Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers . The new product line leverages hemp-derived cannabinoids to offer a compliant, psychoactive alternative to alcohol. Designed for "easy, intentional enjoyment," the launch targets the growing "California sober" movement and consumers seeking social relaxation tools without the hangover associated with traditional spirits. Formulation and Dosing Strategy Sojourn differentiates itself through a balanced, full-spectrum formulation strategy. Each 12-ounce can delivers a 1:1 ratio of cannabinoids, containing 10 milligrams of Delta-9 THC and 10 milligrams of CBD . Technical Specifications: Cannabinoid Source: Full spectrum, hemp-derived Delta-9 THC. Absorption Profile: The brand highlights a specific bioavailability approach where the cannabinoids enter the bloodstream at a slower rate. This is intended to produce "longer-lasting effects," encouraging consumers to sip mindfully rather than consuming rapidly. Manufacturing: Produced in cGMP-compliant facilities to ensure consistency. Flavour Architecture and Ingredients The debut flavour profile focuses on familiarity and refreshment, positioning the drink as a treat rather than a medicinal supplement. 🍓🍋 Strawberry Lemonade: A lightly sweet, citrus-forward taste profile. Clean Label Focus: Extract Labs has prioritised a simple ingredient deck, utilising purified water, fresh lemon juice, pure cane sugar, and natural flavours. The formulation is low-calorie, aligning with the wellness-conscious preferences of the target demographic. Craig Henderson , Founder and CEO of Extract Labs, commented on the social utility of the product: "People want alternatives that still feel social and enjoyable, not overly complicated or intimidating. Sojourn was created as a naturally derived, plant-based beverage option for people looking for an alcohol-free drink that still feels approachable and social." Commercial Availability Sojourn THC Seltzers are sold in four-packs , designed for home consumption, gatherings, or travel. The product is available immediately, subject to regional regulations regarding hemp-derived THC products. Beverage Extract Labs Enters THC Beverage Market with 'Sojourn' Seltzer Line Targeting 'California Sober' Demographic News January 15, 2026 New Products Khalifa Kush Partners with Scofflaw Brewing to Launch THC Beverages Legal US Senate Proposed Legislation Delays Hemp THC Beverage Ban New Products BLNCD Naturals and Foundry Nation Launch Low THC Beverage Line Business & Finance Foundry Nation Announces Portfolio Refresh and New THC Formulations Beverage Soft drinks Health & Nutrition Flavours & Colours Ingredients New Products Related news

Current Executive Vice President and Chief Operating Officer Henrique Braun will assume the role of Chief Executive Officer effective 31 March 2026. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Coca-Cola Company has confirmed a major leadership succession plan, announcing that current Executive Vice President and Chief Operating Officer Henrique Braun will assume the role of Chief Executive Officer effective 31 March 2026. Braun will succeed James Quincey, who is set to transition to the role of Executive Chairman after a nine-year tenure as CEO. The board also intends to nominate Braun for election as a director at the company’s 2026 Annual Meeting of Shareowners. A Legacy of Transformation Quincey, who joined the company in 1996 and took the helm as CEO in 2017, is credited with steering the beverage giant through a significant period of modernisation. His leadership oversaw a strategic reshaping of the operating model to foster agility and a networked organisational structure. Key milestones during Quincey's tenure include: Portfolio Expansion: The addition of over ten billion-dollar brands. Strategic Bottling: Playing a pivotal role in the creation of Coca-Cola Europacific Partners (CCEP), now one of the world's largest independent bottlers. Resilience & Digital: Leading the digital transformation of the business and navigating the company through the global disruptions of the Covid-19 pandemic. Profile of the Incoming CEO Henrique Braun brings decades of operational experience to the top job. A company veteran since 1996, Braun has served as EVP and COO since 1 January 2025, a role in which he oversaw all global operating units. His path to the CEO office is paved with extensive international leadership experience: 2023–2024: Senior Vice President and President of International Development, managing seven of the nine operating units. 2020–2022: President of the Latin America unit. 2016–2020: President of the Brazil business. 