The Insight Lab
Unlock Powerful Insights: Transform Your Business with The Insight Lab
In today’s fast-paced food and beverage industry, staying informed is key to making strategic decisions. The Insight Lab is your go-to resource for actionable, in-depth analytics, emerging trends, and comprehensive industry reports. Powered by cutting-edge AI tools, this space is designed to help you uncover data-driven insights that can drive your business forward. Whether you're analysing market shifts or exploring consumer behavior patterns, The Insight Lab equips you with the knowledge you need to stay competitive.
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Experiential Dining and Immersive Food Concepts
For B2B food & beverage companies this is more than PR theatre: it’s a revenue and loyalty channel, an R&D testbed, and a data-rich platform for product incubation.
Supplier
POS Hero Ltd
Interactive POS till system with moblie app
Market estimates put the global experiential dining market in the tens of billions and forecasting rapid growth into the 2030s. 87% of diners who tried an AR/VR dining experience said they’d do it again.
The Insight Lab
Where data meets discovery. Each insight begins with a key trend or emerging topic shaping the food and beverage industry. Our experts unpack these insights through clear analysis and practical context, while featured suppliers and companies showcase the products, technologies, and solutions turning these trends into reality.
Trending Insights
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Beyond the Buzz: Redefining 'Functional' Beverage Market
As the global functional beverage market hurtles toward a projected valuation of over $300 billion by the mid-2030s, the winners will be those who can successfully navigate the "Processing Paradox". Functional Nootropics, Next-Generation Protein, and THC/Non-Alcoholic Social Tonics.
Trend
January 22, 2026
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The Digital Wrapper: AI & Smart Packaging
Packaging is no longer just a container; it is a digital touchpoint. From AI-generated designs to blockchain-enabled freshness tracking, technology is reshaping the Food & Beverage shelf.
Analysis
January 16, 2026
Beyond The Post-Workout Shaker Bottle: GLP-1 Drugs Drive Protein Innovation
The global protein ingredients market, valued at approximately USD 55.06 billion in 2025, is on a trajectory to reach USD 84.35 billion by 2033, expanding at a compound annual growth rate (CAGR) of 5.5%.
Trend
January 9, 2026
Saudi Arabia’s Evolving Beverage and Hospitality Landscape
The Kingdom of Saudi Arabia (KSA) is currently navigating one of the most delicate and consequential policy shifts in its modern history. The nation has been defined, in part, by its strict adherence to a total prohibition on alcohol.
Analysis
January 6, 2026
PS Seasoning Forecasts 'Protein-First' Diets and 'Newstalgia' to Define the 2026 Flavour Landscape
As the food and beverage industry heads into 2026, consumer behaviour is being reshaped by a convergence of tighter household budgets, a relentless focus on high-protein nutrition, and heightened scrutiny of ingredient labels.
Insight
December 31, 2025
Lyons Magnus 2026 Trends Forecast: Texture, Wellness & Flavour
Lyons Magnus, a global leader in foodservice and ingredient innovation, has unveiled its 2026 trend forecast, highlighting five emerging categories expected to influence food and beverage menus in the year ahead.
Report
December 22, 2025
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Featured Suppliers
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