The project is designed to increase production capacity and product diversity in response to rising market demand for protein. Tyson Foods has announced a capital investment of nearly $23.5 million to expand and modernise its processing facility in Henderson County, Kentucky. The project is designed to increase production capacity and product diversity in response to rising market demand for protein. Crucially, the investment is structured to support the retention of the site's workforce, securing over 1,100 jobs at the Robards facility. Operational Upgrades and Timeline The modernisation project will involve significant upgrades to the current infrastructure, including the installation of new processing equipment. Tyson Foods has confirmed that work on the expansion is scheduled to commence later this year, with a targeted completion date of Spring 2026 . Government Incentives and Economic Impact To support the initiative, the Kentucky Economic Development Finance Authority (KEDFA) has preliminarily approved an incentive agreement under the Kentucky Reinvestment Act (KRA) program. Tax Incentives: The agreement creates eligibility for up to $3 million in tax incentives. Performance Metrics: These incentives are performance-based, contingent on the company’s investment of $23.5 million and maintaining a 90% job retention rate at the Henderson County facility. Strategic Commentary Governor Andy Beshear highlighted the company's long-standing presence in the region: "Tyson Foods has successfully done business in Kentucky for over 30 years and is positioned for even more growth in the future with this expansion and modernization. I’m excited to see Tyson Foods continue to grow and thrive in Henderson County." Jonathan Shell , Commissioner of Agriculture, emphasised the stability the investment brings to the local supply chain: "Kentucky’s food and agriculture sector continues to thrive, and Tyson Foods’ investment is another clear sign of that strength. For more than 30 years, Tyson has been a valued partner to our farmers and our communities. This expansion not only supports over 1,100 Kentuckians – it shows real confidence in the future of Kentucky agriculture and our workforce." The Newsroom Facilities Tyson Foods Commits $23.5m to Modernise Kentucky Poultry Facility and Secure 1,100 Jobs December 26, 2025 People Facilities Business & Finance Meat & Seafood Related news Beverage Willie’s Remedy+ Secures $15M Series A to Drive National Retail Expansion for THC Beverages Sauces The Marzetti Company Acquires Bachan’s for $400M to Expand Premium Sauce Portfolio Business & Finance TrueStart Coffee Secures Series A Investment Led by Innocent Drinks Founders Business & Finance Milliways Plastic Free Chewing Gum Secures $3M Investment to Accelerate US Retail Expansion

Food Matters Live returns to London on 3–4 June, taking place at Olympia’s redeveloped International Convention Centre. The event will bring together hundreds of the UK and Ireland's innovators and product developers, technical managers, food innovators, and nutritionists across brands, manufacturers, retailers, QSRs and foodservice, including start-ups and scale-ups. Close Close Food Matters Live London Conferences About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 3 - 4 June 2026 London, UK Organised by: Food Matters Live Visit organisers website Food Matters Live returns to London on 3–4 June, taking place at Olympia’s redeveloped International Convention Centre. The event will bring together hundreds of the UK and Ireland's innovators and product developers, technical managers, food innovators, and nutritionists across brands, manufacturers, retailers, QSRs and foodservice, including start-ups and scale-ups. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

The product will roll out in approximately 500 Co-op stores from 23 July 2025, tapping into rising consumer demand for inventive and flavourful snacking options. The Co-operative Group is set to introduce a seasonal innovation to its fresh fruit range: mojito-flavoured grapes, branded as Mojito Fresh. The product will roll out in approximately 500 Co-op stores from 23 July 2025, tapping into rising consumer demand for inventive and flavourful snacking options. Developed in Spain by Uvasdoce Fresh, the grapes combine natural sweetness with a hint of lime, reminiscent of the classic summer cocktail. This distinctive flavour profile is achieved through selective breeding techniques that merge different grape varieties to create a unique, on-trend taste experience. Mojito Fresh will be part of Co-op’s Irresistible Limited-Edition range, priced at £2.90 per pack for a three-week period, aligning with peak summer demand for refreshing and convenient products. The launch underscores the growing importance of flavour innovation in fresh produce, as retailers seek to differentiate their offerings and attract adventurous consumers. The collaboration with suppliers such as AmFresh highlights how partnerships are increasingly vital in delivering novel products that meet evolving consumer expectations. As the market for limited-time and experiential produce grows, suppliers may need to adapt cultivation and production strategies to support these innovative launches. Featured in this news Retail Co-op (The Co-operative Group) The Newsroom Fresh Produce Co-op Launches Mojito-Flavoured Grapes in Fresh Produce Aisle News July 23, 2025 Fresh Produce Flavours & Colours Retail Related news New Products Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger New Products Häagen-Dazs Shops Revamps Smoothie Portfolio with Non-Dairy Sorbet Collection Business & Finance Bel US Partners with Foodberry to Develop Fruit-Wrapped Snacks for $6bn Category Business & Finance Fruitist Secures $150 Million Investment to Accelerate Premium Berry Business Expansion

