Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." The partnership bridges the gap between snacking and pop culture, reimagining the brand's sonic identity through a limited-edition physical release. The campaign centres on two exclusive remixes of Babybel's jingle, "I'm Your Baby," transformed into Pop and EDM tracks and pressed onto collectable 3-inch mini vinyl records . Red Wax Meets Vinyl Wax The creative strategy leverages the visual synergy between Babybel's signature red wax coating and the "vinyl wax" of traditional record production. The physical 3-inch records are designed as collectors' items, tapping into the resurgence of vinyl among younger demographics and the trend of "miniaturisation" in consumer products. Timbaland commented on the creative process: "Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of 'I'm Your Baby' while adding my own sound. It's creative, unexpected and all about bringing good energy to something small but mighty." Consumer Activation and Sweepstakes To drive engagement, the campaign utilises a sweepstakes mechanic rather than a direct-to-retail model. From 21 January through 6 February 2026 , fans can enter via a dedicated microsite for a chance to win a limited-edition "Mini Wax Tracks" set, which includes the mini vinyls, a custom matching turntable, and Babybel Original Cheese. Digital Integration Recognizing the necessity of a digital footprint, the remixes will not be limited to the physical format. The tracks are scheduled for a wide release on major streaming platforms (Spotify, Apple Music, Amazon Music) and social libraries (Meta, TikTok) beginning 23 January 2026 . Strategic Rationale Jessica Dillon , Senior Brand Director for Babybel, framed the collaboration as a brand equity play: "This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music's most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel." Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop January 21, 2026 Dairy Arla Expands FarmAhead Incentive with Six New Climate Action Areas Dairy Yili Group Presents One Health Dairy Value Chain Model at FAO Conference Dairy Arla Foods UK Launches Feed Life Masterbrand Marketing Platform Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis Dairy People Business & Finance Snacking Food Marketing Related news

General Mills brand Betty Crocker has unveiled a packaging refresh across its entire baking mix and frosting portfolio. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > General Mills-owned baking brand Betty Crocker has announced a comprehensive visual identity refresh, launching updated packaging across its entire North American portfolio of cake, brownie, cookie, muffin, bar mixes, and frostings. The visual overhaul, designated as the "Bettier Than Ever" brand era, updates the company's signature Red Spoon logo while introducing vibrant background colours and updated product photography. To support the brand refresh ahead of the autumn baking season and New York Fashion Week, the enterprise is coupling the retail rollout with a limited-edition direct-to-consumer (DTC) merchandise drop, "The Betty Ate Collection", featuring cake-slice statement handbags inspired by core cake mix flavours. Portfolio Visual Refresh and Modernisation The packaging overhaul modernises the visual hierarchy across Betty Crocker's ambient baking aisle presence, aimed at improving on-shelf findability and appetite appeal across mass and grocery retail stockists. While the underlying product formulations and recipe specifications remain unchanged, the secondary packaging features updated typography, high-contrast colour coding matched to individual flavour profiles, and refreshed serving photography. Sarah Peck, Senior Brand Manager for Betty Crocker at General Mills, stated that the visual update modernises the brand's presence in retail aisles while maintaining the established formulation standards expected by home bakers. Cross-Category Lifestyle Activation To drive consumer engagement across digital and lifestyle media channels, General Mills is translating its updated packaging visual cues into wearable merchandise. Crafted from premium vegan leather, "The Betty Ate Collection" features three cake-slice handbags shaped to replicate individual cake layers. Each bag incorporates functional and visual details derived from the updated packaging design: Colour-Matched Labelling: Secondary bag panels feature colour accents mirroring the updated cake mix boxes. Signature Red Spoon Pull: Zipper hardware custom-moulded into the shape of Betty Crocker’s Red Spoon. Customisable Accessories: Supplied with interchangeable decorative attachments, including clip-on birthday candles, chocolate swirls, and strawberry accents. Handbag Lineup and Product Formulations The handbag collection translates three core SKU variants from Betty Crocker's Super Moist and Delights cake mix lines into statement accessories: 🍰 Betty Ate Yellow Cake: A yellow cake-slice handbag pairing Betty Crocker Super Moist Yellow Cake Mix with Rich & Creamy Milk Chocolate Frosting visual cues. 🍫 Betty Ate Triple Chocolate Fudge Cake: A chocolate-toned handbag incorporating design elements from Betty Crocker Super Moist Triple Chocolate Fudge Delights Cake Mix and Rich & Creamy Dark Chocolate Frosting. 