their dietary goals. Lou Grill, President of Red Tree Beverages, stated that the launch reflects the organisation's continued commitment to delivering exceptional-tasting beverages while pushing further into the alcohol RTD category. By focusing on the post-game occasion, Fresca Hard aims to provide a crisp, modern edge to shared adult celebrations. Formulation and Nutritional To compete in a market highly sensitive to macronutrient profiles, Fresca Hard has been formulated to balance full-flavour delivery with a lean nutritional architecture. Key Technical Specifications Caloric and Sugar Load: Each 12 oz. can delivers only 99 calories and contains zero sugar, maintaining parity with the leading hard seltzers while offering a bolder malt-based flavour profile. Alcohol by Volume: Set at a highly sessionable 4.6% ABV, making it an ideal candidate for extended outdoor daytime occasions and rapid refreshment. Flavour Portfolio: The initial 12-pack format debuts with four distinct citrus-forward profiles: Grapefruit Citrus, Pineapple Citrus, Peach Citrus, and Watermelon Citrus. New Products Red Tree Beverages Launches Fresca Hard to Target Post-Game RTD Market Dan B May 13, 2026 Coffee & Tea NESCAFÉ Targets Global Soccer Culture with Espresso Keg Campaign Alcohol Athletic Brewing and Premier Lacrosse League Launch Crease Crusher New Products GateDrop Launches Energy Gummy to Challenge Traditional Drink Category Beverage PLEZi Nutrition Relaunches Hydration Line with Stephen and Ayesha Curry New Products Beverage Alcohol Related news

Pop & Bottle has expanded its RTD portfolio into the functional hydration category, launching a Matcha Coconut Water line that combines ceremonial-grade matcha comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Pop & Bottle, the organic ready-to-drink (RTD) coffee and tea brand, has announced a strategic expansion into the functional hydration category with the launch of its new Matcha Coconut Water product line. Currently recognised as the number one brand in the RTD matcha category, the rollout leverages the company's existing market authority to target the growing demand for clean, dual-benefit beverages. The new range is now available nationwide at Sprouts, with distribution scheduled to scale across additional retail partners later this year. Technical Formulation and Functional Hydration The new product line is engineered to bridge the gap between sports hydration and cognitive focus. By merging ceremonial-grade matcha with coconut water, the brand provides a liquid solution that hydrates while delivering a steady, slow-release energy lift without the "crash" often associated with high-sugar stimulants. The Matcha Coconut Water line debuts with three distinct flavour profiles, all formulated without added sugar: Matcha Coconut Water: Lightly earthy and naturally sweet, providing 25mg of caffeine and 640mg of natural electrolytes. Pomegranate Berry: A blend of sweet blackberry and tart pomegranate, delivering 25mg of caffeine and 600mg of natural electrolytes. Citrus: Featuring bright citrus notes and a hint of fresh ginger, yielding 25mg of caffeine and 640mg of natural electrolytes. Amelia Winslow, Vice President of Marketing at Pop & Bottle, stated that expanding into hydration represents a "natural evolution" for a brand built on the premise of delightful and nourishing daily wellness rituals. By applying its ingredient-first philosophy to the hydration sector, the organisation aims to capture consumers seeking proactive wellness solutions that require no manual preparation. Portfolio Expansion in RTD Lattes Alongside the hydration rollout, Pop & Bottle is reinforcing its core competency with the introduction of two new RTD Matcha Almond Milk Lattes, also debuting at Sprouts this month. Designed for a more indulgent, café-style consumption occasion, the new variants include: Vanilla Bean Matcha Almond Milk Latte: A creamy, plant-based option lightly sweetened with coconut nectar and infused with rich vanilla flavour. Blueberry Matcha Almond Milk Latte: A fruit-forward, indulgent profile merging the earthy tones of matcha with vibrant blueberry juice. New Products Pop & Bottle Enters Hydration Category with Matcha Coconut Water Launch Dan B May 12, 2026 Coffee & Tea Joe & the Juice and Maya Jama Launch Collagen-Infused Matcha New Products Free Soul and PerfectTed Launch Functional Matcha Latte Range New Products Alpro Launches Soya Coconut Matcha Variant Coffee & Tea Peet's Coffee Spring Menu Integrates Ube and Matcha Flavours Water New Products Beverage Coffee & Tea Related news

