The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle. Laird Superfood, Inc. has announced a significant reformulation of its refrigerated liquid creamer portfolio, transitioning the entire line to USDA Certified Organic status. The update reinforces the brand's positioning in the "clean label" functional beverage category by eliminating non-organic components while introducing a new flavour variant. The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle. Formulation and Functional Benefits The updated liquid creamers are now crafted exclusively with USDA Certified Organic ingredients, primarily organic coconut milk and organic vanilla extract. The brand has explicitly excluded common industry additives, ensuring the formula is free from "natural" flavours, seed oils, and artificial sweeteners. Beyond the organic certification, the product retains its functional core: Adaptogens: Infused with Lion's Mane functional mushroom extracts to support cognitive function. Functional Fats: Contains MCTs (Medium Chain Triglycerides) from coconut. Flavour Expansion and Packaging Coinciding with the reformulation, Laird Superfood is expanding the range's flavour architecture with the introduction of Caramel . This new SKU joins the existing lineup of Sweet & Creamy, Vanilla, and Unsweetened variants. Sustainability Update: The product packaging has also undergone an overhaul. The 22-ounce bottles are now manufactured using post-consumer recycled plastic, a move designed to reduce the company's environmental footprint compared to virgin plastic alternatives. Jason Vieth , CEO of Laird Superfood, positioned the update as a new benchmark for the category: "We believe this is now the cleanest creamer available on the market. It's now an organic formula with adaptogens and MCTs, and we don't add anything artificial – ever. We're proud of our new liquid creamer, the result of uncompromising nutritional guardrails and a commitment to innovation that really delivers to our customers." The Newsroom Plant-based Laird Superfood Transitions Liquid Creamer Line to USDA Organic and Debuts Caramel Flavour December 18, 2025 New Products Nestlé Waters UK Launches Inspired by Buxton Peak Functional Range New Products Syncron Expands Functional Portfolio with Elixir and Hydrate Launches New Products Spacegoods Introduces Coffee Hazelnut Rainbow Dust Flavour Beverage The Source Ventures Invests in Gut-Health Soda Brand Living Things Plant-based New Products Health & Nutrition Beverage Coffee & Tea Related news

The relaunch signals a significant shift in the retailer's merchandising strategy, moving to elevate its store brands from budget alternatives to premium, "clean label" destinations that compete directly with leading natural CPG brands. Fresh Thyme Market , the Midwest-based natural grocer, has announced a comprehensive relaunch of its "Own Brand" portfolio. The strategic overhaul includes new trend-forward product development, a unified packaging redesign, and an aggressive commercial target: doubling its private label penetration over the next two years . The relaunch signals a significant shift in the retailer's merchandising strategy, moving to elevate its store brands from budget alternatives to premium, "clean label" destinations that compete directly with leading natural CPG brands. 'Clean Label' Guardrails and Category Focus As part of the portfolio expansion, Fresh Thyme has instituted strict formulation standards across its entire Own Brand architecture. The retailer confirmed that all products under the private label banner will be free from more than 100 unwanted ingredients , including artificial preservatives, sweeteners, flavours, and artificially derived colors. The initial rollout will focus on deepening penetration and expanding the Natural and Organic assortments within key high-traffic departments: Grocery (Centre Store) Produce Frozen "We're excited to deliver healthier, more balanced solutions that inspire discovery and bring fresh ideas and products to every aisle," said Alex Peters , Own Brand Manager at Fresh Thyme Market. "With our Owned Brands products, shoppers can explore new flavours and ingredients that elevate everyday meals without extra cost, complexity or compromise." A Strategic Opportunity for Co-Manufacturers Crucially for the B2B sector, the aggressive growth target relies heavily on expanding its manufacturing network. Fresh Thyme stated it is actively seeking new supplier partners to help build out these curated assortments. The grocer is specifically looking for co-manufacturers capable of delivering high-quality, local, and organic products that align with its revitalised "better-for-you" brand strategy. Liz Zolcak , President of Fresh Thyme Market, highlighted the overarching goal of the