Starbucks EMEA has announced the launch of "Protein Cold Foam," a technical evolution of its signature foam platform that delivers 15g of whey protein per serving, strategically targeting the high-growth functional beverage and "better-for-you" (BFY) markets across Europe, the Middle East, and Africa. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Starbucks The Newsroom Starbucks EMEA has officially introduced "Protein Cold Foam," marking a significant strategic move to integrate high-performance nutrition into the premium coffee ritual. Launched on April 2, 2026, the new platform provides a velvety, flavour-forward topping that delivers 15g of whey protein per serving, designed to meet the rising consumer demand for "effortless" protein supplementation throughout the day. The launch reflects a broader industrial shift where functional benefits are no longer relegated to niche health products but are being integrated into mainstream, "hype-worthy" lifestyle beverages. 15g Whey Protein Integration The Protein Cold Foam platform is engineered to maintain the brand’s signature "micro-bubble" texture while supporting a significant protein load. By utilising whey protein, Starbucks is offering a high-bioavailability option that appeals to fitness enthusiasts and general wellness consumers alike. Key technical specifications of the launch include: Protein Concentration: 15g of whey protein per serving, a substantial increase compared to standard milk-based foams. Thermal Versatility: Unlike many protein supplements that can clump or denature in heat, the Protein Cold Foam has been crafted to maintain its structural integrity on both hot and iced beverages. Flavour Profiles: Available in two anchor varieties—Vanilla and Caramel—designed to complement Starbucks' high-quality Arabica espresso without the "chalky" aftertaste often associated with protein-enriched beverages. Dan Saxby, beverage product developer for Starbucks EMEA, emphasised that the goal was to redefine the protein experience. “In the past, protein has often been associated more with function than flavour,” Saxby noted. “We wanted to do things differently and make protein something you're actually excited to add to your coffee order.” The 2026 Menu: Protein-First SKUs To support the launch, Starbucks is introducing three new "Hero SKUs" that showcase the versatility of the Protein Cold Foam: Iced Caramel Protein Americano: A lower-calorie option featuring signature espresso and water, topped with Caramel Protein Cold Foam. Iced Caramel Protein Latte: A richer, easy-going beverage pairing chilled milk and caramel with the airy protein layer. Iced Vanilla Protein Matcha Latte: Targeting the tea-segment, this beverage pairs vibrant green tea with a Vanilla Protein Cold Foam finish. Beyond these dedicated menu items, the foam is available as a customisation option across the entire Starbucks portfolio, allowing the brand to secure incremental revenue from existing "core" orders. The Functional Beverage Trend For B2B stakeholders and retail analysts, the Starbucks Protein Cold Foam rollout highlights the "professionalisation" of the functional coffee category. Data cited by the company suggests that approximately 70% of consumers are actively trying to increase their protein intake, a trend that is now firmly established across the EMEA region. By delivering 15g of protein in a 60-second coffee transaction, Starbucks is addressing three primary consumer barriers: Taste: Moving protein from "functional necessity" to "culinary enjoyment." Convenience: Eliminating the need for separate protein shakes or powders. Permissible Indulgence: Providing a "creamy" sensory experience that feels like a treat but carries a performance-based nutritional profile. The launch of Protein Cold Foam is the latest in a series of functional moves by Starbucks EMEA, following the successful retail launch of the "Starbucks Protein Drink with Coffee" in UK supermarkets in 2025. This "omni-channel" approach to protein ensures that the brand maintains relevance across both the third-party retail aisle and the high-street coffeehouse. As the industry enters the second half of 2026, observers expect the "functional topping" category to expand. By owning the "Protein Cold Foam" trademark and setting the 15g benchmark, Starbucks is forcing competitors to justify standard foams that offer no nutritional "extra." Success in the EMEA market will likely serve as a proof-of-concept for a global rollout, potentially standardising protein-enhanced customisations as a permanent fixture of the modern coffeehouse menu. 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FBIF 2026 Exhibition area is expanded to 53800 ㎡, accommodating 650+ exhibitors. Exhibits cover a wide range of dairy, beverage, snack, wine and flavouring products, as well as solutions in the areas of ingredients, foundry, packaging and marketing. Food and Beverage Industry Event Close Close FBIF (Food & Beverage Innovation Forum) Conferences About Detail Visitors Discussion Undoubtedly, even in the face of challenges, we remain committed to our work with unwavering determination, because that is the only way forward. In fact, reality is far from bleak. The food & beverage industry continues to present exciting opportunities and promising prospects. Demographic and social shifts are reshaping the demand landscape. An aging population is accelerating the need for nutrition, health, and convenience. Smaller households and the rise of single consumers are driving growth in small packaging, ready-to-eat formats, and personalized nutrition, while generational differences are fueling greater diversity in consumer demand. At the same time, individuals are showing sharper and more urgent attention to health and beauty. Rather than broad health concepts, consumers are turning toward precise, science-based functional solutions, spurring growth in products designed for aging, gut