Introducing new non-chocolate innovation under the Jolly Rancher masterbrand while expanding pack formats for its core chocolate franchises to drive sharing occasions. The Hershey Company has announced its seasonal portfolio for Easter 2026, signalling the start of the critical spring confectionery season. As the self-reported "multi-year category leader," Hershey is executing a dual strategy: introducing new non-chocolate innovation under the Jolly Rancher masterbrand while expanding pack formats for its core chocolate franchises to drive sharing occasions. Jolly Rancher Gummies Fruity Mix Headlining the seasonal innovation is the Jolly Rancher Gummies Fruity Mix . Capitalising on the continued growth of the non-chocolate/gummy segment, this new SKU introduces seasonal shapes (egg, chick, bunny, butterfly, and flower) to the portfolio. The flavour profile introduces "juicy peach" and "pineapple" alongside established favourites like grape, blue raspberry, and watermelon. The product will be available in standard bags and share-size stand-up pouches , designed to stand out in seasonal aisles and baskets. Kyle Webster , Sr. Associate Brand Manager at The Hershey Company, commented: "From classic chocolates like Reese's Eggs and Cadbury Mini Eggs to new fruity flavours like Jolly Rancher Gummies Fruity Mix, Hershey is bringing both familiar favourites and playful surprises to baskets this year." Format Expansion for Core Franchises Hershey is also optimising its best-selling chocolate SKUs with new packaging formats aimed at "poppability" and sharing: Reese's Peanut Butter Mini Eggs Unwrapped: Now available in King Size pouches , targeting the immediate consumption and convenience store channels. Cadbury Mini Creme & Caramel Eggs: The foil-wrapped bites are shifting into Stand-Up Shareable Pouches , improving shelf presence and distinctiveness. Hershey's Kisses Harry Potter™ Butterbeer™ Flavour: Following a successful launch, this licensed product moves into a Stand-Up Shareable Bag to capitalise on the franchise's enduring popularity. Strategic Assortments and Partnerships In a notable move for category management, Hershey is expanding its "Sweets Assortments" (85- and 135-piece bags) through a partnership with Perfetti Van Melle . For the first time, AirHeads will be included in Hershey mixed bags alongside Twizzlers and Jolly Rancher products. This cross-manufacturer collaboration is designed to create a "robust non-chocolate assortment portfolio" that serves as a one-stop solution for families building Easter baskets. Additionally, the Reese's & KIT KAT® Seasonal Shapes Assortment returns, featuring the KIT KAT® Bunny , which the company cites as the "No. 1 Easter innovation of 2025." Featured in this news Confectionery Hershey Company The Newsroom Confectionery Hershey Unveils Easter Products: Jolly Rancher Innovation and Partnerships News February 3, 2026 Confectionery Aldi Unveils Premium and Novelty Easter Confectionery Lineup Confectionery Tesco Unveils Premium Own-Brand Easter Egg Range with Dubai Pistachio and Sticky Toffee Flavours New Products Chocolove Targets Seasonal Growth with Easter Chocolate Rollout New Products Mars Targets Premium Seasonal Gifting with Ethel M Chocolates' First-Ever Filled Egg Collection Flavours & Colours Confectionery New Products Related news

Discover Südzucker verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Confectionery Südzucker Employees founded Headquarters Mannheim, Germany Südzucker is considered to be one of the world leaders in sugar, speciality products, ethanol and fruit. Südzucker was formed in Germany in 1926 and produces over 5 million tonnes of sugar every year. It employs 18,500 people and has €7 billion in annual revenues. About Südzucker --- Collaboration & Partnerships Südzucker is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Südzucker has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Scottish sourdough pizza brand East Pizzas is entering the retail market for the first time, unveiling a new lineup of sourdough dough balls, pizza bases and ready-to-cook topped pizzas rolling out from next month. Scottish sourdough pizza brand East Pizzas is entering the retail market for the first time, unveiling a new lineup of sourdough dough balls, pizza bases and ready-to-cook topped pizzas rolling out from next month. Founded in 2017 as an Edinburgh pizzeria, East Pizzas has since expanded into e-commerce and foodservice, now producing around 250,000 sourdough dough balls per month for trade partners and home cooks alike. The new retail line includes: 250g sourdough dough balls for consumers who want to shape their own bases Pre-stretched 12-inch pizza bases Oven-ready topped pizzas in Margherita, Pepperoni and Spicy varieties Made using only flour, water and salt , the dough undergoes a natural fermentation and 