O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand. O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand. The release marks a divergence from standard production methods in the non-alcoholic (NA) sector. Rather than utilising dealcoholisation processes—which involve fermenting wine and then removing the ethanol—FitVine Free is crafted using a base of California verjus (early-harvest grape juice). This approach is designed to retain natural acidity and freshness while delivering a functional beverage fortified with electrolytes and adaptogens. Production Methodology and Formulation The strategic choice to use verjus allows the Certified B Corp company to bypass the flavor stripping often associated with dealcoholisation. Winemaker Steven DeCosta has layered real fruit juice onto this base to build complexity. Functional Specifications: Hydration: All varietals are fortified with electrolytes, specifically potassium and magnesium. Adaptogens: The flagship "Power Red" is enhanced with ginseng and passionflower to support "balance and resilience." Nutritional Profile: Each serving contains less than 35 calories , no added sugar, and less than 0.5% ABV . Portfolio The FitVine Free lineup launches with three distinct styles designed to cover key wine consumption occasions: 🍷 Power Red (Petite Sirah): A robust profile featuring blackberry, plum, blueberry, and oak notes. Functional Focus: Adaptogens. 🥂 Sparkling White (Chardonnay): Notes of ripe apple, peach, oak, and white tea. 🍾 Sparkling Rosé (Pinot Noir): A blend of raspberry, strawberry, and citrus blossom. Jeff O’Neill , Founder and CEO, framed the launch as a move to disrupt the category's pricing structure and quality expectations: “FitVine Free is proof that ‘better-for-you’ can still taste great. We saw an opportunity to lead the category forward—not just with non-alcoholic wine, but with a functional option that delivers on flavor, quality, and nearly half the price of most other wines in this category.” The range aims to serve consumers seeking the ritual of wine without the alcohol, positioning itself as a "lifestyle" beverage suitable for weekday dinners and social celebrations alike. The Newsroom New Products O’Neill Vintners & Distillers Debuts 'FitVine Free': A Functional, Verjus-Based Non-Alcoholic Wine News January 6, 2026 New Products Beverage Alcohol Related news Beverage Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation Beverage Cawston Press Enters No-Low Category with Acquisition of Fruit Beer Brand Loah Beverage Whirlwined Debuts Industry-First Non-Alcoholic THC Wine with Premium Sauvignon Blanc Beverage Tom Holland’s BERO Named Official Non-Alcoholic Beer of Barry’s in Global US-UK Partnership

An analysis of the strategic pivots of industry leaders and challengers who are redefining the physical and digital shelf. Packaging has transcended its traditional role as a protective vessel to become the primary engine of brand equity, a tactile validator of premium positioning, and an active participant in the digital ecosystem. Go Packaging The Shelf Presence Problem: Strategic Packaging Innovation in the Age of Saturation This report analyses the strategic pivots of industry leaders and challengers who are redefining the physical and digital shelf. It posits that packaging has transcended its traditional role as a protective vessel to become the primary engine of brand equity, a tactile validator of premium positioning, and an active participant in the digital ecosystem. Overview Report Opportunities Suppliers Related News Overview Content Opportunities Suppliers Latest news

