The relaunch, coinciding with the 25th anniversary of the first Harry Potter film, follows a successful initial run and signals Keebler’s commitment to high-visibility collaborations. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Keebler®, in a strategic partnership with Warner Bros. Discovery Global Consumer Products, has announced the return of its Limited Edition Harry Potter Butterbeer Fudge Stripes Cookies. The relaunch, coinciding with the 25th anniversary of the first Harry Potter film, follows a successful initial run and signals Keebler’s commitment to high-visibility intellectual property (IP) collaborations. The product will begin appearing at retailers nationwide in late February 2026, targeting the "Butterbeer Season" consumer window. Capitalizing on IP Longevity The decision to bring back the Butterbeer-flavored cookies for a second consecutive year highlights a data-driven approach to seasonal offerings. According to Gabrielle Young, Brand Manager for Keebler Fudge Stripes, the consumer response in the first year was "extraordinary," justifying a sustained investment in the wizarding world franchise. For the B2B sector, this represents a growing trend of "entertainment snacking," where traditional CPG (Consumer Packaged Goods) products leverage massive entertainment franchises to secure premium shelf space and drive impulse purchases. Experiential Marketing as a Growth Lever A key differentiator for the 2026 rollout is a large-scale experiential activation at Grand Central Terminal in New York City. On March 5, the brand will host a one-day pop-up featuring a "Hollow Tree Express" trolley and a cookie tap. By transforming a product launch into a shareable event in a high-traffic commuter hub, Keebler is aiming to: Increase Brand Visibility: Engaging thousands of commuters in a single day. Drive Social Proof: Encouraging organic social media coverage through interactive "wizarding world" elements. Bridge Physical and Digital: The pop-up serves as an entry point for the brand’s digital ecosystem. Digital Integration and Consumer Retention Keebler is further supporting the launch through its "Open for Magic" digital content hub. Accessible via QR codes on product packaging, the hub includes interactive games, trivia, and a sweepstakes offering a grand prize trip to New York City. This multi-channel strategy—combining retail availability, physical activations, and digital gamification—illustrates how legacy snack brands are evolving their marketing mix to maintain relevance in a competitive category. Product Profile The Limited Edition Harry Potter Butterbeer Fudge Stripes Cookies feature a butterscotch and cream soda-inspired flavor profile. To enhance the "collector" appeal, the cookies feature four unique designs inspired by the film series, catering to the aesthetic demands of a dedicated fan base. Snacking Keebler Revives Limited Edition Harry Potter Butterbeer Cookies News March 2, 2026 New Products Keebler Launches Two New Variants to Chips Deluxe Portfolio Packaging KitKat Unveils Signal-Blocking Faraday Cage Wrapper in Panama New Products Oreo Debuts Triple Layer Firecracker Pop Flavour for Summer 2026 New Products White Lily Enters Freezer Category with Heritage-Inspired Biscuit Range Snacking Confectionery Marketing Food Related news

New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips — designed to evoke nostalgic childhood memories and spark curiosity through bold flavour innovation. Developed using a blend of citric acid, sodium bicarbonate and mineral salts , the chips replicate the metallic tang and slight tingling sensation reminiscent of touching a 9-volt battery. Despite its unusual inspiration, the flavour is said to be surprisingly palatable and entirely food-safe , containing no actual battery components. “We aimed to create a tongue-tingling effect while maintaining a taste that sparks curiosity,” said Mattias Larsson , chef and flavourist involved in the product’s development. Antti Lauronen , head of creative and design at Paulig , added that the launch was rooted in shared nostalgia: “This embodies a collective 90s memory, transforming it into a snackable experience that blends novelty with familiarity.” The 9-volt chips join Rewind’s broader line-up of Cheese & Onion , Tangy Sriracha , Creamy Paprika and BBQ & Honey flavours, all priced at around €1.89 per bag. The range is now available across AH, Jumbo, Plus, Hoogvliet and PicNic stores in the Netherlands, with expansion into additional European markets planned. Rewind’s daring debut underscores a wider industry trend toward experiential and nostalgia-driven snacking , as brands seek to stand out in a saturated market through storytelling and sensory innovation. Snacking Rewind Debuts 9-Volt Battery-Flavoured Corn Chips in the Netherlands News July 11, 2025 Foodservice PepsiCo Launches First Lays Potato Restaurant in China New Products Kettle Chips Expands into Tortilla Snacking with New Range New Products Takis® Pivots Brand Strategy with Non-Spicy Innovation and Retailer Exclusives Snacking Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland Snacking New Products Related news

