Wonder Juice Expands Functional Portfolio with Two New 'Green' Products

Wonder Juice™, a player in the cold-pressed beverage sector, has announced the expansion of its "Wonder Green" line with the launch of two new SKUs: Clean Green and Veg8 & Cayenne. The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles.

The new additions are positioned to capitalise on the growing consumer demand for "accessible wellness," offering nutrient-dense options that prioritize flavor without compromising on functional benefits like detox support and sustained energy.

Product Profiles and Ingredients

The two new flavours are engineered to serve different usage occasions and palate sophistication levels:

Clean Green: Designed as an entry-point green juice with a "crisp, refreshing" profile. It targets daily wellness routines focused on cleansing and hydration.
- Key Ingredients: Kale, Spinach, Green Apple, Cucumber, Lemon, Ginger.

Veg8 & Cayenne: Targeted at consumers seeking complex, savoury profiles. This SKU layers hearty vegetables with a functional kick of heat to boost metabolism and flavour depth.
- Key Ingredients: Carrot, Beet, Celery, Cucumber, Red Pepper, Tomato, Cayenne, Lemon.

Michele Abo, General Manager at Wonder Juice, framed the launch as a strategic evolution designed to drive category growth for retailers.

"Clean Green and Veg8 & Cayenne are a natural evolution of the Wonder Juice brand," Abo stated. "Our consumers want juices that work harder for them—delivering real nutrition, vibrant flavour, and variety without compromise. These two new blends strengthen our lineup and give retailers even more ways to engage shoppers who are building healthier daily habits."

Both Clean Green and Veg8 & Cayenne are currently rolling out to select retailers nationwide. To support direct-to-consumer (DTC) availability and brand discovery, the full lineup is also available via the company’s e-commerce platform.