72-hour proving process — a method the company says results in a light texture, deep flavour and a clean label free from additives, preservatives or ultra-processed ingredients. Co-founder Roly Simpson said: “The pizza bases are blank canvases ready to top with consumers’ own recipes, while the dough balls are ideal for those who want more interaction with the process. The topped pizzas celebrate three of our most popular flavours and deliver the texture and flavour of authentic sourdough, crisping up beautifully when cooked.” The new products will be available via independent food retailers, farm shops and wholesalers . Sold fresh in chiller-friendly packaging , the range can be refrigerated or frozen for up to three months. The Newsroom New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas News November 17, 2025 Foodservice DPC Dash Accelerates Domino’s Pizza China Expansion with Record Store Growth Foodservice Domino’s Partners with Shinola to Launch Slice Sauce and Luxury Goods Foodservice Papa Johns Enters Sandwich Category with Oven-Toasted Range Technology Domino's Integrates AI into Iconic Pizza Tracker to Enhance Delivery Accuracy New Products Retail Food Related news

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s." Premium non-alcoholic beer brand BERO, co-founded by actor Tom Holland, has secured a significant lifestyle partnership with fitness pioneer Barry’s. The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s." In a reciprocal arrangement, Barry’s becomes the "Exclusive Fitness Studio Partner" for the beverage brand. The alliance is designed to bridge the gap between high-intensity training and social recovery, capitalising on the growing consumer trend of integrating moderation with active lifestyles. Tom Holland BERO Tom Holland , co-founder of BERO, emphasised the shared values driving the deal: "Barry's creates an environment where people push themselves and each other to be their best. That spirit naturally aligns with why we built BERO. We wanted to give people a premium beer experience that fits the way they live, whether they're training hard or spending time with friends at the pub. This partnership brings those experiences together in a way that allows you to show up 100%, no matter where your day takes you." Redefining the 'After' Moment The partnership targets the post-workout occasion—specifically the social moments following Barry’s signature "Red Room" classes. By introducing a premium non-alcoholic beer into this environment, the brands aim to create a new category of recovery ritual that fosters community connection without the negative physiological effects of alcohol. The collaboration builds on BERO’s first-year momentum, leveraging Barry’s cult following to validate the beer's positioning as a lifestyle product suitable for high-performance individuals. Activation Roadmap Throughout 2026, the partnership will activate through a series of physical and cultural touchpoints across the US and UK markets: Fuel Bar Integration: Limited-time offerings featuring BERO products within Barry's studio locations. Experiential Events: Post-workout recovery-focused experiences designed to bring the two communities together. Cultural Moments: Joint activations targeting key dates in the fitness and social calendars. Dan Rabinovich , Head of Brand Partnerships at Barry’s, commented on the curation process: "At Barry's, we take a highly considered approach to what we bring to our community, curating products that meet the same high standards as our workouts. BERO is a best-in-class non-alcoholic offering, and bringing it to our clients as our first official non-alcoholic partner was a natural fit." The Newsroom Beverage Tom Holland’s BERO Named Official Non-Alcoholic Beer of Barry’s in Global US-UK Partnership News January 15, 2026 Facilities Prodalim Scales Solos Platform with New California Beverage Facility New Products Heineken Launches First Zero Calorie Non Alcoholic Beer in the US Beverage Real American Beer Enters NA Category with Country Star Brantley Gilbert as Equity Partner Beverage Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation People Business & Finance Beverage Alcohol Marketing Related news

