The latest food and beverage industry news and trend analysis

Harvest Hill Beverage Company has expanded its seasonal portfolio with SUNNYD SpookyD, a limited-edition mystery flavour beverage in Halloween packaging rolling out to Walmart nationwide.

Saint James Iced Tea has entered the yerba mate category with the launch of an organic, low-sugar beverage line delivering 150mg of natural caffeine across 7,500 retail doors.

McDonald's UK & Ireland has partnered with Microsoft and Xbox to launch a gaming-inspired menu and digital app rewards platform across six video game franchises.

Costa Coffee is launching its autumn 2026 menu from 27 August, introducing a Maple Hazel Iced Matcha Latte, new savoury toasties, returning bakery items, and multi-channel retail expansions.

Former BrewDog CEO James Watt has launched Fools Fix, a sparkling functional recovery drink designed to support rehydration, sleep, and nutrient replenishment after alcohol consumption.

Khalifa Kush has partnered with Scofflaw Brewing to enter the ready-to-drink category with its initial hemp-derived THC beverage, Khalifa Kush & Orange Juice.

Ferrara Candy Company has launched US$1 Iconic Pocket Packs across six classic confectionery brands, introducing 2.5-ounce portable formats to drive impulse purchasing.

SURREAL has expanded beyond the cereal aisle with the launch of its first-ever functional overnight oats lineup. Known for disrupting traditional breakfast cereal with high-protein and low-sugar formulations.