Gopuff, the leading Instant Commerce platform, has announced a major strategic partnership with NBA Champion and two-time MVP Giannis Antetokounmpo. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Gopuff , the leading Instant Commerce platform, has announced a major strategic partnership with NBA Champion and two-time MVP Giannis Antetokounmpo . The deal transcends a traditional endorsement, with Antetokounmpo officially joining the company as a shareholder , signalling a deepening integration between athlete-entrepreneurs and the quick commerce (Q-commerce) sector. The multi-year collaboration will see Antetokounmpo play an active role in product development , content creation, and distribution strategy. This move aligns with Gopuff’s broader tactic of leveraging high-affinity cultural figures to drive brand relevance and app engagement beyond simple transaction utility. Product Incubation and Content Unlike standard marketing arrangements, this partnership is structured to influence Gopuff's operational offering. The collaboration will focus on: Product Development: Co-creating and incubating new product offerings exclusive to the platform. Content Creation: Developing original media assets designed to increase time-in-app and user retention. Distribution: Utilising Antetokounmpo’s massive global reach to open new demographic funnels for the service. Rafael Ilishayev , co-CEO and co-founder of Gopuff, emphasised the operational value of the partnership: “We’re most excited to work with partners who don’t just stand behind the brand, but actively experience it and help evolve it through their ideas and feedback. Giannis brings that energy in a big way.” The 'Authenticity' Play The partnership leverages Antetokounmpo’s genuine usage of the platform to market "authenticity"—a critical currency in reaching Gen Z and Millennial consumers. Antetokounmpo cited his reliance on the service for "late nights after games, early mornings, and everything in between" as a primary driver for his investment. “I respect how they move,” Antetokounmpo stated. “I’m proud to officially join the Gopuff team as a shareholder.” The Athlete-Equity Trend This announcement follows a distinct pattern in Gopuff’s marketing strategy, which increasingly relies on celebrity equity partners to anchor product launches. Recent collaborations include a high-profile campaign with Tom Brady (for the Super Monday Off Coalition ) and the successful launch of GOAT Gummies . By integrating elite athletes into the cap table, Gopuff is attempting to differentiate itself in the crowded delivery market by transforming from a logistics provider into a lifestyle brand with exclusive content and product capability. People Gopuff Secures Strategic Partnership with NBA Star Giannis Antetokounmpo; Athlete Joins as Shareholder News February 12, 2026 Alcohol Hall & Woodhouse Partners with James May to Launch The Spanner Cask Ale Marketing TABASCO Launches Marketing Campaign with Actor Iñaki Godoy as Chief Hot Ideas Person Alcohol Tom Holland's BERO Launches Kingston Golden Pils in Glass Bottles Alcohol Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut People Marketing Business & Finance Related news

Bucked Up has launched Summer Lemonades, its first limited-edition pre-workout and RTD lineup, utilising a seasonal model comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bucked Up, one of the fastest-growing active nutrition and lifestyle brands in the United States, has announced the rollout of its first-ever limited-edition seasonal lineup: Summer Lemonades . Launching on 20 May 2026 across both digital and physical retail channels, the collection translates three classic, refreshing flavours, Blackberry Lemonade, Dragon Fruit Lemonade, and Peach Lemonade, across five of the brand's signature pre-workout formulations and its ready-to-drink (RTD) energy division. The launch represents a strategic effort by the organisation to align its performance-nutrition portfolio with seasonal consumer behaviours, utilising the high-urgency limited-time offering (LTO) model to accelerate customer acquisition and drive mid-year retail volume. In the highly competitive sports nutrition sector, maintaining brand engagement throughout the year requires innovation that goes beyond permanent product extensions. While core pre-workout lines are valued for their consistent performance utility, seasonal drops introduce an element of playfulness and urgency that resonates strongly with younger, Gen Z and Millennial demographics. During the summer months, active consumers do not stop training; instead, their training intensity, perspiration levels, and hydration needs frequently escalate. The Summer Lemonades line is engineered to address this physical shift, offering bright, thirst-quenching flavour profiles that align with the season. Ryan Gardner, CEO and Co-Founder of Bucked Up, characterised the launch as a deliberate execution of