health, brain health, and sleep. On this foundation, consumer logic is being rapidly redefined. Younger generations are shifting away from traditional asset allocation and embracing flexible consumption as a means of enhancing quality of life. They value instant experiences and diverse choices, showing a willingness to pay for innovation, aesthetics, and emotional value, while also demanding rationality and cost-effectiveness. This unique blend of "emotional and rational" is becoming a new force driving the market forward. Retail and technology are evolving at speed. AI is accelerating product selection, demand forecasting, and replenishment, while new channel models are reshaping the landscape—membership-based retail, instant retail, and discount formats are thriving side by side. Players like Sam's Club and Aldi are capturing share with private labels and unbeatable value; JD 7Fresh, Dingdong, and Meituan Xiaoxiang are propelling instant retail into a new growth frontier; and convenience stores are reinventing themselves as "five-meals-a-day + private label" lifestyle solution hubs. Differentiation in retail is becoming the core of competition. For brands, viable paths are diverging: some are building long-term equity to become "super brands" like Coca-Cola, leveraging scale and consumer mindshare to weather channel shifts; others are pursuing channel-led, audience-centric strategies with rapid, precise product customization and differentiated innovation, achieving explosive penetration within niche segments. Globalization and supply chains are also opening new avenues for growth. Even as global markets enter a phase of stock competition, Chinese brands still have opportunities to break through. On one hand, China's rising global influence and cultural confidence are creating new windows of perception for homegrown brands. On the other, China's complete industrial ecosystem and highly efficient supply chains enable faster responses and higher productivity to meet diverse and fast-changing global needs. While global market growth is limited, structural opportunities are increasingly tilting toward Chinese brands that can combine cultural value with supply chain excellence. Therefore, FBIF2026 takes "Forging Ahead" as its theme. In a world defined by cyclical swings and converging forces, what we see is not only challenge, but also depth and opportunity for food and beverage. True industry leaders will navigate volatility, sharpen their focus amid fragmentation, and find new growth even in stock-driven markets. Six Key Industry Trends & Chief Merchandising Officer Forum Launch At FBIF2026 , we will spotlight globalization, advanced technologies, functional ingredients, channel dynamics, and brand strategies. Building on this, we have distilled six key trends that deserve industry attention, and we invite you to join the discussion. These are not just insights, but future pathways for growth. This year, we will once again conduct a systematic review of 3,000+ products and brand cases from over 30 countries worldwide. From there, around 70–80 representative and inspiring examples will be selected. Our analysis will unfold across five core dimensions: product innovation, brand strategy, channel breakthroughs, packaging design, and consumer engagement. The result will be a series of thought-provoking topics designed to help the industry find answers grounded in practice. At the same time, we firmly believe that the future of food & beverage brands lies not only in the products themselves, but also in their ability to reach a broader world and forge deeper connections with consumers. Only by taking the initiative and bringing together the world’s most influential retail forces can brands truly unlock growth and breakthroughs. With this conviction, we are launching the FBIF2026 Chief Merchandising Officer Forum. From 138 retail giants worldwide, we have selected 30 of the most representative retailers, including Walmart, Costco, Sam's Club, ALDI, Lidl, Whole Foods, FamilyMart, 7-Eleven, Freshippo, JD, Pangdonglai, Meituan, as well as regional leaders such as Bindawood/Danube in the Middle East and DFI Retail Group in Southeast Asia. We are inviting their Chief Merchandising Officers and decision-makers to join FBIF2026 and engage in high-level business dialogues with brand leaders. Discussions will center on five modular topics: market trends and consumer data analytics, merchandising strategy development, team and supplier relationship management, blockbuster creation and differentiation, and membership models and brand value enhancement. My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 27 - 29 April 2026 Hangzhou, Zhejiang, China Organised by: Simba Events Visit organisers website FBIF 2026 Exhibition area is expanded to 53800 ㎡, accommodating 650+ exhibitors. Exhibits cover a wide range of dairy, beverage, snack, wine and flavouring products, as well as solutions in the areas of ingredients, foundry, packaging and marketing. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

