Post Holdings, Inc. has announced the appointment of Greg Pearson as the new President and Chief Executive Officer of its Post Consumer Brands division, effective April 1, 2026. Post Holdings, Inc. has announced the appointment of Greg Pearson as the new President and Chief Executive Officer of its Post Consumer Brands division, effective April 1, 2026 . Pearson succeeds Nicolas Catoggio , who transitioned to the role of Executive Vice President and Chief Operating Officer for the holding company in January. The appointment signals a strategic reinforcement of leadership as Post Holdings continues to integrate and grow its diverse portfolio, which notably includes significant assets in both the ready-to-eat cereal and pet food categories. Bridging Grocery and Pet Pearson joins the company with 25 years of CPG experience, most recently serving as CEO of Compana Pet Brands since January 2023. His background is particularly aligned with Post Consumer Brands' current operational mix, which balances traditional grocery centre-store brands with a growing presence in the pet nutrition sector. Rob Vitale , President and CEO of Post Holdings, highlighted this cross-category expertise as a primary driver for the hire: "Greg's experience leading and transforming businesses in grocery and pet, across brands and private label, is a great fit for our Post Consumer Brands organisation." Executive Resume and Track Record Pearson’s career trajectory covers key strategic areas relevant to Post’s business model, including private label manufacturing and e-commerce. Compana Pet Brands: Led business transformation efforts focused on supply chain optimisation and portfolio evolution. Pretzels, Inc.: As CEO, he steered the private label and contract manufacturer through growth initiatives that culminated in its successful sale to The Hershey Company in 2021. Chewy.com: Oversaw brand marketing and private brands, providing deep insight into the digital retail landscape. Conagra Brands & General Mills: Held early career roles in marketing and private brands, specifically within the cereal and baked goods sectors. Transition and Location Pearson will be based at the Post Consumer Brands headquarters in Lakeville, Minnesota . The company confirmed that outgoing CEO Nicolas Catoggio will work closely with Pearson in the coming months to ensure a smooth leadership handover. "I trust Greg will be a valuable leader for our business and our people and am confident his expertise and perspectives will guide Post Consumer Brands well into the future," Catoggio stated. The Newsroom People Post Holdings Appoints Pet Care Veteran Greg Pearson as CEO of Post Consumer Brands News February 5, 2026 People Business & Finance Food Related news People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO People Bel Group Appoints Peter McGuinness as CEO of North American Operations

The new whey protein hydrolysate is engineered to overcome the persistent sensory challenges associated with peptide-based feeds, offering a significantly improved taste profile to boost patient compliance. Arla Foods Ingredients has announced a technical breakthrough in the medical nutrition category with the launch of Lacprodan® DI-3092 . The new whey protein hydrolysate is engineered to overcome the persistent sensory challenges associated with peptide-based feeds, offering a significantly improved taste profile to boost patient compliance. The ingredient is designed for patients with impaired gastrointestinal function or nutrient absorption, who typically require "pre-digested" proteins. Historically, these hydrolysates are characterised by an intense bitterness, a factor often cited as a primary cause for patients failing to complete prescribed nutrition plans. Breaking the Concentration Barrier Beyond taste modulation, Lacprodan® DI-3092 offers a step-change in nutritional density. The ingredient allows manufacturers to pack 10g of high-quality single-source protein into 100ml of liquid. This concentration is significantly higher than the current market standard, which typically tops out at 6-7g per 100ml for comparable hydrolysed products. Key Technical Specifications: Hydrolysis Degree: High (16-22%). Protein Load: Enables 10g/100ml formulation. Lactose: Low lactose content. Processing: UHT-stable, suitable for both direct and indirect heat treatment. Addressing Patient Compliance The launch directly targets the "compliance gap" in medical care. Arla cites studies indicating that up to half of patients prescribed medical nutrition plans do not complete them, often due to unappealing taste and texture. Mads Dyrvig , Head of Sales Development, Specialised Nutrition at Arla Foods Ingredients, commented on the triple-threat challenge the product addresses: “Whey protein hydrolysates are essential for peptide-based medical nutrition but there are three key challenges in the category. The first is to improve taste and texture, which is important to ensure patient compliance. The second is to go higher in protein, and the third is to do that using a high-quality protein source. Lacprodan® DI-3092 – our best-tasting whey protein hydrolysate yet – overcomes all three challenges.” Commercial Applications To demonstrate the ingredient's versatility, Arla