Designed to drive year-round sales in the confectionery aisle, the launch aims to capture the "summer flavour" profile without the need for frozen storage. Rowntree’s has announced a major cross-category innovation with the launch of Rowntree’s Lollies , a new range of fruity sweets inspired by the brand’s iconic ice lollies. Designed to drive year-round sales in the confectionery aisle, the launch aims to capture the "summer flavour" profile without the need for frozen storage. The range features three distinct varieties, each formulated with real fruit juice to align with consumer demand for authentic flavour profiles: Fruit Pastilles Lollies Sour Watermelon Flavour Lollies Mango Flavour Lollies Expanding the Sharing Bag Category The new line is positioned to capitalise on the robust UK sharing confectionery market. Packaged in 130g sharing bags , the format is designed for high-visibility placement in the "on-the-go" and "sharing" sections of convenience stores and supermarkets alike. This launch follows the brand’s successful strategy of reimagining core heritage products for modern palates, such as the 2024 release of Jelly Tots Tangy . By pivoting frozen favourites into a shelf-stable sweet format, Rowntree’s is offering retailers a way to leverage brand nostalgia across different seasonal touchpoints. Retail Availability and Dietary Specifications Rowntree’s Lollies will be available to retailers and wholesalers nationwide starting in February . Key Product Data for Buyers: Format: 130g Sharing Bag Availability: February (Nationwide) Dietary Note: The range is not suitable for vegetarians or those following a Halal diet. Hayley Nixon, Senior Brand Manager for Rowntree’s, commented on the strategic launch: "We’re thrilled to bring the bold, fruity flavours of our iconic ice lollies into a new sweet format. This launch means fans can enjoy the taste they love, whatever the season, in a fun and shareable way. It’s all about giving people more of what they enjoy—vibrant flavours and real fruit juice.” Fruit-Flavoured Innovation As the UK confectionery sector continues to see growth in fruit-based "treat" segments, the introduction of the Lollies range provides a versatile option for retailers looking to refresh their hanging-bag displays. The inclusion of real fruit juice and the "bold flavour" marketing angle is expected to resonate with younger demographics and families looking for recognisable brand names with a novel twist. The Newsroom New Products Rowntree’s Launches Lollies-Inspired Confectionery Range for UK Retailers News January 29, 2026 New Products Mars Expands TWIX Portfolio with Poppable "TWIX Bits" Launch New Products Reese’s Leverages Childhood Nostalgia with New Marshmallow and PBJ Cups Confectionery Fazer and BonBon Partner to Scale Moomin Confectionery Internationally New Products Khloé Kardashian’s Khloud Brand Launches Protein Chips Snacking Confectionery New Products Related news

US-based plant-based food brand Barvecue has announced the launch of what it claims is the first-ever plant-based rotisserie chicken-style product, expanding its frozen range with a new high-protein, ready-to-eat option. US-based plant-based food brand Barvecue has announced the launch of what it claims is the first-ever plant-based rotisserie chicken-style product, expanding its frozen range with a new high-protein, ready-to-eat option. The product is formulated to replicate the flavour and texture of traditional rotisserie chicken, offering a convenient, pre-seasoned solution for consumers seeking healthier and more sustainable meal options. Made from whole soybeans and sweet potato, Barvecue’s proprietary protein blend is complemented by a clean-label ingredient list including organic apple cider vinegar, expeller-pressed canola oil, water and spices. The shredded format is designed for versatility, suitable for use in salads, wraps, sandwiches or as a centre-of-plate protein. Each serving provides 130 calories and 10g of protein, with low sodium, no GMOs and zero cholesterol. “As demand continues to grow for healthy, simple and convenient meal options, we're excited to bring a delicious plant-based chicken to market that elevates nutrition without compromising flavour or texture,” said Lee Cooper, CEO of Barvecue. “Rotisserie Seasoned Chicken is a step forward in our mission to offer plant-based proteins that appeal to everyone at the table.” The new product joins Barvecue’s Pulled BVQ and Carnitas in the brand’s frozen portfolio and is now available at Harris Teeter stores across the US Southeast. The Newsroom Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken News November 13, 2025 Plant-based Schouten Europe Unveils Plant-Based Fillet Using Proprietary Fibre Technology Plant-based La Vie Debuts 'UK-First' Plant-Based Salami Sticks at Waitrose and Ocado for Veganuary Plant-based Better Nature Targets 'Chicken Shop' Trend with Peri Peri Tempeh Launch Plant-based Beyond Meat fined $38.9m for infringing Vegadelphia trademark Plant-based New Products Food Related news

