The latest food and beverage industry news and trend analysis

Sprite unifies its global brand identity under the new platform It Is That Fresh while scaling product innovations like Sprite Chill and Sprite + Tea to international markets.

Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide.

The Source Ventures, the investment arm of Spadel Group, has announced a strategic investment in UK-based Living Things to accelerate the brand's expansion in the rapidly growing gut-health beverage category.

Coca-Cola Europacific Partners (CCEP) is launching an integrated European campaign for Diet Coke in partnership with The Devil Wears Prada 2, offering retailers specialised point-of-sale opportunities and limited-edition packaging.

Venu Holding Corporation has entered a strategic partnership with PepsiCo to serve as the official beverage supplier for its growing Sunset Amphitheatre portfolio and future hospitality destinations.

SONIC introduces the Strawberry Horchata Cream Slush, combining traditional cinnamon-spiced flavours with fruit-forward profiles for a limited-time spring menu expansion.

Culture Pop Soda expands its functional beverage portfolio with a Sparkling Raspberry Lemonade featuring live probiotics and no refined sugars or artificial sweeteners.

The Hershey Company introduces a limited-edition Twizzlers Straw flavour inspired by the dirty soda trend. Read about this latest functional snacking innovation.