Dunkin' have launched a zero-sugar powdered drink mix, leveraging TikTok Shop to scale functional, caffeinated hydration beyond the traditional QSR environment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Dunkin’ The Newsroom The Jel Sert Company and Dunkin' have announced the nationwide retail rollout of Dunkin' Refreshers Singles To Go! , a zero-sugar powdered drink mix designed to replicate the quick-service restaurant's (QSR) popular iced beverages. The launch represents a significant strategic licensing agreement, combining Dunkin's high-equity flavour portfolio with Jel Sert's deep manufacturing expertise in the water enhancement category. By transitioning a high-velocity QSR menu item into a portable, consumer packaged goods (CPG) format, Dunkin' is effectively extending its brand footprint beyond its brick-and-mortar locations and into the daily hydration rituals of the modern consumer. Formulation and Functional Hydration The powdered drink mix category is undergoing a structural shift, moving away from simple flavour additives toward "plus-benefit" functional hydration. The Dunkin' Refreshers Singles To Go! range is engineered to meet the strict dietary requirements of the active wellness demographic while delivering the sensory experience of a café-prepared beverage. Key Technical Attributes Include: Caffeine Delivery: Each single-serve stick contains 80mg of caffeine derived from green tea extract, offering a sustained energy boost comparable to a standard cup of coffee. Caloric Control: The formulation contains zero sugar and just 5 calories per serving, addressing the demand for clean-label, low-glycemic refreshment. Vitamin Fortification: Enriched with essential B vitamins to support metabolic function and overall energy levels. Format Precision: Designed to mix seamlessly with a standard 16.9-ounce bottle of water, ensuring consistent flavour delivery without the need for specialised mixing equipment. Digital First Rollout and Social Commerce Success A defining characteristic of this launch is its highly successful "digital-first" distribution strategy. Prior to the broad national retail expansion, the product made a targeted debut on social commerce platforms, specifically TikTok Shop . The results highlight the growing power of "agentic" social discovery in the CPG sector. Within its first month on TikTok Shop, the drink mixes garnered over 18 million views, driving massive early trial and user-generated content (UGC). This digital momentum translated rapidly to e-commerce, with the product reaching the No. 3 spot in Amazon’s highly competitive Powdered Drink Mix category within just six weeks of launch. Ken Wegner, President at Jel Sert, stated that the early consumer response demonstrates that when a brand gets the "flavour and function right, it changes expectations for what a drink mix can be." The collaboration between Dunkin' and Jel Sert serves as a benchmark for how legacy foodservice brands can successfully monetise their menu intellectual property (IP) in the retail aisle. As consumers increasingly seek "on-the-go" convenience and budget-friendly alternatives to daily café visits, premiumised powder formats offer a high-margin solution for both manufacturers and retailers. The product is now available in 10-, 30-, and 40-count variety packs across major retail platforms, including Walmart and Amazon. As the summer trading season approaches, the success of the Dunkin' Refreshers Singles To Go! line is expected to drive significant incremental growth within the water enhancement category, solidifying the intersection of fast-food nostalgia and functional nutrition. New Products Jel Sert and Dunkin' Launch Zero Sugar Refreshers Singles To Go Dan B May 12, 2026 Energy Drinks STORM Launches Premium Wellness Energy Drink Energy Drinks Little Caesars and Mountain Dew Partner for Mango Rush Return New Products Dutch Bros Enters Plant-Based Energy Sector With Myst Refresher Launch Energy Drinks Celsius Launches Electric Vibe Soccer-Inspired Tropical Flavour Energy Drinks New Products Beverage Coffee & Tea Packaging Related news

MOSH’s $13M Series A fuels a category-defining pivot into high-protein brain health, targeting a $6.8B market comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom MOSH, the functional nutrition brand co-founded by Maria Shriver and Patrick Schwarzenegger, has announced the successful closure of a $13 million Series A funding round. Led by Main Street Advisors, the capital injection is earmarked for aggressive retail expansion and the launch of a new performance-focused SKU, "MOSH High Protein." The investment arrives as MOSH crosses the 2,000-door milestone, with the organisation forecasting a triple-digit growth rate in its retail channel throughout 2026. Capital Injection and Institutional Backing The involvement of Main Street Advisors signals high institutional confidence in the burgeoning "brain health" snacking category. While the nutrition bar aisle has historically been dominated by general energy and protein claims, MOSH is successfully carving out a specialised niche focused on cognitive longevity. Jeff Gamsey, President of MOSH, stated that scaling the brand is fundamentally an "execution story." Over the last 24 months, the company has modernised its supply chain and internal playbook to transition from a breakout startup into a category-defining entity. The new funding allows the firm to bolster its marketing and sales infrastructure to support its rapidly diversifying distribution network. Target Rollout and Massive Retail Acceleration A primary driver of MOSH’s 2026 growth strategy is an upcoming nationwide rollout with Target. This partnership