The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition. Fast-casual wellness chain CRISP & GREEN® has announced a high-profile strategic partnership with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East. The Nashville-based couple will serve as official brand ambassadors, a move designed to amplify the chain's presence in the key Tennessee market while reinforcing its "food as fuel" positioning. The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition. Strategic Focus: The Nashville Connection While national in scope, the partnership has a strong regional component focused on Greater Nashville , where the couple resides. CRISP & GREEN views this area as a critical growth market, utilising the Easts' local influence to deepen consumer connection and drive footfall. Steele Smiley , Founder and Executive Chairman of CRISP & GREEN, explained the alignment: "Shawn and Andrew represent exactly who CRISP & GREEN is built for – people who want food that works as hard as they do. Nashville is an important market for us, and partnering with two people who live, work and raise their family there makes this collaboration especially meaningful." Menu Innovation: The 'Team East Wrap' To commercialise the partnership immediately, the brand has launched a custom menu item developed through a "blind taste-testing" content series. The winning build, dubbed the Team East Wrap , is now available for customers to order. Product Specifications: Base: Low net carb tortilla. Protein: Roasted chicken. Fillings: Romaine, pickled onions, avocado, queso fresco. Texture: Crunchy blue corn chips. Dressing: Zesty jalapeno lime vinaigrette. Shawn Johnson East highlighted the brand's differentiation in the crowded health food sector: "We’re partnering with CRISP & GREEN because the brand is truly pioneering what healthy eating looks like today: real food, incredible flavour and options that fit every part of our lives. We were fans long before this partnership." Andrew East added: "Being based in Nashville, it means a lot to support a brand that’s investing in our community and helping redefine how people think about fuelling their day." Brand Positioning CRISP & GREEN continues to distinguish itself from standard salad chains by offering a broader menu architecture that includes smoothies, iced coffee, and wraps. This strategy aims to capture multiple dayparts beyond the traditional lunch rush, positioning the brand as a comprehensive wellness destination. The Newsroom Food CRISP & GREEN Signs Shawn Johnson East and Andrew East as Brand Ambassadors; Debuts 'Team East Wrap' News January 20, 2026 Fresh Produce People Business & Finance New Products Health & Nutrition Foodservice Related news Health & Nutrition AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role Cultivated UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership People WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States Alcohol BACARDÍ and Jimmy Butler Bring 'Rum Room Domino Club' to West Coast for San Francisco Debut

Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide. Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide. Designed to champion the brand’s message that “Tailgating Deserves Pepsi,” the campaign positions Allen and Jefferson as “flavor fanatics” determined to make sure every fan has an ice-cold Pepsi to pair with their gameday food — from burgers and brats to wings and ribs. Tailgate Takeovers Across the U.S. The Pepsi Crashers will appear at major NFL stadiums throughout the season, including: Lincoln Financial Field (Philadelphia Eagles) MetLife Stadium (New York Jets) Northwest Stadium (Washington Commanders) SoFi Stadium (Los Angeles Rams & Chargers) AT&T Stadium (Dallas Cowboys)…and additional locations to be announced. These in-person activations will transform stadium parking lots into Pepsi-powered fan zones. Inside the Campaign The hero spot — now live on Pepsi’s YouTube channel — shows Allen and Jefferson gearing up in a locker room for a new kind of Sunday showdown. Instead of game plans, the pep talk is about parking-lot dominance: getting Pepsi into every fan’s hand to unlock peak flavor for their gameday eats. The campaign launches across national broadcast with full digital and social support throughout the NFL season. Additional “Tailgate Crashers” content featuring more NFL stars and culinary talent will roll out in the coming months. Part of the Food Deserves Pepsi™ Platform “Tailgate Crashers” is the latest evolution of Pepsi’s Food Deserves Pepsi™ platform, which since 2024 has delivered high-impact creative including “BBQ Crashers/Carne Asada Merece Pepsi,” “Undercover Cups,” and “Pepsi Chase Cars.” The platform reinforces Pepsi’s signature message: great food tastes even better with Pepsi . Featured in this news Soft drinks PepsiCo The Newsroom Marketing Pepsi Unleashes “Pepsi Tailgate Crashers” With Josh Allen & Justin Jefferson to Ignite the 2025 NFL Season News September 5, 2025 Beverage Soft drinks Marketing Related news Legal Coca-Cola Launches Legal Action Against Vue Cinemas Following Pepsi Switch Soft drinks Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China Snacking PepsiCo unveils festive crisp line-up featuring Doritos Gingerbread flavour Marketing PepsiCo Unveils Major Corporate Rebrand After 25 Years