high-quality flavour artistry rather than a trend-chasing exercise. Gardner emphasised that by delivering fully dosed, premium formulas in nostalgic lemonade flavours that are set to disappear before autumn, the brand is providing a strong incentive for immediate trial and repeat purchases. This seasonal scarcity model serves a dual-benefit purpose: it rewards existing brand loyalists with unique flavour variety while serving as an approachable, low-risk entry point for new wellness consumers who might find standard, year-round performance profiles less appealing. Multi-Formula Strategy and RTD Convenience Integration A primary differentiator of the Summer Lemonades rollout is its multi-formula distribution. Rather than restricting the new flavours to a single product, Bucked Up has integrated the three lemonades across five distinct pre-workout bases, allowing users to select the exact stimulant and performance profile that fits their training routines: BAMF and LFG: Engineered for high cognitive focus and fat-burning optimisation during high-intensity training. Bucked Up: The flagship, balanced formulation designed for daily active-wellness seekers. Mother Bucker and Woke AF: Premium, high-stimulant bases designed to appeal to the advanced athletic and performance-focused demographics. Each powder variant is packaged in eleven-point-six-ounce containers providing thirty standardised servings, maintaining the brand's rigorous "fully dosed" ingredient integrity. In a simultaneous move to capture the high-velocity, grab-and-go convenience market, Bucked Up is also debuting the Dragon Fruit Lemonade flavour in its ready-to-drink (RTD) energy drink line. This format expansion is a critical B2B operational milestone. By offering a pre-mixed, carbonated version of the seasonal flavour, the brand is successfully extending its performance credentials beyond the traditional gym bag. The RTD can is positioned to compete directly in the functional-beverage chiller category, targeting active commuters, outdoor recreationists, and festival-goers who seek rapid, convenient energy without the preparation friction of mixing powder. New Products Bucked Up Scales Functional Portfolio with Summer Lemonades Launch Eddie Sanders May 21, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Beverage Energy Drinks New Products Related news

Discover ABB company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Manufacturing ABB Employees 100,000 founded 1988 Headquarters Zürich, Switzerland Food & beverage process equipment needs to operate as efficiently, safely and hygienically as possible, without compromising critical power and data connections. Meanwhile, the sector is under pressure to cut carbon emissions, improve efficiency, and meet net zero targets. ABB understands the challenges you face in the food and beverage processing industry today. We’re focused on providing electrical solutions that address the critical issues in every area of your operation, so you can focus on plant sustainability, cost, quality, flexibility, safety, and regulatory challenges across the production cycle. As a global technology leader in electrification distribution and management, our electrification solutions accelerate decarbonization and increase energy efficiency through safe, smart, and sustainable electrical infrastructure. ABB’s vast experience in electrification makes us the ideal partner to power your future by harnessing our broad portfolio and the capabilities of digital technology. Our F&B installation products protect and connect sensitive electrical wiring in complex processing equipment, to help your plant achieve continuity and food safety. Our family of low voltage products matches specific application criteria from start to finish inside food processing areas, assuring the quality and reliability of electrical system throughout your facility, from incoming raw materials to shipping of finished goods. Facebook: https://www.facebook.com/ABB Instagram: https://www.instagram.com/abbgroup/ LinkedIn: https://www.linkedin.com/company/abb X: https://twitter.com/ABBgroupnews YouTube: https://www.youtube.com/@ABBElectrification/videos About ABB --- Collaboration & Partnerships ABB is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile ABB has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Paramount Coffee has introduced a ready-to-drink cold brew line under its Joe Knows Coffee brand, utilising 100% Arabica beans comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Paramount Coffee has announced the launch of Joe Knows Coffee Cold Brew, a new line of ready-to-drink (RTD) canned coffee. This product development marks an expansion for the 100% employee-owned roaster, which has operated since 1935, into the chilled coffee segment. The decision to introduce the RTD range follows industry data highlighting the shift in consumer coffee consumption. According to the Fall 2025 National Coffee Data Trends report, 