Arla Foods, the UK’s largest farmer-owned dairy cooperative, has announced a strategic entry into the cottage cheese category with the launch of Arla Cottage Cheese. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Dairy Arla Foods The Newsroom Arla Foods, the UK’s largest farmer-owned dairy cooperative, has announced a strategic entry into the cottage cheese category with the launch of Arla Cottage Cheese . The move is designed to capitalise on the category's recent revival, driven by the dual trends of high-protein diets and viral social media recipes. By introducing a branded proposition into a sector heavily dominated by private label options, Arla aims to recruit younger shoppers and drive value growth for retailers. The 'Cooling' of Cottage Cheese Once considered a retro staple, cottage cheese has seen a resurgence in popularity, aided significantly by content trends on platforms like TikTok. Despite this "revival," Arla notes that household penetration in the UK sits at 26.8% (one in four households), indicating significant headroom for growth compared to other dairy protein categories. The launch strategy focuses on "trading up" the fixture. By leveraging the trust associated with the Arla masterbrand, the cooperative intends to attract lapsed shoppers and convince existing consumers to switch from own-label products to a premium branded offering. Product Profile and Usage Arla Cottage Cheese is engineered for versatility, addressing modern usage occasions beyond the traditional salad accompaniment. The product features a "clean, creamy taste" and a lightly set, spoonable texture , designed for application in: Meals: As a component in bakes and sauces. Snacking: High-protein toppings or on toast. Stuart Ibberson , Arla Brand Director at Arla Foods, commented on the strategic rationale: “Cottage cheese is back on shoppers’ radar for good reasons - taste, versatility and protein. With Arla Cottage Cheese, we’re bringing the reassurance and reach of the Arla masterbrand to help retailers trade the fixture up, recruit younger shoppers and unlock repeat through everyday usage. Penetration is building, and the UK still under-indexes versus other markets and adjacent dairy protein categories, so there’s clear runway for future growth.” Commercial Details and Future Roadmap The range is available to retailers from 5 January 2026 . Arla has confirmed plans for further innovation within the category, with new flavours and formats scheduled for rollout later in the year. Launch SKUs: Variants: Natural and Low Fat Natural. Formats & Pricing: 500g (MRRP £3.00) 300g (MRRP £1.90) New Products Arla Foods Enters UK Cottage Cheese Market to Target Younger, Protein-Focused Demographics News January 5, 2026 Marketing Yili Unveils AI-Generated Dairy Supply Chain Comic Series New Products Flora Food Group Launches Red Barn Creamery Premium Butter Range Business & Finance Nestle to Acquire European Smart Food Brand yfood Dairy Land O Lakes Reintroduces Seasonal Everything Bagel Butter Spread at Kroger New Products Dairy Food Related news

Paris Baguette expands its seasonal LTO strategy with a Nutella-infused bakery lineup, premium Irish Cream items, and nostalgic cereal-flavoured offerings. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bakery-café chain Paris Baguette has announced its spring seasonal menu, anchored by an expanded "Made with Nutella" product collection. The limited-time offering (LTO) strategy utilises a recognisable global brand partnership to drive seasonal foot traffic, supplemented by targeted holiday releases for St. Patrick's Day and a line of nostalgia-driven items. Expanding the Nutella Brand Partnership The core of the spring menu is the "Made with Nutella" collection, which integrates the prominent cocoa and hazelnut spread across both the bakery and beverage segments. The menu includes a mix of returning items and new product innovations designed to leverage the ingredient's broad consumer appeal. Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America, noted that the spring Nutella collection has historically been a significant driver of seasonal customer anticipation and engagement. Key bakery items in the new collection include Chocolate Hazelnut Cruffin A butter pastry filled with chocolate hazelnut cream and topped with Nutella. Supreme Croissant A filled pastry featuring raspberry jam and a Nutella swirl. Belgian Waffle A traditional Liège-style waffle topped with fresh strawberries and Nutella. Raspberry Jam Tart A custard-baked tart layered with raspberry preserves and Nutella. Chocolate Hazelnut Layer Cake A vanilla sponge cake featuring layers of Nutella and chocolate hazelnut soft cream. The brand has also expanded the partnership into its beverage program with three integrated options: a blended Frappe, a