complements the brand's existing presence in major retailers such as Sprouts, Albertsons, Kroger, and HEB. The strategy focuses on two key retail mechanics: Expanded Facings: Increasing the physical shelf space per store to improve brand visibility. Velocity Acceleration: Leveraging data-driven marketing to drive repeat purchases among "intentional" shoppers. Paul Wachter, CEO of Main Street Advisors, noted that MOSH is tapping into a significant cultural shift in how consumers prioritise cognitive well-being, allowing the brand to occupy a unique white space in a crowded market. Product Innovation: MOSH High Protein and Creatine Integration In tandem with the funding, MOSH is debuting MOSH High Protein , a significant technical extension of its flagship bar line. The new SKUs deliver 20 grams of protein and include creatine alongside the brand’s proprietary "Signature Brain Blend." This move targets the "hybrid" consumer who seeks both physical recovery and cognitive support. By integrating creatine, a supplement traditionally associated with muscle performance but increasingly recognised for its cognitive benefits, MOSH is bridging the gap between sports nutrition and medical-adjacent wellness. Market Dynamics and the Brain Health Supplement Surge The U.S. brain health supplement market is projected to reach 6.8 billion dollars by 2030. Despite 99 per cent of Americans valuing brain health as much as or more than physical health, only 9 per cent feel adequately informed about maintenance strategies. MOSH aims to close this "literacy gap" through its products and its philanthropic mission. To date, the organisation has raised over 400,000 dollars for Alzheimer's research and women’s brain health. In 2026, the company will fund a third research grant focused on gut biomarkers in cognitive decline, positioning the brand as a primary infrastructure provider for the next generation of proactive nutritional intervention. Business & Finance MOSH Secures $13 Million Series A to Scale Brain Health Nutrition Brand Eddie Sanders May 8, 2026 New Products Perfect Snacks Launches Refrigerated Protein and Prebiotics Bar New Products Tyson Foods expands Jimmy Dean brand with high-protein range Snacking PepsiCo Launches Doritos Protein Functional Snack New Products Host Defense Launches Functional Nutrition 'Grateful Dead' Mushroom Gummies Business & Finance Health & Nutrition Food Related news

RYZE has expanded its Target retail portfolio with three new instant functional lattes, utilising its proprietary SUPER6™ mushroom blend comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom RYZE, a leader in the functional superfood and plant-based beverage sector, has announced a significant expansion of its retail footprint with a nationwide rollout at Target. The brand is introducing three new instant lattes to the mass-market retailer: Ube Vanilla, Matcha, and Chai. The launch represents a strategic evolution for the brand, diversifying its portfolio beyond traditional roasted coffee profiles to capture consumers seeking trend-forward, "feel-good" morning beverages that deliver clinical-adjacent functional benefits. Functional Formulation and Flavour Profiles As the demand for functional, "better-for-you" (BFY) beverages continues to accelerate, differentiation requires sensory innovation alongside nutritional density. RYZE is directly targeting the "café-style" aesthetic by incorporating highly visual and culturally trending ingredients, specifically Ube and Matcha. The new SKU lineup is engineered to provide specific, natural caffeine loads while maintaining a smooth, craveable taste: Ube Vanilla Latte: Characterised by a vibrant purple hue and a creamy, vanilla-forward finish. It utilises instant coffee to deliver approximately 50mg of natural caffeine. Matcha Latte: A silky, subtly sweet profile with soft vanilla notes, providing a gentler boost with roughly 20mg of natural caffeine derived from high-quality matcha. Chai Latte: A spiced, warming profile with a hint of vanilla, delivering approximately 50mg of natural caffeine from a black tea base. At the core of each variant is RYZE's signature SUPER6™ organic mushroom blend, designed to provide sustained energy, mental clarity, and digestive support without the traditional "crash" associated with high-caffeine, high-sugar energy drinks. Clean Label and Cognitive Support The new lattes adhere to strict clean-label procurement standards. Every formulation is 100 per cent vegan, dairy-free, gluten-free, and non-GMO. In a move to mitigate glycemic spikes, the brand utilises natural coconut sugar for a balanced sweetness profile. Andrée Werner, Co-founder of RYZE, stated that today’s consumers are looking for more than just a morning pick-me-up. Werner noted that the new lattes were designed to expand the brand's lineup with more variety and flavour, providing consumers with accessible ways to support their daily routines and overall well-being. Retail and Category Growth The $9.99 price point positions the RYZE instant lattes as an accessible, high-value alternative to daily premium café purchases. Designed for high versatility, the