Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026. Athletic Brewing Company, the leading non-alcoholic (NA) brewer in the United States, has announced the launch of its "Our Brews Give Back" campaign in celebration of Earth Month. The initiative centres on the release of the Two For The Trails Milestone Edition IPA , a limited-time offering designed to showcase the brand's technical commitment to regenerative agriculture and its industry-leading environmental grant program. The campaign serves as a strategic marker for the evolution of "Two For The Trails," which has grown from a grassroots tradition into the largest annual environmental grant program in the craft brewing industry. Regenerative Malt and Low-Carbon Hops The Milestone Edition IPA represents a significant technical step in Athletic Brewing’s supply chain sustainability. The product is formulated with a specific focus on reducing the carbon footprint of the brewing process: Proximity ReGenMalt™: The brew utilizes 100% regenerative barley, which supports soil health and carbon sequestration. Hopsteiner Breeding Program: The hop varieties selected—Sultana™, Helios™, and Eureka!™—are sourced from programs specifically focused on developing cultivars with lower carbon footprints and higher resource efficiency. Nutritional Profile: Maintaining the brand's "better-for-you" standards, each 12 oz. can contains 70 calories and less than 0.5% ABV. John Walker, Co-Founder and COO, emphasised that "Two For The Trails" is the operationalisation of the brand's belief in protecting outdoor spaces. The use of regenerative inputs allows the brand to align its physical product with its environmental advocacy goals. Scaling the "Two For The Trails" Grant Program Since its inception in 2018, the "Two For The Trails" program has scaled significantly in both capital and geographical reach. Originally launched with a $6,000 contribution, the program now distributes up to $2 million annually . Key performance indicators (KPIs) for the program to date include: Total Investment: $8.4 million across trail restoration and outdoor access projects. Recipient Reach: Support for over 500 grant recipients across 46 U.S. states and three countries. 2026 Target: The company is currently on track to surpass $10 million in total lifetime contributions by the end of 2026. AllTrails Partnership To bridge the gap between product consumption and environmental action, Athletic Brewing has partnered with AllTrails , the world’s largest digital trail guide. The "Two For The Trails Collection" features a curated set of U.S. trails specifically highlighting areas that have received funding through Athletic Brewing’s grants. This digital-physical integration allows consumers to visualise the direct impact of their support, reinforcing the brand's mission to keep the outdoors "adventure-ready." The collaboration is supported by national retail programming and limited-edition performance merchandise. Industrial Significance and ESG Strategy For B2B stakeholders, Athletic Brewing’s Earth Month initiative reflects a sophisticated approach to Environmental, Social, and Governance (ESG) strategy. In a competitive craft and NA market, "stewardship" has become a primary driver of brand loyalty and retail differentiation. By committing 2% of all sales to the "Two For The Trails" program, Athletic Brewing is utilising a "circular value" model that links volume growth directly to environmental restoration. Bill Shufelt, Co-Founder and CEO, noted that "if we’re not actively giving back, we risk losing the very places and experiences that bring us together." Market Outlook As the non-alcoholic category continues to professionalise, the focus is shifting toward brands that can demonstrate verifiable social and environmental impact. Athletic Brewing’s commitment to reach the $10 million milestone by late 2026 positions it as a definitive leader in the "purpose-driven" beverage space. Industry observers expect this level of transparency and capital commitment to set a new benchmark for environmental responsibility among both craft and multinational brewers. The Newsroom New Products Athletic Brewing Launches 'Two For The Trails' Milestone Edition IPA Dan B April 1, 2026 Technology Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity Alcohol Heineken to Transition Singapore Operations Toward Regional Hub Model Alcohol Athletic Brewing and Arsenal Debut Clock End Non-Alcoholic Red Ale Business & Finance Tilray Acquires BrewDog UK Assets in 33 Million Pound Agreement Sustainability New Products Alcohol Related news

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers. Banza, the brand credited with pioneering the chickpea pasta category in the United States, has announced a significant strategic shift with the launch of its Wheat Protein Pasta and Wheat Protein Mac & Cheese. This represents Banza's first foray into the wheat-based pasta market, a move intended to recruit "mainstream" consumers who prioritise the traditional taste and texture of semolina but seek the nutritional density of legumes. The launch follows Banza’s decade-long tenure as the top-selling "better-for-you" (BFY) pasta company. By moving into the wheat aisle, the brand is attempting to lower the barrier to entry for chickpea consumption among shoppers who have historically avoided gluten-free alternatives. Technical and Nutritional The new product line utilises a "best-of-both-worlds" formulation strategy, combining traditional semolina wheat with Banza’s signature chickpea flour. This approach allows the brand to maintain a high-protein profile while mimicking the elastic texture of conventional pasta. Key nutritional and safety specifications include: Protein Density: The Wheat Protein Pasta delivers 22g of protein and 7g of fibre per serving. Mac & Cheese Profile: The new Mac & Cheese SKUs provide 16g of protein and 4g of fibre. CleanScan Certification: Both product lines have been certified by The Detox Project, confirming they are free from glyphosate and over 400 other pesticides. Brian Rudolph, CEO and co-founder of Banza, noted that the product is designed for the "millions of consumers" who want improved nutrition but are unwilling to compromise on the sensory experience of wheat. Protecting the Gluten-Free Base As a brand built on gluten-free trust, the move into wheat requires significant operational guardrails. Banza has addressed this by establishing a completely separate, dedicated facility for the production of its wheat-based lines. This separation ensures that its core gluten-free products—including the original Chickpea Pasta and Brown Rice Pasta—maintain their certified gluten-free status. Rudolph, who is gluten-free himself, emphasised that "trust when it comes to what's on the label" remains the brand's core priority, even as it diversifies into gluten-containing categories. Omni-Channel Distribution and Retail Banza is utilising a tiered distribution strategy that