Foods Ingredients has developed two prototypes for manufacturers: a ready-to-drink (RTD) beverage and a ready-to-mix powder . Both concepts deliver 200Kcal and 10g protein per 100ml, showcasing the ingredient's ability to maintain low viscosity and a mild taste profile even at high concentrations. Featured in this news Ingredients Arla Foods Ingredients The Newsroom Ingredients Arla Foods Ingredients Unveils 'Best-Tasting' Hydrolysate to Solve Medical Nutrition Compliance News November 12, 2025 Health & Nutrition Manufacturing Ingredients Dairy Related news People Arla Foods UK Appoints Matthew Walker to Lead Foodservice Division Following Double-Digit Growth Dairy Arla Foods and Baileys Strengthen Strategic Partnership with Premium Chocolate Cream Launch Dairy Arla Foods Enters UK Gut Health Market with Science-Backed 'Arla Cultura' Range

The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment. Global snacking giant pladis has announced a strategic extension to its "better-for-you" biscuit portfolio, unveiling a limited-edition Golden Cinnamon variant for its McVitie’s Digestives The Light One range. The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment. Flavour Trends and Formulation The new SKU features the signature buttery baked texture of the original McVitie’s Digestive, enhanced with a "light spice" of cinnamon to add depth and natural sweetness. Pladis cites robust market data driving the flavour choice. According to the company, cinnamon consumption has seen a 17% increase since 2023/2024 across diverse food sectors, including coffee, porridge, and butters. This product aims to translate that trend into the ambient biscuit aisle. Nutritional Profile: As part of 'The Light One' range, the biscuit contains 30% less sugar than the original Digestive, positioning it as a permissible treat that delivers comfort without the full sugar load. Strategic Context The expansion builds on the commercial success of the sub-brand. 'The Light One' range has grown into a £12.3m brand , demonstrating significant consumer demand for lighter versions of heritage products. Bethan Ashman , Brand Manager at pladis UK&I, commented on the launch: “We’re delighted to introduce McVitie’s Digestives The Light One Golden Cinnamon, that perfectly balances the beloved flavour of our Digestives with the gentle, warming spice of cinnamon. Cinnamon is a popular trending flavour among consumers... providing a lighter way for our biscuit lovers to enjoy McVitie’s while still delivering the comfort and satisfaction that they expect for their biscuit break.” Commercial Availability McVitie’s Digestives The Light One Golden Cinnamon flavour is currently rolling out across multiple retailers and discounters nationwide. Pricing: Recommended Retail Price (RRP) of £1.69 (Promotional price £1.35). Featured in this news Food Pladis The Newsroom New Products Pladis Adds Trending 'Golden Cinnamon' Flavour to McVitie’s Light Range News January 11, 2026 Bakery Flavours & Colours Snacking Confectionery New Products Food Related news New Products Butterfinger Taps Breakfast Trend with French Toast LTO and Dominique Ansel Partnership New Products Nestlé Expands KitKat Portfolio with ‘Cookie Dough’ Flavour Range New Products Rowntree’s Launches Lollies-Inspired Confectionery Range for UK Retailers Marketing Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials

Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Executive Appointments Drive Culinary Innovation The resort has appointed Ruggiero Gissi as Chef de Cuisine at The Beach House and Grecia Kreis as Assistant Director of Food and Beverage. Both appointments bring extensive international experience and proven track records in luxury hospitality F&B operations. Chef Ruggiero Gissi: Mediterranean Culinary Excellence With over 12 years of global culinary expertise, Chef Gissi brings a creative approach to The Beach House, renowned for its refined Mediterranean-inspired cuisine and stunning coastal views. His career trajectory demonstrates consistent growth across international markets: Foundation: La Fornarina, Italy - Traditional Italian cuisine expertise International Expansion: Bacco Osteria, Bangkok and Aura Verdant Restaurant, Kazakhstan - Pre-opening and staff development leadership Dubai Experience: Le Royal Méridien Beach Resort & Spa (Sous Chef, 2021), One&Only Royal Mirage (Chef de Cuisine), Conrad Dubai (Italian concept restaurant oversight) Recent Achievement: Spearheaded launch of Isabella Cucina Italiana At The Beach House, Chef Gissi will introduce coastal-inspired dining concepts, developing menus that integrate authentic Mediterranean flavors with seasonal produce sourcing strategies. "It is a privilege to join Anantara The Palm and The Beach House," said Chef Gissi. "I am passionate about creating dishes that honour simplicity, freshness, and a deep connection to the sea, offering guests memorable encounters in a truly breathtaking setting." Grecia Kreis: Strategic F&B Operations Leadership Bringing over a decade of Food and Beverage expertise, Kreis has built an impressive career across Dubai's most acclaimed hospitality brands, demonstrating consistent operational excellence and team leadership capabilities: Career Progression: 2011: Jumeirah