The retailer is expanding its Exceptional by Asda private label range with a new hero product: the Exceptional Pistachio and Himalayan Salt White Chocolate Egg. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Retail ASDA The Newsroom Asda has unveiled its Easter 2026 confectionery strategy, placing a significant bet on the pistachio flavour trend to drive sales in the premium tier. The retailer is expanding its Exceptional by Asda private label range with a new hero product: the Exceptional Pistachio and Himalayan Salt White Chocolate Egg . Priced at a competitive £10 , the launch is a direct response to consumer demand for pistachio-flavoured goods, which has evolved from a viral social media phenomenon into a mainstream retail staple across bakery, ice cream, and now confectionery. Capitalising on Search Trends Asda’s product development is underpinned by robust internal data. The retailer reports that searches for 'Easter Eggs' on Asda.com hit 51,000 in January alone, signalling early consumer intent. Nicola Gordon , Product Development Manager at Asda, highlighted the strategic alignment: “Pistachio has become one of the most exciting flavours in food right now, and our customers are telling us they want to see it across more indulgent treats. With our Exceptional Pistachio and Himalayan Salt White Chocolate Egg, we wanted to create something that felt truly special for Easter, balancing premium ingredients and bold flavour at a price point shoppers can enjoy.” Product Specifications The hero 200g egg is crafted from smooth Belgian white chocolate, infused with creamy pistachio paste, and finished with roasted pistachio pieces and Himalayan pink salt. This "sweet-and-salty" profile is designed to offer a sophisticated alternative to standard milk chocolate offerings. 'Exceptional' and 'Free From' Beyond the pistachio launch, Asda is strengthening its premium and "free-from" propositions to capture a wider share of the seasonal market. Returning Exceptional Favourites (£10 RRP): Exceptional Dark Chocolate & Ginger Egg: Featuring Valencia orange oil and crystallised ginger. Exceptional Milk Chocolate Caramel, Pretzel and Honeycomb Egg: A returning Good Housekeeping Institute award-winner. Free-From Expansion (£9.97 RRP): The retailer is also aggressively targeting the allergy-aware demographic with sophisticated flavour profiles rarely seen in the free-from aisle: Exceptional Dark Belgian Chocolate & Raspberry Egg: Gluten, milk, and egg-free. Exceptional Honeycomb Sea Salt Egg: Milk, egg, and gluten-free. Value Tier: OMV Brand Rounding out the range, Asda’s plant-based OMV brand continues to offer accessible price points at £4.90 , with variants like the Chocolate Orange & Caramel Crisp and Cherry Bakewell eggs ensuring the retailer competes effectively in the mid-market vegan segment. Confectionery Asda Targets Premium Easter Market with Pistachio Trend and Expanded 'Exceptional' Range News February 16, 2026 Retail Southern Co-op Dismisses OurCoop Partnership Bid Ahead of Landmark Merger Retail 7-Eleven to Close 645 North American Stores in Strategic Shift to Foodservice New Products Tesco Launches First Chilled Own-Brand High-Protein Meal Range Retail Lidl and 1GLOBAL Partner to Launch Global Telecommunications Confectionery New Products Retail Related news

KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence." comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice KFC The Newsroom KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence." The QSR giant is rolling out a lineup of five $5 Bowls , headlined by a high-profile culinary collaboration with chef and restaurateur Matty Matheson . The initiative is designed to address the "lunchflation" crisis, targeting the 31% of Americans who reportedly harbour negative feelings regarding the rising cost of midday meals. The Matty Matheson Collaboration Leading the new range is Matty's Cheesy Nuggy Gravy Bowl , a fast-food interpretation of poutine developed in partnership with Matheson. The bowl combines fries, brown gravy, crispy chicken nuggets, and cheese curds. The Full $5 Bowl Lineup: 🍟🧀 Matty's Cheesy Nuggy Gravy Bowl: Fries, brown gravy, crispy chicken nuggets, and coated cheese curds. 🧀🍗 Mac & Cheese Bowl: Homestyle mac & cheese topped with crispy chicken nuggets and a three-cheese blend. 🥔🥣 Mashed Potato Bowl: Mashed potatoes, gravy, corn, crispy chicken nuggets, and a three-cheese blend. 🌶️🧀 Spicy Mac & Cheese Bowl: The classic mac & cheese build finished with Nashville Hot Sauce. 🌶️🥔 Spicy Mashed Potato Bowl: The mashed potato build finished with Nashville Hot Sauce. Matheson is also developing a separate, exclusive menu for the Canadian market, scheduled to drop on 19 January . Countering 'Quitter's Day' KFC's campaign relies heavily on consumer insights regarding "Quitter's Day" (9 January), the date when most New Year's resolutions typically falter. Data cited by the brand indicates that 42% of Americans are opting out of rigid food goals entirely this year. Furthermore, meal prep fatigue is high, with 35% of preppers frustrated by repetition and 28% by time commitment. To capitalise on this friction, KFC is reinstating $10 Tuesdays , offering an eight-piece bucket (dark meat or tenders) as a "realistic solution" to meal planning. Melissa Cash , KFC U.S. CMO, explained the decision to focus on abundance rather than restriction: "Every January, the conversation around food gets smaller with focus on rules and restriction. But it shouldn't come at the cost of trading down. Self-improvement can mean intentional indulgence, comfort and abundant value. 2026 will certainly be the year of balance." Matty Matheson added: "KFC knows value and flavour, and we wanted to bring that energy to lunch. Something warm and bold and comforting. It's the kind of food you crave and can't stop thinking about." To support the launch and tap into the "Western-inspired" fashion trend, KFC is releasing "Bowl-o-Ties" —a bowl-shaped twist on the classic bolo tie associated with Colonel Sanders. Foodservice KFC Partners with Chef Matty Matheson for '$5 Bowl' Menu to Combat Lunchflation News January 6, 2026 Foodservice Subway Expands Beverage Offerings with poppi Functional Soda Foodservice McDonald's US Launch Lineup of Refreshers and Crafted Sodas Foodservice Taco Bell Partners with Zab's to Launch Datil Pepper-Inspired Nacho Fries New Solutions Prince Castle Debuts Dual Lane Toast EZ for High Volume QSR Operations New Products Foodservice Meat & Seafood Marketing Food Related news

In Vegas, the Sweets & Snacks Expo brings together brands, buyers, brokers, and more. This is where trends ignite, shelves take shape, and deals get done. From discovery to distribution, go all in at Sweets & Snacks. Food and Beverage Industry Event Close Close Sweets & Snacks Expo Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 19 - 21 May 2026 Las Vegas, NV, USA Organised by: Sweets & Snacks Expo. Visit organisers website In Vegas, the Sweets & Snacks Expo brings together brands, buyers, brokers, and more. This is where trends ignite, shelves take shape, and deals get done. From discovery to distribution, go all in at Sweets & Snacks. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

Rich Products' I Love Ice Cream Cakes division has partnered with Baileys to launch a non-alcoholic Baileys Cream Ice Cream Cake, expanding its portfolio into the premium adult indulgence category. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom I Love Ice Cream Cakes (ILICC), a division of Rich Products, has announced the nationwide launch of the Baileys Cream Ice Cream Cake. The new product, now available at Walmart and other major grocery retailers, represents a strategic collaboration between the frozen dessert specialist and the globally recognized Irish cream liqueur brand. The launch signals a move to capture a larger share of the "adult indulgence" segment within the frozen dessert category, combining the flavor profile of a premium spirit with the format of a traditional ice cream cake. Product Profile and Flavor Innovation Despite its association with the spirits brand, the Baileys Cream Ice Cream Cake is a non-alcoholic dessert. The product features a specialized blend of Baileys-flavored ice cream integrated with chocolate swirls. To complete the profile, the cake is finished with coffee-flavored icing and premium chocolate shavings. The 