powders can be mixed hot or cold, catering to both the "at-home barista" and the hyper-mobile commuter. By securing a nationwide expansion at Target, RYZE is leveraging one of the most critical discovery platforms for the modern wellness consumer. The addition of the Ube, Matcha, and Chai variants complements the brand's existing Target lineup, which includes Medium and Dark Roast coffees as well as flavoured lattes like Caramel, Vanilla, and Mocha. New Products RYZE Expands Functional Instant Latte Portfolio at Target Eddie Sanders May 13, 2026 New Products Bones Coffee Company Launches Beer, Cake & Cookie-Inspired Coffees Business & Finance Royal Cup Coffee and Tea Completes Acquisition of Farmer Brothers Coffee Co. Coffee & Tea Bulletproof Launches Ashwagandha and Lion’s Mane Infused Coffee Coffee & Tea Lavazza and Rainforest Alliance Launch First Certified Regenerative Coffee New Products Health & Nutrition Coffee & Tea Related news

Purely Elizabeth has launched a 10g protein granola sourced entirely from nuts and seeds, rejecting synthetic isolates to capture the clean-label market comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Purely Elizabeth, the modern wellness brand recognised for its ingredient-forward bakery products, has announced its official entry into the high-growth protein sector. The launch of the Protein Ancient Grain Granola line represents a significant portfolio expansion, engineered to capture the rising consumer demand for functional, high-protein foods that do not rely on heavily processed inputs. The rollout marks a strategic pivot for the brand, transitioning its offerings from traditional breakfast staples into versatile, all-day functional snacks that prioritise both macronutrient density and clean-label transparency. A primary differentiator for this launch is the brand's rejection of conventional protein additives. While the ambient snacking and cereal aisles are increasingly saturated with products fortified by whey, soy, or pea protein isolates, Purely Elizabeth is adopting a strictly "whole-food" approach. Elizabeth Stein, Founder and CEO of Purely Elizabeth, stated that the organisation saw an opportunity to "rethink protein in a way that feels simpler, more transparent, and more delicious." This strategy is supported by robust consumer data. According to brand-cited research, 74 per cent of consumers find protein derived from nuts and seeds appealing, demonstrating a significantly higher purchase intent compared to interest in highly processed sources like pea protein or whey. By relying on recognisable ingredients, the brand is targeting the "intentional" shopper who demands functional benefits without synthetic compromises. Technical Formulation and Sensory Profile The Protein Ancient Grain Granola achieves its nutritional claims through a dense, calculated blend of premium agricultural inputs. Each batch is formulated with a proprietary mix of pumpkin seeds, almonds, cashews, and chia seeds to create a distinct, nutty texture. Key Technical Attributes Include: Protein Density: Delivers 10 grams of complete, plant-based protein per serving strictly from whole-food sources. Digestive Health: Provides 6 to 8 grams of dietary fibre per serving, addressing widespread macro-nutritional deficits. Caloric and Sweetness Control: Lightly sweetened with coconut sugar to maintain a lower glycemic impact while delivering a craveable crunch. Dietary Compliance: The entire line is certified gluten-free, vegan, and Non-GMO Project Verified. The range debuts with three high-affinity flavour profiles: Cinnamon Toast, Almond Butter & Berries, and Dark Chocolate Blueberry. In internal blind taste testing, the formulation reportedly outperformed major competitors in overall liking and purchase intent, validating the brand's thesis that clean ingredients drive higher conversion rates. Target Retail Rollout The launch arrives during a period of explosive growth for Purely Elizabeth. Founded in 2009, the brand has more than doubled in size over the past two years and is currently on track to surpass $300 million in sales this year. The new Protein Ancient Grain Granola retails at $7.99 and is available now through a nationwide rollout at Target, with additional major retail partnerships scheduled to follow. By securing premium placement in a mass-market retailer like Target, Purely Elizabeth is well-positioned to dominate the "permissible indulgence" and functional food segments throughout the remainder of 2026. New Products Purely Elizabeth Expands into Protein Category with Whole Food Granola Launch Eddie Sanders May 13, 2026 Snacking Hidden Valley Ranch Scales into Protein-Forward Snacking with Chicken Dippers New Products Aloha Launches Limited Edition Key Lime Protein Bar New Products Protein Pints Launches Fudge Brownie at Sprouts Farmers Market Nationwide Plant-based Kite Hill Launches High-Protein Plant-Based Cream Cheese New Products Health & Nutrition Food Related news