Zabeel Saray - Pre-opening operations Jumeirah Portfolio: Leadership roles at Burj Al Arab and Madinat Jumeirah, managing premium venues including Sahn Eddar Lobby Lounge and Sky View Bar Operational Scale: Jumeirah Beach Hotel - Restaurant General Manager for Kitchen Connection, managing 90+ staff and serving up to 1,700 guests daily Recognition: Highly Commended Manager of the Year nomination (2019) Strategic Role: Expo 2020 Dubai - Director of F&B Operations, developing strategic frameworks and sponsorship agreements Recent Position: Address Beach Resort - Pre-opening leadership across multiple venues with 200+ professionals "I am thrilled to become Assistant Director of Food & Beverage at Anantara The Palm Dubai Resort," said Kreis. "My passion lies in creating seamless culinary journeys that reflect genuine warmth and outstanding service." Strategic Impact on Resort Operations These appointments align with Anantara The Palm's strategy to enhance its F&B offerings in Dubai's competitive luxury resort market. The combination of Chef Gissi's culinary creativity and Kreis's operational expertise positions the resort to deliver elevated dining experiences while maintaining operational efficiency. Michael Robinson, General Manager of Anantara The Palm Dubai Resort, commented: "It's an honour to welcome Chef Gissi and Kreis to these key positions. Anantara offers world-class hospitality, and their distinct perspective and depth of expertise will contribute further to enriching guests' interactions here on Palm Jumeirah." Industry Context The appointments reflect broader trends in Dubai's hospitality sector, where luxury resorts are investing in experienced F&B leadership to differentiate their offerings and capture market share in the post-pandemic recovery period. The focus on Mediterranean cuisine and operational excellence aligns with current consumer preferences for authentic, high-quality dining experiences. The Newsroom Foodservice Anantara The Palm Dubai Resort Strengthens F&B Leadership with Strategic Appointments October 25, 2025 Business & Finance Foodservice Food Related news

Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America. Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America. The appointment brings extensive commercial expertise to the division responsible for some of the company's most recognisable pantry staples. Larsen is tasked with spearheading sales strategies to drive market penetration across the US rice and ready meal categories. Strategic Mandate and Portfolio In her new role, Larsen will oversee the sales planning and execution for a portfolio of heritage and growth brands, including Ben's Original™ , Seeds of Change™ , and Tasty Bite® . Her remit focuses on maximising value creation and driving commercial excellence. Mars has indicated that her leadership will be pivotal in strengthening customer partnerships and executing shared goals with retail partners regarding quality and long-term category growth. Executive Profile and Track Record Larsen joins Mars with 18 years of experience in the consumer packaged goods (CPG) sector. Her career spans sales, category management, and commercial strategy at leading global organisations. Previous Experience: She has held significant roles at Procter & Gamble and Glanbia , where she was credited with building high-performing teams and driving category growth initiatives in competitive markets. Dave Dusangh , Regional President of Mars Food & Nutrition North America, commented on the strategic value of the hire: "Her ability to build high-performing sales organisations and drive commercial excellence will help accelerate growth across our portfolio, strengthen trusted customer partnerships, and deliver against the shared goals we hold with our retail partners around quality, value, and long-term growth." Lauren Larsen expressed her outlook on the role: "Mars Food & Nutrition stands out for the strength of its brands and the way it partners with customers to deliver quality and value at scale. The portfolio plays an important role in everyday meals for families across North America, and I'm excited by the opportunity to build on that foundation." Featured in this news Confectionery Mars Inc The Newsroom People Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition News January 21, 2026 People Confectionery Business & Finance Related news Snacking Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box Confectionery Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood Business & Finance Mars to Finalise $36bn Kellanova Acquisition Following European Commission Approval

