The latest food and beverage industry news and trend analysis

General Mills continues to aggressively target the "performance nutrition" sector through its ongoing collaboration with lifestyle brand GHOST®.

The launch combines the Aero brand's signature aerated texture with a caramel flavour profile—consistently one of the top-performing categories in UK confectionery.

The rollout sees the trending flavour profile applied across multiple formats, from single-serve impulse bars to sharing blocks, designed to capture consumption occasions throughout the day.

The launch addresses two distinct but dominant flavour trajectories in the current market: the rise of "swicy" (sweet and spicy) profiles and the enduring demand for nostalgia-driven indulgence.

Starbucks, in collaboration with its European manufacturing and distribution partner Arla Foods, has announced the launch of two limited-edition ready-to-drink (RTD) chilled coffee products for the UK market.

The company is launching a new Dragonfruit-Lychee flavour pod alongside updated hardware, the Air Up Click bottle, as it continues to target the "wellness-inspired" beverage market.

Rolling out to UK retailers nationwide this week, the launch is strategically timed to align with "Fibre February," a public health awareness month encouraging consumers to boost their daily fibre intake.

One Unlimited has announced the launch of GoodVice, a new line of functional shakes designed to challenge the traditional trade-off between indulgence and health.