21% of American adults reported consuming cold brew coffee in the past week, a figure that represents a 50% increase since 2020. The shift is particularly pronounced among younger demographics, with data suggesting a preference for cold or iced coffee formats over traditional hot preparation. Product formulation and range The new line is crafted using 100% Arabica beans, consistent with the existing ground coffee products under the Joe Knows Coffee label. The cold brew process involves steeping coffee in cold water for several hours to produce a profile described by the manufacturer as less bitter and smoother than traditional iced coffee. The RTD range is packaged in 12-ounce cans and includes four flavour profiles: 🍮 Caramel Café: notes of butter and toasted flavours with a nutty finish. 🍫 Mocha Mo-Joe: cocoa profile with a bittersweet finish. 🍦 Vanilla Chill: vanilla, buttery sweetness with notes of caramel and dried fruit. ☕ Tall, Dark and Handsome: a dark-roasted, bold flavour profile. Retail availability Paramount Coffee intends to release the Joe Knows Coffee Cold Brew line in late July. The products will be available for purchase through the company’s website and at select retail locations across the United States. Coffee & Tea Paramount Coffee Debuts Joe Knows Coffee Eddie Sanders June 25, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target Coffee & Tea Jimmy's Launches Limited Edition Cookie Butter Iced Coffee Coffee & Tea L'OR Launches Limited Edition Pumpkin Spice Coffee Capsules in UK Coffee & Tea 7-Eleven Launches 2026 Autumn Coffee Range Beverage Business & Finance New Products Coffee & Tea Related news

Discover TreeHouse Foods company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Manufacturing TreeHouse Foods Employees founded Headquarters Oak Brook, Illinois, U.S. TreeHouse Foods is a manufacturer and distributor of private-label packaged foods and beverages in North America, with more than 40 production facilities across the US, Canada and Italy as well as a vision to be “the undisputed solutions leader” for custom retail brands. Its product portfolio includes shelf-stable, refrigerated, frozen and fresh products including baked goods, beverages, meal solutions and healthy snacks. The company was formed in 2005 and has built up its business solely on the back of acquisitions, purchasing the likes of Protenergy Natural Foods, Naturally Fresh, ST Specialty Foods, and Cains Foods. Its biggest acquisition came in 2015, when it acquired the private-label business of Conagra for $2.7 billion. Based in the Chicago suburbs, TreeHouse’s business today represents total revenues in excess of $6 billion a year. About TreeHouse Foods --- Collaboration & Partnerships TreeHouse Foods is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile TreeHouse Foods has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Danish food enterprise Eat Wasted has launched its upcycled pasta made from rescued European bread in the US, expanding across DTC. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Danish food enterprise Eat Wasted has announced its commercial entry into the United States, bringing its upcycled pasta platform made from rescued artisanal European bread to North American consumer and retail channels. Following an initial launch through experiential community dining events in New York City, the brand is scaling its commercial distribution footprint. Availability has commenced via direct-to-consumer digital channels and e-commerce platform Misfits Market, ahead of a planned rollout across physical Whole Foods Market locations later in the summer. The release enters the fast-growing upcycled food sector, translating industrial food waste reduction strategies into high-margin, shelf-stable consumer packaged goods. Upcycled Ingredients and Formulation Founded in Copenhagen by Leif Friedmann and Jorge Aguilar, Eat Wasted was developed to address agricultural and post-bakery resource loss by converting unsold artisanal bread into dry pasta formats. According to industry data, bread represents one of the highest-volume wasted food categories globally due to short ambient shelf-life parameters. Eat Wasted's manufacturing process integrates surplus European baked goods as a primary ingredient input, substituting standard raw durum wheat flour. Key product specifications and technical metrics include: 🥖 Rescued Bread Base: Manufactured using surplus European artisanal bread, with each serving redirecting approximately one slice of bread from waste streams. 🍝 Textural Performance: Produced using traditional European extrusion techniques to create a textured, porous surface engineered for sauce adhesion. 📦 Sustainable Packaging: Formulated and shipped in 100 per cent recyclable paper-based packaging materials. 