leverages social commerce and traditional big-box retail: Digital Debut: The range launched exclusively on TikTok Shop on April 1, 2026, targeting a digitally native audience and social-first food trends. National Retail Expansion: Beginning in April, the line will roll out nationwide at Kroger, Publix, Sprouts, Target, Walmart, and Whole Foods Market. This dual-channel approach allows Banza to generate immediate social momentum while securing high-volume placements in the mass and premium grocery sectors. Outlook and Impact For B2B stakeholders, Banza’s entry into the wheat category signals a shift in the "better-for-you" landscape. While BFY brands previously focused on "substitution" (replacing wheat with alternatives), they are now moving toward "fortification" (enhancing wheat with functional ingredients). By meeting consumers "where they already are" in the wheat pasta aisle, Banza is positioned to drive incremental growth for retail partners in a mature category. If successful, this hybrid semolina-legume model could serve as a blueprint for other plant-based leaders looking to expand their total addressable market by integrating with traditional food formats. The Newsroom New Products Banza Launches Wheat Protein Pasta and Mac and Cheese Range Dan B April 1, 2026 New Products Higgidy Enters High Protein Snacking Category with New Savoury Range New Products Marzetti Launches Protein Ranch Dressing and Dip New Products Tyson Foods expands Jimmy Dean brand with high-protein range Food Kraft Mac and Cheese Enters High Protein Segment with PowerMac Bakery Business & Finance New Products Health & Nutrition Food Related news

Feihe has officially entered the Indonesian market with its “AceKid Activegro” series, the first formula in the region to utilise fresh milk as a core ingredient, supported by a decade-long research partnership with Harvard Medical School. Feihe, a leading global infant formula manufacturer, has received official regulatory approval for its “AceKid Activegro” series to enter the Indonesian market. The launch marks a significant milestone as the first formula milk product in Indonesia to utilise fresh milk as its core ingredient. This entry follows a successful 2025 expansion into the Philippines, where the brand has already secured placement in nearly 500 retail outlets. Indonesia maintains some of the most stringent regulatory standards for imported infant nutrition. The approval of the AceKid series serves as a formal validation of Feihe’s manufacturing standards and its "fully integrated" dairy industry model. The One-Step Process A primary differentiator for the AceKid Activegro series is Feihe’s proprietary “One-step Process.” Unlike traditional formulas that may rely on rehydrated powders, this method transforms fresh milk directly into powder. This technical approach offers several advantages for B2B retail and clinical partners: Nutrient Preservation: The direct conversion process effectively locks in natural nutrients that are often degraded during multi-stage processing. Freshness Integrity: Minimising the time between milking and powdering ensures a higher fidelity of the raw material’s original profile. Supply Chain Control: The process reflects Feihe’s integrated model, which spans from pasture management to final packaging. Clean-Label Standards and Nutritional Philosophy The AceKid series adheres to a "pure and natural" nutritional philosophy, specifically designed to address modern parental concerns regarding metabolic health and dental hygiene. The formulation is notable for its strict exclusion of several common industry additives: No Added Sugars: Contains no sucrose or corn syrup to help maintain stable blood sugar levels. Clean Carbohydrate Profile: Formulated without maltodextrin. Flavour Integrity: Free from vanillin and artificial flavourings. By removing these additives, Feihe aims to support healthy digestive development and minimise the risk of infants developing a preference for excessive sweetness, which is a leading factor in early childhood tooth decay. Global Research Leadership: The "Bridging Minds" Summit Feihe’s commercial expansion is supported by an extensive global research network. The brand recently co-organised the “Bridging Minds—2026 Advances in Neurodevelopment and Mental Health” summit at the National University of Singapore (NUS). The event brought together experts from the BCH-Feihe Pediatric Brain Development Initiative, Duke-NUS Medical School, Boston Children’s Hospital, and Harvard Medical School. This decade-long partnership with Harvard, solidified in 2023 through the established Pediatric Brain Development Initiative, focuses on the intersection of genetics, nutrition, and environment on early cognitive growth. Transitioning from Participant to Industry Definer With deep collaborations across more than 40 research platforms in seven countries, Feihe is aggressively positioning itself as a global authority in pediatric nutrition. The company’s international footprint includes Canada’s first infant formula manufacturing facility, which exports China’s integrated dairy standards to developed Western markets. Leng Youbin, Chairman of Feihe, characterised this era as a turning point for the brand. “We are transitioning from a learner in global research to a participant, and even a definer,” he stated. For B2B stakeholders, this shift suggests that Feihe will increasingly lead the conversation on brain-centric nutritional standards and clean-label manufacturing on a global scale. Market Outlook Indonesia represents a critical high-growth market for the pediatric nutrition sector. By introducing the first fresh-milk-based formula to the region, Feihe is challenging established multinational incumbents through technical differentiation and science-backed branding. As the brand continues its rollout through 2026, industry observers expect the AceKid Activegro series to serve as a benchmark for premiumization in the Southeast Asian dairy category. The Newsroom Dairy Feihe Secures Indonesian Approval for AceKid Activegro Formula Eddie Sanders April 1, 2026 Facilities Cargill Opens Major Dairy Feed Plant in India to Boost Production Business & Finance Too Good To Go Enters Asia with Japan Launch; Partners with FamilyMart and Krispy Kreme Business & Finance Health & Nutrition Ingredients Dairy Related news