2013–2016: President for Greater China and South Korea. Braun’s mandate as CEO will focus on leveraging technology to drive business performance and aligning the company more closely with evolving consumer needs globally. Commenting on the transition, Henrique Braun stated: “I’m honoured to take on this new role and have tremendous appreciation for everything James has done to lead the company. I will focus on continuing the momentum we’ve built with our system. We’ll work to unlock future growth in partnership with our bottlers. I’m excited about the future of our business and see huge opportunities in a fast-changing global market.” James Quincey reflected on his upcoming departure from the CEO role: “I’m stepping down as CEO after a 30-year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business. Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca-Cola system for future growth and success.” People Coca-Cola Appoints Henrique Braun as CEO to Succeed James Quincey in 2026 December 12, 2025 People Kraft Heinz Appoints Lucy Hovey as CFO for UK and Ireland Operations People The Hershey Company Appoints Dave Hulays as Chief Financial Officer People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director People Ben & Jerry's Appoints Three Independent Directors to Board Business & Finance Soft drinks People Beverage Related news

Discover Vivici company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Ingredients Vivici Employees <50 founded 2022 Headquarters Netherlands Vivici is a Netherlands-based biotechnology company producing sustainable, animal-free dairy proteins through precision fermentation. Backed by industry giants dsm-firmenich and Fonterra, Vivici’s Vivitein™ platform delivers nature-equivalent whey proteins that are lactose-free, cholesterol-free, and environmentally friendly. With a focus on superior functionality and nutritional density, Vivici provides food and beverage manufacturers with the "clean label" ingredients needed to power the next generation of active nutrition and sustainable dairy products. About Vivici --- Collaboration & Partnerships Vivici is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Vivici has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Ingredients Vivici Unlocks 'Pink Gold' with US Launch of Precision Fermentation-Derived Lactoferrin February 25, 2026 Listings Add Listing

General Mills, ADM and Walmart have launched a collaborative initiative targeting 40,000 wheat acres in the US Midwest to scale regenerative agriculture. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients ADM Featured in this news Food General Mills Featured in this news Retail Walmart The Newsroom Three major players in the global food and retail sectors have announced a joint agricultural initiative aimed at accelerating the adoption of regenerative farming practices across 40,000 wheat acres in the US Midwest. The collaboration between General Mills, ADM and Walmart focuses on key growing regions where General Mills sources wheat through ADM for products sold at Walmart and Sam's Club, establishing a shared value model designed to strengthen supply chain resilience. Initial projects will be implemented with technical assistance from conservation organisations American Farmland Trust and Ducks Unlimited. The joint effort aims to deliver measurable improvements in soil health, water quality and carbon sequestration across participating acres. The programme focuses on wheat-growing regions in Illinois, Indiana and Missouri. By aligning sustainability investments around a shared physical supply footprint, the participating companies aim to secure the long-term viability of key ingredients used in household brands such as Pillsbury, Betty Crocker and Totino’s. The initiative represents an extension of existing commercial partnerships, aiming to address shared environmental footprints by focusing on the agricultural source. Representatives from the companies noted that investing collectively across the value chain allows them to share the financial and operational risks associated with transitioning agricultural systems. Technical Support The programme will be facilitated on the ground by global nutrition and agricultural origination company ADM. Participating growers will receive a combination of technical assistance and financial incentives to support the adoption of regenerative practices, including no-till farming and cover cropping. By providing direct financial and educational support, the coalition aims to help farmers overcome the initial economic and operational barriers often associated with transitioning to regenerative methods. ADM, which currently manages nearly 5 million regenerative acres globally, will leverage its existing infrastructure to monitor, measure and report on the environmental outcomes of the programme, ensuring data-driven tracking of soil health and carbon metrics. Corporate Sustainability Targets The initiative builds on established sustainability commitments held by each of the participating companies. In 2023, General Mills and Walmart pledged to advance regenerative practices across 600,000 shared acres by 2030, and active programmes are currently underway across more than 560,000 US wheat acres. This project supports the individual long-term targets of all three companies: 🌾 General Mills aims to advance regenerative agriculture across 1 million acres by 2030. 