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UK-based ice cream leader Magnum has announced a strategic expansion of its premium Signature range, introducing two new flavour profiles: La Pistache and La Pêche.

Launching in January across major grocers and wholesalers, the move aims to capitalise on the rising consumer demand for indulgent, ingredient-led frozen desserts. This release marks the first major New Product Development (NPD) under the standalone Magnum Ice Cream Company, signalling a renewed focus on premiumisation and flavour-led growth.

Product Architecture and Formulation

The new SKUs feature a complex construction designed to offer textural contrast. Both variants utilise a premium shell embedded with specific inclusions, encasing a core of gelato and ice cream, finished with Magnum’s trademark cracking chocolate coating.

The Signature Duo:

• 🥜 La Pistache: A sophisticated blend combining caramelised, salted pistachio pieces with a dual core of pistachio gelato and ice cream.

• 🍑 La Pêche: A fruit-forward option pairing a peach-flavoured shell with a smooth peach gelato centre.

Viral Trends vs. Market Gaps

Magnum’s dual-flavour strategy addresses two distinct market opportunities:

1. The Pistachio Boom: The decision to launch La Pistache is data-driven, responding to a surge in consumer interest. UK ice cream sales for pistachio flavours rose by 74% in 2025, a growth trajectory heavily influenced by viral social media trends promoting pistachio-based confectionery and desserts.

   
   

2. The Peach Opportunity: Conversely, La Pêche targets a "white space" innovation. Magnum identifies peach as a flavour profile that remains significantly underrepresented in the ice cream stick format, offering a point of difference in a category dominated by berry and citrus notes.

Corporate Context and Growth

The expansion builds on a strong innovation track record for the brand. Magnum notes that its 2025 launches—Double Cherry and Double Hazelnut—were the category’s two best-selling new products.

The launch reflects broader macro-trends in the ice cream sector, where premium, ingredient-driven formats are driving value growth, providing retailers with opportunities to capture higher-margin sales.

Commercial Availability

The new Signature range is available immediately in two key retail formats:

• Impulse: 90ml single sticks.

• Take-Home: 3x90ml multipacks.