A Reinvention of an Icon Launching in Original Cola and Cherry Vanilla , the new beverage preserves the supports PepsiCo’s broader strategy to offer choice, optionality, and functional ingredients across its beverage “Pepsi Prebiotic Cola represents the next leap forward,” said Ram Krishnan, CEO of PepsiCo Beverages Soft drinks PepsiCo The Newsroom Soft drinks Pepsi® Launches Pepsi Prebiotic Cola News July 22, 2025 Beverage PepsiCo Secures Official Beverage Partnership with VENU for Sunset Amphitheatres Foodservice PepsiCo

Branca International announces a strategic investment in ALTR, a beverage technology firm using molecular-level Branca International has announced a strategic investment in ALTR, an innovative beverage technology The partnership aims to address the evolving global beverage landscape by providing producers with precise Unlike traditional dealcoholization methods, which can often impact the taste and complexity of a beverage "Together, we are creating exceptional beverages that preserve craft, elevate quality, and give people

This move aligns with a broader industry trend where beverage makers are turning to science-led innovation News February 2, 2026 Facilities Prodalim Scales Solos Platform with New California Beverage Facility New Products Heineken Launches First Zero Calorie Non Alcoholic Beer in the US Beverage Real American Beer Enters NA Category with Country Star Brantley Gilbert as Equity Partner Beverage Cawston Press Enters No-Low Category with Acquisition of Fruit Beer Brand Loah New Products Beverage Related news

beverages that bridge the gap between brewing and roasting traditions. Profile: A smooth, full-bodied beverage blending the roasted depth of a stout-style beer with the character The Newsroom Beverage Tom Holland and Robert Downey Jr. Facility New Products Heineken Launches First Zero Calorie Non Alcoholic Beer in the US Beverage Real American Beer Enters NA Category with Country Star Brantley Gilbert as Equity Partner Beverage Sentia

Starbucks Japan has unveiled its comprehensive 2025 holiday beverage lineup, launching four days ahead Starbucks Japan has unveiled its comprehensive 2025 holiday beverage lineup, launching four days ahead The early release strategy demonstrates the competitive dynamics in Japan's premium beverage market, The beverage showcases sophisticated layering techniques with: Strawberry pulp chunks in the base layer Beverage Portfolio The Joyful Medley tea blend serves as the foundation for multiple holiday beverages

The launch comes in direct response to feedback from beverage brands, co-packers, and New Product Development Accelerate NPD: Simplifying the formulation process to bring new beverages to market faster and maintain the complete functional performance of its predecessor solutions, offering a two-pronged benefit for beverage This ensures beverages retain their fizz longer, improving the consumer sensory experience from the first The Newsroom New Solutions CO2Sustain Merges Flagship Technologies into Single 'TM2' Solution for Beverage

The Hershey Company is leveraging the growing "dirty soda" beverage trend with the introduction of a feature a flavor profile of vanilla, lime, and coconut, designed specifically to function as both a beverage Capitalizing on Beverage Customization The dirty soda phenomenon—a nonalcoholic beverage trend involving into a four-step process Pouring a preferred soda base Adding desired mix-ins and creams Sipping the beverage New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox Snacking Confectionery New Products Beverage

Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages Citing its State of Beverages 2025 Trend Report , KDP notes that 72% of Gen Z consumers try new beverages is introducing a Zero Sugar juice drink line , expanding the "better-for-you" options in the family beverage Katie Webb , VP of Innovation at Keurig Dr Pepper, summarised the approach: "Consumers want beverages Featured in this news Beverage Keurig Dr Pepper The Newsroom New Products Keurig Dr Pepper Unveils 35

opportunities across UK and German markets through government-backed trade mission Atlantic Canadian food and beverage exposure to international buyers and strategic partners, showcasing the region's innovative food and beverage support can facilitate market diversification and international competitiveness for regional food and beverage workforce, and access to world-class research positions it as a competitive player in global food and beverage The Newsroom Food Atlantic Canada's Food & Beverage Exporters Make Strategic European Market Expansion

Kavalan names Marussia Beverages UK as its exclusive distribution partner to lead the reintroduction Kavalan, the Taiwanese single malt distillery, has announced the appointment of Marussia Beverages UK Marussia Beverages UK Managing Director Trevenon Weeks emphasised that the strategy is built to match Operational Timeline and Channel Strategy Marussia Beverages will oversee the transition of the brand's The Newsroom Logistics & Supply Chain Kavalan Appoints Marussia Beverages UK as Sole Distributor for

the success of its existing matcha line to capture growing retail demand for café-style plant-based beverages Strawberry Matcha Latte in the UK, marking a strategic expansion of its ready-to-drink (RTD) and plant-based beverage of the brand's existing matcha offerings, reflecting a broader effort to move specialised café-style beverages launch comes as matcha continues to transition from a speciality café item to a staple of the retail beverage volume consumption and allows the brand to secure significant shelf space in the competitive chilled beverage

The collection features three distinct designs strategically aligned with the chain’s seasonal beverage The collection features three distinct designs strategically aligned with the chain’s seasonal beverage By coordinating hardware design with beverage innovation, Costa aims to increase attachment rates and Matcha-inspired 12oz Travel Cup: A compact, sleek option targeting the hot beverage and traditional matcha Merchandise Sales News February 16, 2026 Coffee & Tea Second Cup Canada Unveils Spring-Summer Cold Beverage