Swiss dairy and nutrition specialist Hochdorf has appointed Sandro Tichelli as its new chief executive officer, effective 1 January 2026. Swiss dairy and nutrition specialist Hochdorf has appointed Sandro Tichelli as its new chief executive officer , effective 1 January 2026 . Tichelli brings over 20 years of international leadership experience in the food and beverage sector, joining from Danone , where he held several senior management roles. His appointment marks the next phase in Hochdorf’s transformation following its acquisition by AS Equity Partners in 2024. He succeeds Ralph Siegl , who has led the company since 2022. During Siegl’s tenure, Hochdorf completed a major restructuring, including the successful spin-off and sale to AS Equity Partners — positioning the business for renewed stability and growth. “I am very excited to take on the role of CEO,” said Tichelli . “The company has excellent products, strong brands and great potential.” In a statement, the Hochdorf board said: “Following the completion of this transition phase, we want to lead Hochdorf to renewed international growth. We are confident that Sandro Tichelli, with his dynamic personality, extensive management experience and deep understanding of the global food market, is the ideal CEO to achieve this.” Until Tichelli assumes the position in January, Oliver Banz , head of portfolio management at AS Equity Partners , will serve as interim CEO . The appointment signals Hochdorf’s ambition to strengthen its position in the global dairy and nutrition markets , leveraging Tichelli’s experience in managing international brands and driving sustainable growth within the food industry. Image - Hochdorf Swiss Nutrition The Newsroom People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO News November 13, 2025 People Business & Finance Dairy Related news Marketing Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation Health & Nutrition Factor Launches 'Protein Power-Up Shop' Pop-Up Series to Combat 'Quitter's Day' Resolution Drop-Off Bakery Premier Protein Enters Baking Category with High-Protein Muffin Lineup in Partnership with Hometown Food Company Snacking Quest Nutrition Kicks Off 2026 with 'Mexican Street Corn' and 'Pizza' Protein Chip Expansion

The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. The campaign, titled "It's Not Magic. It's Mushrooms," is designed to demystify the ingredient for younger demographics. By leveraging Matheson’s "boisterous" and practical culinary style, the Council aims to increase cooking frequency among Gen Z and Millennial audiences who prioritise flavour, convenience, and functionality over complex technique. Practicality and Flavour The initiative moves away from high-concept gastronomy to focus on accessibility. Through high-impact advertisements and influencer storytelling, the campaign positions mushrooms as a "no-fuss" ingredient capable of elevating everyday staples. Amy Wood , President of the Mushroom Council, explained the selection of Matheson: "Matty doesn't overcomplicate food, and neither do mushrooms. His no-nonsense style mirrors the way people actually cook at home. Together, we're showing that mushrooms aren't a trend, but an easy, everyday ingredient that brings big flavour, fits seamlessly into real life and offers functional benefits about which people care." Culinary Content and Recipe Rollout Central to the campaign is a series of original recipes developed by Matheson, featured on episodes of his YouTube show "Cookin' Somethin'." The content calendar includes: 🍿🍄 Matty's Crunchy Popcorn Mushrooms: A bite-sized, golden fried snack designed to be "totally addictive." (Live Now) 🍜🌶️ Matty's Spicy Mushroom Noodles: A spicy, umami-rich dish focused on heat and depth. (Launches 22 February 2026) 🌯🧀 Matty's Cheesy Mushroom Breakfast Burrito: Featuring chili-spiked mushrooms, cheesy beans, and runny eggs. (Launches 8 March 2026) Matty Matheson commented on the versatility of the ingredient: "Mushrooms are one of those ingredients that add magic to every dish they're in. They have a simple way of taking meals to the next level without asking you to learn fancy techniques. You throw them in, the dish gets better and you keep moving. There are no tricks and no fuss, just great flavour." The Newsroom Marketing Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials News January 28, 2026 Snacking Marketing Food Related news New Products Butterfinger Taps Breakfast Trend with French Toast LTO and Dominique Ansel Partnership New Products Nestlé Expands KitKat Portfolio with ‘Cookie Dough’ Flavour Range New Products Rowntree’s Launches Lollies-Inspired Confectionery Range for UK Retailers New Products Daesang’s O'food Launches 'Real Kimchi' Ramyun Line at Costco and Loblaws Canada