🍓 Betty Ate Strawberry Cake: A bright pink handbag reflecting Betty Crocker Super Moist Strawberry Delights Cake Mix and Rich & Creamy Cream Cheese Frosting packaging. Availability The cross-category campaign illustrates how legacy CPG brand owners deploy direct-to-consumer drops and novelty merchandise to build brand affinity and digital engagement ahead of key seasonal retail windows. The Betty Ate Collection is retailing at a price point of US$89 per unit, available exclusively through the brand's direct-to-consumer e-commerce portal at shop.BettyCrocker.com. The initial merchandise drop launched in late August 2026, with a secondary limited allocation scheduled for release on Thursday 10 September 2026. Concurrently, the refreshed packaging architecture is rolling out across nationwide mass, grocery, and discount retail stockists. Betty Crocker Unveils Packaging Refresh and Limited Edition Handbag Collection August 26, 2026 Marketing Just Shrimp Launches Shrimpmas Retail Campaign Confectionery Snickers and Adidas Partner on Limited-Edition Football Cleat Dairy Arla Foods UK Launches Feed Life Masterbrand Marketing Platform Marketing TRIP Launches Global TV and Billboard Campaign with Kendall Jenner and Joe Jonas Marketing Bakery Business & Finance Related news

KBP Brands, one of the largest franchise operators in the United States, has announced a significant expansion of its SONIC Drive-In portfolio with the acquisition of 78 locations across five states. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > KBP Brands , one of the largest franchise operators in the United States, has announced a significant expansion of its SONIC Drive-In portfolio with the acquisition of 78 locations across five states. The transaction encompasses units in Ohio, Kentucky, North Carolina, Tennessee, and Virginia, boosting KBP’s total SONIC footprint to 164 locations across eight states. This rapid scaling officially positions KBP as the fourth-largest franchisee within the entire SONIC system. Notably, the acquired units were previously corporate-owned and operated by SONIC, signalling a strategic refranchising move by parent company Inspire Brands to place established stores into the hands of a proven, high-volume operator. Deepening the Inspire Brands Partnership This transaction marks KBP’s second major SONIC purchase in less than two years, having first entered the system in August 2024. The deal further cements KBP’s robust relationship with Inspire Brands, which began in 2021 when KBP added Arby's to its extensive restaurant portfolio. "We've had a successful five-year partnership with Inspire Brands and have seen strong results from our initial SONIC purchase," said Mike Kulp , CEO of KBP Brands. "We look forward to expanding that with a larger footprint and additional operational efficiencies." KBP Brands currently generates approximately $1.5 billion in annual sales . Kulp attributes the company's sustained two-decade growth trajectory to its core competencies: rapidly integrating new brands and locations, maintaining strong franchisor relationships, and executing highly data-driven operations. Operational Integration and Leadership The acquisition brings an additional 1,600 employees into the KBP organisation. Operationally, the expanded Drive-In business unit will continue to be spearheaded by Mark Everett , Executive Vice President of KBP, working in partnership with Chief Operating Officer Matt Hansen . For SONIC, offloading corporate units to a mega-franchisee like KBP ensures operational rigour while allowing the franchisor to focus on broader brand strategy and menu innovation—such as its signature beverage customisation, the Smasher burger, and its indulgent dessert categories. John Kelly , Brand President of SONIC, highlighted the strategic alignment between the two organisations: "Our relationship with KBP Brands continues to grow due to their operational excellence and our shared commitment to guest satisfaction and a culture that champions innovation. KBP's expansion with SONIC demonstrates their dedication to our vision and the brand's long-term growth." KBP Brands Acquires 78 Corporate-Owned SONIC Drive-Ins to Become Network's Fourth-Largest Franchisee February 24, 2026 Business & Finance B&G Foods Sells B&M and Joan of Arc Brands to McCall Farms Alcohol Fintech Acquires Ground Signal to Expand Alcohol Analytics Logistics & Supply Chain Constellation Cold Logistics Acquires Impruv Logistics in Norway Business & Finance Starbucks Explores Takeover of Chipotle Foodservice Business & Finance Related news

New limited-time menu platform combines KFC Crispy Tenders, Doritos crunch and fresh toppings in a street food-inspired format comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice KFC The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > PepsiCo and quick-service restaurant (QSR) major KFC have announced the rollout of "KFC x Doritos Loaded," a limited-time co-branded menu platform expanding across 27 European markets. Rolling out to participating KFC restaurants, mobile ordering applications, and delivery platforms throughout August 2026, the street food-inspired offering pairs KFC's 100 per cent chicken breast Crispy Tenders with Doritos corn tortilla chips, fresh toppings, and Mexican-inspired sauces. The launch represents a major commercial milestone in PepsiCo's Away From Home strategy, showcasing how consumer packaged goods (CPG) snack brands can integrate into QSR foodservice operations at a regional scale. Product Formulation The menu platform translates classic street food assembly into a standardised QSR menu format designed for individual consumption and social sharing. Assembled fresh to order, the product integrates several distinct ingredients and packaging specifications: 🍗 100% Chicken Breast Crispy Tenders: Freshly prepared chicken tenders providing the primary protein base. 