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Condiment category leader Frank's RedHot® has announced a significant expansion of its sauce portfolio, unveiling four new SKUs to coincide with National Hot Sauce Day. The launch is strategically timed to capture the "Big Game" consumption occasion, offering new ways for consumers to elevate their watch party spreads.

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February.

Flavour Innovation and Usage Occasions

The new lineup introduces a mix of "wing sauce & dip" formats and a squeeze bottle application, targeting versatility across the game day menu—from traditional wings to pizza and brunch items.

The New Quartet:

🧄🧀 Frank's RedHot® Garlic Parmesan Wing Sauce & Dip: A savoury blend balancing garlic and parmesan with mild heat. Target applications: Wings, pizza, pasta, and party platters.

🍍🌶️ Frank's RedHot® Pineapple Hawaiian Wing Sauce & Dip: A "sweet-meets-heat" combination utilising aged cayenne peppers and juicy pineapple. Target applications: Wings, rice bowls, and fries.

🍁🔥 Frank's RedHot® Spicy Maple Wing Sauce & Dip: A fusion of fiery cayenne and rich maple syrup. Target applications: Wings, tenders, ribs, and brunch dishes.

👻🥛 Frank's RedHot® Ghost Pepper Ranch Squeeze Sauce: Combines the cooling profile of ranch with high-intensity ghost pepper heat. Target applications: Burgers, pizza, and sandwiches.

Consumer Insights: The 'Culinary Event'

Frank's RedHot is positioning the Super Bowl viewing experience as a major home-cooking event. New data released by the brand indicates that 41% of fans view game day as an excuse to experiment with new recipes, despite wings and pizza remaining dominant staples.

The survey also touched on social etiquette, revealing that 64% of Americans admit to double-dipping, sparking a debate on whether the practice is a "social slip-up" or an accepted part of the communal snacking experience.

Valda Coryat, Vice President of Marketing at McCormick & Company, emphasised the strategic importance of the launch window:

Commercial Availability

The new sauces are scheduled to hit retailers nationwide in the coming weeks, ensuring shelf presence ahead of the peak football viewing season.