Mini Melts USA and The Magnum Ice Cream Company have partnered to deploy Magnum-branded vending machines comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Mini Melts USA has announced a strategic partnership with The Magnum Ice Cream Company to deploy a nationwide network of automated retail kiosks across the United States. Set to launch in Summer 2026, the collaboration merges Magnum’s high-equity frozen dessert portfolio with Mini Melts’ established cryogenic vending infrastructure. The agreement marks a significant acceleration of Magnum’s out-of-home (OOH) growth strategy, transitioning the brand's premium offerings from the traditional supermarket freezer aisle directly into high-velocity, "on-the-go" consumer environments. Unattended Retail and Out-of-Home Under the terms of the agreement, Mini Melts USA will operate a fleet of Magnum-branded vending machines. By leveraging Mini Melts' operational expertise in unattended commerce, Magnum is securing direct-to-consumer distribution in high-footfall locations such as transit hubs, entertainment venues, and non-traditional retail spaces. Bryce Carroll, Senior Commercial Development Manager at The Magnum Ice Cream Company, stated that the partnership is a critical step in reaching consumers beyond the traditional aisle. Carroll emphasised that Mini Melts provides the "scale and footprint" necessary to extend the brand into everyday moments and unlock new consumption occasions across the country. The automated kiosks will function as a multi-brand premium dessert destination. The machines will feature a curated assortment of The Magnum Ice Cream Company's wider portfolio, including high-impulse items like Good Humour novelty bars and premium Ben & Jerry's ice cream pints. Simultaneously, the partnership facilitates the expansion of Mini Melts' own signature beaded ice cream. Founded in 2004, Mini Melts differentiates itself through a premium formulation featuring 14 per cent butterfat. The product relies on specialised -40°F cryogenic freezers to preserve its unique "melt-in-your-mouth" texture, an infrastructure requirement that forms the technical backbone of this new vending collaboration. Dan Kilcoyne, Founder of Mini Melts USA, noted that combining the operational capabilities of his organisation with Magnum’s exceptional product portfolio creates a "powerful platform" for redefining convenient indulgence. Business & Finance Mini Melts USA and Magnum Ice Cream Automated Retail Partnership Eddie Sanders May 13, 2026 New Products My/Mochi Scales Portfolio with New Nostalgic Cotton Candy Flavour New Products Nutribullet Enters Frozen Dessert Category With Chill Ice Cream Maker New Products Protein Pints Launches Fudge Brownie at Sprouts Farmers Market Nationwide New Products Häagen-Dazs Introduces Dubai Style Chocolate Mini Bars at Costco Snacking Business & Finance Dairy Food Related news

Foodtastic has secured an exclusive master franchising agreement with Inspire Brands to develop hundreds of Dunkin' locations across Canada comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Dunkin’ The Newsroom Foodtastic, one of Canada’s largest restaurant operators, has announced a landmark master franchising agreement with Inspire Brands. The deal grants Foodtastic the exclusive rights to develop and operate the Dunkin’ brand nationwide across Canada, signalling a major re-entry of the iconic US coffee and bakery chain into the northern market. The agreement outlines an aggressive expansion strategy, with plans to open "hundreds" of new locations through a mix of corporate-owned and franchise-operated models. Re-entry into the Canadian Coffee Market Dunkin' previously maintained a significant presence in Canada, particularly in Quebec, but scaled back operations over the last two decades. The decision to relaunch the brand through a master franchise model represents a calculated approach to re-capturing market share in a sector currently dominated by entrenched domestic competitors like Tim Hortons. By partnering with Foodtastic—an organisation that currently manages a portfolio of 27 brands and over 1,200 establishments (including Second Cup, Pita Pit, Freshii, Quesada, and Rotisseries Benny)—Inspire Brands is de-risking the operational complexities of a cross-border rollout for a brand that currently boasts over 14,200 locations globally. Peter Mammas, Founder and CEO of Foodtastic, stated that bringing Dunkin’ back to Canada is a significant growth opportunity for the firm and its franchise partners. Mammas noted that the agreement is built upon the confidence established during the ongoing Canadian expansion of Jimmy John’s, another Inspire Brands property managed by Foodtastic. Operational Execution and Supply Chain Under the terms of the agreement, Foodtastic will assume full responsibility for market development, franchisee recruitment, and daily operations across the country. The menu will mirror the brand's successful US and international offerings, focusing on: High Margin Beverages: A wide range of hot and iced coffees, espresso-based drinks, and teas. Bakery and Snacking: The brand's signature doughnuts, breakfast sandwiches, and portable snack formats. The first Canadian location under this new agreement is projected to open in late 2026 or early 2027. This