46-ounce cake is designed for social gatherings and large-scale events, offering approximately 10 servings per unit. Strategic Partnership and Market Positioning The collaboration allows Rich Products to leverage the brand equity of Baileys, which is frequently cited as one of the world's most-loved spirits. For retailers like Walmart, the addition of a co-branded, premium-flavored cake provides a clear differentiator in the freezer aisle. "We're thrilled to partner with Baileys to bring this unique ice cream cake to grocery stores nationwide," said Kim Mrowczynski, Brand Marketing Manager for Ice Cream Cakes at Rich Products. "The Baileys Ice Cream cake is a strong example of Rich's commitment to innovation and shows our dedication to offering exciting new ice cream cake flavors for our consumers." Availability and Retail Presence The Baileys Cream Ice Cream Cake is currently rolling out to Walmart locations across the United States. Following the initial launch, the product is expected to expand its presence in various regional and national grocery chains. This latest addition follows a broader industry trend where legacy food manufacturers utilize high-profile licensing agreements to drive interest in mature categories like frozen cakes. By focusing on sophisticated flavor profiles such as coffee and Irish cream, Rich Products is positioning this release as a versatile option for birthdays, special events, and adult social occasions. New Products Rich Products launches Baileys Cream Ice Cream Cake at Walmart News March 19, 2026 New Products My/Mochi Scales Portfolio with New Nostalgic Cotton Candy Flavour New Products Nutribullet Enters Frozen Dessert Category With Chill Ice Cream Maker New Products Protein Pints Launches Fudge Brownie at Sprouts Farmers Market Nationwide New Products Häagen-Dazs Introduces Dubai Style Chocolate Mini Bars at Costco Bakery New Products Food Related news

Following widespread air travel cancellations that forced the postponement of its annual Partner Convening and Irving Innovation Awards, Scholarship America redirected all catered food from the events to help local college students in need. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Following widespread air travel cancellations that forced the postponement of its annual Partner Convening and Irving Innovation Awards, Scholarship America redirected all catered food from the events to help local college students in need. Working with Windows Catering and local partners, the nonprofit donated more than 200 fresh meals to students at the University of the District of Columbia participating in the Supplemental Nutrition Assistance Program (SNAP). “Our mission has always been about putting students first,” said Mike Nylund, CEO of Scholarship America. “While travel disruptions changed our plans, they also gave us the opportunity to act on that mission in a tangible way.” UDC President Maurice D. Edington thanked the organization, noting the donation “reflects the shared values of our institutions—supporting students and removing barriers to their success.” The postponed events will now take place digitally through early 2026, featuring webinars and student success spotlights. Founded in 1958, Scholarship America is the nation’s largest nonprofit provider of private scholarships, having distributed over $5 billion to more than 3 million students. Foodservice Scholarship America donates 200 meals to D.C. students after gala postponed by travel disruptions News November 13, 2025 People Savory Fund Appoints Velvet Taco Veteran Clay Dover as CEO; Co-Founder Shauna Smith Named Managing Director Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site Foodservice Chipotle Debuts 'High Protein Menu' and Cup Format Snacking Late July Debuts 'Brown Sugar Vanilla' Tortilla Chips in Festive Sweet-Salty Pivot Foodservice Related news

