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Hilltop Food Group, the Wales-based honey specialist formerly known as Hilltop Honey, has announced the promotion of Tom Delaney to the newly created role of Chief Executive Officer. The appointment comes as the company initiates a five-year strategic plan aiming to double its turnover to £100 million.

Delaney, who previously served as Sales Director, takes the helm from founder Scott Davies, who will move to the position of Executive Chairman. This leadership restructure is designed to support the firm's transition from a single-category brand into a diversified food group.

Financial Performance and Targets

The leadership change follows a period of robust financial performance. According to Companies House records, Hilltop generated an annual turnover of £44.1m in 2024, a 31% increase from the previous year. Operating profit surged to £3.8m (up from £667,927), creating a strong foundation for future investment.

Growth Trajectory:

• FY 2024 Actual: £44.1m turnover.

• FY 2025-26 Estimate: £50m projected turnover.

• Strategic Target: £100m turnover within five years.

Current revenue is split approximately 40% branded sales and 60% private label, reflecting the company's dual role as a consumer brand and a strategic supplier to major retailers.

Strategic Diversification: Beyond Honey

To achieve its £100m target, the business is rebranding under the parent identity of Hilltop Food Group. While honey remains the core, the company confirmed plans to expand into adjacent categories, including peanut butter and condiments.

Delaney, who joined the business in 2024 following senior roles at Typhoo Tea and Tesco, brings significant commercial experience to the expansion effort.

"Together, we’re focused on unlocking the next chapter of growth and doubling the size of the business," Delaney stated. "Having worked closely with Scott and the team, I’ve seen first-hand the strength of the brand... and the passion for bringing great-tasting products to more households in the UK and beyond."

Operational Footprint

The company operates two manufacturing facilities in Newtown, Wales, covering a total of 150,000 square feet. While the growth strategy includes international expansion—with early entry into the US market—the company confirmed that its primary focus remains strengthening its UK market share through both branded and private-label channels.

Scott Davies, Founder and Executive Chairman, commented: "Tom will bring sharp strategic thinking to the business as Hilltop pursues its growth journey."