program: "Our Own Brand products are delivering the same high quality our customers know and love. We're committed to cleaner ingredients, organic and free-from options whenever possible, and responsibly sourced products all while creating an experience and community our customers feel connected to." Visual Identity and Merchandising To support the expanded product pipeline, Fresh Thyme has redesigned its packaging to unify the portfolio under a single, trusted visual identity. The modernised look is engineered to improve shelf navigation and make the retailer's healthier choices immediately identifiable, creating a strong "brand block" effect across multiple store aisles. For private label manufacturers and ingredient suppliers, Fresh Thyme’s strategic pivot represents a major opportunity to secure volume in the lucrative Midwest natural grocery channel as the retailer aggressively builds out its new trend-led assortments. The Newsroom Food Fresh Thyme Market Relaunches Private Label Portfolio, Issues Call for New Supplier Partners News February 25, 2026 New Products Ben’s Original Launches Street Food Noodles in Canada New Products Bell-Carter Foods Expands Lindsay Brand with Spanish and Latin-Inspired Olive Portfolio New Products Fresh Express Expands Chopped Salad Portfolio with Globally-Inspired Kits New Products Bolthouse Fresh Foods Introduces Seasoned Carrot Fries to Produce Aisle Business & Finance Food Related news

Despite 59% of 16–24-year-olds finding manufacturing interesting, only 4% view it as a top career choice. The workforce of the future is looking elsewhere, and it is time for the industry to understand why—and how we can change the narrative. Report The Perception Gap: Why the Next Generation of Talent is Missing in Manufacturing Despite 59% of 16–24-year-olds finding manufacturing interesting, only 4% view it as a top career choice. The workforce of the future is looking elsewhere, and it is time for the industry to understand why—and how we can change the narrative. February 27, 2026 Go Overview Report Opportunities Suppliers Related News The UK manufacturing sector is an economic powerhouse, contributing £518 billion to the economy and supporting over 7 million jobs. Yet, behind these robust figures lies a growing visibility crisis. According to new research commissioned by Nestlé, an organisation supporting over 42,000 UK jobs, Britain’s manufacturing sector is facing a severe talent pipeline problem driven by outdated perceptions and a lack of digital-age visibility. Despite 59% of 16–24-year-olds finding manufacturing interesting, only 4% view it as a top career choice. The workforce of the future is looking elsewhere, and it is time for the industry to understand why—and how we can change the narrative. Social Media and Pop Culture Nestle's study of 2,000 young people aged 16-24 reveals that career inspiration has fundamentally shifted away from traditional career advisors and toward digital platforms. The Social Media Driver: 33% of young people rely on platforms like TikTok, YouTube, and Instagram for career inspiration, making it the single largest influence on their professional futures. The Pop Culture Effect: 22% cite television shows—like Industry (investment banking) or Mad Men (advertising)—as key drivers for their career ambitions. The Visibility Void: Because manufacturing lacks this mainstream digital and cultural presence, only 28% of young people believe manufacturing still happens in the UK, while 30% assume all production has moved overseas. As a result, manufacturing (4%) is severely outpaced by other sectors in youth career ambitions, trailing behind healthcare (20%), creative industries (16%), education (15%), retail (12%), technology (11%), and even engineering (9%). The Skills Disconnect: A Mismatch in Reality Perhaps the most concerning finding from the data is that the barrier to entry isn't a lack of skills, it is a lack of association. The modern youth demographic possesses exactly the traits modern manufacturing requires, but they do not see our industry as a place to apply them. 85% of young people express high confidence in their problem-solving and teamwork abilities. 