🔺 Doritos Corn Tortilla Chips: Signature crunchy tortilla chips integrated to add texture and flavour contrast. 🥑 Fresh Toppings and Sauces: Layered with guacamole, pico de gallo, jalapeños, and Mexican-inspired sauces. 📦 Custom Packaging Tray: Assembled in a custom Doritos bag designed to open horizontally as a heat-retaining serving tray for dine-in, takeaway, and delivery channels. Luiz Perl, Chief Marketing Officer at KFC Europe, stated that combining freshly prepared Crispy Tenders with Doritos crunch and fresh toppings creates a street food-inspired experience tailored for European consumers. Partnership The collaboration illustrates how global food and beverage brand owners leverage high-equity CPG IP to drive transaction frequency and average ticket sizes across foodservice networks. By engineering a menu item that balances consumer appeal with fast kitchen assembly, both companies aim to capture afternoon, evening, and off-premise delivery dayparts. Pol Codina, Senior Vice-President and General Manager of Global Food Ventures at PepsiCo, noted that the launch demonstrates how PepsiCo is expanding its brand footprint beyond traditional grocery retail aisles. Codina added that working alongside KFC enabled the development of a menu platform combining consumer brand equity with the operational simplicity required for multi-country restaurant execution. Availability The dual-brand platform is structured to ensure operational consistency across diverse franchise systems and high-velocity kitchen environments across Europe. Key commercial parameters of the launch include: Reach: Deployment across 27 European countries through participating KFC restaurant locations. Availability: Commercial availability spanning in-restaurant counter ordering, the official KFC mobile app, and third-party digital delivery partners. Operational: Engineered for rapid assembly using standard kitchen infrastructure to maintain service speed during peak trading hours. The commercial rollout provides both enterprises with a high-visibility platform to test cross-category menu integration ahead of future Away From Home joint initiatives across international markets. Pepsico and KFC Launch KFC x Doritos Loaded in Europe August 11, 2026 Foodservice Taco Bell Expands Live Más Café with Horchata Lineup and New Sites New Products Tropical Smoothie Cafe Launches Fanta Phantom Smoothie Foodservice McDonald's UK and Ireland Launches Limited-Edition World Menu Heist Range Foodservice Wagamama Unveils 26 Dishes and 15 Drinks in US Menu Overhaul Foodservice New Products Snacking Related news

Sartori Cheese adds Hatch Chile BellaVitano to its flagship product range, blending traditional Wisconsin craftsmanship with trending regional pepper profiles. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Sartori Cheese, the Plymouth, Wisconsin-based artisan producer, has announced the expansion of its award-winning BellaVitano lineup with the introduction of Hatch Chile BellaVitano. The new variety integrates the company’s signature base cheese with the specific heat and smoky profile of Hatch chiles, targeting a growing consumer appetite for sophisticated, spice-forward dairy products. The launch represents a calculated move by the family-owned company to maintain momentum in the speciality cheese sector through thoughtful flavour diversification. Flavour Profile Crafted at the company's facilities in Wisconsin, Hatch Chile BellaVitano maintains the fundamental characteristics of the BellaVitano brand—a creamy texture combined with the caramelised, parmesan-like notes associated with aged Italian-style cheeses. The innovation lies in the layering of Hatch chiles, which are noted for their earthy warmth and subtle smokiness. Unlike standard pepper-jack varieties, the Hatch Chile BellaVitano is engineered to deliver a balanced flavour experience where the heat complements rather than masks the underlying nutty profile of the cheese. The addition of a pepper-infused variety to the BellaVitano range aligns with broader retail trends emphasising "approachable adventure" in the deli aisle. By utilising Hatch chiles—a specific regional ingredient with high name recognition—Sartori is leveraging provenance to differentiate its latest offering from generic spiced cheeses. "Hatch Chile BellaVitano reflects our ongoing commitment to thoughtful flavour innovation," said Sartori Cheese CEO Bert Sartori. He noted that the goal was to create an unexpected combination while adhering to the quality and craftsmanship for which the brand is recognised. Market Recommendations and Pairing Strategies To support retail sell-through and consumer education, Sartori’s Master Cheesemakers have identified specific pairing profiles for the new variety. The savoury and smoky notes of the Hatch chiles make the cheese a candidate for cross-merchandising in several departments: Beverage Pairings : Crisp lagers, amber ales, and medium-bodied red wines. Accompaniments : Fresh fruit, honey, and hearty crackers. The product is designed to function as both a standalone component for charcuterie boards and an everyday snacking option, providing retailers with a versatile SKU for the speciality cheese set. Commitment to Artisan Standards Sartori Cheese continues to utilise traditional cheesemaking methods in Plymouth, Wisconsin, to produce its full portfolio. The launch of Hatch Chile BellaVitano reinforces the brand’s position as a leader in the American artisan cheese movement, demonstrating how legacy companies can iterate on successful platforms to capture evolving consumer palates. Sartori Cheese Expands Flagship BellaVitano Line with Hatch Chile Innovation March 17, 2026 New Products Kraft Natural Cheese Launches Pocket Parm Portable Grated Cheese Facilities Müller Plans German Site Closures across Sauces and Sliced Cheese New Products Bob Evans Launches First Protein Macaroni and Cheese New Products Boursin Launches Frozen and Chilled Range in UK Dairy New Products Related news