IFF has secured approval from Food Standards Australia New Zealand (FSANZ) for a heart health claim linking isolated soy protein to healthy blood cholesterol levels, opening new labelling opportunities for 20-25g daily intake formulations. IFF, a global leader in food ingredients and biosciences, has announced that Food Standards Australia New Zealand (FSANZ) has accepted a new heart health claim for isolated soy protein. This regulatory milestone allows food and beverage manufacturers in Australia and New Zealand to explicitly link the consumption of soy protein with the maintenance of healthy blood cholesterol levels. The approval is the culmination of years of scientific investment and a multi-year, cross-continental research collaboration involving IFF, the Soy Nutrition Institute Global, and the U.S. Soybean Export Council (USSEC), alongside academic researchers from Australia and the University of Toronto. What Are The Requirements for the Heart Health Claim? Under the new FSANZ permission, manufacturers can utilise the heart health claim on packaging provided the product meets specific serving criteria. To carry the claim, the food or beverage must be formulated to help consumers achieve a daily intake of $20-25 \text{ grams}$ of isolated soy protein. Key technical attributes of isolated soy protein cited in the submission include: Protein Purity: A $90\%$ plant-based protein concentration. Amino Acid Profile: A complete protein containing all nine essential amino acids. Causal Relationship: Clinical evidence supporting a relationship between isolated soy protein intake and improved blood lipid profiles. “The clinical evidence supports a causal relationship between isolated soy protein consumption and improved blood lipids,” said Dr. Alan Barclay, Ph.D., lead author of the FSANZ submission. “With dyslipidemia affecting around 60% of Australian adults and many New Zealanders, daily consumption of soy protein offers a practical food-based nutrition strategy to help manage cholesterol and reduce cardiovascular risk.” Market Impact and Portfolio Integration For B2B stakeholders, the FSANZ ruling aligns Australia and New Zealand with 11 other major markets, including the United States, Canada, and Japan. This harmonisation allows multinational brands to streamline their health-claim messaging across the Pacific region. IFF is positioning its SOLAE® and SUPRO® soy protein portfolios as the primary vehicles for this new claim. The functional versatility of isolated soy protein makes it a candidate for several high-growth categories: Dairy Alternatives: Enhancing the nutritional profile of plant-based milks and yoghurts. Beverages and Smoothies: Providing a high-protein, heart-healthy base for RTD products. Nutrition Bars and Snacks: Offering a complete protein source that supports muscle health and cardiovascular wellness simultaneously. Commercial Opportunity: "Clinical-to-Consumer" Bridge Tony Andrew, Vice President of Protein Solutions for IFF Food Ingredients, emphasised that the approval validates years of rigorous research. For manufacturers, the ability to put a "clinically supported" heart health claim on a label is a powerful tool for differentiation in the increasingly crowded plant-based sector. As consumers move away from "stealth health" and toward explicit functional benefits, the 20-25g soy protein threshold provides a clear R&D target for brands looking to capture "better-for-you" spend. The FSANZ approval marks a significant pivot point for plant-based nutrition in the ANZ region. By providing a regulatory-backed link between a common plant protein and one of the world's most prevalent health concerns, cardiovascular disease, IFF is enabling a new generation of functional food innovation. Industry observers expect an immediate uptick in SKU reformulations across the Australian and New Zealand grocery sectors as brands look to integrate the $20-25 \text{g}$ requirement into their "heart-healthy" product sets. This launch reinforces IFF's role as both a technical supplier and a strategic partner capable of navigating complex global regulatory landscapes to unlock value for its customers. Featured in this news Flavours & Colours IFF The Newsroom Ingredients IFF Secures Heart Health Claim for Isolated Soy Protein in Australia and New Zealand Eddie Sanders April 1, 2026 New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line New Products Myprotein and Mars Wrigley Launch Mars Impact Whey Protein Marketing Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation Health & Nutrition Factor Launches 'Protein Power-Up Shop' Pop-Up Series to Combat 'Quitter's Day' Resolution Drop-Off Safety & Quality Legal Business & Finance Health & Nutrition New Solutions Ingredients Related news

Miami-based El Latino has entered a strategic partnership with private equity firm Apex Capital to accelerate its expansion across the United States, leveraging Apex’s affiliation with Grupo Mariposa to scale its authentic Latin American and Caribbean product platform. El Latino, a prominent Miami-based ethnic speciality food brand, has announced a strategic partnership with the private equity firm Apex Capital. The alliance is designed to transition El Latino from a regional leader into a national platform, targeting the rapidly evolving and increasingly dynamic Hispanic market across the United States. The partnership represents a "new chapter" for the brand, which has built its reputation on authentic Latin American and Caribbean product lines. Under the new structure, El Latino will continue its operations without interruption, focusing on scaling its proven business model into new geographic regions. Continuity and Leadership Retention A critical component of the deal is the preservation of El Latino’s core values and leadership. María Elena Ibañez will remain as President of the company, ensuring strategic continuity and maintaining the deep customer relationships that have defined the brand’s trajectory since its inception. Ibañez noted that the alliance with Apex Capital will enhance the company's ability to deliver value while strengthening long-term client connections. Her continued leadership is intended to provide stability as the brand navigates the complexities of multi-regional logistics and expanded retail distribution. Leveraging the Experience of Grupo Mariposa Apex Capital brings significant industrial weight to the partnership through its affiliation with Grupo Mariposa, which possesses more than 140 years of combined experience in the food and beverage sector. This relationship provides El Latino with access to: Operational Expertise: Sophisticated supply chain and manufacturing insights. Strategic Insight: Data-driven approaches to category management in the ethnic food space. Long-Term Vision: A commitment to sustainable scaling rather than short-term exit strategies. Pedro Palma, Managing Partner at Apex Capital, emphasised that the partnership is an opportunity to build on a "strong and proven platform" while accelerating its next phase of growth. The US Hispanic Food Market The strategic focus of the partnership is the expansion into new U.S. regions. The Hispanic market remains one of the fastest-growing demographics in the United States, and demand for "authentic" rather than "mass-market" ethnic speciality foods is at an all-time high. For B2B stakeholders, this expansion signals a more aggressive competitive stance in the speciality grocery aisle. By combining El Latino’s high-quality product offerings with Apex Capital’s operational capabilities, the