🛒 Walmart, in collaboration with the Walmart Foundation, has set a target to protect, restore or more sustainably manage at least 50 million acres by 2030. 🚜 ADM continues to expand its global footprint, directly engaging thousands of farmers to implement sustainable practices across millions of acres. By coordinating efforts across retail, manufacturing and agricultural origination, the partners expect to demonstrate how collective supply chain investment can drive broader, structural improvements in agricultural sustainability. Agriculture General Mills, ADM and Walmart Partner to Accelerate Wheat Regenerative Agriculture Eddie Sanders July 15, 2026 Agriculture Beanstalk AgTech Launches Monsoon Ventures to Scale Southeast Asian Agtech Technology McCain Foods Partners with Ceres AI to Launch Ag-Tech Grower Programme Agriculture Puratos Scales Regenerative Agriculture Across US Wheat Supply Chain Agriculture Hippo Harvest Secures $30M to Scale Robotic Greenhouse Farming Business & Finance Ingredients Sustainability Agriculture Related news

The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom Kraft Natural Cheese , managed by Lactalis Heritage Dairy , has introduced a new line of high-protein cheese sticks in the US market. The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles. The new Kraft Natural Cheese Protein Sticks are engineered to deliver a significant nutritional boost compared to standard offerings. Each serving contains 17 grams of protein and 50% less fat than the company’s traditional cheese stick products, positioning the SKU as a functional food item rather than a standard dairy treat. Product Specifications and Varieties The range debuts with two mass-appeal varieties designed to slot easily into existing planograms: Mild Cheddar Pepper Jack The product design targets multiple consumption occasions, ranging from school lunchboxes and office snacking to pre- and post-workout fuel. By packaging high protein content into a portable, single-serve format, Kraft is aiming to appeal to retail buyers seeking "grab-and-go" solutions that align with health-conscious consumer behaviours. Amanda Vaal , Director of Brand Marketing at Lactalis Heritage Dairy, emphasised the dual focus on flavour and function. "The launch responds to consumers seeking snacks that combine familiar taste with functional benefits, including high protein content," Vaal stated. This move positions Kraft to compete more aggressively in the fast-growing segment of protein-enriched dairy snacks. Manufacturers across the sector are increasingly reformulating products to deliver added nutritional benefits—specifically protein density and lower fat content—while maintaining the convenience of portion control. Commercial Availability The product line has secured immediate placement with major national and regional retailers. Kraft Natural Cheese Protein Sticks are now available at: Target Publix Food Lion Hy-Vee ShopRite Meijer Amazon Fresh Additional retailer rollouts are expected to follow in subsequent phases. Dairy Kraft Natural Cheese Launches High-Protein Sticks to Capitalise on Functional Snacking Trend News February 3, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products New Products SURREAL Launches High Protein Low Sugar Overnight Oats Range New Products Puori Launches Single-Ingredient Unflavoured Whey Protein Powder New Products Seven Sundays Launches Clean Label Protein Oatcakes Health & Nutrition New Products Dairy Related news