Ready-to-drink protein milk brand SPYLT has expanded its US physical retail footprint to over 20,000 locations alongside a comprehensive brand refresh. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Functional beverage brand SPYLT has initiated a major nationwide expansion, scaling its physical retail footprint to more than 20,000 locations across the United States. The volume growth is supported by a comprehensive brand refresh, featuring updated packaging and the launch of a new digital marketing campaign titled "Deliciously Outta Hand." The expansion comes as the functional dairy and active nutrition sectors continue to record active volume growth, driven by consumers prioritising high-protein, low-sugar beverages that fit into convenient, on-the-go daily routines. By updating its packaging and scaling its physical distribution, SPYLT aims to secure prominent shelf space in competitive refrigerated beverage cases. Retail Footprint Expansion The brand's physical retail expansion represents a significant scaling of its US distribution network, securing placement across major conventional grocery, mass-merchandise, and convenience channels. The route-to-market strategy has achieved significant regional and national scale, with the brand's products now stocked in several key retail networks: Target Corporation: Expanding distribution to carry the brand's beverage lineup across more than 1,300 stores nationwide. National Grocery Banners: Securing widespread physical placement on shelves at Kroger and Albertsons. Regional and Convenience Channels: Establishing deep retail density through major distribution partnerships with H-E-B and Circle K. To support this rapid physical growth, SPYLT has aligned its logistics and supply chain networks to ensure consistent delivery and shelf-replenishment metrics across its retail estate. Nutritional and Flavour Portfolio To meet the nutritional standards demanded by modern wellness-focused consumers and active shoppers, the SPYLT product portfolio is manufactured with a focus on high protein density, sugar elimination, and digestive comfort. Each single-serve portion is formulated to deliver: Protein Density: Provides 20 grams of complete protein per serving to support daily energy and active muscle recovery. Caloric and Sugar Control: Contains 90 calories per serving with zero grams of sugar, utilising alternative sweetening systems. Digestive Formulation: Manufactured using a lactose-free ultra-filtered dairy process to appeal to consumers managing dietary exclusions. Moderate Stimulant Lift: Fortified with a functional boost of caffeine to assist with physical energy and alertness. The summer product rollout comprises six distinct flavour configurations, packaged in convenient grab-and-go formats: 🍫 Chocolate and Max Chocolate – Traditional, rich chocolate formulations developed for broad consumer appeal. 🍓 Strawberry – A sweet, fruit-forward berry option. 🍪 Cookies and Cream – A contemporary, biscuit-inspired sweet flavour profile. 🥜 Peanut Butter Chocolate – A savoury-sweet combination pairing roasted peanut butter notes with chocolate. 🍦 Vanilla Milkshake – A smooth, classic vanilla formulation. The updated packaging graphics utilise a bold layout and distinct colourways designed to improve shelf standout and assist consumers in navigating the different flavours in the dairy aisle. Growth and Digital Performance According to Josh Mendenhall, Co-founder and President at SPYLT, the corporate refresh is designed to support the brand's long-term commercial growth by making its functional products more accessible across both digital and physical channels. He noted that the updated visual identity allows the business to scale its messaging consistently as it enters major national retail chains. To support the physical retail rollout and drive brand awareness among younger adult demographics, SPYLT is executing a digital-first marketing campaign. The campaign features a social-media-based consumer challenge, partnering with prominent online creators to stimulate product trial and user-generated content across Instagram and TikTok. The interactive campaign is structured to build upon SPYLT's established digital commerce momentum: Amazon Performance: The brand consistently ranks among the top 20 best-selling protein drink brands on the platform. TikTok Shop Integration: The company climbed to the number 14 position among all food and beverage sellers on the platform in March 2026, supported by high creator engagement. Industry Accolades: The brand's product innovation and retail potential have secured recognition within the industry, including "Best in Show" honours at the Western Association of Food Chains (WAFC) trade platform and a designation from the Albertsons Innovation Launchpad. By combining direct-to-consumer digital commerce channels with established high-volume brick-and-mortar retail partnerships, SPYLT continues to expand its market share within the competitive functional dairy and active nutrition categories. SPYLT Packaging Redesign and Nationwide Expansion June 17, 2026 New Products Evolution Fresh Launches Thrive Functional Juice Line New Products Coca-Cola Launches Prebiotic Line across Coke, Sprite and Fresca New Products McDonald's Debuts Bottled Pickle Brine Pickle Boost for Chicago Marathon New Products Goodrays with Brewgooder to Launch Functional Alcohol-Free Beers Beverage Packaging Dairy Health & Nutrition Related news

