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Dunkin’ has officially unveiled its seasonal strategy for the Valentine's Day window, launching a comprehensive lineup of limited-time offers (LTOs) designed to capture both the morning coffee ritual and the afternoon treat occasion.

Beginning today, the chain welcomes back its top-selling Brownie Batter Doughnut while introducing a suite of "flirty" beverage innovations that leverage the brand's growing cold foam and protein capabilities.

Beverage Mixology: From 'Toxic' to 'Buff'

This year's beverage strategy focuses on complex "mixology," combining fruit-forward Refreshers with dairy alternatives and cold foams. Notably, the lineup includes the Buff Chai, extending the brand's recently launched Protein Milk platform into the tea category.

The Seasonal Sips:

💔☕ Toxic Ex-Presso Cloud Latte: A thematic nod to anti-Valentine's culture, blending espresso with mocha swirl and raspberry flavour, finished with Chocolate Cold Foam.

😍🥤 Heart Eyes Daydream Refresher: Strawberry Dragonfruit Refresher mixed with blueberry flavour and oatmilk, topped with Sweet Cold Foam.

🍓🍫 Chocolate Covered Strawberry Daydream Refresher: An indulgent twist on the Refresher base using oatmilk and Chocolate Cold Foam.

🥂 Blush Spritz Refresher: Strawberry Dragonfruit Refresher topped with sparkling water for a crisp carbonated texture.

🥥☕ Sweet On You Cloud Latte: Espresso blended with whole milk, caramel swirl, and coconut flavour, topped with Sweet Cold Foam.

🍵 The Perfect Matcha: Matcha green tea mixed with whole milk and Sweet Cold Foam.

💪 Buff Chai: Chai syrup combined with Protein Milk, delivering 15 grams of protein in a medium beverage (available hot or iced).

Bakery Strategy: The Heart-Shaped Takeover

Dunkin’ is executing a comprehensive visual overhaul of its doughnut case for the season. All filled doughnuts—including perennials like Boston Kreme and Jelly—will transition to heart-shaped shells for the duration of the campaign.

Featured Seasonal SKUs:

• Brownie Batter Classic Doughnut: The returning favourite filled with chocolatey, brownie-batter-flavoured buttercream, topped with chocolate icing and sprinkles.

• Cupid’s Choice Classic Doughnut: Filled with Bavarian Kreme, topped with strawberry-flavoured icing and festive sprinkles.

Anthony Epter, Vice President of Menu Innovation at Dunkin’, commented on the anchor product: “Brownie Batter is the kind of doughnut our guests mark their calendar for – rich, chocolate-forward and undeniably Dunkin’. For Valentine’s Day, we built the rest of the lineup to match that same feel-good indulgence.”

Merchandising and CSR

To drive bulk sales and gifting, Dunkin’ has introduced a limited-edition Valentine’s Day 25-Count MUNCHKINS® Tin. The tins feature three collectable designs (Sweet On U, Just Bcuz, Ur A Treat) and incorporate a philanthropic mechanic.

For every tin purchased, Dunkin’ will donate $2 to the Dunkin’ Joy in Childhood Foundation, supporting children battling hunger or illness nationwide.