Farm Rich has announced a significant expansion of its frozen breakfast portfolio with the launch of three protein-packed SKUs, designed to meet the growing consumer demand for "snackable" and highly convenient morning meal solutions. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Farm Rich, a leading player in the frozen snacks and appetisers category, has announced a strategic move into the functional breakfast segment with the introduction of three new high-protein products. The lineup includes High Protein Blueberry French Toast Sticks, High Protein Cinnamon French Toast Bites, and Sausage-Loaded Hash Brown Bites. The launch reflects a broader structural shift in the breakfast category, as consumers increasingly move away from traditional sit-down meals in favour of flexible, nutrient-dense options that fit into hyper-mobile morning routines. High Protein Convenience The development of the new range is a direct response to the "modern morning" consumer profile. According to Farm Rich research, breakfast rituals have transformed significantly over the last few years, with a measurable pivot toward items that combine indulgence with functionality. Kelly Rabinowitz, Director of Marketing at Farm Rich, stated that the lineup was created with convenience and satisfying flavour as primary drivers. By offering fully microwavable options that can be consumed on the go, Farm Rich is positioning itself as a primary solution for households that prioritise time efficiency without wanting to sacrifice protein intake. Product Specifications and Nutritional Density The new range is formulated to bridge the gap between classic breakfast comfort food and performance-led nutrition. By adding functional protein to traditionally carb-heavy formats like French toast, Farm Rich is tapping into the sustained "permissible indulgence" trend. The technical breakdown of the new SKUs includes: High Protein Blueberry French Toast Sticks 🫐🥖 Delivering 13g of protein per serving, this SKU offers a fruit-forward twist on a breakfast staple. High Protein Cinnamon French Toast Bites 🟤🥨 A bite-sized, snackable format containing 12g of protein, designed for quick consumption. Sausage Loaded Hash Brown Bites 🥩🥔 A savoury, protein-rich option featuring 7g of protein per serving, targeting the demand for hearty, nourishing bites. Retail and Market Rollout Farm Rich is utilising a phased distribution strategy to ensure maximum visibility in the competitive freezer aisle. Immediate Availability: The High-Protein Blueberry French Toast Sticks are already on retail shelves. National Expansion: The High Protein Cinnamon French Toast Bites and Sausage Loaded Hash Brown Bites are scheduled for a nationwide rollout at Kroger stores throughout the summer of 2026. Secondary Phase: Following the initial Kroger exclusive period, the brand plans to expand distribution to additional grocery and mass-market retail partners. Industry Outlook for Functional Frozen Breakfast The entry of Farm Rich into the high-protein breakfast space signifies a maturation of the frozen bakery aisle. As grocery retailers seek to defend their share of the "morning mission" against quick-service restaurants (QSRs), brands that can offer restaurant-quality, protein-dense meals at home are seeing accelerated unit growth. By redefining what breakfast can look like, moving from a plate-based meal to a portable, hand-held snack, Farm Rich is well-positioned to lead the next wave of innovation in the frozen convenience sector through the remainder of 2026. New Products Farm Rich Expands Breakfast Portfolio With High-Protein Frozen Range Eddie Sanders May 5, 2026 Cultivated Onego Bio and Zen Waffles Partner to Deploy Fermented Egg Protein in US Flavours & Colours General Mills Completes Removal of Certified Colours from US Cereal Range New Products SURREAL Launches High Protein Low Sugar Overnight Oats Range Business & Finance Ferrero Acquires Clean Label Granola Brand Purely Elizabeth Food Health & Nutrition New Products Snacking Related news

Discover Chiquita Brands International company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Fresh Produce Chiquita Brands International Employees founded Headquarters Fort Lauderdale, Florida, U.S. Chiquita Brands International is a producer and distributor of bananas and other produce, under a variety of subsidiary brand names, collectively known as Chiquita. It is the successor to the United Fruit Company and is the leading distributor of bananas in the US. On 11 March 2014, Chiquita Brands International and Fyffes unanimously approved a definitive agreement under which Chiquita will combine with Fyffes in a stock-for-stock transaction. About Chiquita Brands International --- Collaboration & Partnerships Chiquita Brands International is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Chiquita Brands International has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Discover C&C Group company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Beverage C&C Group Employees founded Headquarters Dublin, Ireland C&C Group is a premium drinks company which owns, manufactures, markets and distributes a portfolio of beer and cider