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February. Condiment category leader Frank's RedHot® has announced a significant expansion of its sauce portfolio, unveiling four new SKUs to coincide with National Hot Sauce Day. The launch is strategically timed to capture the "Big Game" consumption occasion, offering new ways for consumers to elevate their watch party spreads. The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February . Flavour Innovation and Usage Occasions The new lineup introduces a mix of "wing sauce & dip" formats and a squeeze bottle application, targeting versatility across the game day menu—from traditional wings to pizza and brunch items. The New Quartet: 🧄🧀 Frank's RedHot® Garlic Parmesan Wing Sauce & Dip: A savoury blend balancing garlic and parmesan with mild heat. Target applications: Wings, pizza, pasta, and party platters. 🍍🌶️ Frank's RedHot® Pineapple Hawaiian Wing Sauce & Dip: A "sweet-meets-heat" combination utilising aged cayenne peppers and juicy pineapple. Target applications: Wings, rice bowls, and fries. 🍁🔥 Frank's RedHot® Spicy Maple Wing Sauce & Dip: A fusion of fiery cayenne and rich maple syrup. Target applications: Wings, tenders, ribs, and brunch dishes. 👻🥛 Frank's RedHot® Ghost Pepper Ranch Squeeze Sauce: Combines the cooling profile of ranch with high-intensity ghost pepper heat. Target applications: Burgers, pizza, and sandwiches. Consumer Insights: The 'Culinary Event' Frank's RedHot is positioning the Super Bowl viewing experience as a major home-cooking event. New data released by the brand indicates that 41% of fans view game day as an excuse to experiment with new recipes, despite wings and pizza remaining dominant staples. The survey also touched on social etiquette, revealing that 64% of Americans admit to double-dipping , sparking a debate on whether the practice is a "social slip-up" or an accepted part of the communal snacking experience. Valda Coryat , Vice President of Marketing at McCormick & Company, emphasised the strategic importance of the launch window: "The Big Game is one of the biggest food moments of the year. Fans are sticking with their favourites but looking for new ways to turn up the flavour — and Frank's RedHot is the go-to for making every bite bold and delicious." Commercial Availability The new sauces are scheduled to hit retailers nationwide in the coming weeks, ensuring shelf presence ahead of the peak football viewing season. The Newsroom Sauces Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window News January 22, 2026 Flavours & Colours Sauces New Products Food Related news Flavours & Colours Monin Targets 'Swicy' and Nostalgia Trends with Hot Honey and Maple Pecan Pie Launch Confectionery Jolly Rancher Taps into ‘Swicy’ Trend with Heat Wave Gummies and VeeFriends Partnership Dairy Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks Alcohol Absolut Partners with TABASCO® Brand to Launch Spicy Vodka

The new Sunburst variant offers a "bright, pineapple-forward" flavour profile. This refreshing sensory experience is designed to encourage consistent use after workouts, addressing the "flavour fatigue" often associated with clinical recovery supplements. Sisel International has announced a strategic flavour extension for its performance nutrition portfolio, launching SiselRIPT™ Sunburst . The release introduces a tropical profile to the company's core recovery supplement, reinforcing a commitment to "clean, science-informed" supplementation designed for active lifestyles. The launch aligns with the company's broader philosophy that performance is built through consistency and intentional recovery rather than extreme measures. The EAA/BCAA Matrix SiselRIPT is engineered to support muscle maintenance and endurance through a precise nutritional architecture. The formulation features a carefully balanced blend of essential amino acids (EAAs) and branched-chain amino acids (BCAAs) . Sisel emphasises that because the body cannot synthesise EAAs independently, delivering them in specific ratios is critical for effective post-workout adaptation. Key Technical Specifications: Active Ingredients: Full-spectrum EAA and BCAA blend. Nutritional Profile: Free from sugar. Stimulant Status: Stimulant-free, positioning it as a versatile recovery drink suitable for any time of day without disrupting sleep patterns. Flavour Innovation: Sunburst The new Sunburst variant offers a "bright, pineapple-forward" flavour profile. This refreshing sensory experience is designed to encourage consistent use after workouts, addressing the "flavour fatigue" often associated with clinical recovery supplements. Tom Mower Jr. commented on the product's alignment with sustainable health routines: "Recovery nutrition doesn't need to be extreme or complicated. SiselRIPT Sunburst was created to support muscle recovery in a way that feels sustainable, enjoyable, and aligned with everyday movement." The launch supports Sisel International's ongoing efforts to strengthen its brand positioning within the performance nutrition category, targeting both independent distributors and general consumers seeking formulation integrity. The Newsroom New Products Sisel International Expands Performance Line with Pineapple-Forward 'SiselRIPT Sunburst' January 28, 2026 New Products Health & Nutrition Beverage Related news Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges Marketing Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026 Energy Drinks Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated Alcohol Chrome Horse Society Launches in Colorado with High-Profile Activation at Aspen Gay Ski Week

