Available now in Tesco stores, the new small but mighty three-pack has been designed to cater to the demand for smaller-can multipacks, offering a convenient option for consumers after five-star rated beans. Available now in Tesco stores, the new small but mighty three-pack has been designed to cater to the demand for smaller-can multipacks, offering a convenient option for consumers after five-star rated beans. The launch follows new research from Branston Beans which revealed 1 in 10 baked bean shoppers exclusively buy small-can multipacks, yet choices for this key need-state remain limited. With nearly 70% of consumers preparing smaller portions, insights also show that over a third of consumers prepare beans on toast just for themselves. Additionally, another third cook for themselves and one other person, highlighting the demand for different sized options, that can cater to varied eating habits. The new 220g three-pack aims to close this gap, offering the same great taste of Branston Beans in a more practical multipack format, perfect for smaller households, individual portions, or reducing food waste. Jeremy Gibson, Marketing Director at Branston Beans commented: “We’re delighted to launch the new 220g three-pack of our beloved baked beans. We’ve seen that the demand is there for small can multipacks and we wanted to address the gap to ensure our customers have more options that suit their needs, whilst delivering the same great Branston quality in a size that works for everyone.” Branston Beans 220g three-pack is currently available in Tesco stores nationwide, with an RRP of £2.00. Further stockists are expected to follow soon. The Newsroom New Products Branston Beans has introduced its new 200g three-pack to its iconic baked beans range News October 14, 2025 New Products Food Related news Energy Drinks C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours Legal Greencore-Bakkavor £1.2 Billion Merger Faces UK Antitrust Scrutiny Over Market Concentration Concerns

Co-Hosted by the MBOLD Coalition Industry Insights & Transformative Networking Opportunities in One Event We are thrilled to bring together Course Americas and Summit Americas to connect the alternative protein sector at Bridge2Food North America. Join us in Minneapolis as we unite for our largest-ever North American event! We are thrilled to bring together Course Americas and Summit Americas to connect the food innovation community at Bridge2Food North America. Close Close Bridge2Food North America Conferences About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 13-15 October 2026 Minneapolis, MN, USA Organised by: Bridge2Food Visit organisers website Co-Hosted by the MBOLD Coalition Industry Insights & Transformative Networking Opportunities in One Event We are thrilled to bring together Course Americas and Summit Americas to connect the alternative protein sector at Bridge2Food North America. Join us in Minneapolis as we unite for our largest-ever North American event! We are thrilled to bring together Course Americas and Summit Americas to connect the food innovation community at Bridge2Food North America. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Executive Appointments Drive Culinary Innovation The resort has appointed Ruggiero Gissi as Chef de Cuisine at The Beach House and Grecia Kreis as Assistant Director of Food and Beverage. Both appointments bring extensive international experience and proven track records in luxury hospitality F&B operations. Chef Ruggiero Gissi: Mediterranean Culinary Excellence With over 12 years of global culinary expertise, Chef Gissi brings a creative approach to The Beach House, renowned for its refined Mediterranean-inspired cuisine and stunning coastal views. His career trajectory demonstrates consistent growth across international markets: Foundation: La Fornarina, Italy - Traditional Italian cuisine expertise International Expansion: Bacco Osteria, Bangkok and Aura Verdant Restaurant, Kazakhstan - Pre-opening and staff development leadership Dubai Experience: Le Royal Méridien Beach Resort & Spa (Sous Chef, 2021), One&Only Royal Mirage (Chef de Cuisine), Conrad Dubai (Italian concept restaurant oversight) Recent Achievement: Spearheaded launch of Isabella Cucina Italiana At The Beach House, Chef Gissi will introduce coastal-inspired dining concepts, developing menus that integrate authentic Mediterranean flavors with seasonal produce sourcing strategies. "It is a privilege to join Anantara The Palm and The Beach House," said Chef Gissi. "I am passionate about creating dishes that honour simplicity, freshness, and a deep connection to the sea, offering guests memorable encounters in a truly breathtaking setting." Grecia Kreis: Strategic F&B Operations Leadership Bringing over a decade of Food and