timeline suggests a focused period of supply chain integration and real estate acquisition over the next 12 to 18 months to ensure a seamless national debut. The partnership between Foodtastic and Inspire Brands highlights a broader trend in global Quick Service Restaurant (QSR) expansion: the reliance on established, multi-brand regional operators to execute international rollouts. Michael Haley, President of International at Inspire Brands, emphasised that Foodtastic has a "proven track record" of successfully growing leading restaurant brands. By utilising Foodtastic as its primary growth vehicle in Canada, Inspire Brands ensures that Dunkin' will benefit from localised real estate knowledge, supply chain efficiencies, and established franchisee networks. Coffee & Tea Foodtastic Signs Franchise Agreement to Open Dunkin' Locations in Canada Eddie Sanders May 13, 2026 Coffee & Tea Costa Coffee Launches 2026 Summer Menu with Ube Expansion and Jaffa Cake Partnership Coffee & Tea Second Cup Canada Unveils Spring-Summer Cold Beverage Lineup Coffee & Tea Starbucks EMEA Launches Protein Cold Foam with 15g Whey Protein Boost Coffee & Tea Starbucks Launches Energy Refreshers and Year-Round Mango Flavour Business & Finance Logistics & Supply Chain Beverage Foodservice Coffee & Tea Related news

Green River Distilling Co. is launching a product into the sweetened liqueur category, 92-proof Honey Finished Bourbon, utilising an "in-barrel" finishing comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Green River Distilling Co., known for its accessible Kentucky bourbon portfolio, has announced a significant technical evolution in the flavoured spirits category with the launch of Green River Honey Finished Bourbon Whiskey. Reaching nationwide distribution on 15 May 2026, the expression is engineered to provide a high-integrity alternative to a segment that has historically been dominated by lower-proof, heavily sweetened liqueur blends that rely on synthetic flavourings. The primary differentiator for Green River Honey is its manufacturing process. Rather than adopting the industry-standard method of post-production blending with syrups or artificial additives, the brand utilises a genuine cask-finishing technique. Four-year-old Green River Kentucky Straight Bourbon serves as the base liquid. A custom blend of 100% raw, pure, unfiltered honey is added directly into the barrel. This allows the bourbon and the honey to integrate naturally over time through barrel interaction. Dan Callaway, Master Blender at Lofted Spirits, stated that the brand is challenging the "shortcuts" that have defined the honey whiskey category. Callaway noted that by investing in natural honey and straight bourbon, the company is bridging the gap between high-priced honey-cask finishes and cheaper, immature flavour profiles. Sourcing and Supply Chain Integrity To ensure the quality of the raw materials, Green River has partnered with Above the Dirt Garden and Honey Shop , a beekeeper-owned business within the Kentucky Proud network. This partnership guarantees a supply of sustainably sourced honey from family-owned apiaries across the Midwest and South. By maintaining this level of supply chain transparency, Green River is aligning the product with the broader consumer demand for "clean-label" and verifiable provenance in premium food and beverage. Bottled at 92 proof (46% ABV), Green River Honey maintains the structural backbone and warmth of traditional Kentucky bourbon. The sensory profile features floral aromas layered with caramel, orange peel, toasted oak, and vanilla, finishing with a light cinnamon spice. This higher proof point is a critical B2B selling feature for the hospitality sector. Caryn Wells, National Brand Ambassador, emphasised that the liquid is designed to "go to work behind the bar." Unlike lower-proof liqueurs that can dilute or overly sweeten a mixed drink, the 92-proof formulation provides bartenders with a versatile foundation that holds up in complex cocktails like the Gold Rush, effectively reducing the need for additional sweeteners in the build. New Products Green River Distilling Co Debuts In Barrel Honey Finished Bourbon Eddie Sanders May 13, 2026 New Products Jägermeister Scales Flavoured Portfolio with Citrus-Forward Orange Launch New Products Plymouth Gin Launches Plymouth Honey in US New Products Casa Maestri Launches Dubai Chocolate Pistachio Cream Tequila Liqueur Alcohol Bardstown Bourbon Company Launches First Consumer-Driven NFC Gifting Platform New Products Alcohol Related news