Danish ingredient producer FERM FOOD is set to acquire a former Orkla manufacturing site in Skovlund to meet rising global demand for functional and fermented plant-based ingredients. Danish ingredient manufacturer FERM FOOD has announced the acquisition of a former Orkla manufacturing site in Skovlund, Denmark. Effective 1 April 2026, the facility will be used to expand production of fermented plant-based ingredients significantly. The move is a direct response to international export demand that has exceeded the company’s initial growth projections. According to Jens Legarth, CEO of FERM FOOD, the company has outgrown its current capacity in Vejen. The Skovlund site will enable the producer to supply a broader range of food manufacturers, both domestically and internationally. Significant Increase in Annual Production Capacity Once the Skovlund facility is fully operational, it is expected to reach an annual production capacity of up to 20,000 tonnes, depending on the specific product mix. This output will be in addition to the company’s existing operations in Vejen. The scaling of operations reflects a broader industry trend where food manufacturers are increasingly seeking natural, functional ingredients that do not require lengthy or complex additive lists on packaging. Functional Benefits for Clean Label Formulations The fermentation technology used by FERM FOOD aims to deliver functionality without synthetic additives. These fermented ingredients are designed to assist food manufacturers in several key areas: Shelf Life and Safety: Natural extension of product longevity and enhanced food safety profiles. Structural Properties: Improved binding capacity and higher viscosity in various food matrices. Nutritional Density: Increased availability of proteins, vitamins, minerals, and dietary fibres. By utilising lactic acid bacteria in a solid-state fermentation process, the company can break down unwanted compounds while forming natural bioactive compounds. This enables manufacturers to integrate fermentation benefits into mainstream products such as bread, salads, and ready-to-eat legumes. Biotechnology Foundations and Global Reach FERM FOOD’s operations are built upon patented technology from its parent company, Fermentationexperts A/S. The group already operates industrial-scale fermentation factories in the United States, Malaysia, and Ukraine. This international experience in large-scale plant protein production serves as the foundation for FERM FOOD’s current expansion in Denmark. The Skovlund site will process a diverse range of raw materials, including legumes, rapeseed press cake, kernels, oats, buckwheat, and wheat. These materials are transformed into binders and ingredients for applications spanning bakery, hybrid meat products, and plant-based alternatives. Strategic Growth in Foodservice and Retail The company's ingredients are already integrated into various product categories within the foodservice and retail sectors. The expansion into Skovlund is intended to broaden this reach, providing fermentation-based solutions to more manufacturers across diverse food categories. As the industry moves toward hybrid and plant-based models, the ability to provide natural binding and nutritional enhancement at scale remains a central component of FERM FOOD’s market strategy. The Newsroom Facilities FERM FOOD Acquires Former Orkla Site to Scale Fermentation Capacity News March 11, 2026 Facilities Prodalim Scales Solos Platform with New California Beverage Facility Logistics & Supply Chain Nelson-Jameson Scales Northeast Logistics with Fairview Cold Storage Expansion Packaging Tetra Pak Expands North American Footprint with New Denton Development Hub Facilities Cargill Scales Global Food Solutions with Malaysia Plant Expansion Facilities Cultivated Plant-based Business & Finance Ingredients Related news

Lyle’s Golden Syrup has expanded into the frozen dessert category with a premium ice cream range made from British dairy, targeting the 1.6 billion pound UK ice cream market. Lyle’s Golden Syrup has announced its entry into the frozen dessert sector with the launch of a new premium ice cream range. The move represents a strategic extension for the brand, which has been a staple of the British baking and table syrup categories since 1881. The initial product, Lyle’s Golden Syrup Ice Cream with Syrup Swirls, is scheduled to launch exclusively in Iceland stores on 24 March 2026. Positioned as a premium offering in the take-home segment, the 500g tub carries a Recommended Retail Price (RRP) of £4.75. The launch is designed to capitalise on several key drivers currently shaping the UK ice cream market, which reached £1.6 billion in retail sales in the 12 months ending May 2025. By entering the frozen aisle, Lyle’s is targeting a "modern family" demographic that increasingly favours familiar, nostalgic flavour profiles. According to Olivia Haley, Brand Manager at Lyle’s, the product taps into two significant trends for 2026: the resurgence of classic British dessert flavours and a consumer preference for comforting, heritage-led brands. While the syrup is a mainstay in ambient aisles, its application in the frozen category offers a unique flavour proposition in the current market. Formulation and Specifications The