Discover Savencia Fromage & Dairy verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Dairy Savencia Fromage & Dairy Employees founded Headquarters Viroflay, France Focusing on cheese specialities and high-value-added dairy ingredients, Savencia Fromage & Dairy is among the world’s leading milk processors, the second largest cheese group in France and the fourth largest worldwide. Its products are sold in 120 different countries and the company employs 20,000 people in 30 separate territories. It generates annual revenues of nearly €5 billion and processes 4 billion litres of milk every year. Its brands include Le Rustique, Cœur de Lion and Saint Agur. About Savencia Fromage & Dairy --- Collaboration & Partnerships Savencia Fromage & Dairy is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Savencia Fromage & Dairy has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Ben’s Original has expanded its Canadian portfolio with the launch of Street Food Noodles, targeting a ready meal segment projected to grow 46 percent to 7.18 billion dollars by 2030. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mars Inc The Newsroom Ben’s Original™, a subsidiary of Mars Food & Nutrition, has announced the expansion of its ready meal portfolio in Canada with the launch of Street Food Noodles. The new product line is designed to meet the increasing consumer demand for convenient, globally inspired meals that can be prepared in under two minutes. The launch follows the successful introduction of the brand’s Street Food ready meals and signals a broader strategic shift to move Ben’s Original™ from a side-dish provider to a "centre-of-the-plate" solution. The introduction of the Street Food Noodles line comes at a period of rapid expansion for the Canadian ready meal sector. Market data indicates that the segment is expected to grow by 46 percent between 2024 and 2030, reaching an estimated value of $7.18 billion (USD). Derin Bello, General Manager at Mars Food & Nutrition Canada, noted that noodles represent one of the fastest-growing categories within the convenient meal space. The company is positioning this launch to capture the intersection of two major consumer trends: the requirement for 90-second preparation times and a growing preference for international flavour profiles. Product Profile and Nutrition The Street Food Noodles range consists of five globally inspired variants, each packaged in a microwave-ready pouch. The formulations emphasise clean-label standards and functional nutrition, features that are increasingly prioritised by Canadian B2B retail partners. Key product attributes include: Nutritional Standards: Each variety serves as a source of fibre and protein. Clean Label: Formulated without artificial colours, flavours, or preservatives. Dietary Versatility: All five SKUs are suitable for vegetarians. Diverse Flavour Portfolio The new line focuses on prominent Asian culinary profiles, reflecting the diverse palate of the Canadian consumer base. The five varieties include: Chinese Stir Fry: Features a savoury seasoning blend with mushrooms, carrots, and red bell peppers. Korean Style BBQ: A sweet and mildly spicy profile incorporating chilli and green onions. Spicy Indonesian: A heat-forward blend with aromatic notes, green beans, and peppers. Thai Stir Fry: A balanced sweet and savoury profile with fragrant Thai seasoning. Japanese Teriyaki: An umami-focused variant featuring a mix of mushrooms and red bell peppers. Distribution and Retail Ben’s Original™ Street Food Noodles have secured broad distribution across the Canadian market. The products are now available at most major grocery retailers nationwide and through e-commerce channels, including Amazon.ca. To support the initial retail rollout, the brand is utilising a value-add promotion offering exclusive bamboo chopsticks with multi-pack purchases. This strategy is intended to drive trial and volume in the highly competitive ready meal aisle. For Mars Food & Nutrition, the expansion into the noodle category allows for a more comprehensive "total meal" offering. By leveraging the existing brand equity of Ben’s Original™ and applying it to a high-growth, high-convenience format, the company is aiming to solidify its position as a primary provider in the functional and rapid-preparation food sector. New Products Ben’s Original Launches Street Food Noodles in Canada Dan B March 26, 2026 Business & Finance Middleby Rebrands Food Processing Division as Standalone Midera Entity New Products Barilla Scales Formula 1 Partnership with Launch of Racing Wheels Pasta New Products Riviana Foods Scales Minute Brand with New Rice Cup Variants New Products Williams Sonoma and Oakville Grocery Launch Collaborative Gourmet Line New Products Food Related news