83% rate themselves highly in creativity. However, fewer than half (48%) connect manufacturing roles with problem-solving, and a mere 35% associate the word "creative" with the jobs we offer today. Young people are also ranking manufacturing workers as less impactful on everyday life than social media creators. The industry is failing to communicate that modern manufacturing is a highly digital, deeply creative, and problem-solving environment. Changing the Narrative: Exposure is Everything The data shows that this perception gap is entirely fixable through exposure. Nearly half (48%) of young people stated they would be more interested in the sector if they could see real-life examples of modern factories in action. Similarly, 48% would reconsider the career path if they truly understood the tangible impact these jobs have on everyday life. Richard Watson, CEO of Nestlé UK & Ireland, explains: “Young people today are confident, creative problem solvers and full of potential. They have the skills that modern manufacturing needs, but there’s a perception gap we need to close. From apprenticeships to graduate programmes and roles across design, innovation, technology, and operations, these careers don't require everyone to follow the same route. At a time when job opportunities for young people and skills shortages are high on the government agenda, manufacturing offers something concrete: diverse opportunities for young people from all backgrounds." Blending Creativity with Production To bridge this gap, the industry must highlight the voices of those already succeeding within it. Olivia Tomlinson, a third-year Packaging Degree Apprentice at Nestlé's Dalston factory in Cumbria, is a prime example of the modern manufacturing talent profile. Working on packaging innovation and sustainability for one of Britain’s most iconic coffee brands, Olivia blends hands-on factory experience with academic learning. “I was studying art and design when I started questioning what happened to the packaging on products I was buying. That curiosity brought me here,” she notes. Recently shortlisted for a national Circularity Champion award, Olivia adds, "I walk around the factory seeing opportunities for improvement everywhere – something I never would have imagined doing a few years ago." Overview Content Opportunities Suppliers Latest news 5 Steps to Enter the Manufacturing Sector To help young talent navigate their way into the industry, Nestlé has outlined five practical steps for aspiring professionals: Start with the brands already in your life: Look inside your kitchen cupboards. Many daily products are manufactured in the UK. Search the "early careers" or "apprenticeships" pages of brands you already love—applying feels much less daunting when you have a connection to the product. Find out what you need to get in: You are likely closer than you think. Most apprenticeships require standard GCSEs in Maths and English (grades 4-9), while technical roles welcome BTECs, T-Levels, or STEM A-Levels. Read job descriptions to demystify the entry requirements. Make the most of work experience: Seek out sector campaigns like the Institute of Grocery Distribution’s ‘Mmmake your Mark’ . Leverage local university partnerships, or engage with virtual work experiences and content series, such as Nestlé’s ‘Amazing Machines’ on YouTube. Use the right platforms: Bookmark resources like www.gov.uk/apply-apprenticeship and RateMyApprenticeship.co.uk to filter opportunities by industry and location. Set up job alerts early, as apprenticeship applications often open months in advance. Message someone who's already doing it: Search LinkedIn for "manufacturing apprentice" and send a polite message. Real-world advice from a peer about how they got their foot in the door beats a static job description every time.

Discover Lycored verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Health & Nutrition Lycored Employees founded Headquarters Be'er Sheva, Israel Established in 1995, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. The company develops and supplies natural ingredient formulations into four main business areas: active health ingredients for wellness; colourings; ingredients for taste and texture improvement; and nutrient premixes for fortification. Lycored is based in Israel, with sales and production operations in the UK, Switzerland, the US, Ukraine and China. About Lycored --- Collaboration & Partnerships Lycored is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The agreement makes T&T’s extensive inventory available for on-demand delivery across Canada, with initial availability in Alberta, British Columbia, and Ontario, while a Quebec launch is slated for a later date. Uber Eats has announced a major expansion of its Canadian grocery delivery network through a new national partnership with T&T Supermarket , the country's largest Asian grocery chain. The agreement makes T&T’s extensive inventory available for on-demand delivery across Canada, with initial availability in Alberta, British Columbia, and Ontario, while a Quebec launch is slated for a later date. This collaboration marks a significant strategic move for Uber Eats as it continues to battle for market share in the highly competitive third-party grocery delivery sector. By integrating a dominant speciality grocer like T&T, Uber Eats is diversifying its platform