brands in its home markets and across the globe. C&C Group brands include Bulmers Irish cider, Tennent’s Scottish beer, Magners cider, a range of super-premium and craft ciders and beers such as Heverlee, Orchard Pig and Five Lamps, as well as Tipperary Water and Finches soft drinks. C&C Group also owns and manufactures Woodchuck, a leading craft cider brand in the US, and manufactures and distributes a number of third-party international beer brands in the UK and Ireland. It is headquartered in Dublin with manufacturing operations in County Tipperary, Ireland; Glasgow, Scotland; and Vermont, US. About C&C Group --- Collaboration & Partnerships C&C Group is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile C&C Group has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Dairy cooperative Land O’ Lakes has reintroduced its limited-edition Every Little Thing everything bagel-inspired butter spread. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom US dairy cooperative Land O’ Lakes has announced the return of its limited-edition Every Little Thing Butter Spread, securing retail distribution across select Kroger stores for the summer trading season. The product's return follows an initial short-run pilot phase executed in March 2023. By reintroducing the savoury spread as a limited-time offering (LTO), the manufacturer aims to capture incremental seasonal sales within the refrigerated dairy category during peak summer entertaining and outdoor dining periods. Seasonal Dairy Product Formulations and Ingredients The product is packaged in 6.5-oz (approximately 184g) tubs and blends savoury seasonings with a traditional dairy base. The product specifications include: 🥯 Everything Bagel Blend – A savoury seasoning profile incorporating garlic, onion, poppy seeds, and hemp seeds to deliver a textured, crunch-forward mouthfeel. 🧈 Creamy Butter Base – Crafted using the manufacturer’s signature Land O Lakes butter formulation as the primary vehicle. The compound butter is designed to be versatile, serving as a convenient flavour enhancer for warm-weather culinary applications including grilled meats, vegetables, pasta dishes, and breakfast foods. Category Trends and Retail Distribution According to Angela Pengelly, Vice President of Marketing for Land O’ Lakes Dairy Foods, the decision to bring back the flavoured spread was driven by positive consumer feedback during its initial limited market launch. The product provides retail operators with an opportunity to drive impulse purchases in the dairy aisle by offering a simple mechanism for consumers to add complex, pre-blended flavour profiles to home-cooked meals. Land O’ Lakes is executing a targeted retail rollout to support the seasonal launch. Every Little Thing Butter Spread is currently available in the refrigerated aisle at select Kroger supermarkets nationwide, retailing for a limited time whilst stocks last. Dairy Land O Lakes Reintroduces Seasonal Everything Bagel Butter Spread at Kroger Eddie Sanders June 2, 2026 Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis New Products Danimals Expands Kids Yoghurt Range with Peach Smoothie Launch Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Dairy Danone and Arcor Complete Argentina Dairy Joint Venture Dairy New Products Related news

French precision fermentation specialist Standing Ovation has partnered with Bel Group to achieve a world-first milestone: the industrial-scale production of milk proteins from dairy co-products. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom French precision fermentation specialist Standing Ovation has partnered with Bel Group to achieve a world-first milestone: the industrial-scale production of milk proteins from dairy co-products. The collaboration marks a major breakthrough in sustainable dairy innovation, enabling the conversion of acid whey, a byproduct of cheese manufacturing, into high-quality caseins through precision fermentation. The partners say the process represents a pivotal step towards a circular and low-carbon dairy economy. Circular innovation in dairy protein production This industrial validation confirms the scalability of Standing Ovation’s patented fermentation platform and its potential to transform the environmental footprint of dairy protein production. According to the company, its technology enables manufacturers to upcycle cheese-making byproducts into functional dairy proteins suitable for cheese and other applications, thereby reducing waste and dependence on animal-derived inputs. Caroline Sorlin, director of investments and start-up collaborations at Bel Group, commented: “By transforming our cheese whey into high-value proteins, we