Soft drinks manufacturer Radnor Hills has backed the launch of Canny Snacks, a new business securing the UK sales, marketing, and distribution comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Welsh soft drinks manufacturer Radnor Hills has supported the creation of Canny Snacks, a newly formed, standalone business that has acquired the sales, marketing, and distribution rights for the savoury brand Burts Snacks. The venture, which commenced a structured operational transition on 1 June 2026, represents Radnor Hills' first major diversification outside the beverage sector. By entering the adjacent savoury snacking market, the drinks manufacturer aims to leverage its established commercial infrastructure, logistics networks, and retail customer relationships to scale the Burts brand. Snacking Diversification and Corporate Guidance Canny Snacks will operate as an independent business entity. The venture is led by co-founder and director Tom Carne, supported by Radnor Hills' central commercial and operational divisions. To guide its market integration, Canny Snacks has established an advisory team consisting of senior regional food and beverage executives: William Watkins – Founder and Chief Executive Officer of Radnor Hills. Adrian Carne – Former Chief Executive Officer of dairy brand Yeo Valley. According to William Watkins, the launch of Canny Snacks provides Radnor Hills with an entry point into the fast-growing snacking market, utilising the logistics and retail relationships built through its core beverage operations. The expansion is structured to complement Radnor Hills' existing liquid portfolio by offering combined beverage and snacking solutions to retail and foodservice clients. Burts Snacks Manufacturing and Operational Structure Under the terms of the agreement, the ownership of the Burts brand and its physical production assets will remain unchanged. Europe Snacks, which acquired Burts Snacks and its primary manufacturing facility in Plymouth in 2023, will continue to own the brand and operate the site. The multinational private-label and contract manufacturer, which operates nine factories across Europe, will serve as the exclusive manufacturing partner for the Burts product range. This operational division allows Canny Snacks to focus entirely on brand development, sales, and marketing execution, while Europe Snacks maintains control over agricultural sourcing, processing efficiency, and quality control at the Plymouth site. The arrangement ensures that Burts' regional sourcing standards and traditional manufacturing processes remain intact. Commercial Integration The commercial transition is structured to maintain service continuity for existing retail, wholesale, and foodservice customers of Burts Snacks. Tom Carne stated that the partnership is designed to build a scalable snacking business by combining the distinct strengths of Radnor Hills' logistics, Europe Snacks' manufacturing scale, and Canny Snacks' commercial focus. The collaboration has also received backing from Burts' internal leadership. Rikin Lakhani, Managing Director of Burts UK, noted that combining Canny Snacks' dedicated commercial focus with Radnor Hills' established supply chain infrastructure provides a strong platform to expand the brand's footprint across national grocery and convenience channels. Radnor Hills Backs New Canny Snacks Venture to Distribute Burts Snacks June 5, 2026 New Products Frankie's Organic Snacks Launches Snickerdoodle Avocado Oil Puffcorn New Products Lay's Debuts Holi-LAY'S Range with Chocolate Chips New Products JiMMYBAR! Launches Creatine and Protein Trail Mix Line Snacking Pringles Launches Halloween Campaign with Custom Can-Shaped Urn Food Business & Finance Snacking Logistics & Supply Chain Related news

General Mills is expanding its cereal portfolio with the launch of naturally colored Lucky Charms and Trix SKUs, supporting its 2026 goal to remove certified colours from its US retail products. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > General Mills has announced the launch of two new additions to its cereal lineup: Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana. These products represent a strategic step in the company’s ongoing transition toward clean-label formulations, specifically focusing on the use of colours derived from natural sources. The launch aligns with broader consumer trends in the breakfast category, where shoppers increasingly prioritise products with simplified ingredient lists while maintaining the bold flavour profiles associated with heritage brands. Clean Label Formulations The introduction of these new SKUs is part of a larger technical roadmap for General Mills. The company has committed to removing certified colours from its US cereal portfolio by summer 2026, to extend this to the full US retail portfolio by the end of 2027. By utilising colours from natural sources in high-visibility launches like Lucky Charms and Trix, General Mills is demonstrating the technical feasibility of maintaining vibrant product aesthetics without synthetic dyes. This move is intended to reassure retail partners