🤝 Social Impact Mechanics: Operates a one-for-ten donation structure, contributing one portion of pasta to community feeding initiatives for every ten units sold commercially. Leif Friedmann, Co-Founder of Eat Wasted, stated that the business model was established to address daily bakery waste without compromising on functional cooking performance, texture, or quality standards expected by retail consumers. Jorge Aguilar, Co-Founder of Eat Wasted, added that repositioning underutilised raw ingredients into scalable retail formats provides a commercial solution to broader food waste challenges across global supply chains. Retail Distribution Eat Wasted is deploying a phased multi-channel commercial distribution strategy to support brand awareness and volume growth across the United States. The market entry encompasses three core distribution pillars: Direct to Consumer (DTC): Global order fulfilment hosted directly through the brand's primary web platform at eatwasted.com. E-Commerce Grocery: National e-commerce listing established via surplus grocery platform Misfits Market. Physical Mass Retail: Physical retail store deployment scheduled across Whole Foods Market locations in late summer 2026. By pairing direct-to-consumer digital touchpoints and experiential hospitality activations with mass-market organic grocery distribution, the manufacturer aims to secure immediate market presence within the sustainable and upcycled food categories. Bakery Eat Wasted Launches Rescued Bread Pasta Platform in US Eddie Sanders August 5, 2026 New Products Bimbo Bakeries USA Launches Sourdough Bagels under The Rustik Oven Bakery Dave's Killer Bread Relaunches Pumpkin Spice Organic Bagels New Products Fazer Bakery Expands Portfolio with Autumn Rye and Gluten Free Launches New Products Natural Grocers Expands Private Label Lineup with Organic Bread Range Bakery Sustainability Food New Products Related news

Domino's Pizza Inc. upgrades its industry-standard Tracker with proprietary AI and iOS Live Activities, aiming to set a new benchmark for transparency and operational precision in the QSR sector. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Domino's Pizza Inc. has announced a significant technological overhaul of its iconic "Tracker," introducing artificial intelligence to provide more precise order timing. Launched originally in 2008, the tool has followed more than 2.5 billion orders. This latest iteration leverages the company's proprietary operating system, DomOS, to integrate machine learning and real-time store data, signalling a shift toward more granular, data-driven customer transparency in the quick-service restaurant (QSR) industry. AI-Driven Precision via DomOS The centrepiece of the update is a custom AI order-tracking engine. Moving beyond simple step-based updates, the new system processes multiple real-time inputs from store team members and historical machine learning models. This results in a "More Precise Ready Time," providing customers with high-accuracy estimates for both pickup and delivery windows. By centralising this logic within DomOS, Domino’s is positioning its internal tech stack as a primary competitive advantage. The goal is to eliminate the "black box" period between an order being placed and it arriving at the customer's door, a common friction point in the delivery logistics chain. iOS Integration and Live Activities Recognising the shift toward "at-a-glance" mobile utility, Domino’s has implemented "Live Activities" for iOS users. This feature allows customers to monitor order progress and live GPS driver locations directly from their iPhone Lock Screen. For B2B observers, this move highlights the importance of deep OS-level integration in maintaining customer engagement. By removing the need for "app switching," Domino’s is reducing the cognitive load on the consumer while keeping its brand front-and-centre throughout the fulfilment cycle. Streamlining the View The refreshed interface introduces simplified tracking stages—"placed," "make," "deliver/pick up," and "mmm!"—while paradoxically offering deeper data insights. Key operational milestones now available to customers include: Oven Timestamps: The exact moment the product enters the heat. Driver Logistics: Real-time GPS tracking and store departure times. Interactive Details: One-tap access to store information and progress breakdowns. "Hungry for MORE" Mark Messing, Domino's Vice President of Global Digital Marketing, noted that the Tracker has become the "gold standard" in customer convenience since its debut 18 years ago. This update is a core component of the brand's "Hungry for MORE" strategy, which prioritises operational excellence through technical innovation. By adding a final "mmm!" stage, the company acknowledges that the customer experience extends beyond the transaction to the point of consumption. For the broader food and beverage industry, Domino's continued investment in proprietary AI underscores a growing trend: the transformation of traditional food service providers into tech-forward logistics companies. Technology Domino's Integrates AI into Iconic Pizza Tracker to Enhance Delivery Accuracy News March 24, 2026 Foodservice Tso Chinese Partners with Autolane and Nash for Autonomous Food Delivery in Austin Marketing Yili Unveils AI-Generated Dairy Supply Chain Comic Series Technology China Agricultural University and Haidian Canteen Launch AI Foodservice Model Technology New AI Partnership Between FPT and CP Vietnam to Digitalise Agricultural Value Chain Bakery Business & Finance Technology Related news