give a second life to our byproducts while significantly reducing our carbon footprint.” The initiative supports Bel Group’s long-term sustainability vision, which includes achieving zero destruction of edible products and 100% valorisation of food waste across its operations. Proven environmental benefits An independent life cycle assessment (LCA) conducted on the Standing Ovation process found it could deliver substantial environmental gains compared to conventional dairy caseins — including a 74% reduction in CO₂ emissions, 99% reduction in land use, and 68% reduction in water consumption. These results position the technology as a scalable sustainability solution for dairy manufacturers targeting carbon neutrality and improved resource efficiency. Scaling towards sustainable dairy sovereignty Olivier Ladet, industrial director at Standing Ovation, said: “This industrial validation confirms the robustness of our technology and its ability to sustainably transform practices in the dairy industry.” Yvan Chardonnens, CEO of Standing Ovation, added: “This world-first innovation proves that our industry can be profoundly transformed by generating significant nutritional, economic and environmental value.” The partnership between Bel Group and Standing Ovation reflects a growing industry shift towards bio-based innovation and circular production models, offering a blueprint for how traditional dairy manufacturers can integrate precision fermentation into their value chains. Dairy Standing Ovation and Bel Group achieve world-first industrial production of caseins from dairy co-products October 22, 2025 Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis New Products Danimals Expands Kids Yoghurt Range with Peach Smoothie Launch Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Dairy Danone and Arcor Complete Argentina Dairy Joint Venture New Solutions Dairy Related news

Walmart has announced an agreement to acquire Vibe.co, a self-serve connected TV advertising platform, aiming to simplify digital ad access for small comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Retail Walmart The Newsroom Walmart has announced an agreement to acquire Vibe.co, a self-serve connected TV (CTV) advertising platform. This acquisition aims to enhance the capabilities of Walmart Connect by providing small and mid-sized businesses (SMBs) and mid-market brands with greater access to streaming television advertising tools. The transaction is subject to customary closing conditions, including the expiration of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. Terms of the agreement have not been disclosed. Expanding Advertising Access for SMBs The integration of Vibe.co’s platform is intended to support Walmart Connect’s objective of making commerce media more accessible and measurable. By combining Vibe.co’s self-serve technology with Walmart’s commerce audiences and closed-loop measurement ecosystem, the company intends to lower the barriers to entry for advertisers who may lack large media teams or specialised resources. The Vibe.co platform facilitates self-serve campaign activation and offers direct supply partner integrations. For Walmart’s third-party marketplace sellers and other mid-market advertisers, this is expected to streamline the process of launching CTV campaigns and assessing their impact on commerce outcomes. Integration and Ecosystem Growth This acquisition follows other investments by Walmart Connect, including partnerships with Magnite, Yahoo DSP, and Google DV360, as well as the acquisition of VIZIO. These moves are part of a broader effort to reduce friction in planning, targeting, and ad content creation within the CTV landscape. Ryan Mayward, GM and Senior Vice President of Walmart Connect U.S., stated that Vibe.co’s purpose-built platform simplifies streaming TV advertising. The company noted that it remains committed to operating within an open ecosystem, working alongside broadcasters, publishers, supply-side platforms (SSPs), and measurement providers. According to the announcement, the acquisition is intended to expand advertiser choice and accessibility rather than limit engagement with the broader media ecosystem. Following the anticipated close of the transaction by the end of fiscal year 2027, the Vibe.co leadership team, including CEO and Co-Founder Arthur Querou and CTO and Co-Founder Franck Tetzlaff, will join Walmart Connect to support the integration and ongoing operations. Walmart does not expect the transaction to affect its previously provided fiscal year 2027 sales and operating income guidance. Business & Finance Walmart Announces Agreement to Acquire Connected TV Platform Vibe.co Eddie Sanders June 23, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products Retail Tesco Expands Frozen Aisle with 150 New Products Retail Asda Completes £7.5M Digital Shelf Label Rollout across Express Stores Retail Co-op Introduces 7am Online Delivery across 1200 Stores for Back to School Rush Business & Finance Marketing Related news