beyond conventional supermarkets, offering access to hard-to-find authentic ingredients, fresh seafood, and niche categories that drive high consumer loyalty. Expanding the Digital Aisle: Beyond Pantry Staples The integration of T&T Supermarket adds a highly differentiated product mix to the Uber Eats platform. Alongside traditional pantry staples and fresh produce, the partnership unlocks delivery for several high-demand speciality categories: Fresh & Prepared Foods: Access to T&T's highly popular ready-to-eat meals, freshly baked breads, buns, and their signature egg tarts. Speciality Produce & Protein: Exotic Asian fruits and fresh seafood. Health & Beauty: An expanded assortment of trendy Korean and Japanese beauty products, driving cross-category basket building. "T&T Supermarket offers an incredible selection of fresh, high-quality products that are beloved by Canadians across the country," said Klaas Knieriem , Head of Retail for Uber Eats in Canada. "We're excited to expand the variety of groceries offered on Uber Eats, providing our customers the convenience of ordering trusted brands right to their doorstep." For T&T Supermarket—which operates over 39 stores and was founded in Vancouver in 1993—the partnership with Uber Eats provides an immediate, scalable last-mile logistics network to reach consumers seeking convenience without sacrificing product authenticity. Tina Lee , CEO of T&T Supermarkets, highlighted the value of speed and familiarity: "Uber Eats gives customers who live or work near T&T a fast, familiar way to enjoy the freshness and value we're known for. T&T is a destination for food discovery. You can now try exotic fruits from Asia, replenish freshly baked breads and buns, and treat yourself to our famous egg tarts all in one go." Market Context The integration of ethnic and speciality grocers into mainstream delivery apps is a growing trend. As the baseline convenience of grocery delivery becomes commoditised, platforms like Uber Eats are increasingly relying on exclusive partnerships with specialised retailers to differentiate their marketplace, drive higher frequency of use, and capture diverse demographic segments. The Newsroom Retail Uber Eats Partners with T&T Supermarket to Scale Speciality Grocery Delivery Across Canada News February 25, 2026 Retail Tesco Elevates In-Store Hospitality With 30 Spring Menu Additions Retail Tesco expands frozen range with 140 new products for summer season Retail NationsBenefits and Food City Integrate Healthcare Benefits into Grocery Retail Confectionery Aldi Unveils Premium and Novelty Easter Confectionery Lineup Fresh Produce Business & Finance Retail Related news

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector. The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector. Levchin, 50, brings decades of experience in building and scaling technology-driven businesses. After co-founding Confinity — which became PayPal — he served as the company’s chief technology officer until its 2002 acquisition by eBay. He later founded Slide, acquired by Google, and most recently, Affirm, a publicly listed financial technology company offering installment payment solutions. Coca-Cola Chairman and CEO James Quincey said the addition of Levchin strengthens the company’s ability to innovate and adapt in a rapidly changing marketplace. “Max has a tremendous background in technology, including the development and growth of successful companies,” Quincey noted. “He will bring great perspectives to Coca-Cola as technology continues to reshape the way we do business.” Levchin’s appointment comes as Coca-Cola continues its transformation journey — one marked by investments in digital engagement, data analytics, and supply chain optimization, alongside its product portfolio evolution toward low- and no-sugar beverages and functional drinks. Industry analysts view the move as part of Coca-Cola’s broader effort to leverage digital tools for deeper consumer insights, more efficient route-to-market strategies, and enhanced innovation cycles. Levchin’s background in fintech and digital platforms could play a pivotal role in shaping these initiatives. Beyond his executive experience, Levchin has served on the boards of Yelp and Yahoo , underscoring his extensive ties to Silicon Valley’s innovation ecosystem. His appointment aligns Coca-Cola with the growing trend of global consumer goods companies integrating technology leadership at the board level to drive digital competitiveness. In conjunction with the board announcement, Coca-Cola declared a regular quarterly dividend of $0.51 per common share , payable December 15 to shareholders of record as of December 1 — reaffirming its commitment to shareholder returns alongside strategic investment in growth and innovation. The Newsroom Soft drinks Coca-Cola Adds Tech Pioneer Max Levchin to Board to Bolster Digital Strategy News October 18, 2025 Marketing Diet Coke and The Devil Wears Prada 2 announce European retail campaign Business & Finance Coca-Cola Creates Chief Digital Officer Role in Major Leadership Overhaul Under Incoming CEO Braun People Coca-Cola Appoints Henrique Braun as CEO to Succeed James Quincey in 2026 Soft drinks Coca-Cola enters prebiotic soda market with Simply Pop launch Business & Finance Beverage Soft drinks Technology Related news