Beverage expertise, Kreis has built an impressive career across Dubai's most acclaimed hospitality brands, demonstrating consistent operational excellence and team leadership capabilities: Career Progression: 2011: Jumeirah Zabeel Saray - Pre-opening operations Jumeirah Portfolio: Leadership roles at Burj Al Arab and Madinat Jumeirah, managing premium venues including Sahn Eddar Lobby Lounge and Sky View Bar Operational Scale: Jumeirah Beach Hotel - Restaurant General Manager for Kitchen Connection, managing 90+ staff and serving up to 1,700 guests daily Recognition: Highly Commended Manager of the Year nomination (2019) Strategic Role: Expo 2020 Dubai - Director of F&B Operations, developing strategic frameworks and sponsorship agreements Recent Position: Address Beach Resort - Pre-opening leadership across multiple venues with 200+ professionals "I am thrilled to become Assistant Director of Food & Beverage at Anantara The Palm Dubai Resort," said Kreis. "My passion lies in creating seamless culinary journeys that reflect genuine warmth and outstanding service." Strategic Impact on Resort Operations These appointments align with Anantara The Palm's strategy to enhance its F&B offerings in Dubai's competitive luxury resort market. The combination of Chef Gissi's culinary creativity and Kreis's operational expertise positions the resort to deliver elevated dining experiences while maintaining operational efficiency. Michael Robinson, General Manager of Anantara The Palm Dubai Resort, commented: "It's an honour to welcome Chef Gissi and Kreis to these key positions. Anantara offers world-class hospitality, and their distinct perspective and depth of expertise will contribute further to enriching guests' interactions here on Palm Jumeirah." Industry Context The appointments reflect broader trends in Dubai's hospitality sector, where luxury resorts are investing in experienced F&B leadership to differentiate their offerings and capture market share in the post-pandemic recovery period. The focus on Mediterranean cuisine and operational excellence aligns with current consumer preferences for authentic, high-quality dining experiences. The Newsroom Foodservice Anantara The Palm Dubai Resort Strengthens F&B Leadership with Strategic Appointments October 25, 2025 Business & Finance Foodservice Food Related news

The deal represents a significant pivot for the heritage spice brand, aiming to modernise its image and connect with the "next generation of taste chasers" by blending culinary expertise with pop culture entertainment. Global flavour leader McCormick & Company has announced a major shift in its brand marketing strategy, entering into a two-year collaborative partnership with lifestyle icon Paris Hilton and her next-gen media company, 11:11 Media. The deal represents a significant pivot for the heritage spice brand, aiming to modernise its image and connect with the "next generation of taste chasers" by blending culinary expertise with pop culture entertainment. Strategic Rationale: Heritage Meets 'What's Hot' The collaboration is designed to serve as a multi-year vehicle for brand evolution. By tapping into Hilton's massive digital footprint and cultural influence, McCormick intends to propel its classic portfolio of spices, seasonings, and extracts into the centre of modern lifestyle conversation. The partnership will focus on delivering "flavour-forward" content and unique recipe inspiration, positioning McCormick products as essential tools for entertaining—whether for elaborate dinner parties or casual movie nights. Campaign Rollout and Creative The initiative kicks off in January 2026 with the release of a new creative ad spot. The campaign is thematically anchored in the celebration of food alongside memorable film and TV moments, highlighting how flavour acts as a catalyst for social connection. Paris Hilton , CEO of 11:11 Media, commented on the personal alignment with the brand: "I love having family and friends over to enjoy delicious food— whether it's a big dinner party or a family movie night. There's nothing quite like sharing a good meal made with the best ingredients. I can't wait to share my favourite ways to use McCormick spices to make flavorful food, lasting memories, and sliving our best lives around the table!" Tabata Gomez , Chief Marketing Officer at McCormick & Company, Inc., explained the objective of merging culinary authority with celebrity influence: "McCormick brings the best flavour to every table, and we're excited to announce this collaboration with Paris Hilton as we roll out our new McCormick creative spot. With Paris's cultural influence and the unmatched culinary expertise behind the McCormick brand, this partnership inspires consumers everywhere to make their best meals and have fun doing it. We're excited to connect with them in a fresh, exciting way." Featured in this news McCormick & Company The Newsroom Business & Finance McCormick Signs Two-Year Strategic Partnership with Paris Hilton and 11:11 Media News January 12, 2026 People Flavours & Colours Business & Finance Food Related news Health & Nutrition AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role Cultivated UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership People WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States Alcohol BACARDÍ and Jimmy Butler Bring 'Rum Room Domino Club' to West Coast for San Francisco Debut