range emphasises high-quality dairy sourcing and clean-label standards, factors that are becoming essential for maintaining a premium position in the ice cream aisle. Key product attributes include: Dairy Sourcing: Formulated using fresh British milk and double cream. Ingredient Integrity: Combined with ripples of the brand's signature golden syrup. Clean Label Standards: The product contains no artificial colours, flavours, or preservatives. Texture Innovation: The range utilises "syrup swirls" and planned inclusions to meet consumer demand for multi-sensory snacking experiences. Roadmap and Expansion The March launch is the first step in a broader multi-SKU rollout planned for 2026. A second variant, Lyle’s Golden Syrup Ice Cream with Honeycomb Pieces, is scheduled for release later in the year. This follow-up SKU is intended to further the brand's reach by adding texture-led indulgence cues to the portfolio. The exclusive partnership with Iceland for the initial launch allows Lyle’s to leverage the retailer's strong footprint in the frozen food sector to drive trial and volume. This retail strategy provides a controlled environment to gauge consumer response before potentially scaling to wider distribution. Market Outlook For B2B stakeholders, the move signals a trend of established heritage brands seeking growth in adjacent high-value categories. As the UK ice cream market continues to professionalise and shift toward premiumization, the integration of trusted ambient brands into the freezer case provides a low-risk pathway for category expansion. By aligning professional dairy standards with one of the UK’s most recognisable flavour profiles, Lyle’s is positioning itself to capture a significant share of the "permissible indulgence" market within the competitive take-home ice cream segment. The Newsroom Dairy Lyle’s Golden Syrup Enters UK Ice Cream Category with Premium Range Eddie Sanders March 25, 2026 New Products Graeter’s Ice Cream Launches Backstretch Bourbon Cherry New Products Dash Launches Pro-Grade Frozen Beverage and Soft Serve Appliances Food JonnyPops Expands Distribution Launching into Canada Dairy Magnum Launches Volcanix Multi-Layered Ice Cream Stick New Products Dairy Food Related news

The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills. Natures Aid has entered the competitive sports nutrition market with a strategic new product launch: the NSF Certified Creatine Gummy . The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills. By leveraging specialized manufacturing technologies, the brand aims to set a new standard for gummy-based supplementation, positioning the product not merely as a confectionery alternative, but as a high-performance delivery system verified for athletes. Manufacturing Innovation: 'Zero-Grain' Technology Developing a palatable creatine gummy has historically presented formulation challenges, primarily regarding ingredient stability and texture (often resulting in a gritty mouthfeel). To address this, Natures Aid established a strategic manufacturing partnership with SUCOTOND . The collaboration utilizes proprietary "zero-grain" technology , designed to ensure uniform texture and a smooth consistency. Additionally, the production employs a cold-processing method to minimize exposure to high temperatures, thereby preserving the integrity of the creatine monohydrate during the manufacturing cycle. Certification and Compliance A key differentiator for retail buyers and professional athletic organizations is the product's compliance profile. The gummies are NSF 173 certified , a rigorous standard for dietary supplements that verifies ingredient identity and safety. Produced in a GMP-certified facility , the product is positioned to offer batch-to-batch consistency—a critical factor for performance-focused consumers who require precise dosing. Product Specifications Unlike many gummy supplements that struggle to achieve clinically relevant dosages without excessive sugar or volume, Natures Aid has formulated a high-potency serving size. Dosage: 5g of pure creatine monohydrate per serving. Serving Size: 3 gummies. Format: 135 gummies per bottle (45 servings). Target Benefits: Muscle strength, recovery, endurance, and daily energy. Category Evolution The launch reflects a broader industry shift toward "lifestyle performance" products. By combining the convenience of a gummy with the rigorous standards of NSF certification, Natures Aid is addressing the evolving demands of modern consumers who seek professional-grade supplementation that integrates seamlessly into busy, mobile lifestyles. The Newsroom Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges News February 3, 2026 New Products Syncron Expands Functional Portfolio with Elixir and Hydrate Launches New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line Marketing Ben's Original and Ben Rice partner to combat childhood hunger Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture Confectionery New Products Health & Nutrition Manufacturing Related news