The new lineup spans the entire "heat-o-meter," ranging from Zero Heat to Hot, and includes two high-profile retailer exclusives designed to drive footfall at Walmart and Kroger. Takis® , the snack brand best known for its high-heat Fuego profile, has announced a major strategic pivot with the launch of six new rolled tortilla chip flavours. Hitting shelves nationwide starting February 9 , the launch is anchored by a new campaign— "All Intense, Not All Spicy" —which seeks to decouple the brand's identity from extreme heat alone, expanding its Total Addressable Market (TAM) to include consumers seeking bold flavour without the burn. The new lineup spans the entire "heat-o-meter," ranging from Zero Heat to Hot , and includes two high-profile retailer exclusives designed to drive footfall at Walmart and Kroger. Intensity Beyond Heat For years, Takis has defined the "hot chip" category. This expansion acknowledges a saturation point in the extreme-heat segment and pivots toward flavour complexity. By introducing "Zero Heat" and "Mild" options, Takis aims to retain brand loyalty among consumers with lower spice tolerance while maintaining its reputation for intensity through acidity, savoriness, and texture. Sandra Kirkpatrick , Senior Director of Marketing at Takis, explained the positioning: "From zero heat to hot, this new lineup allows us to reach consumers and delivers craveable flavours for every taste preference—giving snackers more ways to experience Takis snacks in a way that matches their intensity." Clean Label Commitment: Removal of Artificial Colours In a significant operational shift, the new flavours represent the first step in a broader initiative to remove artificial colours across the entire Takis portfolio by the end of 2026 . This move addresses growing consumer and regulatory scrutiny regarding artificial dyes in snack foods, positioning the brand as a leader in the "cleaner indulgence" space without compromising on visual impact. Product Lineup and Retailer Exclusives The rollout includes four national SKUs and two channel-specific exclusives, leveraging current flavour trends such as "swicy" (sweet/spicy) and pickle. National Launch: Xtreme Lime™ (Zero Heat): A citrus-forward profile capitalising on the lime trend without the chilli. Smokin' BBQ (Mild): A savoury, smoky entry into the classic BBQ segment. Pickle Punch (Medium): Tapping into the viral pickle flavour trend with a high-acidity brine profile. Jalapeño (Hot): A herbaceous green pepper profile for traditional spice lovers. Retailer Exclusives: Hot Honey (Hot) – Exclusive to Walmart: Capitalising on the "swicy" trend, blending honey sweetness with lingering heat. Crazy Buffalo (Medium) – Exclusive to Kroger: A wing-night inspired fusion of tangy buffalo sauce and creamy notes. Commercial Details The new range is available in 3.25 oz and 9.9 oz sizes, catering to both the impulse/convenience channel and the take-home grocery occasion. The Newsroom New Products Takis® Pivots Brand Strategy with Non-Spicy Innovation and Retailer Exclusives News February 9, 2026 New Products Kettle Chips Expands into Tortilla Snacking with New Range Snacking Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland New Products Proper Launch 'House Hot Sauce' Lentil Chip, Marketing Towards Spice Boom Snacking Cheez-It Enters Free-From Category with First-Ever Gluten-Free Cracker Launch Flavours & Colours Snacking New Products Related news

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers. Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers . Coinciding with the campaign, the brand is expanding its functional pasta portfolio with a new shape innovation: Protein+ Stars . The dual launch targets the "everyday athlete" demographic, positioning pasta not just as a carb source, but as a functional fuel for busy lifestyles. Cooking Time as Workout Time Building on the trend of "snackable" content, the Training Timers are designed as micro-workouts that can be completed in the exact time it takes to boil a serving of Barilla Protein+ pasta. Hosted on Barilla’s YouTube channel, the routines turn passive cooking time into active movement. The exercises are thematically linked to specific pasta shapes: 🌟 Star Jacks (inspired by