This year's FBIF Food Innovation Expo spans 53,800 square meters, with an estimated 650+ exhibitors, covering global food industry brands and supply chain innovation enterprises. Exhibits include a wide range of categories such as dairy, beverages, snacks, alcohol, convenience food, functional food, ingredients, contract manufacturing, packaging, design, and marketing. Food and Beverage Industry Event Close Close FBIF Food Innovation Expo Trade Show About Detail Visitors Discussion Efficient Upstream and Downstream Connection Across the Industry Chain The FBIF 2026 Food Innovation Expo is expected to welcome over 47,000 attendees, covering participants from across the entire food industry chain, including executives and decision-makers, R&D professionals, marketers, retailers and distributors, investors, media representatives, influencers, and leading consumers. At the previous FBIF 2025, the total number of forum and exhibition attendees reached 39,184, with 35.67% being director-level or above decision-makers. The exhibition venue is adjacent to the FBIF forum venue. During forum sessions, mid-to-senior industry professionals will also gather in the exhibition area for exchange. From end-consumer products to various solutions across the industry chain, FBIF Food Innovation Expo will help you efficiently connect upstream and downstream in the industry! At the FBIF Food Innovation Expo (FBIF Food Picks Expo), you will have a rare opportunity to explore the very latest food and beverage innovations from around the world. The exhibition not only showcases cutting-edge products from leading brands but also offers in-depth insights into innovative packaging and the success stories of breakout products that have risen from zero to one. From product to packaging, from trends to stories—everything about ‘new launches’ and fresh inspiration awaits you in this exhibition area. The 2025 FBiF Global New Food Collection brings together over 700 innovative products across beverages, snacks, bakery, condiments, and more, sourced from 30+ countries and regions. It delivers unprecedented inspiration for industry professionals while serving as a bridge between brands and trade visitors. From the newest snack flavors to nutritious and creative health foods, the 2025 FBiF Global New Food Collection has already become a hotspot where visitors stop, take photos, and share their discoveries. Looking ahead, the 2026 FBiF Global New Food Collection will continue this mission of curating and presenting global innovative food products. It will spotlight the latest launches with strong trend potential and market value. Through this showcase, we aim to bring more groundbreaking products face-to-face with the audience and help industry players capture inspiration and broaden their perspectives. FBiF Global New Food Collection On-site Photos FBIF Passport Stamp Collection Plan This is a special exploration activity designed to create genuine encounters between brands and a new generation of university students! With a limited-edition FBIF Passpor t, campus visitors will complete stamp-collecting interactions at multiple check-in points set up throughout the exhibition, experiencing the highlights of the brand and its products up close. The interaction doesn’t stop at the venue—it will also extend to a wider audience through social media, creating a fun and engaging opportunity for the brand to connect directly with the younger generation. FBIF PASSPORT、FBIF PASSPORT concept design(PepsiCo Inc)、FBIF PASSPORT concept design(Want Want) My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. Jessica Liam First PREV 1 Page 1 NEXT Last 27 - 29 April 2026 Hangzhou, Zhejiang, China Organised by: Simba Events Visit organisers website This year's FBIF Food Innovation Expo spans 53,800 square meters, with an estimated 650+ exhibitors, covering global food industry brands and supply chain innovation enterprises. Exhibits include a wide range of categories such as dairy, beverages, snacks, alcohol, convenience food, functional food, ingredients, contract manufacturing, packaging, design, and marketing. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Sort by: Newest Jessica Parklan Jan 20 Is this event open to ingredient companies. I would be interested in exhibiting or visiting. Like Reply

From February 10-13, 2026, the largest organic food trade fair will once again open its doors at the Nuremberg Exhibition Centre and bring together exhibitors and visitors from the entire organic and natural cosmetics sector, with regional, national and international stakeholders. Close Close BioFach Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 10 -13 February 2026 90 Nuremberg, Germany Organised by: Visit organisers website From February 10-13, 2026, the largest organic food trade fair will once again open its doors at the Nuremberg Exhibition Centre and bring together exhibitors and visitors from the entire organic and natural cosmetics sector, with regional, national and international stakeholders. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

Vitafoods India is a dedicated event for the nutraceutical, functional food & beverage, and dietary supplement industries. Discover cutting-edge innovations, connect with industry leaders and gain valuable insights. Close Close Vitafoods India Trade Show About Detail Visitors Discussion Discover the latest nutraceutical innovations and trends Build new partnerships and grow your business Connect with industry leaders and experts Showcase your thought leadership to the most relevant audience Innovation Zone An unmissable opportunity for exhibitors & visitors to experience the latest breakthroughs and innovations in the nutraceutical industry. Global Trends Zone Learn about emerging trends and developments across global nutraceutical industry through dedicated displays. Tasting Zone Discover and sample the latest functional foods and beverages with info cards and QR codes plus learn all about their benefits! Conference Themes Explore the science shaping future nutrition trends. From Personalised Nutrition & AI Integration to Women-Centric Nutrition, Microbiome & Gut Health Evolution, and more. My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 11 - 13 February 2026 Mumbai, MH, India Organised by: Informa Visit organisers website Vitafoods India is a dedicated event for the nutraceutical, functional food & beverage, and dietary supplement industries. Discover cutting-edge innovations, connect with industry leaders and gain valuable insights. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Trends Trends October 14, 2025 Is Ashwagandha a Vital Ingredient for Your Next Formulation? Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond. First PREV 1 Page 1 NEXT Last

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