Ritual Zero Proof has entered the RTD category with a trio of canned non-alcoholic cocktails. Non-Alcoholic Ready-to-Drink Margarita, G&T, and Spritz. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Alcohol Diageo The Newsroom Ritual Zero Proof, currently recognised as the leading non-alcoholic (NA) spirits brand in North America, has announced its first strategic entry into the ready-to-drink (RTD) sector. Arriving ahead of the peak summer trading season, the new lineup features three classic cocktails: Margarita, G&T, and Spritz, packaged in lightly carbonated, single-serve cans. The launch represents a significant portfolio evolution for the brand, moving beyond its traditional 750ml bottled spirit alternatives to capture the high-growth "grab-and-go" convenience market. The introduction of an RTD line addresses a primary friction point in the NA category: the complexity of preparation. While bottled spirit alternatives require mixers, garnishes, and preparation time, the canned format provides immediate, portable access to complex flavour profiles. Megan Hurtuk, Head of Marketing of Non-Alcoholic Beverages at DIAGEO North America, noted that consumer expectations for NA options have fundamentally shifted from merely being "available" to being "exceptional." Hurtuk stated that the launch brings Ritual’s standard of cocktail-quality flavour to the ready-to-drink shelf, targeting moments where convenience matters most—such as beach outings, barbecues, and outdoor festivals. By placing a portable non-alcoholic option comfortably alongside traditional full-ABV seltzers and canned cocktails, Ritual is normalising moderation in high-energy social settings. Formulation and Product Breakdown To ensure sensory continuity, each of the new RTD expressions is built upon the foundation of Ritual's award-winning zero-proof spirits. The formulations are engineered to deliver a "true-to-cocktail" bite and complexity, bypassing the overly sweet, juice-like profiles that often plague the NA beverage aisle. The Initial SKU Lineup Includes: 🍋🟩 Ritual Zero Proof Margarita: Utilises the brand's Agave Spirit Alternative, delivering bold, zesty citrus notes upfront, balanced by a smooth, earthy agave finish. 🍸 Ritual Zero Proof G&T: Built on the Gin Alternative, blending classic juniper, coriander, and angelica root notes with fresh lime zest to offset a crisp, bitter tonic. 🍹 Ritual Zero Proof Spritz: An effervescent aperitivo featuring bittersweet citrus, floral aromatics, and subtle spice, designed to replicate a traditional rosé champagne finish. Retail and Availability The Ritual Zero Proof RTDs are launching as a permanent addition to the brand's portfolio, rather than a limited summer drop. The products are priced at a suggested retail price (MSRP) of $13.99 per 4-pack, positioning them competitively within the premium RTD tier. Distribution is currently active via select United States retailers and the brand's direct-to-consumer digital platform. New Products Ritual Zero Proof Scales Non-alcoholic Portfolio with RTD Cocktail Range Eddie Sanders May 13, 2026 New Products The Cocktail Collection Scales RTD Portfolio With Single-Serve Mini Cans New Products Rancho La Gloria Expands Into Classic Cocktails with High ABV Launch New Products Aplós Expands RTD Portfolio with Functional Dragon Fruit Martini Beverage SunBuzz Enters Alcohol-Alternative Market with Premium Hemp-Derived THC Cocktail Line New Products Beverage Alcohol Related news

Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Hoplark, the innovative "better-for-you" beverage brand, has announced the rollout of a comprehensive brand refresh. The new visual identity is engineered to reflect how modern consumers transition fluidly between different drinking occasions, moods, and daily routines. Set to roll out across nationwide retail channels throughout the remainder of 2026, the updated packaging introduces a cohesive brand architecture that links Hoplark’s diverse portfolio across the water, tea, and non-alcoholic store sections. Visual Identity A primary challenge for multi-category beverage brands is maintaining strong shelf recognition when products are merchandised in different aisles. Hoplark's refresh directly addresses this B2B operational hurdle. By centralising its mascot, "Larky," across every SKU, the brand is establishing a unifying anchor that ensures immediate consumer recognition, whether the product is placed in the functional beverage set, the tea aisle, or the ambient water section. The redesigned cans feature bright, punchy palettes to signal distinct flavour moments, while keeping the specific beverage type front-and-centre to improve "shopability" and speed of selection for the end consumer. For retail buyers, this cleaner, unified look provides a stronger rationale to stock the brand across multiple store touchpoints, driving trial throughout different dayparts. Portfolio Breakdown and Functional Ingredients Since its founding in 2018, Hoplark has evolved from a hop-forward non-alcoholic alternative into a broader functional beverage platform. The refreshed portfolio spans three distinct categories: 🍵 Sparkling Teas: Brewed tea delivering bold flavour, available in both caffeinated and caffeine-free options for morning or afternoon consumption. 💧 Sparkling Waters: Carbonated water infused with hops to provide aroma and depth without the addition of sugar. 