Dairy cooperative Arla Foods has announced a major strategic entry into the functional dairy category with the UK launch of Arla Cultura®. Dairy cooperative Arla Foods has announced a major strategic entry into the functional dairy category with the UK launch of Arla Cultura® . Designed to democratise gut health for British shoppers, the new brand aims to bridge the gap between complex nutritional science and accessible daily consumption. The launch addresses specific consumer barriers in the fermented dairy sector—primarily taste—by offering a milder flavour profile than traditional kefir or intense probiotic products. Formulation and Nutritional Profile Arla Cultura® is positioned as a multi-benefit "gut health solution." The formulation is lactose-free and fortified with a proprietary blend of bacteria cultures, Vitamin D, calcium, protein, and fibre. The product development focused heavily on sensory appeal. Recognising that intense sourness often deters consumers from the gut-health aisle, Arla has engineered the range to deliver a smooth, creamy texture with subtle fruit notes. Range Architecture and Formats The brand debuts with six SKUs split across two formats, catering to both "spoonable" and "drinkable" occasions: Gut Health Milk Drinks (500ml): Available in Original, Raspberry, and Blueberry. These beverages feature a unique, naturally occurring "fizz" or sparkle, differentiating the texture from standard milkshakes. Gut Health Yoghurts (450g): Available in Original, Strawberry, and Blueberry. Strategic Context and Marketing While new to the UK, Arla Cultura® is an established entity in European markets, including Denmark, the Netherlands, and Sweden. Stuart Ibberson , Arla Brand Director, outlined the roadmap for the UK rollout: “Our ambition is to become the most trusted, accessible gut-health brand on shelf—and to do that we’re launching a major marketing campaign from September 2025 and throughout 2026. We want to simplify complex science so consumers can feel confident about ‘giving their gut more’ every day.” Ibberson noted that the launch capitalises on year-on-year growth within the wider yoghurt category, specifically the rising demand for products with "added benefits" beyond basic nutrition. Commercial Availability The Arla Cultura® range will be available at leading retailers across the UK starting 1 September . Pricing: All products carry a Manufacturer's Recommended Retail Price (MRRP) of £2.25 . Featured in this news Dairy Arla Foods The Newsroom Dairy Arla Foods Enters UK Gut Health Market with Science-Backed 'Arla Cultura' Range News September 3, 2025 New Products Health & Nutrition Beverage Dairy Related news People Arla Foods UK Appoints Matthew Walker to Lead Foodservice Division Following Double-Digit Growth Ingredients Arla Foods Ingredients Unveils 'Best-Tasting' Hydrolysate to Solve Medical Nutrition Compliance Dairy Arla Foods and Baileys Strengthen Strategic Partnership with Premium Chocolate Cream Launch

The launch addresses two distinct but dominant flavour trajectories in the current market: the rise of "swicy" (sweet and spicy) profiles and the enduring demand for nostalgia-driven indulgence. Monin , the French-owned syrup manufacturer, has expanded its UK portfolio with the launch of two new flavours designed to help on-trade operators capitalise on high-growth consumer trends. The new additions, Hot Honey and Maple Pecan Pie , are strategically positioned to drive "spend per visit" in a competitive hospitality market by enabling premium, experimental beverage serves. The launch addresses two distinct but dominant flavour trajectories in the current market: the rise of "swicy" (sweet and spicy) profiles and the enduring demand for nostalgia-driven indulgence. Tapping into the 'Swicy' Phenomenon The Hot Honey syrup is a direct response to the explosion of sweet-heat combinations across foodservice and social media. Citing internal market data, Monin noted a sharp rise in UK search interest for hot honey in 2025. Tony Kousoulou , beverage expert at Monin, highlighted the operational advantage for bartenders and baristas: “Operators are looking for flavours that feel