Proper Snacks introduces the UK’s first pop-up microwave popcorn box, aiming to drive category growth through functional innovation and a cinema-style at-home experience. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Proper Snacks is moving to reinvigorate the microwave popcorn segment with the launch of the UK’s first Pop-up Microwave Popcorn Box. The new format is designed to introduce convenience and a "cinema-style" experience to the at-home snacking market, addressing a category that the brand identifies as lacking in recent innovation. Unveiled in London, the patented format transforms from a flat pack into a ready-to-eat popcorn box within two minutes of microwaving. By eliminating the need for a separate serving bowl, Proper is targeting consumer demand for functional, mess-free snacking solutions. Addressing innovation gaps in a loyal category Microwave popcorn remains a resilient segment within the broader savoury snacking industry. Internal market data indicates that more than half of microwave popcorn shoppers do not purchase other popcorn formats, representing a highly loyal consumer base. Despite this engagement, the category has seen limited format disruption over the last decade. Proper’s Pop-Up Box is intended to bridge this gap by enhancing the sensory and visual appeal of the product. The brand believes that providing an "experiential" element to at-home consumption will allow retailers to re-engage shoppers who may have found the traditional microwave bag format outdated. Strategic expansion of the flavour portfolio The launch also marks the debut of Proper’s Sweet & Salty flavour within its microwave range. As the brand’s best-selling SKU in other formats, its inclusion in the Pop-Up Box range is a strategic move to ensure high performance at retail. The Sweet & Salty variant joins Sea Salt to form the core of the new microwave lineup. Sandie Dilger, Chief Marketing Officer at Proper Snacks, noted that the category has struggled to keep pace with modern consumer trends. "With the PROPER Pop-Up Box, we’ve set out to change that, bringing the iconic popcorn box that we all know from the theatre and movies into the home," said Dilger. "It’s about as experiential as snacking can get - giving people an exciting new way to practice proper snacking at home and retailers a reason to re-energise a category that has felt stale for too long." Retail launch and nutritional profile The Pop-Up Microwave Box will launch exclusively in Tesco stores starting 16 March. The product will be available in a single 90g format with a recommended retail price of £2.25. In line with the brand's established health-conscious positioning, the new range maintains a strong nutritional profile. Each serving contains fewer than 100 calories and is made from whole-grain corn, ensuring the product is high in fibre. As Proper continues to expand its footprint in the UK snacking market, this move into functional packaging represents a broader trend of brands using structural innovation to differentiate themselves in mature categories. Packaging Proper Snacks launches UK first pop-up microwave popcorn box News March 21, 2026 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Packaging Food New Products Related news

Pure Leaf launches its first sparkling iced tea line featuring L-theanine and caffeine to capture the growing market for functional beverages focused on cognitive performance and digital wellness, the brand's first functional iced tea line with Olympic gold medalist Jordan Chiles comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom The Pepsi Lipton Tea Partnership has announced the launch of Pure Leaf Mental Focus, marking the brand’s first foray into the functional sparkling iced tea segment. This new product line is designed to address a specific consumer need for cognitive support, combining the brand’s signature real-brewed black tea with added L-theanine to assist with attention and focus. The launch comes at a time when the functional beverage market is transitioning from a niche category to a mainstream expectation. According to company data, a significant majority of consumers are actively seeking ways to manage digital distractions, creating a market opportunity for beverages that offer more than simple hydration. Functional beverage categories The introduction of Pure Leaf Mental Focus reflects a broader trend in the Ready-To-Drink (RTD) tea industry where performance-driven ingredients are