and consumers of the brand's progress toward its sustainability and health-focused targets. Disney Partnership The new offerings leverage high-profile licensing and innovative flavour profiles to drive engagement in the family-favourite segment: Tropical Trix featuring Disney’s Moana: Developed in collaboration with Disney, this fruit-forward, tropical-flavoured cereal is inspired by the film's island setting. The formulation provides essential vitamins, minerals, and calcium. Lucky Charms Unicorn Cotton Candy: A gluten-free cotton candy–flavoured cereal featuring three new unicorn-shaped marshmallows. The product delivers 19g of whole grain per serving. These collaborations allow General Mills to capitalise on entertainment-driven demand while providing functional nutritional benefits such as whole grain and essential vitamin fortification. Market Positioning and Portfolio Progress Megan Brooks, Business Unit Director of Family Favourites Cereals at General Mills, noted that these cereals reflect the company’s effort to create memorable breakfast moments while advancing its ingredient transparency goals. The use of natural colours serves as a primary differentiator in a competitive retail environment where "better-for-you" attributes are becoming baseline requirements for many households. From a B2B perspective, the integration of natural colours into flagship brands like Lucky Charms signals a significant investment in R&D and supply chain management. Moving away from certified colours requires rigorous testing to ensure shelf stability and flavour consistency, factors that General Mills is now scaling across its North American operations. Retail Availability and Outlook Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana will be available at retailers nationwide starting this summer. As the 2026 deadline for removing certified colours approaches, industry observers expect General Mills to continue utilising new SKU launches to phase in these formulations. This phased approach allows the company to gather consumer data and optimise production processes before the final transition of its entire retail portfolio in 2027. General Mills Expands Cereal Portfolio with Natural Colour Lucky Charms and Trix Launch March 26, 2026 New Products Elmhurst 1925 Launches Clean Protein RTD Range in Canada New Products Dan-O's Seasoning Launches Clean-Label Chilli and Tac-O Seasoning Packets New Solutions Patco Products Launches Starplex Nova Clean Label Emulsifier Platform New Products Walovi Launches Natural Energy Drink and Berry Juice Ingredients Flavours & Colours Food New Products Related news

Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Condiment giant HEINZ has announced a significant packaging innovation within the foodservice sector, unveiling "The HEINZ Dipper." The new patent-pending vessel is a re-engineered fry box featuring a built-in ketchup compartment, designed specifically to facilitate on-the-go dipping. Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries , marking the brand's most widespread global activation to date. Design Innovation: Solving the 'Dashboard Balance' The development of the HEINZ Dipper addresses a specific consumer friction point: the logistical difficulty of consuming fries and condiments in mobile environments, such as drive-thrus or stadiums. HEINZ cites internal research indicating that 70% of ketchup and fry lovers have spilled sauce while dipping on the go, while 80% admit to skipping condiments entirely due to the lack of suitable packaging. The new design integrates a dedicated reservoir directly into the fry carton, eliminating the need for balancing loose sachets or pots. The 'Away From Home' Channel The launch serves as a strategic test for expanded distribution within HEINZ's "Away from Home" channel. By embedding the brand's utility directly into the serving vessel, HEINZ aims to strengthen its role in the growing drive-thru and convenience eating occasions. Nina Patel , Vice President, Global Heinz Brand at the Kraft Heinz Company, commented on the design philosophy: “After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere. As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are.” Global Rollout Footprint The initiative launches simultaneously across eleven diverse markets, signalling a coordinated push to standardise the dipping experience globally. Participating Markets: North America: United States (six cities), Canada, Mexico. South America: Brazil. Europe: Germany, Italy, Portugal. Asia & Middle East: Philippines, Thailand, China, Kuwait. The HEINZ Dipper will be available at select partner locations while supplies last, with the potential for broader adoption pending the results of this global pilot. HEINZ Redesigns the Fry Box with Global Debut of 'The HEINZ Dipper' January 13, 2026 People Kraft Heinz Appoints Steve Cahillane as CEO to Lead Strategic Split into Two Entities Sauces Heinz Launches “Heinz Trade-Up” in Dubai: Swap Unwanted Ketchup Sachets for a Full Bottle Sauces Limited-edition Monster Munch mayo announced Technology Heinz Unveils Robotic Snack Dipper for Gamers at Esports World Cup Food Foodservice Packaging Sauces Manufacturing New Products Related news