Norwegian seafood brand King Oscar has expanded its U.S. retail portfolio with the launch of ASC-certified Premium Smoked Mussels. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Norwegian speciality seafood producer King Oscar has expanded its product portfolio in the United States with the launch of its Premium Smoked Mussels range. The national product rollout introduces a three-SKU line of ready-to-eat mussels, marking a major category expansion for the brand, which historically established its market leadership through its premium sardine and mackerel offerings. The launch is positioned to address the ongoing consumer demand for premium, nutrient-dense canned seafood, commonly referred to as the tinned fish trend. By offering hand-packed, wood-smoked shellfish, the brand aims to capture incremental market share within the high-margin deli, speciality snack, and grocery aisles. Sustainable Sourcing and Processing Standards A key operational differentiator for the new product range is the utilisation of Aquaculture Stewardship Council (ASC) certified mussels. The third-party verification provides retail partners and consumers with independent assurance of responsible farming practices, environmental protection, and social responsibility across the supply chain. To preserve the delicate texture and flavour profile of the shellfish, the manufacturing process incorporates traditional processing methods: Real Wood Smoking: The harvest is naturally smoked over real wood fires to impart a balanced, smoky depth of flavour. Manual Packing: To maintain structural integrity and ensure quality control, the cooked and smoked mussels are hand-packed into cans. Premium Oil Base: The preservation medium consists entirely of cold-pressed extra virgin olive oil, enhancing the mouthfeel and shelf stability of the finished product. From a nutritional standpoint, the smoked mussels serve as a functional option for health-conscious shoppers, delivering a rich source of complete protein and essential minerals, particularly iron. Nutrition and Flavour Portfolio The summer product rollout comprises three distinct flavour configurations packaged in convenient, shelf-stable formats: 🍋 Smoked Mussels in Extra Virgin Olive Oil with Lemon – Hand-packed with a touch of citrus to balance the natural smoky richness of the wood-fired shellfish. 🔥 Smoked Mussels in Extra Virgin Olive Oil with Chilli – Infused with a mild red chilli pepper to deliver a structured, warming heat profile. 🫒 Smoked Mussels in Extra Virgin Olive Oil – The standard, classic variant showcasing the natural, woody profile of the smoked mussels. The versatile formats are designed for immediate, out-of-the-can consumption or as convenient, pre-portioned ingredients for home meal preparation, including pasta dishes, rice bowls, tapas, and charcuterie boards. According to Griffin Raasch, Director of Marketing at King Oscar, the introduction of the mussel line is designed to bridge the gap between historic brand heritage and contemporary consumer eating patterns. He noted that the premiumization of the canned seafood category has allowed the company to scale its artisanal manufacturing methods to meet modern standards of flavour and convenience. The expansion comes as shelf-stable seafood continues to record active volume growth, driven by younger adult demographics, including Generation Z and Millennial shoppers, who prioritise clean-label proteins, convenience, and transparent supply chains. Operating with over 120 years of processing experience, King Oscar maintains its position as the leading premium sardine brand in the United States. The completion of the Premium Smoked Mussels rollout provides grocery partners with a highly differentiated, sustainable product line to increase average basket values in the preserved food and speciality deli departments ahead of the peak summer entertaining season. New Products King Oscar Launches Wood Smoked Mussels Eddie Sanders June 17, 2026 New Products Rosina Food Products Launches Five Frozen Meatball Innovations New Products Tango Enters Frozen Aisle with Boneless Chicken Bites Range at Iceland Business & Finance Pilgrim's Europe to Acquire Walkers Deli and Sausage from Samworth Brothers New Products Rancher's Premium Smokehouse Launches Two Burnt Ends New Products Meat & Seafood Related news