hot or iced Latte, and a Sweet Cream Cold Brew, all featuring Nutella as a core flavouring component. Premium Positioning for St. Patrick's Day To capture holiday-specific sales around St. Patrick's Day, Paris Baguette has introduced a line of Irish Cream pastries and beverages. Instead of relying on traditional novelty colouring, the brand has opted for a premium positioning strategy. The Irish Cream lineup features sophisticated flavour profiles and high-end visual finishes, including edible gold dusting. The LTOs include an Irish Cream Cruffin dipped in chocolate, an Irish Cream Chocolate Mousse Layer Cake with chocolate ganache crunch, and a specialised Irish Cream Latte. Capitalising on Consumer Nostalgia Trends Rounding out the seasonal strategy is a return to nostalgic flavour profiles. Paris Baguette is bringing back its "Milk & Cereal" doughnut line, which utilises fruit cereal to recreate familiar childhood flavour experiences. The nostalgic lineup includes a Mochi Doughnut and a King Cream Doughnut, both iced in white chocolate and coated in crunchy fruit cereal. To drive cross-category purchasing, the brand has introduced a new blended Milk & Cereal Frappe to complement the returning bakery items. Bakery Paris Baguette Expands Nutella Partnership for Spring Bakery Menu News March 4, 2026 Coffee & Tea Costa Coffee Launches High Protein Latte Coffee & Tea Gregorys Coffee Partners with Pop's Pizza Franchisees for Long Island Growth New Products Paris Baguette Launches Patriotic Menu and Red Bull Giveaway Coffee & Tea Blue Bottle Coffee Launches Kyoto Style Espresso across Global Cafes Bakery New Products Foodservice Coffee & Tea Related news

Fit Foods has expanded its UK footprint with the exclusive launch of a high-protein Lasagne Mac and Cheese ready meal at Morrisons, tapping into the growing consumer demand for "mash-up" comfort foods that maintain strong nutritional credentials. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Fit Foods, a convenience meal brand owned by DMC Foods, has announced a significant expansion of its UK retail presence with the launch of a category-first Lasagne Mac and Cheese ready meal. The product is rolling out exclusively in Morrisons stores, marking a bold strategic step into hybrid comfort food innovation. The launch addresses a complex consumer demand within the chilled convenience sector: the desire for indulgent, familiar meals that simultaneously offer functional nutritional balance. Disruption of the Convenience Category via Mash Up Innovation The new dish layers creamy, cheese-rich macaroni with classic lasagne-style flavours, merging two of the most recognisable pasta formats into a single chilled ready meal. This "mash-up" concept taps into a rising trend across both foodservice and retail, where consumers seek culinary novelty without straying too far from highly familiar and comforting formats. Gillian Clarke, marketing director at DMC Foods, stated that the brand is focused on disrupting the category. By combining two heavyweight comfort foods, Fit Foods aims to stand out in an increasingly competitive and crowded ready meals aisle. Nutritional Profile and Product Specifications A primary differentiator for the Fit Foods brand is its proposition of "everyday health," which focuses on balancing robust flavour profiles with improved nutritional metrics. The Lasagne Mac and Cheese is engineered to reconcile the indulgent appeal of comfort food with the health-conscious requirements of modern shoppers. Key specifications for the hybrid meal include: Protein Density: Delivers 35g of protein per 400g pack. Caloric Control: Contains 492 kcal per serving, positioning it as a substantial yet macro-friendly option for active consumers. Format: Chilled, microwaveable ready meal designed for high-convenience consumption. Expanded Portfolio and Pricing Alongside the flagship Lasagne Mac and Cheese launch, Fit Foods is introducing two additional SKUs to UK shelves at Morrisons to provide a diversified offering: Beef and Mash with Pepper Sauce 🥩🥔 A protein-forward take on a traditional meat-and-potatoes format. Thai Red Chicken Curry with Brown Rice 🍛🥥 Integrating whole grains and lean poultry into a popular global flavour profile. Clarke noted that Fit Foods is dedicated to taking the meals consumers already love and making them "work for real life," delivering memorable flavours without the fuss. Each of the new products is launching with a recommended retail price of 4 pounds for a 400g pack. This pricing strategy strategically aligns the brand with the premium ready meal tier while remaining accessible enough to encourage regular, high-frequency consumption among busy professionals and families. New Products Fit Foods Launches Hybrid Lasagne Mac and Cheese Ready Meal Eddie Sanders April 16, 2026 New Products Katies Pizza And Pasta Expands with New Pasta Bakes and Sauces New Products Maggi Scales Portfolio with Global Kitchen Ready Meal Range New Products Chef Boyardee Launches Convenience Skillet Meals New Products Kraft Heinz Launches Restaurant Edition Mac and Cheese New Products Food Related news