The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand. Meat snack brand Chomps has announced a strategic "first-to-market" partnership with Ikon Pass, the premier ski and snowboard season pass provider. The year-long collaboration positions Chomps as the exclusive meat stick vendor for 2026 across seven major U.S. mountain destinations. The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand. Operational Footprint and Locations The partnership grants Chomps a dedicated retail presence and year-round on-mountain signage at properties owned by Alterra Mountain Company. The agreement covers the following premier destinations: Colorado: Steamboat (Steamboat Springs), Winter Park Resort. California: Mammoth Mountain (Mammoth Lakes), Big Bear Mountain Resort, Snow Valley, Palisades Tahoe (Olympic Valley). Vermont: Stratton (Windham County). By securing exclusivity in these high-traffic leisure hubs, Chomps aims to embed its zero-sugar, high-protein product into the "mountain ritual" of skiers and snowboarders. Marketing Activation: Merch and Sampling To amplify the partnership, Chomps is launching a multifaceted marketing campaign titled "Pack the Good Times." Lifestyle Collection: The brand is releasing a limited-edition winter merchandise drop featuring a custom scarf, a cozy beanie, and a Chomps variety pack, retailing for $49.95 . Experiential Sampling: Beginning in February , the brand will host two-day sampling activations at four key locations: Steamboat, Winter Park Resort, Mammoth Mountain, and Big Bear Mountain Resort. Sweepstakes: A consumer incentive offering a $2,000 trip to Steamboat, including lift tickets. Stacey Hartnett , SVP of Marketing at Chomps, emphasised the focus on convenience: "Today’s consumers don’t want to think harder about eating well, they want it to be easier, especially in moments when they’re active and on-the-go. By showing up on the mountain, we’re removing a real barrier by making high-quality, protein-forward fuel instantly accessible." Ryan Blanchard , VP Brand Partnerships at Alterra Mountain Company, added: "Our community represents a wide variety of outdoor enthusiasts: from the serious athletes to the family vacationers. Chomps understands that performing your best... requires quality fuel. This partnership ensures that when you’re grabbing a quick bite between activities, you have access to real, sustained energy that keeps you going all day." The Newsroom Snacking Chomps Secures Exclusive Retail Partnership with Ikon Pass Across Seven US Ski Destinations News January 16, 2026 New Products Syncron Expands Functional Portfolio with Elixir and Hydrate Launches New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line Marketing Ben's Original and Ben Rice partner to combat childhood hunger Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture Snacking Business & Finance Health & Nutrition Marketing Food Related news

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026. Casamigos has officially announced its role as an Official Tequila Supporter for the FIFA World Cup 2026, marking a significant move to capture the global sports audience. Alongside this sponsorship, the brand is expanding its product lineup with the introduction of pre-mixed margaritas in Classic Lime and Spicy flavours. The multi-faceted campaign features actors Gabrielle Union and Keegan-Michael Key to drive consumer engagement through the tournament’s duration. Marketing and Celebrity Engagement The brand’s marketing strategy centres on the theme of friendly rivalry, utilising Union and Key to represent Team Spicy and Team Classic, respectively. By leveraging the high-profile chemistry of these two public figures, Casamigos aims to position its products as the primary choice for "post-match" social gatherings. According to Roderick Blaylock, Vice President of Marketing at Casamigos, the partnership is designed to tap into the unique ability of global sporting events to unite diverse consumer segments. The campaign will include fan experiences in host cities and targeted activations for home-based viewing, emphasising the brand's community-focused identity. Expansion into the Ready-to-Drink Category The launch of the pre-mixed margaritas signals Casamigos' intent to capitalise on the rising demand for convenience in the spirits industry. By offering a "pour-and-serve" format, the brand is targeting the game-day hosting market, where consumers increasingly prioritise quality without the complexity of traditional cocktail preparation. The new product specifications include: Alcohol Content : 20.5% ABV Flavour Profiles : Crafted with Casamigos Tequila, orange liqueur, and