becoming a primary differentiator. By adding L-theanine—an amino acid naturally found in tea leaves—Pure Leaf is positioning this product as a tool for productivity and cognitive clarity. Zach Harris, Vice President and General Manager of the Pepsi Lipton Tea Partnership North America, noted that consumers now expect products to keep pace with their demanding lifestyles. The Mental Focus line is intended to serve as a smart option for busy schedules, providing a controlled caffeine boost alongside the calming effects associated with L-theanine. Technical profile and product specifications The new line is formulated to meet clean-label preferences while delivering functional benefits. The product is packaged in 12 fl oz cans and is available in Peach and Raspberry flavours. Key product features Core Ingredients : Real brewed black tea, naturally occurring caffeine, and added L-theanine. Nutritional Content : 0g sugar and 0 calories per serving. Caffeine Level : 69mg per can to support alertness without excessive stimulation. Distribution : Nationwide availability across major retailers, convenience stores, and online platforms. Partnerships and consumer engagement To support the launch, Pure Leaf has implemented a multi-channel marketing strategy that focuses on the intersection of physical performance and digital wellness. The brand has partnered with two-time Olympic gymnast Jordan Chiles to demonstrate how functional tea can integrate into high-pressure training and academic routines. Additionally, Pure Leaf has collaborated with Brick, a digital wellness tool, to create the Mental Focus Dock. This custom hardware holds both a can of tea and a Brick device, which temporarily blocks distracting apps and notifications on a user’s phone. This partnership underscores the brand's commitment to the "focus" narrative, linking the physical consumption of the product with a broader lifestyle shift toward digital minimalism. Benchmark for innovation in RTD tea The launch of Pure Leaf Mental Focus represents a significant milestone in the evolution of the Pure Leaf portfolio. By moving into the sparkling and functional spaces simultaneously, the brand is expanding its reach into new consumption occasions, particularly during the workday and study sessions. As functional tea continues to gain market share, the success of this line will likely influence future product development within the Pepsi Lipton Tea Partnership, as they continue to explore the synergy between traditional tea brewing and modern nutritional science. New Products Pure Leaf Enters Functional Tea Segment with Mental Focus Sparkling Line Eddie Sanders April 29, 2026 New Products Saint James Launches Organic Yerba Mate Range Coffee & Tea The Spice & Tea Exchange Secures Five New Southeast Franchise Deals New Products Yorkshire Tea Launches Fruit Herbal and Green Tea Infusions Range New Products Clearspring Expands Japanese Tea Range with Organic Hojicha Powder New Products Beverage People Coffee & Tea Related news

Beyond Meat has been ordered to pay $38.9 million in damages to fellow alt-meat producer Vegadelphia Foods, after a federal jury found the company liable for trademark infringement. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Plant-based Beyond Meat The Newsroom Beyond Meat has been ordered to pay $38.9 million in damages to fellow alt-meat producer Vegadelphia Foods, after a federal jury found the company liable for trademark infringement. The dispute centres on Beyond Meat’s use of the slogan “Great Taste, Plant Based” in an advertising campaign promoting its plant-based breakfast sausage sandwich in partnership with Dunkin’. Vegadelphia alleged that the slogan infringed on its own registered trademark, “Where Great Taste Is Plant-Based”, which it has used for years across its plant-based meat portfolio. Vegadelphia, founded in 2004 and based in Philadelphia, produces a range of plant-based beef, chicken and seafood alternatives. The company claimed Beyond Meat’s campaign caused “willful infringement” and derailed a planned expansion with two major industry partners, arguing that Beyond’s extensive marketing created an “overwhelming deluge” that overshadowed Vegadelphia’s presence in the market. A jury in the US District Court for the District of Massachusetts ruled that Beyond Meat’s slogan was too similar to Vegadelphia’s trademark and was likely to confuse consumers. A Beyond Meat spokesperson said the company was “disappointed” with the verdict and plans to seek judicial review. The ruling highlights the growing intensity of trademark disputes in the plant-based sector. Earlier this year, Impossible Foods lost a four-year EU case against Spain’s Impossible Bakers, after attempting to block the bakery’s use of the word “Impossible” in its branding. Plant-based Beyond Meat fined $38.9m for infringing Vegadelphia trademark News November 29, 2025 New Products Quorn Expands Frozen Takeaway Portfolio with Hot and Spicy Bites Foodservice LEON Partners with Fable Food Co to Reformulate LOVe Burger New Products Plenish Launches Clean-Label Protein Oat Drink in UK New Products Califia Farms Debuts Horchata and Peppermint Bark Almond Creamers for Autumn Plant-based Legal Business & Finance Related news