brand is positioned to become a primary partner for national retailers looking to enhance their international and ethnic food sets. Advisory and Legal Framework The transaction involved specialised financial and legal counsel to manage the integration of the strategic partner: Apex Capital Advisors: Hogan Lovells served as legal counsel. El Latino Advisors: Cassel Salpeter & Co served as financial advisor, with PAG Law providing legal counsel. The partnership between El Latino and Apex Capital reflects a broader trend of institutional capital entering the ethnic speciality food sector. As these markets professionalise, established brands are seeking strategic partners who can provide the capital and infrastructure necessary to transition from regional favourites to national staples. As the company enters this new phase, industry observers expect to see an increase in SKU innovation and a ramp-up in retail placements across the Northeast and Western United States. The success of this partnership will serve as a benchmark for how family-led ethnic food brands can scale effectively without compromising on the authenticity and quality that drive their core consumer loyalty. The Newsroom Business & Finance El Latino Partners with Apex Capital to Drive National Expansion News April 1, 2026 Water Coca-Cola Targets Water Security in Tanzania with $1.94M Investment Technology Branca International invests in ALTR to scale molecular beverage technology Business & Finance Kraft Heinz Canada Invests $250 Million to Modernise Montreal Facility Manufacturing Mars Completes $180 Million Investment in Canadian Manufacturing Business & Finance Retail Food Related news

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV. Fanta has announced a large-scale strategic partnership with Xbox to mark the gaming platform's 25th anniversary. The collaboration introduces a new limited-edition flavour, Fanta Crimson Sour Cherry , alongside a comprehensive "gamified" marketing campaign that integrates physical product sales with digital activations across several of the industry’s most prominent franchises. The campaign, titled "Wanta Fanta? Come Get It," represents an evolution of Fanta’s global brand platform, moving beyond traditional sponsorship into deep-tier digital integration. By utilising characters from Call of Duty , Halo , World of Warcraft , and Diablo IV , the brand is targeting the high-engagement "gamer" demographic through performance-contingent rewards and interactive storytelling. Fanta Crimson Sour Cherry A central pillar of the collaboration is the launch of Fanta Crimson Sour Cherry. This special edition flavour is designed to stand out on-shelf with high-impact "character takeovers" on the packaging. The product will be available in multiple formats to suit different consumer environments: Retail Formats: 500 mL rPET bottles (supporting sustainability goals) and 355 mL 12-pack cans. On-Premise: The flavour will be available through Coca-Cola Freestyle machines at select foodservice locations, providing a customizable experience for diners. Supply Chain: In the Canadian market, the collection is manufactured, distributed, and sold by Coke Canada Bottling, highlighting the role of regional bottling partners in executing large-scale global promotions. The Gamified Challenge Architecture Starting April 8, 2026, the collaboration moves from a visual partnership to a functional one. Specially marked packs will unlock access to a series of digital challenges hosted within the respective gaming franchises. Ibrahim Salim Khan, Vice President of Global Sparkling Flavours Category at Fanta, described the initiative as a "multiverse-sized adventure." The strategy focuses on: Interactive Engagement: Moving players from "screen to bottle" by requiring physical purchase to unlock in-game challenges. In-Game Rewards: Participants have the opportunity to win digital assets, physical merchandise, and exclusive experiences by completing franchise-inspired tasks. Self-Expression: Marcos Waltenberg, GM of Xbox Partnerships, noted that the collaboration celebrates the "joy of play," aligning Fanta’s creative brand identity with Xbox's focus on user self-expression. Market Positioning and Distribution For B2B stakeholders, the Fanta-Xbox partnership serves as a high-visibility driver for the spring and summer 2026 seasons. By securing placements across grocery, mass merchandisers, convenience, gas stations, and drug stores, the Coca-Cola system is ensuring total market coverage for the LTO (Limited Time Offering). The inclusion of e-commerce sites and on-premise foodservice locations ensures that the brand captures "share of throat" across every major consumption occasion. This omnichannel approach is essential for modern FMCG-gaming partnerships, where the consumer journey often starts on a digital platform but concludes at a physical retail point. Industrial Significance The partnership underscores a broader trend in the carbonated soft drink (CSD) category toward "experience-based" consumption. As standard flavours become commoditised, major players are increasingly using "flavour subversion" (such as the Sour Cherry profile) and cultural licensing to create temporary excitement and justify premium retail space. As the 25th-anniversary celebrations continue through 2026, the success of the Fanta-Xbox integration will provide a roadmap for how beverage brands can leverage deep-tier gaming IP to drive volume in the competitive sparkling category. Featured in this news Beverage Coca-Cola Company The Newsroom Soft drinks New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox Dan B April 1, 2026 New Products Carlsberg Britvic Launches J2O Sparkling Range in Cans New Products Schweppes Launches Cherry Pepper Soda to Drive Mixer Premiumisation Soft drinks Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK New Products Lipton Hard Iced Tea Expands Portfolio with Zero Sugar Launch Flavours & Colours New Products Beverage Soft drinks Related news