🍻 Hoplark 0.0: Caffeine-free and alcohol-free beverages explicitly designed for relaxed, evening social occasions. Across the entire range, hops serve as the defining element. Rather than simply mimicking the profile of beer, Hoplark utilises hops as a natural flavour enhancer to add brightness and aromatic complexity. Combined with brewed tea, the formulations naturally deliver functional benefits, including polyphenols, xanthohumol, and L-theanine. Without relying on synthetic additives or artificial sweeteners. The refreshed lineup is currently available at major national and regional partners, including Whole Foods Market, Sprouts, H-E-B, Kroger, Albertsons, Total Wine, and Meijer. The brand anticipates expanded distribution and increased physical shelf presence as the new packaging scales across its network throughout 2026. Beverage Hoplark Unveils Brand Refresh to Unify Multi-Category Portfolio Eddie Sanders May 12, 2026 Business & Finance Bel Group Scales Functional Portfolio with Acquisition of Brainiac Brands Alcohol Brooklyn Brewery Unifies Non-Alcoholic Portfolio Under Core Brand Business & Finance ezCater Rebrands to Reflect Expansion from Marketplace to Enterprise Workplace Food Platform Events Brand Licensing Europe Opens Speaker Applications for 2026 Event Business & Finance Beverage Packaging Marketing Related news

Cargill and Voyage Foods have launched NextCoa, a cocoa-free confectionery alternative utilising grape seeds to deliver a 67% lower carbon footprint comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Cargill The Newsroom Cargill and food-tech innovator Voyage Foods have announced the North American launch of NextCoa™, an award-winning confectionery alternative to chocolate. The product debuts initially in the United States and is engineered to deliver the sensory experience of chocolate without utilising cocoa, addressing mounting pressure on the global cocoa supply chain. The partnership merges Voyage Foods’ patented ingredient technology with Cargill’s massive distribution and manufacturing scale, providing food manufacturers with a "drop-in" solution that improves price stability and ingredient availability. Cocoa Free Alternatives The global chocolate industry is currently navigating unprecedented volatility driven by climate change, disease, and geopolitical instability in primary growing regions. By commercialising a cocoa-free alternative, Cargill is providing its B2B partners with a tool to de-risk their supply chains and manage fluctuating commodity costs. Kojo Amoo-Gottfried, Vice President and Managing Director of Cocoa and Chocolate for Cargill Food North America, emphasised that NextCoa™ is designed to expand choice rather than replace traditional chocolate. Amoo-Gottfried stated that the line unlocks new pathways for manufacturers to create indulgent experiences while actively building resilience into the broader food system. Technical Formulation and Sustainability NextCoa™ differentiates itself from traditional chocolate analogues through its use of upcycled and widely available plant-based inputs, primarily grape seeds. Key Technical Attributes Include: Sensory Parity: Utilises familiar chocolate-making processes to replicate the melt profile, texture, and flavour of conventional chocolate. Environmental Impact: The manufacturing process and ingredient sourcing result in a 67 per cent lower carbon footprint compared to conventional chocolate, aligning directly with corporate Scope 3 reduction targets. Allergen Management: Formulated without major allergens, including dairy, soy, peanuts, and tree nuts, making it a highly versatile ingredient for "free-from" manufacturing facilities. Application Versatility and Regional Distribution In the U.S. market, NextCoa™ is launching in two primary flavour profiles: Mild (a milk-chocolatey style) and Dark Mild (a blend of dark and milk chocolatey notes). The product is available in formats suitable for a wide range of industrial applications, including inclusions for baked goods and ice cream, as well as coatings for snacks and truffles. Cargill serves as the exclusive global B2B distributor for Voyage Foods. To facilitate rapid market penetration in the United States, Cargill is collaborating with established regional partners, including Batory Foods , Blendtek , and Gillco Ingredients (an Azelis Company) . A subsequent expansion into the Canadian market is planned for the near term. Adam Maxwell, CEO and Founder of Voyage Foods, noted that the partnership with Cargill allows the startup to scale its vision, making its approach to chocolate-like foods accessible to a broader network of manufacturers. As the "Cocoa 2.0" category matures, the success of the NextCoa™ rollout will serve as a critical benchmark for how effectively legacy agribusinesses can integrate biotech and food-tech innovations to solve complex global supply chain challenges. Ingredients Cargill and Voyage Foods Launch NextCoa Cocoa-Free Confectionery in North America Eddie Sanders May 12, 2026 New Products Meiji Launches Limited Edition Strawberry Fruit Chocolate in Japan Cultivated Celleste Bio and Mondelēz International Unveil First Cell-Cultured Chocolate New Products Nestlé UK and Ireland Launches Limited-Edition Aero Pistachio Bar Business & Finance Hershey Launches ONE Hershey Unified U.S. Commercial Operating Model Flavours & Colours Plant-based Confectionery Business & Finance New Solutions Ingredients Related news