the new Stars shape) 🩰 Penne Plié Squats 🌀 Rotini Spiral Planks 🌊 Spaghetti Arm Waves Product Innovation: Protein+ Stars The campaign supports the rollout of a new SKU, Protein+ Stars . This playful cut is designed to appeal to families and adults alike, expanding the Protein+ range to a total of ten varieties. Nutritional Specifications (per 3.5oz serving): Protein: 17g Fibre: 10g Taste Profile: Crafted to deliver the classic texture and taste consumers expect from standard Barilla pasta. The new shape joins existing formats including Angel Hair, Cellentani, Elbows, Farfalle, Penne, Rigatoni, Rotini, Spaghetti, and Thin Spaghetti. Derek Hough commented on the lifestyle integration: "Life is busy balancing work, family, friends, and everything else going on. That's why I wanted to help create Training Timers—they turn the time you're already waiting for pasta to cook into an energising, feel-good moment... Protein+ helps fuel what I love to do." Angie Cotter , U.S. Pasta Category Marketing Director at Barilla, added: "Barilla Protein+ pasta is often a go-to solution for the busiest people craving energy and amazing taste from their meals. It's an easy, real–life win that fits right into your routine, and we wanted to help make it even easier to enjoy both delicious pasta and a few minutes of movement." Commercial Availability Barilla Protein+ Stars are available immediately via Amazon , with broader retail availability searchable via the brand's website. The Newsroom New Products Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars' News January 14, 2026 New Products Higgidy Enters High Protein Snacking Category with New Savoury Range New Products Marzetti Launches Protein Ranch Dressing and Dip New Products Tyson Foods expands Jimmy Dean brand with high-protein range Food Kraft Mac and Cheese Enters High Protein Segment with PowerMac Bakery People New Products Health & Nutrition Marketing Food Related news

Discover Saputo verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Dairy Saputo Employees founded Headquarters Montreal, QC, Canada Saputo is a Montréal-based Canadian dairy company. Founded as a cheese making company in 1954 by Italian immigrant Giuseppe Saputo, today Saputo’s business represents one of the largest dairy processing operations in the world. Saputo produces, markets and distributes dairy products including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. Its brands include Saputo, Alexis de Portneuf, Alto, Armstrong, Baxter, Black Creek Wisconsin Classic, Dairyland, Danscorella, De Lucia, Dragone, DuVillage 1860, Frigo, Kingsey, La Paulina, Nutrilait, Neilson, Ricrem, Stella, Treasure Cave, HOP&GO!, Rondeau and Vachon. About Saputo --- Collaboration & Partnerships Saputo is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Saputo has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Dairy Saputo’s Neilson Brand Unveils Packaging Refresh Across Value-Added Dairy Portfolio February 20, 2026 Listings Add Listing

Discover Tetra Pak verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Packaging Tetra Pak Employees founded Headquarters Lausanne, Switzerland Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with its customers and suppliers, the company provides safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 160 countries every day. With over 24,000 employees around the world, it has pioneered responsible industry leadership and a sustainable approach to business – including through its motto, Protects What’s Good. About Tetra Pak --- Collaboration & Partnerships Tetra Pak is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Tetra Pak has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Packaging Tetra Pak Unveils 'World First' Paper-Based Barrier Technology for Juice Market December 12, 2025 Technology Tetra Pak acquires Bioreactors.net to expand fermentation capabilities December 2, 2025 Listings Add Listing

Discover Graphic Packaging International verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Packaging Graphic Packaging International Employees founded Headquarters United States Graphic Packaging International is a Fortune 500 corporation based in Sandy Springs, Georgia, United States. It is a leading company in the design and manufacturing of packaging for commercial products. About Graphic Packaging International --- Collaboration & Partnerships Graphic Packaging International is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