Oceania Cruises has unveiled "The Floating Pastry Academy," a first-of-its-kind three-year training program for 200+ onboard chefs developed in partnership with The Butter Book, French pastry excellence across its fleet. Oceania Cruises has announced the launch of "The Floating Pastry Academy," a comprehensive, multi-year training initiative designed to standardise and elevate the technical expertise of its onboard pastry and bakery teams. Developed in partnership with the digital training platform The Butter Book®, the program represents a first-of-its-kind model for the cruise industry, focusing on a structured, long-term pathway for culinary craft. The initiative targets more than 200 pastry and bakery chefs across the Oceania Cruises fleet. By integrating classical French techniques with modern digital delivery, the program aims to reinforce the brand’s "Finest Cuisine at Sea®" identity while addressing the logistical challenges of maintaining high-fidelity culinary standards in a global maritime environment. Partnership with The Butter Book The academy is the result of a collaboration between Chef Eric Barale, Oceania Cruises’ Executive Culinary Director, and Chef Sébastien Canonne, M.O.F. (Meilleur Ouvrier de France), the founder of The Butter Book. The partnership leverages the prestige of the Maîtres Cuisiniers de France (Master Chefs of France) and the Meilleur Ouvrier de France —the highest designation of professional excellence in France. For B2B stakeholders, this partnership signals a move beyond traditional "on-the-job" training toward a formalised, credentialed education system that protects and advances French gastronomic heritage. Curriculum Architecture and Methodology The Floating Pastry Academy utilises a hybrid learning model that combines theoretical digital coursework with practical, in-person assessments. The three-year curriculum is structured as a progressive pathway: Mandatory Foundations: A baseline technical onboarding for all new team members to ensure fleet-wide consistency. Role-Based Specialisation: Specialised tracks tailored to specific pastry and bakery responsibilities, allowing for defined career progression. Integrated Assessments: A combination of chef-led digital courses, interactive quizzes, and hands-on practical evaluations conducted on board. Certification Milestones: Certification at each stage of the program to validate expertise and support long-term retention of culinary talent. Chef Sébastien Canonne noted that the academy creates a model designed for "enduring excellence," allowing the fleet to grow without compromising on the technical precision required for high-end pâtisserie. Synergy with Future Fleet Expansion The launch of the academy coincides with Oceania Cruises’ broader investment in French culinary infrastructure. The program will serve as a primary talent pipeline for Oceania Sonata™ , the line’s ninth vessel, scheduled for its maiden voyage in August 2027. Oceania Sonata will feature La Table par Maîtres Cuisiniers de France , the first restaurant at sea created in direct partnership with the MCF. By implementing a three-year training cycle now, Oceania Cruises is ensuring that its culinary workforce is technically prepared to staff these high-concept venues upon their debut. For the luxury cruise sector, the "Floating Pastry Academy" addresses a critical operational need: the scalable delivery of artisan-quality food in a decentralised environment. Traditional training in the cruise industry often suffers from inconsistency due to staff rotation and varying levels of background experience. By starting a multi-year, digital-first curriculum, Oceania Cruises is creating a "centre of excellence" that moves with the ships. This strategy not only improves the guest experience through "artistic precision" in pastry but also enhances the brand's employer value proposition (EVP) by offering clear, certified career development to its international workforce. As the luxury market continues to professionalise, industry observers expect other specialised lines to follow this model of partnering with elite digital academies to maintain technical standards across expanding global fleets. The Newsroom Bakery Oceania Cruises Debuts First Floating Pastry Academy Eddie Sanders April 1, 2026 New Products Ghirardelli Launches Milk Chocolate Chip Brownie Mix for Retail New Products Ep!c Snax Launches Baking Bottles Range Facilities Unox Opens $20M North Carolina Facility, Becomes Sole US Manufacturer of Combi Ovens Bakery Fleischmann’s Targets Novice Bakers with 'Quick-Rise Plus' to Lower Category Barriers Bakery Business & Finance Foodservice Related news

Magnum has launched Volcanix, an 80ml multi-layered ice cream stick featuring a complex "architecture" of biscuit coating and caramel cores, specifically designed to capture the 32% of UK consumers seeking unique textural variety. The Magnum Ice Cream Company has announced the launch of Magnum Volcanix, a new 80ml single-serve ice cream stick designed to elevate the premium impulse category. The product introduces a complex, multi-layered format that signals a shift toward more sophisticated "product architecture" in the UK’s competitive hand-held ice cream market. The launch is strategically positioned to address a growing consumer appetite for multi-sensory snacking, where texture is becoming as critical a differentiator as flavor. Technical Architecture and Textural Innovation The Volcanix stick is engineered with a high-fidelity layering system that distinguishes it from standard dipped chocolate sticks. The 80ml format integrates several distinct components to provide a progressive eating experience: Outer Shell: A chocolatey biscuit coating designed to provide a sustained "crunch" profile. Ice Cream Base: A dual-flavor combination of vanilla and chocolate ice cream. Liquid Core: A centered caramel sauce core that maintains its flowable texture during consumption. Inclusions: Chocolate-coated caramel pieces integrated into the structure for additional textural contrast. This "bold new ice cream architecture," as described by Emily Godding, Senior Brand Manager at Wall’s (The Magnum Ice Cream Company), is a direct response to research indicating that 32% of UK consumers are motivated to try new packaged ice creams specifically if they offer a "unique texture." Retail and Wholesale Exclusivity To drive initial demand and manage the product's premium positioning, Magnum has opted for a targeted distribution strategy. Volcanix will be available exclusively through two key channels within the Tesco and Booker ecosystems: Retail: Tesco Express, targeting the high-frequency convenience and "on-the-go" consumer. Wholesale: Booker, allowing the brand to reach independent retailers and foodservice operators who utilize the wholesaler's network. The product will be distributed in 24-unit cases, a format optimized for the convenience sector’s limited freezer space and high turnover rates. Market Positioning and Pricing Magnum Volcanix carries a Recommended Retail Price (RRP) of £2.00 per stick. This pricing places it firmly in the premium impulse tier, reflecting the increased R&D and manufacturing complexity required for a multi-layered, liquid-center product. For B2B stakeholders, the launch represents a move to drive incremental value in the impulse aisle. As standard ice cream sticks face increasing price sensitivity, manufacturers are looking toward "disruptive innovations" like Volcanix to justify premium price points and encourage trade-up from value-tier products. Industrial Significance and Outlook The introduction of Volcanix highlights a broader trend in the FMCG sector where "indulgence" is being redefined through structural complexity. By merging the characteristics of a confectionery bar with a frozen dessert, Magnum is competing for a larger "share of throat" during the afternoon snacking window. As the UK ice cream market enters the 2026 season, the performance of Volcanix will serve as a bellwether for the viability of high-complexity, exclusive-channel launches. Industry observers expect that success in the convenience and wholesale sectors could lead to a broader national rollout and further flavor extensions utilizing the "Volcanix" architectural platform. The Newsroom Dairy Magnum Launches Volcanix Multi-Layered Ice Cream Stick News April 1, 2026 Dairy Lyle’s Golden Syrup Enters UK Ice Cream Category with Premium Range New Products Ben and Jerry's launches limited-edition Honey Graham Latte flavour New Products f'real and Good Humor partner for nostalgic Orange Creamsicle launch New Products Solero expands into bite-sized snacking with new Bon Bons launch Snacking New Products Dairy Food Related news