lime juice. Caloric Content : 110 calories per serving. Packaging : Available in 750ml (10 cocktails) and 375ml (5 cocktails) bottles. Market Availability and Pricing To further align with the tournament, the pre-mixed margaritas will feature limited-time FIFA World Cup 2026 packaging. The products are positioned within the premium RTD segment with a suggested retail price (MSRP) of $21.99. The integration of professional sports sponsorship with product innovation suggests a robust growth strategy for Casamigos as it looks to maintain its market share in the competitive tequila and RTD sectors. As the FIFA World Cup 2026 approaches, the brand expects to activate heavily in host cities, bridging the gap between stadium consumption and at-home hospitality. The Newsroom Marketing Casamigos Secures FIFA World Cup 2026 Partnership and Expands RTD Portfolio News March 19, 2026 New Products Syncron Expands Functional Portfolio with Elixir and Hydrate Launches New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line Marketing Ben's Original and Ben Rice partner to combat childhood hunger Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture Business & Finance New Products Beverage Alcohol Marketing Related news

PULP Ultra® is engineered to bridge the gap between sustainability and functional performance in the food-to-go sector. The material is composed of over 95% bagasse fibres, treated with a proprietary barrier spray coating of less than 5%. Sabert Corporation Europe has announced the wide-scale rollout of its latest packaging innovation, PULP Ultra® , across Europe, the UK, and Ireland. The launch introduces a next-generation fibre formulation designed to eliminate intentionally added PFAS while delivering superior strength and heat resistance for hot food applications. The product has already seen initial market entry in Ireland (via bespoke children's meal packaging) and France (within the Gastronorme range), but is now scaling to meet broader continental demand ahead of tightening environmental regulations. Technology: High-Performance Formulation PULP Ultra® is engineered to bridge the gap between sustainability and functional performance in the food-to-go sector. The material is composed of over 95% bagasse fibres , treated with a proprietary barrier spray coating of less than 5%. This formulation delivers outstanding Oil and Grease Resistance (OGR) in direct contact applications, outperforming existing market alternatives including laminated products. Key Operational Capabilities: Thermal Range: Safe for use in microwaves, conventional ovens, and high-speed ovens (MerryChef), as well as being freezer-safe to retain integrity for frozen goods. Sealing: Suitable for single PET sealing or multi-welding processes. Versatility: Ideal for fresh, ready-to-eat dishes and hot food service. Regulatory Compliance: Ahead of the PFAS Ban A critical driver for the launch is the upcoming regulatory landscape. From 12 August 2026 , Regulation (EU) No 40/2025 will introduce strict limits on the presence of per- and polyfluoroalkyl substances (PFAS), often termed "forever chemicals." Isabelle Ernotte , Sabert Quality Environment, Health & Safety Manager, commented on the compliance strategy: “Sabert’s PULP Ultra® will help customers to stay ahead of these changes with products that already meet the next generation of sustainability standards.” Sustainability Credentials The product aligns with rigorous end-of-life standards. It is recyclable (classified as green in the UK’s Recycling Assessment Methodology) and compliant with the European Packaging and Packaging Waste Regulation (PPWR). Currently certified as TÜV OK Compost Industrial , the company has indicated that Home Compostable certification is imminent. Alex Noake , Senior Vice President and Managing Director for Sabert Europe, highlighted the company's pioneering role: “Over a decade ago, Sabert was the first to bring quality, functional bagasse pulp packaging solutions to the European market. Now, we are pioneering PULP Ultra®, a game changing next-generation, no-intentionally-added-PFAS formulation that meets both legislative standards and customers’ expectations.” The innovation has already garnered industry recognition, securing a National Silver at the Green Apple Awards in the Paper & Packaging category. The Newsroom Packaging Sabert Launches 'PULP Ultra®' Across Europe to Deliver PFAS-Free High-Performance Packaging News January 27, 2026 Retail Exchange for Change £60m Grant Support for Reverse Vending Packaging Barilla Achieves 99.8% Recyclable Packaging Across Global Operations Packaging Amcor and Vöslauer partner on tethered closures for Austrian mineral water market New Solutions Ardagh Glass Launches Sustainable 8-oz Ring-Neck Bottles Sustainability Business & Finance New Solutions Manufacturing Packaging Related news