Keurig has unveiled its first-ever branded coffee line, Keurig Coffee Collective, marking the company’s expansion into the premium coffee market. Keurig has unveiled its first-ever branded coffee line, Keurig Coffee Collective, marking the company’s expansion into the premium coffee market. The launch represents Keurig’s move beyond brewing systems into producing its own coffee, responding to growing consumer demand for high-quality single-serve options. Developed by Keurig’s in-house coffee team, the range is positioned as the most premium coffee the brand has offered for its brewers. Keurig Coffee Collective features five roasts: a medium-dark roast, dark roast, medium roast, light roast, and a caramel spice option. Each blend was crafted by a different member of Keurig’s coffee team, bringing expertise in roasting, sourcing, sensory science, and sustainability. The new line employs Keurig’s Refined Grind technique, increasing the density of coffee grounds to fit 30% more coffee into each K-Cup pod. The beans are carefully selected and roasted by Keurig’s internal experts, with pod design tailored to reinforce the premium positioning. Becky Opdyke, Senior Vice President of Coffee Marketing at Keurig Dr Pepper, said: "Today is a big step in Keurig’s brand history as we debut our first-ever line of coffee made by our own in-house experts. Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence." The Keurig Coffee Collective will be available via the brand’s website, with a national retail rollout scheduled for early 2026. Featured in this news Beverage Keurig Dr Pepper The Newsroom Coffee & Tea Keurig Launches First Branded Coffee Line: Keurig Coffee Collective News November 27, 2025 Business & Finance New Products Beverage Soft drinks Coffee & Tea Related news Coffee & Tea Dutch Bros enters CPG Market with Trilliant Partnership and 'At Home' Coffee Line Coffee & Tea Pachamama Coffee Secures Regenerative Organic Certified® Status for Flagship Peruvian Lines Coffee & Tea Starbucks and Arla Foods Launch Limited-Edition RTD Coffees to Drive UK Category Growth Coffee & Tea happy® Coffee Secures Major Convenience Listing with Expansion into 800+ Sheetz Locations

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept. Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept. Moving away from the traditional broadcast slot, Skittles is redefining the medium by delivering its ad physically to a consumer's home. On Sunday, 8 February 2026 , one contest winner will receive a live performance of a Skittles commercial right at their front door, starring Elijah Wood. Campaign Mechanics: The 'Unskippable' Ad The campaign is positioned as an antidote to the modern viewing experience, offering an ad that "cannot be paused, skipped, muted, or explained to neighbours." The creative concept revolves around a "magical horn" capable of summoning a mysterious creature—played by Wood—who appears on demand to deliver candy. While the broader campaign will feature digital creative, the "Live Commercial" activation brings this fantasy into the real world for a single household. Strategic Partnership with Gopuff The stunt serves a dual purpose: generating viral buzz and promoting Skittles' home delivery capabilities via Gopuff . By linking the "live ad" to the delivery experience, the brand is reinforcing the ease of ordering snacks during the high-demand Game Day window. Gabrielle Wesley , Chief Marketing Officer at Mars Snacking North America, commented on the experiential strategy: "Skittles has always delivered deliciously perplexing experiences to fans, but this year we are bringing the unexpected to fans on game day. Snack selection is nearly as important as the Big Game – so we're excited to give fans a chance to summon SKITTLES, a live commercial, and yes, Elijah Wood too." Consumer Activation To enter for a chance to "summon the rainbow," fans are directed to a dedicated microsite, DeliverTheRainbow.com . In addition to the main stunt, the brand is driving immediate sales through a "SKITTLES Big Game Bundle" available for pre-order on Gopuff, ensuring the campaign converts awareness into transaction volume during the football season. Featured in this news Confectionery Mars Inc The Newsroom Confectionery Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood News January 14, 2026 People Flavours & Colours Snacking Confectionery Marketing Food Related news Snacking Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box People Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition Business & Finance Mars to Finalise $36bn Kellanova Acquisition Following European Commission Approval

Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." The partnership bridges the gap between snacking and pop culture, reimagining the brand's sonic identity through a limited-edition physical release. The campaign centres on two exclusive remixes of Babybel's jingle, "I'm Your Baby," transformed into Pop and EDM tracks and pressed onto collectable 3-inch mini vinyl records . Red Wax Meets Vinyl Wax The creative strategy leverages the visual synergy between Babybel's signature red wax coating and the "vinyl wax" of traditional record production. The physical 3-inch records are designed as collectors' items, tapping into the resurgence of vinyl among younger demographics and the trend of "miniaturisation" in consumer products. Timbaland commented on the creative process: "Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of 'I'm Your Baby' while adding my own sound. It's creative, unexpected and all about bringing good energy to something small but mighty." Consumer Activation and Sweepstakes To drive engagement, the campaign utilises a sweepstakes mechanic rather than a direct-to-retail model. From 21 January through 6 February 2026 , fans can enter via a dedicated microsite for a chance to win a limited-edition "Mini Wax Tracks" set, which includes