EPL Limited and Indovida India have agreed to a merger, creating a $2 billion consumer packaging platform with $1 billion in annual revenue. The deal combines EPL’s laminated tube expertise with Indovida’s rigid PET capabilities to target high-growth emerging markets. EPL Limited has announced a definitive agreement to merge with Indovida India, creating a comprehensive consumer packaging platform with a combined valuation of approximately $2 billion. The transaction, approved by the boards of both companies, establishes a global entity with roughly $1 billion in annual revenue and a primary focus on high-growth emerging markets. The merger integrates EPL’s market-leading position in laminated plastic tubes with Indovida’s expertise in rigid PET packaging. The resulting group will operate an extensive global footprint, with 75% of its revenue expected to be generated from emerging economies across Southeast Asia, Africa, and India. Synergy of Flexible and Rigid Formats The combination represents a significant diversification of product capabilities for both entities. Historically, EPL (founded in 1982) has focused on flexible laminated tubes for the FMCG and pharmaceutical sectors, operating 20 facilities in 11 countries. Indovida complements this with 19 facilities across nine countries, specializing in rigid PET preforms, bottles, and closures for the food, beverage, and healthcare markets. By uniting these formats, the combined group can offer a "total packaging" solution to multinational brands. Hemant Bakshi, Managing Director and Global CEO of EPL, who will lead the merged company, described the deal as a "defining moment" that transforms EPL into a broader, multi-format platform. Financial Framework and Ownership Structure The transaction is structured as a scheme of amalgamation, with EPL remaining the listed entity. The deal includes significant valuation premiums and a shift in the shareholding landscape: Valuation: EPL is valued at INR 339 per share, representing a 70% premium over its previous closing price. Indovida is valued at a discount of approximately 35% to EPL’s trading multiple. Indorama Ventures: The parent company of Indovida will become a co-promoter, holding a 51.8% controlling stake in the combined entity. Blackstone: The private equity firm currently backing EPL will maintain a 16.6% interest. Aloke Lohia, Group CEO of Indorama Ventures, noted that the merger advances his company's strategic objective of deepening its downstream packaging footprint in India, a key growth market within their global portfolio. Projected Operational and Financial Synergies The companies anticipate that the merger will deliver substantial improvements in financial metrics through procurement efficiencies and supply chain optimization. Projections for the merged entity include: EBIT Margin Expansion: Projected to rise from EPL’s current 12.4% to 13.6%. Return on Capital Employed (ROCE): Expected to increase from 18.7% to 20.9%. Supply Chain Resilience: The combined group will leverage 39 total manufacturing facilities to mitigate regional disruptions and optimize distribution. Animesh Agrawal, Managing Director at Blackstone, emphasized that in the current volatile market, "scale brings resilience." He noted that larger platforms are better positioned to navigate regulatory changes and deliver consistent value to global customers. Leadership and Integration Roadmap Hemant Bakshi will maintain his role as Global CEO of the combined platform. Sunil Marwah, the current CEO of Indovida, will continue to head the Indovida business unit, reporting directly to Bakshi. This leadership structure is intended to ensure continuity for Indovida’s existing customer base in Southeast Asia and Africa while facilitating the integration of shared services. The transaction is subject to standard shareholder, regulatory, and court approvals. The companies expect the merger to be finalized within the next 12 months. Market Outlook For B2B stakeholders, the formation of this $2 billion group signals an era of consolidation in the emerging market packaging sector. As global FMCG and pharmaceutical brands seek "partner of choice" relationships with suppliers who can provide cross-category formats, the EPL-Indovida entity is positioned to challenge established Western packaging giants through its localized manufacturing scale and supply chain integration. The Newsroom Packaging EPL and Indovida Merge to Form $2 Billion Packaging Group News April 1, 2026 Business & Finance McCormick and Unilever Announce $44.8 Billion Food Merger Alcohol Pernod Ricard and Brown-Forman Confirm Merger Discussions Bakery CMA Issues Northern Ireland Concerns in ABF and Hovis Merger Business & Finance Darling Ingredients and Tessenderlo Group to Forge $1.5 Billion Collagen Powerhouse Business & Finance Beverage Manufacturing Packaging Related news

Carlsberg Britvic has extended its J2O portfolio with a new "Sparkling" range and a 330ml can format for its core still variants, targeting the high-growth alcohol-free social category and "on-the-go" consumption among younger demographics. J2O, the leading social soft drink brand under the Carlsberg Britvic joint venture, has announced a significant expansion of its portfolio with the launch of "J2O Sparkling." The new range represents a strategic move to provide a carbonated, premium alternative to its traditional still offerings, specifically designed for social and "low-tempo" occasions. The launch is timed to capitalise on the sustained demand for sophisticated alcohol-free alternatives. By introducing a sparkling format, J2O is positioning itself to capture a larger share of the "evening-in" and "get-together" markets where consumers seek complex flavour profiles without alcohol content. Product Range and Flavour Profiles The J2O Sparkling range debuts with two flavour combinations that mirror the brand's reputation for fruit-led complexity: Apple & Raspberry Sparkling: A crisp, carbonated twist on a classic pairing. Apple & Mango Sparkling: Targeting tropical flavour trends with a refreshing fizz. In addition to the new sparkling line, the brand is updating its