US chocolatier Ghirardelli has entered the refrigerated category for the first time with a premium ready-to-bake cookie dough range. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > The Ghirardelli Chocolate Company has expanded its product portfolio into the refrigerated food sector, launching its first-ever line of ready-to-bake cookie dough. The product rollout introduces a premium convenience option to the home-baking category, leveraging Ghirardelli's established brand equity in chocolate manufacturing. By moving into the refrigerated aisle, the company aims to capture incremental sales from consumers seeking high-quality dessert options with minimal preparation time. The launch commenced this month across selected retail networks, with plans to scale physical distribution throughout the summer trading window. Category Expansion and Retail Distribution The decision to enter the refrigerated dough market represents a significant brand extension for the San Francisco-headquartered company, which has historically focused on premium chocolate blocks, gift boxes, and dry baking ingredients. By offering portioned, ready-to-bake dough rounds, Ghirardelli is addressing a pronounced shift in consumer purchasing habits. Modern shoppers increasingly demand convenience formats that do not compromise on ingredient quality. To support the commercial rollout, Ghirardelli is executing a phased distribution strategy across major US grocery channels: Initial Launch Partners: The cookie dough is currently available on shelves at Walmart and Giant Eagle. Pricing Structure: The premium range is retailing at a suggested starting price of $4.97 per package. Expansion Pipeline: Distribution is scheduled to scale later this season to include Target, Publix, and the Kroger family of stores. To align with modern kitchen habits, the dough has been formulated for versatile preparation, allowing retail consumers to bake the cookies in either a conventional oven or a countertop air fryer. Product Formulations and Technical Specifications The new product range launches with two distinct chocolate-forward flavour profiles, utilising Ghirardelli's signature chocolate formulations: 🍪 Classic Chocolate Chip – Formulated using the brand's premium baking chips, this dough is engineered to bake into cookies with golden, crispy edges and soft, chewy centres. 🍫 Chocolate Chip Brownie – A rich, fudgy chocolate cookie dough designed to deliver the dense, soft texture of a brownie, inspired by the brand's popular commercial brownie mixes. The pre-portioned format removes the need for mixing or measuring, streamlining home food preparation while ensuring consistent baking performance and portion control. Bean to Bar Supply Chain Control According to David Dulyx, Vice President of Licensing and Professional Products Division at Ghirardelli, the development of the refrigerated range was driven by a goal to deliver a homemade experience with retail convenience. He noted that the ready-to-bake format makes the brand's signature chocolate profiles accessible for immediate, everyday consumption. The product expansion is supported by Ghirardelli's vertically integrated supply chain. As one of the few large-scale US chocolate manufacturers to maintain complete "bean-to-bar" oversight, the firm controls the entire manufacturing process, from raw cocoa bean sourcing and proprietary roasting techniques to finished product formulation. This agricultural and manufacturing control is expected to support consistent quality standards across the new refrigerated line, assisting grocery partners in driving category value and repeat purchase frequency within the competitive chilled dessert aisle. Ghirardelli Enters Refrigerated Aisle with Premium Cookie Dough Range June 10, 2026 Food BARK and Girl Scouts of the USA Partner to Launch Dog Cookies New Products pladis Launches McVitie's Flipz in China with Three Locally Developed Flavours New Products Keebler Relaunches Spookie Fudge Stripes for Halloween 2026 with Experiential Zoo Campaign Marketing Oreo Launches Twist Lick Vote Campaign with Three Limited Edition Flavours New Products Bakery Snacking Food Related news

Ripple Foods launches shelf-stable Ripple Toddler Plant-Based Milk in 8oz cartons, securing exclusive nationwide distribution across Walmart's baby aisle. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Plant-based dairy alternative brand Ripple Foods has expanded its early-childhood nutrition portfolio with the launch of Ripple Toddler Plant-Based Milk, a shelf-stable beverage formulated specifically for children aged 12 to 36 months. The product debut establishes a dedicated plant-based milk alternative positioned directly within the baby food and infant care category rather than standard refrigerated dairy aisles. The line has rolled out nationwide under an exclusive retail distribution agreement with Walmart, listed in physical baby aisles and across Walmart's online platform. "We've seen how strongly Ripple Kids resonates with families looking for protein-forward, allergen-friendly nutrition," said Becky O'Grady, Chief Executive Officer of Ripple Foods. "Ripple Toddler allows us to support families even earlier, with nutrition designed for this important stage and a shelf-stable format that can go wherever their day takes them." Available in four-packs of 8-fluid-ounce (approx. 237ml) cartons at a suggested retail price (MSRP) of $8.96, the range enters the market with two initial varieties: 🥛 Original : A lightly sweetened formulation designed to deliver balanced dietary energy and essential nutrients during the post-infancy transition. 