Tim Hortons Celebrates Artemis II Mission with Hyper-Local 'Moonbits' Launch in London, Ontario

Tim Hortons has announced a localised marketing activation to commemorate Canada's participation in the upcoming Artemis II space mission. The coffee chain is releasing a limited-edition "Moonbits" box exclusively in London, Ontario, honouring the hometown of Canadian Space Agency astronaut Jeremy Hansen.

The initiative leverages national pride surrounding the historic lunar mission, positioning the brand as a key cheerleader for Canadian achievement on the global stage.

Product and Packaging: A Tribute to Jeremy Hansen

The activation centres on a rebranded 10-pack Timbits® box. The packaging features educational messaging designed to engage guests with the significance of the mission:

"Canada will make history when Canadian Space Agency astronaut Jeremy Hansen, born and raised in the London area, flies around the Moon as part of Artemis II, the first crewed mission to the Moon since the Apollo missions over 50 years ago."

The text highlights that Canada will become only the second country in history to send an astronaut on a lunar orbit.

Strategic Timing and Availability

Unlike standard limited-time offers (LTOs) with fixed dates, the rollout of the Moonbits box is dynamic. The product will become available at participating restaurants across London after the Artemis II launch date is officially confirmed.

Target Window: The earliest potential launch date is currently set for 6 February.

Exclusivity: The product is restricted to the London, Ontario market and will be available while supplies last.

Hope Bagozzi, Chief Marketing Officer for Tim Hortons, commented on the brand's role in the national conversation:

"We're excited to be celebrating this historic occasion with guests and the thrilling Canadian connection to this mission that we can all be so proud of."