$1.4 billion beverage company taps Ricky Khetarpaul to lead financial strategy as brand prepares for energy drink market entry $1.4 billion beverage company taps Ricky Khetarpaul to lead financial strategy as brand prepares for energy drink market entry Liquid Death, the Los Angeles-based beverage company known for its distinctive skull-branded canned water, has appointed Ricky Khetarpaul as its new Chief Financial Officer. The appointment comes as the $1.4 billion company prepares for significant expansion into new beverage categories, including the competitive energy drink market. Strategic Leadership Addition Khetarpaul brings extensive beverage industry experience to his new role, having previously served as CFO of Health-Ade, the kombucha and gut-health beverage brand. His career includes senior finance positions at major food and beverage companies, including over eight years at PepsiCo where he led reporting, forecasting, and planning for a $5 billion beverage portfolio. "It's a truly healthy beverage platform with a proven track record as an innovator across categories," Khetarpaul said of his decision to join Liquid Death. "I've been a big fan of Liquid Death." The new CFO also held the position of North America CFO for Lavazza and leadership roles at Sabra Dipping Co. and Walgreens Boots Alliance, providing him with diverse experience across the consumer packaged goods sector. Impressive Growth Trajectory Founded in 2017 by CEO Mike Cessario, Liquid Death has achieved remarkable growth since its market launch in 2019. The company reported scanned sales exceeding $300 million in 2024 and has maintained a 380% compound annual growth rate (CAGR) since launch. The brand's success stems from its unique positioning in the beverage market, offering water, sparkling water, and iced tea with fruit juice in distinctive tallboy cans featuring edgy, skeleton-stamped branding. Despite the alcohol-adjacent packaging, all products are non-alcoholic. Recent expansion efforts include a new distribution partnership with Big Geyser in New York, demonstrating the company's commitment to broadening its market reach. Targeting Gen Z and Millennial Consumers Liquid Death's marketing strategy has proven particularly effective with younger demographics, with Gen Z and millennials comprising over 70% of the brand's customer base. This aligns with broader industry trends, as recent NCSolutions survey data indicates that half of Gen Z consumers choose to be alcohol-free, with 43% believing their generation drives the "sober curious" movement. The company's social media presence reflects this focus, with 14.5 million followers across TikTok and Instagram platforms. CEO Cessario, a former marketing executive, credits the brand's entertainment-first, social media-centric approach for its strong consumer appeal. Financial Strategy and Growth Vision Khetarpaul emphasized his growth-oriented approach to the CFO role, stating: "I view the CFO role as a growth driver, not just a traditional controller. Liquid Death's marketing converts brand awareness into sales; the company is very metrics-driven. We measure marketing investments both strategically and in terms of ROI, which is music to any CFO's ears." His experience in sales and marketing at PepsiCo before transitioning to finance positions him well to support Liquid Death's continued expansion strategy. Energy Drink Market Entry Planned Looking ahead, Liquid Death plans to enter the $23 billion energy drink market in 2026 with Liquid Death Sparkling Energy. The product will differentiate itself by using natural caffeine from coffee beans rather than synthetic sources, maintaining the brand's commitment to natural ingredients. However, the energy drink segment presents significant competitive challenges, with established players like Red Bull and Monster dominating market share. Khetarpaul's role will be crucial in developing the financial strategy to compete effectively in this space. The company has also demonstrated innovation through strategic partnerships, recently launching a limited-edition Fruity Pebbles sparkling water called "Cereal Criminal" exclusively on Amazon. Industry Impact and Future Outlook Khetarpaul identified consumer loyalty as the primary challenge facing CPG brands today. "Even bigger brands I've worked with have struggled," he noted. "But in just a few years, Liquid Death has built one of the biggest fan bases in the beverage industry." As CFO, Khetarpaul will play a key leadership role in helping Liquid Death achieve CEO Cessario's vision of becoming "the next true multi-category beverage brand." Khetarpaul replaces Karim Sadik-Khan, who served as CFO from June 2024 and has since moved to the CFO position at Spindrift. With a loyal consumer base, strong financial performance, and experienced leadership team, Liquid Death appears well-positioned to continue its disruptive impact on the beverage industry across multiple categories. The Newsroom People Liquid Death Appoints PepsiCo Veteran as CFO to Drive Multi-Category Expansion News October 13, 2025 People Water Beverage Related news