Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day

Bakery-café chain Paris Baguette has announced its seasonal product strategy for the Valentine's Day window, introducing a comprehensive Pink Velvet menu.

Available nationwide beginning 28 January, the lineup pivots away from the traditional red velvet standard, instead utilising pink velvet soft cream and ruby chocolate to create a cohesive aesthetic across cakes, pastries, and beverages. The launch targets multiple consumption occasions, from "Galentine's" gatherings to office treating and romantic gifting.

Product Architecture: Cakes and Sharing

The centrepiece of the collection is a trio of handcrafted cakes, available through 15 February. The range emphasises visual "table appeal" with festive finishing details.

The Cake Lineup:

🍰🍫 Pink Velvet Chocolate Ganache Cake: A rich profile featuring three layers of chocolate cake filled with whipped chocolate ganache and silky pink velvet soft cream, finished with a chocolate heart.

🍰🧁 Pink Velvet Layer Cake: Six layers of vanilla sponge filled with pink velvet soft cream and pastry cream, decorated with ruby chocolate and seasonal sprinkles.

🍓❤️ XOXO Strawberry Soft Cream Heart Cake: A shaped novelty cake comprising three layers of vanilla sponge, strawberry soft cream, and fresh strawberries.

Pastry and Beverage Innovation

Complementing the large-format cakes, Paris Baguette is introducing a suite of single-serve items dubbed "Cupid's Favourite Creations." These items reimagine the brand's core pastry bases with seasonal coatings and fillings, including a sophisticated take on the classic conversation heart candy.

Pastries & Doughnuts:

🍪💗 Conversation Heart Macaron: A pink heart-shaped shell filled with pastry cream and fresh raspberries.

🥐🥨 Pink Velvet Croissant Crisp: The brand's pressed croissant format covered in pink velvet ruby chocolate.

🥐🍫 Pink Velvet Supreme Croissant: A round croissant filled with pastry cream and dipped in pink velvet ruby chocolate.

🍩👑 Pink Velvet King Cream Doughnut: Filled with custard cream and dipped in pink velvet ruby chocolate.

🍩🍡 Pink Velvet Mochi Doughnut: A textural twist featuring the chewy mochi base dipped in pink velvet ruby chocolate.

Seasonal Beverages:

☕ Pink Velvet Macchiato: Rich espresso and milk layered with pink velvet (Hot or Iced).

🍵 Pink Velvet Matcha Latte: Ceremonial grade matcha layered with pink velvet (Hot or Iced).

Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America, commented on the culinary direction:

"Our Pink Velvet–inspired Valentine's Day menu of cakes, pastries, and drinks is thoughtfully designed by our in-house culinary team to help guests create meaningful moments with the people they love. From Galentine's Day celebrations with friends to after-school treats for little ones... these handcrafted creations are made to spread love, joy, and a little extra sweetness."