The latest food and beverage industry news and trend analysis

Milliways, the UK-based plastic-free chewing gum brand, has successfully secured $3 million in fresh funding to fuel its continued expansion across the United States. This latest injection of capital brings the company's total funding to $10 million since its inception in 2021, signalling strong investor confidence in the sustainable confectionery sector.

The funding round is notable for its participants, which include high-profile industry veterans such as Mehmet Yüksek (former CEO of Perfetti Van Melle North America) and Leon Amram (former owner of Intergum). This strategic backing from seasoned confectionery executives underscores the industry's shift towards clean-label alternatives.

Scaling US Operations and Distribution

Following a successful first year in the US market, Milliways plans to utilise the investment to accelerate marketing initiatives, bolster inventory levels, and significantly widen retail distribution.

The brand has already established a footprint in over 2,000 US stores, securing listings with major retailers including Sprouts, Meijer, Hy-Vee, Raley's, and Fred Meyer. According to recent SPINS data cited by the company, Milliways is currently the best-selling plastic-free gum brand in the region. Globally, the brand is now stocked in over 10,000 locations.

Capitalising on the "Better-For-You" Boom

Tom Raviv, Founder of Milliways, attributes the brand's rapid growth to a fundamental shift in consumer behaviour driven by health and wellness trends.

"Consumer demands are changing faster than ever," said Raviv. "Whether it's GLP-1s, longevity hacks, or plastic-free chewing gum, the desire to live healthier lives is now at the top of everyone's agenda. Conventional chewing gum is one of the most concentrated, direct sources of microplastic ingestion which science indicates can impact our health. We're seeing the embrace of high-quality, plastic-free alternatives from retailers and shoppers."

Product Specifications and Pricing

Milliways distinguishes itself in the category by using just seven naturally derived ingredients. The gum is certified plastic-free, plant-based, biodegradable, sugar-free, and aspartame-free.

Key Product Data for Retailers:

• Flavours: Spearmint, Peppermint, Mighty Mint, Bubblemint, Strawberry, and Watermelon.

• Formats & RRP: * 10-piece pack: ~$2.49

  • 30-piece pack: ~$5.99

• Key Claims: Non-GMO, Xylitol-boosted, Plastic-Free base.