Discover Coca-Cola Hellenic Bottling Company company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Beverage Coca-Cola Hellenic Bottling Company Employees founded Headquarters Zug, Switzerland Coca-Cola Hellenic Bottling Company (HBC) is one of the largest bottlers and vendors of The Coca-Cola Company’s products in the world, formed in 2000 as a result of the merger of the Athens-based Hellenic Bottling Company and the London-based Coca-Cola Beverages. Coca-Cola Hellenic’s product line includes carbonated and non-carbonated soft drinks, juices, water, sports and energy drinks, and ready-to-drink beverages such as tea and coffee. About Coca-Cola Hellenic Bottling Company --- Collaboration & Partnerships Coca-Cola Hellenic Bottling Company is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Coca-Cola Hellenic Bottling Company has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom Food and beverage giant PepsiCo has unveiled a multi-year collaboration with technology leaders Siemens and NVIDIA. The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology. The partnership marks the first time a global CPG company has applied physics-based digital simulations at this scale to retool facility designs and optimise logistics before physical implementation. The Technology: Physics-Based Simulation PepsiCo is shifting to a "digital-first" planning strategy to address the rising demand for production capacity. The collaboration utilises Siemens Digital Twin Composer , a solution built on NVIDIA Omniverse libraries, to create high-fidelity 3D representations of manufacturing plants and warehouses. Unlike standard computer-aided design (CAD), these digital twins are physics-compliant. They allow PepsiCo to recreate every machine, conveyor, pallet route, and operator path with real-world accuracy. This environment enables AI agents to simulate, test, and refine system changes virtually. Operational Impact and ROI Early pilots currently underway in the United States have already yielded significant operational metrics, validating the shift away from traditional, capital-intensive expansion methods. Key Performance Indicators: Risk Mitigation: The simulations have identified up to 90% of potential issues before any physical modifications occur. Throughput: Initial deployments have delivered a 20% increase in facility throughput. Capital Efficiency: By uncovering hidden capacity and validating investments virtually, PepsiCo reports a 10 to 15% reduction in Capital Expenditure (Capex). Validation: Achieving nearly 100% design validation prior to construction. Ramon Laguarta , Chairman and CEO of PepsiCo, framed the move as essential for scaling: "The scale and complexity of PepsiCo’s business, from farm to shelf, is massive—and we are embedding AI throughout our operations to better meet the increasing demands of our consumers and customers. Our work with Siemens and NVIDIA will help accelerate our continued journey of becoming a future-fit company, operating with agility and foresight." Jensen Huang , Founder and CEO of NVIDIA, commented on the industrial application of AI: "Physical industries are entering the age of AI. For companies with real-world assets, digital twins are the foundation of their AI journey. PepsiCo is re-architecting its operations—using physically accurate digital twins and AI to reinvent how it designs, optimises, and runs its global operations." Roland Busch , CEO of Siemens AG, added: "The Digital Twin Composer is a cornerstone in enabling PepsiCo to transform manufacturing and warehousing. Siemens is powering the industrial AI revolution... This collaboration sets a new standard for all industries." Future Roadmap The initiative is spearheading a move towards what PepsiCo terms an "intelligent ecosystem." Athina Kanioura , Global Chief Strategy & Transformation Officer at PepsiCo, noted that the long-term goal is for facilities to not just respond to demand, but to "anticipate and then adapt to it." Following the U.S. pilots, PepsiCo plans to scale the digital twin infrastructure globally across its manufacturing footprint. Technology PepsiCo Partners with Siemens and NVIDIA to Deploy AI 'Digital Twins' Across Supply Chain News January 7, 2026 Soft drinks CCEP Refreshes Coca-Cola Supercan Range with Premier League Loyalty Launch Business & Finance Maison Pommery and Henkell International End Partnership Talks Coffee & Tea Luckin Coffee Partners with Duolingo for Back to School Campaign Business & Finance Kraft Heinz and Disney Form Multi-Year Foodservice and Media Alliance Manufacturing Beverage Soft drinks Business & Finance Technology Safety & Quality Related news