the mini vinyls, a custom matching turntable, and Babybel Original Cheese. Digital Integration Recognizing the necessity of a digital footprint, the remixes will not be limited to the physical format. The tracks are scheduled for a wide release on major streaming platforms (Spotify, Apple Music, Amazon Music) and social libraries (Meta, TikTok) beginning 23 January 2026 . Strategic Rationale Jessica Dillon , Senior Brand Director for Babybel, framed the collaboration as a brand equity play: "This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music's most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel." The Newsroom Dairy Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop News January 21, 2026 People Snacking Business & Finance Marketing Dairy Food Related news Health & Nutrition AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role Cultivated UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership People WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States Alcohol BACARDÍ and Jimmy Butler Bring 'Rum Room Domino Club' to West Coast for San Francisco Debut

Japan-based culinary education and experience provider Sushi University has announced the launch of a dedicated Plant-Based Omakase Sushi Course. Japan-based culinary education and experience provider Sushi University has announced the launch of a dedicated Plant-Based Omakase Sushi Course . The initiative is designed to address a critical gap in Japan's tourism infrastructure: the limited availability of authentic, high-end sushi experiences for vegetarian and vegan visitors. The launch targets the estimated 1.5 billion people worldwide (roughly 18% of the global population) who follow a vegetarian or plant-based diet. As international tourism to Japan surges, Sushi University aims to ensure that dietary restrictions do not preclude visitors from experiencing one of the country's most iconic cultural traditions. Edomae Techniques Applied to Vegetables Sushi University emphasises that this new offering is not merely about substitution, but a reinterpretation of traditional culinary aesthetics. The course applies historical Edomae techniques—typically reserved for seafood—to plant-based ingredients. Technical Application: Preparation: Methods such as salting, simmering, steaming, marinating, and aging are utilised to enhance natural sweetness and develop complex umami profiles in vegetables. Examples: Salting to reduce bitterness, marinating in kombu for depth, and fermentation to build flavour complexity. The menu is grounded in the core principles of washoku (traditional Japanese cuisine): Five Tastes ( Gomi ): Sweet, sour, bitter, salty, and umami. Five Colours ( Goshiki ): White, yellow, red, green, and black, ensuring visual appeal and nutritional balance. Five Techniques ( Goho ): Raw, simmered, grilled, fried, and steamed preparations to vary texture. The Counter Experience A key feature of the new course is the retention of the traditional Omakase service model. Guests are seated at the counter, allowing for direct interaction with skilled sushi chefs. This setup facilitates a customisable dining experience where menus can be adjusted on the spot—a level of flexibility often unavailable to vegetarians in traditional sushi establishments. Strategic Context and SDGs Sushi University frames the initiative as part of its mission to promote inclusivity and alignment with Sustainable Development Goals (SDGs) . By leveraging Japan's rich history as a farming nation, the course highlights seasonal produce and regional grains, offering a sustainable alternative to marine resources while preserving the spirit of Japanese hospitality. The Newsroom Plant-based Sushi University Debuts Authentic Plant-Based Omakase to Address Culinary Gap for Tourists in Japan News January 29, 2026 Sustainability Plant-based Ingredients Food Related news Business & Finance Impossible Foods CEO Peter McGuinness Departs; Executive Team to Lead New Products Planet Oat Debuts Category-First Zero-Sugar Oat Creamers to Target Health-Conscious Coffee Drinkers Plant-based Califia Farms Expands 'Simple & Organic' Platform with First-Ever Soymilk and Clean Label Creamers Beverage Beyond Meat Diversifies into Beverages with 'Beyond Immerse' Plant-Based Protein Drink

Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein. Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein . Marking her first-ever consumer product launch, Robbins introduced a "first-of-its-kind" protein shot designed to address the convenience gap in the functional nutrition market. The product distinguishes itself from traditional protein shakes and bars by packing a high dosage of protein into a compact, TSA-friendly liquid format with a juice-like viscosity. Product Specifications and Formulation Pure Genius Protein is engineered for rapid consumption and portability. The formulation targets the "busy professional" and "health-conscious traveller" demographics, offering a macronutrient profile that rivals significantly larger ready-to-drink (RTD) beverages. Technical Specs: Format: 3.38 oz (100ml) TSA-friendly bottle. Protein Content: 23 grams of complete protein per serving. Caloric Profile: 100 calories. Attributes: Zero sugar, zero fat, lactose-free, gluten-free, and