The strategic move transforms the brand—co-founded by media personality Alex Cooper—into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs, and now functional energy. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Marking a significant pivot from a single-category focus to a broader lifestyle portfolio, Unwell Hydration has officially rebranded as Unwell Beverages. The corporate identity shift coincides with the company's entry into the competitive energy drink sector with the launch of Unwell Energy . The strategic move transforms the brand—co-founded by media personality Alex Cooper—into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs, and now functional energy. Formulation and "Clean Label" Strategy The new Unwell Energy line is engineered to bridge the gap between refreshment and functional benefit, specifically targeting the "better-for-you" segment. The formulation emphasises natural ingredients and specific nutritional exclusions: ⚡ Active Ingredients: Each bottle contains 150mg of natural caffeine derived from green coffee extract, alongside 745mg of electrolytes for hydration support. 🧬 Micronutrients: The blend includes six B vitamins, highlighting biotin for hair and skin support. 🍃 Sweetening Profile: The drinks contain only 3g of sugar, sweetened with real fruit juice and stevia. The brand explicitly excludes artificial sweeteners such as sucralose, aspartame, erythritol, and acesulfame potassium. 🍉 Flavours: The range debuts with four fruit-forward varieties: Cherry Lime, Passion Fruit Orange Guava, Watermelon, and Pineapple Coconut. Brand Positioning and Philosophy The rebrand aims to align the company with a more comprehensive wellness proposition. According to the company, the expanded portfolio is designed to meet women’s "real-world" wellness needs, challenging the perfection-driven narratives often prevalent in the industry. Co-founder Alex Cooper commented on the strategic direction: “Wellness culture constantly tells us to be perfect, but Unwell Beverages was created to meet women exactly where they are. Whether they’re thirsty, hungry or exhausted, Unwell Beverages allows us to support our community with great-tasting, better-for-you versions of their favourite drinks.” Commercial Availability Unwell Beverages has secured a major retail partnership for this rollout. Unwell Energy will be available nationwide at Target stores starting 28 December 2025. Retail Price: The product is priced at $2.69 per bottle. Image from Unwell Hydration Beverage Unwell Hydration Rebrands to Unwell Beverages, Debuts Functional Energy Line at Target December 12, 2025 New Products Electrolit Expands 7-Eleven Exclusive Pineapple Coconut Flavour New Products Slice Soda Launches Ready-to-Drink Functional Dirty Soda Foodservice Subway Expands Beverage Offerings with poppi Functional Soda Coffee & Tea Bulletproof Launches Ashwagandha and Lion’s Mane Infused Coffee Business & Finance New Products Health & Nutrition Beverage Related news

Corona has launched Lime Guides using food-safe laser technology to ensure precisely sliced lime wedges, supporting the brand's signature consumption ritual across global retail markets. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Corona has introduced a technical solution to a long-standing challenge in its signature consumption process. Launched in coordination with International Lime Day, the brand’s new Lime Guides feature real limes with laser-etched markings designed to guide consumers in creating the perfect wedge for Corona bottles and cans. The initiative represents a convergence of agricultural branding and food-safe technology, aimed at maintaining brand consistency in diverse markets across three continents. Precision technology in the produce sector The global campaign utilises advanced, food-safe laser technology to create subtle markings on the skin of the fruit. These markings, referred to by the brand as fruit tattoos, provide a visual roadmap for slicing. The goal is to produce a wedge that fits the specific dimensions of Corona’s primary packaging, addressing a common friction point where incorrectly sized fruit can obstruct the consumer's experience. By applying technology directly to the organic accompaniment of the product, Corona is attempting to bridge the gap between the raw agricultural product and the finished beverage experience. Global retail strategy and distribution The rollout of the Lime Guides is substantial in scope. More than 25,000 etched limes will be distributed through more than 30 retail locations globally. The distribution strategy spans three continents and includes integration with local delivery applications in participating markets. The guides are produced in various sizes to accommodate the brand's full range of packaging formats, including standard bottles, large-format bottles, and aluminium cans. This ensures that the standardised ritual can be