core "still" portfolio. The flagship Orange & Passion Fruit variant will now be available in a 330ml single can format, bringing the brand’s top-selling flavour into a more portable, on-the-go packaging style. Format Innovation and Shopping Mission Alignment A primary driver of this launch is the transition to 330ml cans, a format that supports various retail "missions." Carly Sims, Socialising Brand Director at Carlsberg Britvic, noted that the introduction of both single cans and multipacks allows the brand to tap into different consumer behaviours, ranging from "impulse top-ups" to "planned weekly shops." Key operational benefits of the new format include: Meal Deal Integration: The 330ml single can is optimised for the competitive "meal deal" and lunch-on-the-go sectors. Premium Positioning: The "Sparkling" designation and updated packaging aesthetics are intended to encourage shoppers to "trade up" for social events. Occasion Versatility: Designed to serve both as a standalone refreshment and a premium mixer for home consumption. Distribution and Retail Strategy The J2O Sparkling range and the new 330ml still cans are scheduled for a nationwide rollout beginning in March 2026. To ensure a comprehensive market presence, Carlsberg Britvic has secured placements across three primary channels: Grocery Multiples: Focusing on multipacks for home social occasions. Convenience: Targeting impulse buys and meal-deal pairings. Wholesale: Supporting licensed venues and independent retailers. The single 330ml cans will carry a Recommended Retail Price (RRP) of £1.75. Furthermore, J2O is expanding the distribution of its 10x250ml multipacks (Orange & Passion Fruit and Apple & Raspberry) to further solidify its volume presence in the large-format grocery aisle. Industrial Significance and Market Outlook For B2B stakeholders, the launch of J2O Sparkling signals a move to professionalise the "alcohol-free social" sub-category. As younger consumers increasingly lead the "moderation" trend, brands like J2O must innovate beyond traditional still formats to maintain relevance in social environments. By integrating its most successful flavour profiles into a sparkling, can-based architecture, Carlsberg Britvic is creating a bridge between traditional soft drinks and the emerging "adult sparkling" sector. The success of this range will likely serve as a benchmark for how heritage fruit drink brands can pivot toward the high-value, "permissible indulgence" market during evening and weekend consumption windows. The Newsroom New Products Carlsberg Britvic Launches J2O Sparkling Range in Cans Eddie Sanders April 1, 2026 Soft drinks New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox New Products Schweppes Launches Cherry Pepper Soda to Drive Mixer Premiumisation Soft drinks Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK New Products Lipton Hard Iced Tea Expands Portfolio with Zero Sugar Launch New Products Beverage Soft drinks Packaging Related news

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference. Report 1664 and Robert Pattinson Global Cultural Research Report 1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference. April 1, 2026 Go Overview Report Opportunities Suppliers Related News French premium beer brand 1664, part of the Carlsberg Group portfolio, has announced a major new marketing platform centred on the subjectivity of modern culture. The campaign, which features a cinematic short film starring Robert Pattinson and a comprehensive global research paper, aims to position the brand at the heart of a significant cultural debate regarding the definition of "good taste" in an increasingly polarised social landscape. Revealing Cultural Tension The cornerstone of the campaign is a new research paper titled 'A Question of Good Taste.' Conducted across major markets in Asia, Europe, and North America, the study highlights a significant disconnect between individual self-perception and collective consensus. Key findings from the report include: 83% of respondents claim to have good taste. 87% believe their taste is a direct reflection of their identity. Only 31% of participants agree on a common definition of what good taste actually means. The data suggests a growing cultural tension. While 77% of those surveyed believe society would benefit from greater honesty in expressing opinions, many feel that public sharing is increasingly risky due to the rise of "cancel culture" and aggressive online debates. 1664 intends to use these insights to encourage a brand narrative built on self-expression rather than rigid industry standards. Cinematic Partnership and Strategy To bring these findings to life, 1664 collaborated with actor Robert Pattinson and director Brady Corbet, known for the award-winning film The Brutalist . The resulting short film features Pattinson portraying three distinct personas: a minimalist, an avant-garde artist, and an eccentric dandy, each claiming to represent the pinnacle of aesthetic judgment. "Good taste is one of the most personal and most publicly debated concepts of our time," the brand stated in its analysis. "New global research from premium French beer brand 1664 reveals a defining contradiction at the heart of modern culture: while a majority believe they have good taste, very few agree on what it actually means." Robert Pattinson noted that the project’s focus on identity was a primary draw. "What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they're right. Taste is such a personal thing - everyone thinks they've cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is." Shift in Premium Positioning The campaign represents a strategic move by Carlsberg to differentiate 1664 within the premium lager category by focusing on conviction rather than consensus. The film is scheduled for a global premiere on 1 April 2026. Seva Nikolaev, Global Vice-President for Premium Brands at Carlsberg, emphasised that the goal is not to dictate consumer preferences but to acknowledge their strength. "We're delighted to have explored how Good Taste is one of culture's most debated concepts with Robert Pattinson. What interested us in this process was not whether people agree, but how strongly they hold their own perspective. 1664 isn't here to define taste, but to celebrate the confidence to stand by it. Good taste doesn't need consensus — it demands conviction." The campaign was recently previewed in London for members of the global creative communities across the fashion, art, and design sectors, signalling the brand’s intent to maintain a high-profile presence in lifestyle and cultural circles. Overview Content Opportunities Suppliers Latest news