no artificial flavours or sweeteners. Flavour Architecture: Departing from the dairy-based profiles (chocolate/vanilla) typical of the category, the line launches with three fruit-forward options designed to taste like juice without chalkiness: Blueberry Lemonade Strawberry Guava Pineapple Strategic Rationale and Founder Insight Robbins cites personal experience and data gathered from her podcast experts as the primary drivers for the launch. Medical guests highlighted a critical insight: many women are under-eating protein by approximately 50%, leading to muscle deterioration and long-term health risks—including a statistic noting that 30% of women over 65 who break a hip die within a year. Mel Robbins commented on the market gap: "I'm very proud that we have created an entirely new way to get high-quality protein on the go and have made it shockingly delicious. There is absolutely nothing like this available in the market today... Pure Genius Protein makes it easier for people to take care of themselves and protect their future." Medical Advisory Board To validate the science behind the product, Robbins has assembled a "founding scientific advisory team" comprising high-profile medical professionals: Dr. Dawn Mussallem, DO: Lifestyle medicine and integrative oncologist (Mayo Clinic). Dr. Amy Shah, MD: Immunologist and nutrition expert. Dr. Betsy Grunch, MD: Board-certified neurosurgeon. Dr. Jeff Karp, PhD: Biomedical innovator. Dr. Rocio Salas-Whalen, MD: Endocrinologist and obesity medicine specialist. Target Demographics While positioning the product for general wellness, the brand has explicitly identified key use cases, including first responders working long shifts, caregivers, and notably, patients on GLP-1 medications who struggle with appetite suppression but require muscle-maintaining protein. The Newsroom Beverage Mel Robbins Debuts 'Pure Genius Protein' with High-Potency 23g Shot News January 5, 2026 People Flavours & Colours Business & Finance New Products Health & Nutrition Beverage Related news Coffee & Tea Dunkin’ Partners with Megan Thee Stallion to Launch 'Protein Milk' and Functional Winter Menu Health & Nutrition Bloom Nutrition Partners with Target to Launch Hybrid 'Clear Protein' Line

The company is introducing Love Crunch Gluten Free Strawberry Cheesecake, a new SKU designed to capture the "free-from" consumer without compromising on the sub-brand's dessert-forward positioning. Nature's Path, North America's largest independent organic breakfast and snack brand, has announced a strategic expansion of its premium Love Crunch granola line. The company is introducing Love Crunch Gluten Free Strawberry Cheesecake , a new SKU designed to capture the "free-from" consumer without compromising on the sub-brand's dessert-forward positioning. The launch addresses the growing intersection of dietary necessity and indulgent snacking, targeting consumers embracing gluten-free lifestyles who feel underserved by the taste profiles of current functional offerings. Product Architecture and Ingredients The new variant replicates the sensory experience of a classic dessert while adhering to strict organic and gluten-free standards. To achieve a creamy texture without wheat binders, the formulation utilises a base of organic whole grain rolled oats bound with creamy cashew butter . Key Technical Specifications: Inclusions: Fair Trade white chocolate chunks and sweet dried strawberries. Nutritional Profile: Delivers 14g of whole grains per serving. Certifications: USDA Certified Organic, Gluten-Free, and Fair Trade ingredients. Strategic Positioning Arjan Stephens , President of Nature's Path, framed the launch as an accessibility move for the premium tier: "Our new Love Crunch Gluten Free Strawberry Cheesecake is the most delicious gluten-free granola offering on the market. It combines real organic ingredients and meets the needs of a gluten-free lifestyle without compromising taste. This launch is all about making delicious, organic food accessible to everyone." The product is positioned for versatility, marketed equally as a decadent breakfast option or a crave-worthy snack, blurring the lines between the cereal aisle and the treat occasion. CSR: The 'Bite4Bite' Program Consistent with the broader Love Crunch portfolio, the new release is integrated into the brand’s philanthropic model. Through the Bite4Bite program, the brand commits to donating a minimum of $2 million worth of food annually to food banks across North America. Dr. Rimjhim Duggal Stephens , Health and Nutrition Strategist at Nature's Path, highlighted the cumulative impact of the initiative: "To date, Love Crunch has donated more than $50 million to food banks across the U.S. and Canada. It's a simple idea with a powerful ripple effect, and it's at the heart of everything Love Crunch stands for." The Newsroom New Products Nature's Path Expands Premium 'Love Crunch' Portfolio with First Gluten-Free Dessert News January 21, 2026 New Products Health & Nutrition Food Related news Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Trends Trends October 14, 2025 Is Ashwagandha a Vital Ingredient for Your Next Formulation? Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond. First PREV 1 Page 1 NEXT Last