executed regardless of the specific SKU purchased by the consumer. Brand ritual as a market differentiator According to Clarissa Pantoja, Global VP of Corona, the initiative is designed to simplify the brand's well-known lime ritual. From a B2B perspective, this move reinforces the importance of "ritual marketing" in the beverage industry, where a specific sequence of actions can increase brand loyalty and perceived value. The campaign was developed in partnership with Grey Global. Alvaro Soto, Group Creative Director at Grey Global, noted that the solution uses the natural product itself to solve a logistical challenge. By using the lime as a medium for communication, the brand avoids additional secondary packaging while providing a functional benefit at the point of consumption. The campaign will be supported by a multi-channel strategy including digital films and visual assets deployed across trade and social media channels. Technology Corona utilises laser etching technology for “Lime Guides” News March 10, 2026 Fresh Produce Tropic Biosciences Secures Approval for Non-Browning Banana in Japan and Brazil New Products Suntory Expands Ribena Portfolio with 'Summer Fruits' Launch Across Squash and RTD Formats New Products Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger New Products Häagen-Dazs Shops Revamps Smoothie Portfolio with Non-Dairy Sorbet Collection Fresh Produce Alcohol Marketing Technology Related news

Airth joins the board with a distinguished background in managing complex, multi-generational family enterprises. Most notably, he served on the Board of Mars, Incorporated from 2016 to 2025. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Delicato Family Wines , one of the largest family-owned wineries in the United States, has announced the appointment of Alan Airth to its Board of Directors. The move signifies a strategic effort to strengthen governance and long-term planning by bringing in high-level expertise from the global Consumer Packaged Goods (CPG) sector. Airth joins the board with a distinguished background in managing complex, multi-generational family enterprises. Most notably, he served on the Board of Mars, Incorporated from 2016 to 2025. Managing Legacy and Scale Airth’s tenure at Mars is viewed as a direct parallel to the challenges and opportunities facing Delicato. At Mars, he was the first non-family voting board member in the company’s 100-year history, a role that required balancing the interests of multiple family branches across six generations while guiding major acquisitions and portfolio transformations. Chris Indelicato , President and CEO of Delicato Family Wines, highlighted this specific experience as a key driver for the appointment. “Alan understands what it means to balance legacy and growth,” Indelicato stated. “As a family winery, we take a long view. His experience guiding multi-generational businesses and navigating evolving consumer markets will strengthen our Board and help ensure we continue building something that lasts.” Governance Context The appointment reinforces Delicato’s commitment to a hybrid governance model that blends family stewardship with independent oversight. The current board structure includes: Chairman: Michael Mondavi. Independent Directors: Bruce Chizen, Clarice Turner, Alex Ryan, and now Alan Airth. Family Representatives: Jay Indelicato, Marie Mathews, Cheryl Indelicato, and Francis Ford Coppola. Commenting on his new role, Airth emphasized the importance of "intentionality" in family business strategy. “I see and support the vision for the future—a long view with intentionality and aligned values, the ambition to grow over multiple generations, and the will to strategically evolve with a clear purpose,” Airth said. “I bring CPG and M&A experience that complements the challenges and opportunities the wine industry is navigating.” For Delicato, the addition of Airth provides a sophisticated layer of strategic oversight as the company navigates a wine market currently defined by shifting consumption habits and consolidation pressures. People Delicato Family Wines Appoints Former Mars Director Alan Airth to Board News February 18, 2026 People Elopak Appoints Bent K Axelsen as Interim CEO Following Thomas Körmendi’s Resignation People Sodexo Appoints Ashton Sequeira as CEO of Campus and Schools People Restaurant365 Appoints New Chief Product and Marketing Officers People Freddy's Appoints Two New VPs to Drive Franchise Growth People Business & Finance Alcohol Related news