bold but familiar, and that work across multiple dayparts. Hot honey gives bartenders and baristas a way to add complexity to cocktails, iced drinks and simple serves without adding operational complexity.” Affordable Indulgence through Nostalgia The second launch, Maple Pecan Pie , targets the "comfort" occasion. Designed to replicate bakery-style notes, this flavour aims to resonate with consumers seeking affordable treats during periods of economic uncertainty. This alignment with "nostalgia-driven indulgence" supports the growing trend of dessert-style cocktails and premium hot drinks. Clean Label and Operational Fit Both syrups are formulated to meet modern dietary requirements, a critical factor for menu inclusivity. They are: Vegan Allergen-free Made with natural flavourings and colourings This clean-label approach allows operators to deploy the flavours across broad menus without complicating allergen management protocols. Strategic Partnerships and Distribution Monin, which reported global sales of 173 million bottles in 2023 , continues to evolve from a pure ingredients supplier to a strategic partner offering trend data and menu development. Both products will be rolled out to the UK on-trade via distributor Bennett Opie . Significantly, the Hot Honey variant has secured a major listing, set to launch across more than 500 Greene King venues from April, signalling strong initial uptake in the pub sector. The Newsroom Flavours & Colours Monin Targets 'Swicy' and Nostalgia Trends with Hot Honey and Maple Pecan Pie Launch News February 5, 2026 Flavours & Colours New Products Beverage Related news Confectionery Jolly Rancher Taps into ‘Swicy’ Trend with Heat Wave Gummies and VeeFriends Partnership Dairy Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks Alcohol Absolut Partners with TABASCO® Brand to Launch Spicy Vodka New Products Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger

Upscale frozen yogurt franchise 16 Handles has announced a significant technical innovation within the frozen dessert category, introducing what it claims to be the industry's first Strawberry Kefir Tart Probiotic Soft Serve. Upscale frozen yogurt franchise 16 Handles has announced a significant technical innovation within the frozen dessert category, introducing what it claims to be the industry's first Strawberry Kefir Tart Probiotic Soft Serve . Launching nationwide on 16 January as a limited-time offering (LTO), the new flavour profile transforms the traditional fermented dairy product into a frozen format, positioning it as a functional "meal replacement" or nutrient-dense treat. Product Architecture: Fermentation Meets Frozen The launch addresses the "better-for-you" dairy trend by leveraging kefir, a fermented milk product known for its distinct nutritional profile. Unlike standard frozen yogurt, this formulation is naturally rich in live probiotics, protein, and calcium. Key Functional Benefits: Gut Health: High probiotic content to support the microbiome. Digestibility: The fermentation process naturally reduces lactose content, making it more accessible to those with sensitivity to traditional dairy. Sensory Profile: The "Strawberry Kefir Tart" flavour balances the signature tangy acidity of kefir with real strawberry fruit notes to create a creamy, refreshing finish. R&D and Strategic Context The product represents the culmination of over a year of testing and refinement. 16 Handles aims to bridge the gap between the functional dairy aisle—where kefir has seen rising popularity—and the foodservice dessert sector. Neil Hershman , CEO of 16 Handles, commented on the market gap: "Consumers are increasingly talking about kefir as a better-for-you dairy option, but until now, no one has brought it into the frozen dessert space. Our Strawberry Kefir Soft Serve delivers the signature tang you expect from kefir... We're excited to introduce a nutrient-forward treat that fits a wide range of lifestyles." Innovation Track Record This release continues the brand's strategy of high-frequency, experimental flavour drops designed to drive footfall and social media engagement. Previous LTOs have included unconventional profiles such as French Fry , Squid Ink , and Dubai Chocolate , alongside alternative bases like Mango Lassi and proprietary Oat Milk options. The Newsroom New Products 16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide News January 21, 2026 Snacking New Products Health & Nutrition Dairy Food Related news New Products Nature's Path Expands Premium 'Love Crunch' Portfolio with First Gluten-Free Dessert New Products Boar's Head Expands Deli Portfolio with 'Greek Yoghurt Dessert Dip' Collection New Products Doughlicious Expands US Frozen Dessert Portfolio with 'Cookies & Cream' Skillet Launch at Whole Foods New Products Breyers Launches 'Sundae Swirls' Line to Deliver Full Sundae Experience in a Tub