Unlock actionable insights with The Insight Lab. Explore industry reports, emerging trends, and data analytics powered by AI to make informed decisions in the food and beverage sector. The Insight Lab Unlock Powerful Insights: Transform Your Business with The Insight Lab In today’s fast-paced food and beverage industry, staying informed is key to making strategic decisions. The Insight Lab is your go-to resource for actionable, in-depth analytics, emerging trends, and comprehensive industry reports. Powered by cutting-edge AI tools, this space is designed to help you uncover data-driven insights that can drive your business forward. Whether you're analysing market shifts or exploring consumer behavior patterns, The Insight Lab equips you with the knowledge you need to stay competitive. Click below to join and unlock The Insight Lab. Sign up is free. Join Our Community Explore Features Foodservice Experiential Dining and Immersive Food Concepts For B2B food & beverage companies this is more than PR theatre: it’s a revenue and loyalty channel, an R&D testbed, and a data-rich platform for product incubation. Supplier POS Hero Ltd Interactive POS till system with moblie app Market estimates put the global experiential dining market in the tens of billions and forecasting rapid growth into the 2030s. 87% of diners who tried an AR/VR dining experience said they’d do it again. The Insight Lab Industry Overview The Insight Lab Where data meets discovery. Each insight begins with a key trend or emerging topic shaping the food and beverage industry. Our experts unpack these insights through clear analysis and practical context, while featured suppliers and companies showcase the products, technologies, and solutions turning these trends into reality. Industry Overview Exclusive Analysis Nestlé Interview: What's Next for your Fridge, Cupboard or Coffee Break in 2026? To make sense of what’s coming next, we analyse a recent interview with Kate Knibbs, Cross-Category Consumer, Marketplace Insights and Analytics Lead, at Nestlé UK and Ireland. Kate keeps a close eye on the big shifts shaping what we eat and drink, spotting emerging trends and potential disruptors across Nutrition, Health and Wellness, Corporate Brand and Sustainability. Read more Latest Insights 1664 and Robert Pattinson Global Cultural Research Report 1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference. Alcohol Report April 1, 2026 April Fools' 2026: From Matcha Mayo to Sheep's Milk Coffee The 2026 F&B April Fools' landscape is dominated by "flavour subversion" and "hyper-innovation," with brands like Lost Sheep Coffee and Superfoodio leveraging polarising taste profiles and absurd technology to drive massive social engagement. F&B April Fools 2026: The Best Brand Pranks and Faux Launches Marketing Analysis April 1, 2026 IFE 2026 Preview: FNBX's Top Picks The International Food & Drink Event (IFE) 2026 is set to return to ExCeL London this March, bringing together thousands of industry leaders, product developers, and marketers. As the UK's premier showcase for food and beverage innovation, this year's event arrives at a critical juncture. Attendance is essential not just to discover new ingredients but to uncover actionable, tech-driven solutions designed to secure profit margins and digitise supply chains. Food Analysis March 24, 2026 Global F&B Industry Review: March 2026 The food and beverage landscape is currently undergoing a period of intense structural realignment. Following a turbulent macroeconomic environment, major players are aggressively utilising Mergers and Acquisitions (M&A), portfolio rationalisation, and massive capital expenditures to secure supply chains and capitalise on shifting consumer preferences. Based on recent reporting across the FNBX network, we are seeing a distinct pivot from defensive posturing to offensive growth strategies. Business & Finance Analysis March 20, 2026 Hormel Foods Reveals Top 5 Pizza Industry Trends for 2026 According to Hormel Foods Foodservice brand managers Logan Kumm and Travis McMillan, limited-time offers (LTOs) have evolved. With 43% of US consumers actively looking to try new foods and flavours on a regular basis, rotating LTOs have emerged as the pizza industry's primary engine for driving foot traffic and generating essential social media buzz. Bakery Report March 19, 2026 Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins. Bakery Trend March 16, 2026 First PREV 1 Page 1 NEXT Last Featured Suppliers & Products Add Listing Product Vitclear Functional Nootropic Drinks A variety of lightly sparkling low-sugar functional sodas, made with a delicious blend of botanical extracts found in nature. Scientifically formulated to support your brain, gut, and active health. Experience the benefits of nootropics, without harmful preservatives or artificial sweeteners, and support your body with appropriate amounts of vitamins and minerals in an easy-to-consume solution. Supplier The Good Cup The White Range: Clean, Classic, and Ready for Your Brand The White Range offers a crisp, minimalist design that provides the perfect blank canvas for your custom branding. Featuring The Good Cup’s revolutionary lid-free design, these cups include a built-in spout for hot brews and a secure top that fits any straw for cold drinks. Ideal for modern cafes and restaurants looking to serve their beverages with a sleek, eco-friendly aesthetic. Supplier SmartSkin Technologies SmartSkin’s sensor technology solution Provide real-time insights into how your aluminum, glass, and PET containers are handled across the line. By capturing pressure, shock, and velocity data at every critical touchpoint, SmartSkin helps teams quickly identify inefficiencies, detect damage risks, and fine-tune equipment settings with precision. Supplier The Kraft Range: Earthy, Natural, and Sustainable Showcase your commitment to the environment with The Kraft Range. Made with natural, unbleached paperboard, this rustic brown cup communicates sustainability at first glance. Whether you are serving hot artisanal coffee, cold drinks, or food to-go, the Kraft cup utilises the signature easy-fold, integrated paper lid that completely eliminates the need for single-use plastic lids. Supplier Bizerba X-ray inspection system XRE-D pro The inspection system XRE-D pro detects all foreign objects which the X-rays absorb differently as compared to the surrounding product due to their density, chemical composition or dimensions. The intelligent power management of the X-ray system constantly ensures an optimal performance and thus increases the life cycle of the tube. The optional dual energy technology considerably enhances the detection of impurities with a lower density such as PVC, rubber, ceramics, stones, calcified bones and similar materials. Supplier Peco InspX Seamtrac Legato 360° Can Seam Analyzer The first inline, 360-degree, non-contact seam inspection system. SeamTrac Legato sets a new standard in canning quality control with real-time defect detection, advanced seamer monitoring, and precise headspace control. Multiple X-ray inspection beams with overlapping coverage enables the Legato to inspect within multi-layered seams to identify a range of defects. First PREV 1 Page 1 NEXT Last