🌿 Unsweetened Original : A zero-added-sugar variety formulated for parents seeking unsweetened dietary profiles for early childhood feeding regimens. Nutrition and Allergen Controls The toddler formulation is engineered to address the specific metabolic and developmental requirements of children transitioning from infant formula or breast milk to solid foods and liquid dietary staples. Each 8-ounce serving incorporates 8 grams of yellow pea protein alongside key micronutrients: Cognitive Development : Fortified with marine-derived DHA omega-3 fatty acids and choline to assist neurological and brain development. Skeletal Support : Formulated to supply 60% of the recommended daily intake of bioavailable calcium. Digestive Health : Incorporates prebiotic dietary fibre to promote microbiome balance and healthy digestive regularity. Allergen-Free Composition : Formulated without the top nine commercial food allergens, certified dairy-free, nut-free, soy-free, gluten-free, lactose-free, and 100% vegan. Ambient Packaging A significant operational attribute of the new range is its aseptic, shelf-stable packaging format. Unlike traditional refrigerated milk cartons, the 8-ounce single-serve units require no chilling prior to consumption, remaining stable at ambient temperatures until opened. The packaging format targets household convenience, transportability for daycare routines, and reduced supply chain wastage compared to short-dated chilled alternatives. By merchandising the range in Walmart's dedicated Baby Aisle alongside infant formula, toddler snacks, and feeding accessories, Ripple Foods circumvents conventional refrigerated dairy fixtures. This targeted retail placement aligns the brand directly with primary grocery shoppers at the exact commercial touchpoint where early childhood nutrition decisions are made. Ripple Foods Launches Plant-Based Toddler Milk September 23, 2026 New Products Oatly Launches High-Fibre Oat Drink Range in UK Plant-based Impossible Foods Launches Four Frozen Lines in Tesco UK Stores New Products La Vie Launches Meat Alternative Flavoured Tofu Range New Products Glebe Farm Expands PureOaty Portfolio with Coconut Oat Drink Launch Plant-based Beverage New Products Related news

Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Herbalife has announced the launch of its "Fuel Like Ronaldo" campaign, a global initiative engineered to translate elite-level sports nutrition into accessible daily routines for the general wellness seeker. The rollout is timed to capitalise on the high-visibility summer sporting window, positioning the organisation as the primary infrastructure provider for "pro-standard" everyday health. The move marks an evolution of the brand’s 13-year relationship with Cristiano Ronaldo, moving beyond traditional endorsement toward a shared vision of data-driven, personalised nutrition. The campaign is grounded in the insight that while elite athletes like Ronaldo operate with high-precision technical oversight, the foundational principles of their nutrition are applicable to mass-market wellness. Stephan Gratziani, CEO of Herbalife, stated that the initiative makes the company’s 20 years of athlete-led R&D "accessible to everyone." By combining performance expertise with new digital tools, Herbalife is de-risking the "pro-athlete" lifestyle for consumers who seek to optimise energy and recovery without the complexity of a full medical team. Technical Framework: The Four-Step Model The centrepiece of the global activation is a simplified four-step sports science framework designed for high-frequency consumption: Prepare: Balanced nutrition and pre-activity hydration. Perform: Sustaining cognitive focus and physical energy during high-output periods. Recover: Technical focus on muscle repair and strength restoration. Repeat: Emphasising the "agentic" nature of consistency for long-term clinical outcomes. To provide a tangible touchpoint, the campaign features a Ronaldo-inspired shake , utilising the specific Herbalife products (such as Formula 1 and Herbalife24® CR7 Drive) used by the athlete to meet the physiological demands of world-class competition. Deepening Partnership: Personalisation and Bioniq The "Fuel Like Ronaldo" initiative arrives as the partnership matures into the technical and investment sectors. Beyond product usage, Ronaldo is a strategic investor in Herbalife’s Pro2col™ digital platform . Furthermore, the collaboration is bolstered by Herbalife’s recent acquisition of assets from Bioniq , a personalised supplements firm supported by Ronaldo. This technical alignment allows Herbalife to transition from "general wellness" to "medical-adjacent" personalisation, meeting the rising consumer demand for supplement regimens tailored to individual biomarkers. Omnichannel Activation and Distributor Power The rollout utilises Herbalife’s unique distribution infrastructure of over two million independent distributors. These individuals act as community-level health coaches, helping customers integrate the four-step performance framework into their local environments. The global experience includes: Immersive Fan Moments: Targeted activations at major international football tournaments throughout the summer of 2026. Social-First Insights: Expert-led content featuring elite performance data. Always-On Digital Hub: A dedicated platform for real-time wellness education. Herbalife Launches 'Fuel Like Ronaldo' Performance Nutrition Campaign May 11, 2026 Marketing Just Shrimp Launches Shrimpmas Retail Campaign Confectionery Snickers and Adidas Partner on Limited-Edition Football Cleat Dairy Arla Foods UK Launches Feed Life Masterbrand Marketing Platform Marketing TRIP Launches Global TV and Billboard Campaign with Kendall Jenner and Joe Jonas Business & Finance Beverage Marketing Related news