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Ingredients New Products February 10, 2026 Purely Elizabeth Launches Collagen-Infused Granola Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Health & Nutrition February 10, 2026 CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology. New Products February 9, 2026 SIMPLi Launches 10 New Regenerative Organic Certified Products; Enters North American Sourcing The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain. Energy Drinks February 8, 2026 Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Ingredients February 6, 2026 Fiberstar Debuts Citri-Fi® Pro to Mitigate Acacia Gum Supply Risks The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region. Facilities February 5, 2026 I.T.S Announces £10M Investment to Build Major UK Flavour Manufacturing Hub The company has acquired an 8.2-acre industrial estate near Hungerford, west of Newbury, and has committed an initial investment of over £10 million to develop the facility. People February 4, 2026 Onego Bio Appoints Former VTT CEO Dr. Antti Vasara to Board as Commercialisation Accelerates Onego Bio, the food ingredient company specialising in the production of non-animal egg protein through precision fermentation, has announced the appointment of Dr. Antti Vasara to its Board of Directors. Facilities February 4, 2026 M2 Ingredients Opens 'Centre of Innovation' to Solve Mushroom Formulation Challenges Unlike traditional third-party application labs, the M2 Center of Innovation operates within the company's vertically integrated structure. This allows food scientists to address formulation challenges at the ingredient level. First PREV 1 Page 1 NEXT Last

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado. PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado . The product launch is accompanied by a major shift in brand strategy for 2026. Welch's is stepping directly into live music culture through a multi-year collaboration with C3 Presents , aiming to connect with younger demographics by integrating the snacking experience into major festival environments. Dual Texture and Flavour The Fusions™ line distinguishes itself through a "remix" architecture, delivering two distinct textures and flavours in a single bite. The snacks feature a chewy outer shell encasing a juicy centre. Building on the success of the original variety, the new SKUs introduce exotic and citrus-forward profiles to the portfolio. The New Lineup: 🍊🍋 Citrus Surge: Pink Grapefruit & Tangerine Lime & Tart Cherry Yuzu Lemon & Strawberry 🌪️🍍 Tropical Tornado: Dragon Fruit & Mango Kiwi & Strawberry Pineapple & Passionfruit Nutritional Profile: Consistent with the core brand values, the new varieties are gluten-free, peanut-free, and formulated with natural flavours and colours. They are marketed as an excellent source of Vitamins A, C, and E. The Festival Circuit To support the launch, Welch's is targeting the "experience economy" through its deal with C3 Presents. The brand will execute immersive activations at premier music festivals, including Governors Ball in New York and Lollapalooza in Chicago. Lisa Eustic , Senior Vice President of Marketing at PIM Brands Inc., explained the pivot towards lifestyle marketing: "Music moves people, and so does flavour. We're bringing those worlds together with immersive festival experiences and bold new flavour mashups that hit all the right notes. Young adults want more from their snacks; they want experiences. We're delivering on that with surprising partnerships, unforgettable activations, and unexpected flavours." Commercial Availability The rollout strategy prioritises immediate impulse availability. While Fusions™ Original Fruits remain available nationwide, the new Citrus Surge and Tropical Tornado varieties are rolling out now in convenience stores . Expansion into mass retail—including listings at Amazon , Walmart , and leading grocery chains—is scheduled to follow shortly. The Newsroom New Products Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership News January 22, 2026 Flavours & Colours Snacking Confectionery New Products Related news New Products Butterfinger Taps Breakfast Trend with French Toast LTO and Dominique Ansel Partnership New Products Nestlé Expands KitKat Portfolio with ‘Cookie Dough’ Flavour Range New Products Rowntree’s Launches Lollies-Inspired Confectionery Range for UK Retailers Marketing Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials

French dairy and plant-based giant Danone has announced a strategic expansion of its Alpro brand, entering the fast-growing meal replacement beverage sector with the launch of Alpro Meal to Go. French dairy and plant-based giant Danone has announced a strategic expansion of its Alpro brand, entering the fast-growing meal replacement beverage sector with the launch of Alpro Meal to Go . The new product line is currently rolling out across key European markets, including Belgium and Germany , with plans for a broader pan-European expansion imminent. Addressing Category Barriers: Texture and Taste Danone’s entry into the "drinkable meal" segment is designed to address specific consumer friction points. The company identifies that while the category is expanding, repeat purchase rates are often hampered by sensory issues. Guillaume Millet , Vice-President for Danone’s plant-based business in Europe, highlighted the R&D focus: “Here’s a hard truth: too often, people don’t finish the bottle. [The drinks are] either too heavy, too sweet, or simply not truly ‘meal-worthy’, meaning they don’t get all the nutrients they are being promised and end up being hungry again soon after.” To counter this, Alpro Meal to Go has been engineered with a specific focus on "smooth, easy-to-drink textures" to improve drinkability and compliance. Product Specifications and Formulation The range utilises a hybrid plant base of soy and oats to deliver a complete nutritional profile suitable for a standalone meal. Key Technical Specs: Format: 500ml bottle. Protein: 20g of plant-based protein per serving. Varieties: Launching with four distinct flavour profiles. Market Context and Growth The launch capitalises on robust category momentum. Citing Nielsen data, Danone’s German subsidiary noted that sales of "drinkable meals" in the country's grocery and discount channels have grown by 14% in the last three months alone. "Drinkable meals represent a relevant and rapidly growing category," the company stated. "We are responding to consumers’ increasing need for quick, nutritious and plant-based solutions." Commercial Availability Following the debut in Belgium and Germany, Danone has confirmed plans to launch in two additional European markets shortly, with Millet signalling a vision for the product to be "available everywhere in Europe." Pricing: The range carries a suggested retail price (SRP) of €3.99 in the German market. The Newsroom Food Danone Expands Alpro Portfolio with Entry into Meal Replacement Category News January 27, 2026 New Products Beverage Dairy Food Related news Dairy Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop Dairy I Can't Believe It's Not Butter! Reformulates with 'NutriRich' Platform; Secures Gordon Ramsay Endorsement Marketing Independent Agency Curiosity Named AOR for Protein Challenger Nurri; Debuts 'Shake Ya Can' Campaign Dairy Lifeway Foods Enters Premium Butter Category with 'Probiotic Kefir Butter' Launch

The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals. Vital Proteins® is set to execute a high-profile experiential marketing activation during New York Fashion Week (NYFW), launching the Vital Diner at the iconic Empire Diner. The limited-time pop-up is strategically positioned at the intersection of beauty, wellness, and nutrition, targeting the often-overlooked backstage workforce—makeup artists, stylists, and crews—rather than the traditional consumer-facing runway audience. The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals. Strategic Partnership: Patrick Ta To anchor the activation with industry credibility, Vital Proteins has partnered with celebrity makeup artist Patrick Ta . Known for his "skin-forward" aesthetic, Ta’s involvement aligns the brand’s ingestible beauty proposition with top-tier cosmetic standards. The collaboration includes: Menu Innovation: The "BE GOOD" by Patrick Ta Smoothie, featuring Unflavored Collagen Peptides. VIP Hosting: Ta will host exclusive experiences within the space. Digital Storytelling: A content series spotlighting the behind-the-scenes talent of Fashion Week, extending the campaign's reach beyond the physical footprint. Brian Groves , President of Vital Proteins, commented on the strategy: "Behind every runway look is a team working nonstop – often unseen, but truly vital. The Vital Diner is our way of celebrating the behind-the-scenes teams and giving them a place to recharge and feel supported during one of the industry's most demanding weeks." Menu Innovation: Functional Foodservice The activation serves as a showcase for the versatility of Vital Proteins' product line within a foodservice setting. The menu reimagines diner staples by infusing them with Collagen Peptides , demonstrating how functional ingredients can be integrated into diverse culinary applications without compromising flavo u r. Key Menu Highlights: Haute Latte: Espresso with a choice of bovine or marine collagen. Power Stack Pancakes: Rye pancakes with collagen-infused whipped cream. Avo-Aesthetic Toast: Sourdough