With a rollout extending to all 2,800+ stores nationwide, the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. Costa Coffee has announced its January 2026 campaign, launching this Thursday (8th January) with a strategic focus on mainstreaming the matcha category across the UK. With a rollout extending to all 2,800+ stores nationwide , the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. The move comes as the "Nation’s Favourite Coffee Shop" seeks to capture the growing wellness-focused demographic in the New Year period. Alongside the beverage innovation, Costa is reinforcing its value proposition with updated bundle deals to drive transaction volume during a traditionally quieter trading month. Category Expansion: Democratizing Matcha While matcha has been a staple in independent cafes and competitor chains for years, Costa’s nationwide rollout represents a significant scaling of the category in the UK. The range includes a Hot Matcha Latte , Iced Matcha Latte , and a Strawberry Coconut Iced Matcha Latte , all fully customizable with syrups and milk alternatives. By placing matcha in every store from "Ayrshire to Abergavenny," Costa is effectively testing the mass-market viability of the ingredient outside of major metropolitan hubs. Nishant Bhatia , Global Food and Beverage Innovation Director, commented: "Costa Coffee’s matcha is designed to be a feel-good ritual, whether you’re discovering matcha for the first time or already love its smooth flavour." Coffee Innovation and Retail CPG In addition to tea innovation, the chain is expanding its coffee menu with the new Spanish Caramelo Latte and the returning Spanish Latte , leveraging the popularity of sweeter, indulgent coffee profiles. On the retail CPG front, Costa is expanding its "at-home" footprint with Instant Barista Creations Iced Latte sachets . Launching in Tesco on January 19, 2026 , and Iceland in February , the range includes Classic and Hazelnut Crème variants, targeting consumers looking to replicate the coffee shop experience at a lower price point. Costa Express machines will also feature exclusive limited-time offerings (LTOs), specifically a Pistachio Latte and Iced Pistachio Latte , driving differentiation for the automated channel. Food Menu: Plant-Based and Healthy Snacking The January food menu leans heavily into functional and plant-based options to align with "Veganuary" and healthy eating trends: Plant-Based: New Onion Bhaji Wrap and Tomato & Basil Soup (positioned as 1 of your 5 a day). Healthy Snacking: Introduction of Fruit & Nut Mix (high fibre) and Dried Mango . Indulgence: Banana & Chocolate Muffin and Orange & Raspberry Victoria Sponge. To maintain footfall amidst cost-of-living pressures, Costa is doubling down on daypart bundle deals: Breakfast: Coffee + Croissant/Toast from £4.99 ; Bap upgrade from £6.49 . Lunch: Coffee + Toastie from £6.49 (with an upsell option for crisps at £1). Afternoon: Coffee + Cake from £5.49 (2pm–5pm). Featured in this news Coffee & Tea Costa Coffee The Newsroom Coffee & Tea Costa Coffee Targets Matcha Trend With New January Menu News January 20, 2026 Flavours & Colours New Products Foodservice Coffee & Tea Related news Soft drinks Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range Coffee & Tea Starbucks Unveils ‘Back to Starbucks’ Growth Strategy and 2028 Financial Framework Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Partners with Megan Thee Stallion to Launch 'Protein Milk' and Functional Winter Menu