with collagen-infused avocado mash. Catwalk Caesar: Salad featuring a collagen-infused dressing. Revive and Thrive Roast: Roast chicken with a collagen-infused vinaigrette. Amplification and Experience Design Beyond the food and beverage offering, the Vital Diner is designed as a "third space" for networking and rest. The venue features a "Power-Up Powder Room" for beauty refreshes and a specialised photo booth to drive user-generated content (UGC). To ensure broader visibility, Vital Proteins has secured an editorial partnership with Vogue . This media tie-in will feature storytelling that highlights the activation and reinforces the brand's positioning as an essential component of the fashion and beauty ecosystem. The Newsroom Marketing Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation News February 2, 2026 People Business & Finance Beverage Marketing Food Related news Health & Nutrition Factor Launches 'Protein Power-Up Shop' Pop-Up Series to Combat 'Quitter's Day' Resolution Drop-Off Bakery Premier Protein Enters Baking Category with High-Protein Muffin Lineup in Partnership with Hometown Food Company Snacking Quest Nutrition Kicks Off 2026 with 'Mexican Street Corn' and 'Pizza' Protein Chip Expansion Foodservice Chipotle Debuts 'High Protein Menu' and Cup Format

The initiative taps into the growing "sober-curious" market trend, positioning premium coffee as a social alternative to alcohol while creating a substantial recurring revenue stream for non-profit operations. San Francisco-based artisan roaster Graffeo Coffee Roasting Company has announced a strategic social impact partnership with The Phoenix, a national sober active community. The collaboration centres on the launch of The Phoenix Blend , a new custom coffee product designed to fund recovery experiences nationwide. The initiative taps into the growing "sober-curious" market trend, positioning premium coffee as a social alternative to alcohol while creating a substantial recurring revenue stream for non-profit operations. The Donation Model and Product Profile The partnership features an aggressive philanthropic structure: for every bag of The Phoenix Blend sold, $10 is donated directly to The Phoenix. Product Specifications: Roast Profile: A custom "bold, robust blend" calibrated on Graffeo’s custom fluid-bed roasters. Sourcing: Leveraging Graffeo's established supply chain, known for serving Michelin-starred restaurants. The funds generated will support The Phoenix's operational model, which provides free sober events and activities—ranging from music festivals and fitness groups to outdoor adventures—for individuals in recovery and their allies. Coffee as the New Social Lubricant The collaboration aligns with a broader cultural shift regarding intoxication and socialising. Graffeo cites that coffee is increasingly replacing alcohol as the centrepiece of social gatherings, driven largely by younger generations prioritising mental clarity and physical health. This "sober-curious" movement has normalised the choice of a latte over a cocktail, creating a market opening for premium coffee brands to align with wellness and recovery narratives. Scott Strode , Founder of The Phoenix, framed the partnership as a mechanism for scaling impact: "This is all about caffeinating for a cause. Each Graffeo purchase creates meaningful connections for people healing from substance use and mental health challenges... Each bag sold supports our vision of serving 10 million people in the next five years." Walter Haas , Co-owner of Graffeo Coffee Roasting Company, added: "Coffee has always been about showing up for one another. The Phoenix embodies that spirit, and we're proud to fuel this transformative organisation with simply the world's finest coffee." Organization Context The Phoenix: Founded in 2006, the non-profit reports an 80% success rate of participants remaining sober after three months (compared to 40-60% relapse rates in traditional programs). It has impacted over one million individuals to date. Graffeo: A heritage roaster based in San Francisco's North Beach since 1935, celebrated for its fluid-bed roasting technology and high-end restaurant distribution. The Newsroom Coffee & Tea Graffeo Coffee Roasting Co. Launches 'The Phoenix Blend' with $10 Donation Model to Support Recovery Movement News January 22, 2026 Business & Finance Coffee & Tea Related news Coffee & Tea Dutch Bros enters CPG Market with Trilliant Partnership and 'At Home' Coffee Line Coffee & Tea Pachamama Coffee Secures Regenerative Organic Certified® Status for Flagship Peruvian Lines Coffee & Tea Starbucks and Arla Foods Launch Limited-Edition RTD Coffees to Drive UK Category Growth Coffee & Tea happy® Coffee Secures Major Convenience Listing with Expansion into 800+ Sheetz Locations