The acquisition allows CookUnity to pivot from a static menu interface to a dynamic, content-driven marketplace, leveraging the dominance of short-form video in consumer decision-making. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom "Chef-to-you" meal delivery service CookUnity has announced the acquisition of flavrs , a pioneering shoppable-video platform. The strategic move positions CookUnity as the first meal-delivery provider to fully integrate a video-first discovery experience, merging culinary storytelling directly with commerce. The acquisition allows CookUnity to pivot from a static menu interface to a dynamic, content-driven marketplace, leveraging the dominance of short-form video in consumer decision-making. Integration: From Content to Commerce With the integration of flavrs' technology, CookUnity aims to bridge the gap between "food porn" content and immediate consumption. The platform will now feature chef-created videos—ranging from behind-the-scenes kitchen footage to recipe origin stories—that are directly linked to real-time menus and purchasing capabilities. Early implementation features New York City-based chefs, such as Aarthi Sampath and John DeLucie, using the medium to explain the craft behind dishes like biryani and pasta. The technology links this content to nutrition information and user preferences, facilitating a seamless transition from inspiration to order. Financial Context and Growth The acquisition builds upon significant momentum for CookUnity. The company recently secured up to $250 million in non-dilutive funding from General Catalyst to accelerate growth. Operational metrics indicate robust performance, with the platform reporting: Growth: More than 75% year-over-year increase in delivered meals. Scale: Over 50 million meals served to date across the US and Canada. Chef Network: Supporting 180 chefs, with average annual earnings of $850,000 per chef. Mateo Marietti , Founder & CEO of CookUnity, commented on the shift towards content-driven commerce: “We’ve always leveraged technology as a catalyst for creativity at CookUnity. With this new shoppable-video experience, we can inspire food lovers to explore the incredible world of flavours our community creates. It’s a powerful step toward making culinary discovery as exciting and personal as the meals themselves.” Alejandro Oropeza , Co-founder and CEO of flavrs (and former Head of Growth at YouTube), added: “Together we can build the category-defining food platform, where chefs and creators can share their craft, tell richer stories, and inspire millions of eaters to try new cuisines.” Technology CookUnity Acquires Shoppable Video Platform 'flavrs' to Pioneer Content-Led Meal Delivery News December 23, 2025 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Technology Pattison Food Group Modernises Grocery Fulfilment with Dematic Automation Safety & Quality Körber Launches STEPLogic Tracker for Food Traceability Compliance Technology Leanpath Scales Event Waste Management with Snap AI Mobile Tracker Business & Finance Foodservice Technology Related news

Poppi has partnered with the upcoming film Spider-Man: Brand New Day to launch a limited-edition, web-themed packaging design across three popular flavours. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Prebiotic soda manufacturer Poppi has announced a promotional partnership with the upcoming film Spider-Man: Brand New Day . The collaboration features a limited-edition packaging design across three of the brand's core flavours to coincide with the film's theatrical release later this month. Limited Edition Packaging The promotional design, which includes web-themed graphics, has been applied to both individual cans and four-pack retail units. The updated aesthetic will be available for a limited time across the following flavours: 🍒 Cherry Limeade 🍋 Lemonade 🫐 Wild Berry Product Continuity The brand has confirmed that this promotional activity is limited to the exterior packaging design. The formulation, nutritional profile, and prebiotic fibre content of the beverages remain unchanged, ensuring consistency in the product’s taste and functional benefits for the duration of the campaign. The reskinned range is currently being rolled out to major retail partners, including Walmart, ahead of the film's debut. Soft drinks Poppi Launches Limited Edition Spider-Man Themed Soda Range Dan B July 2, 2026 Business & Finance Nice Rice Rebrands to Drive Premiumisation in Staple Category Beverage Mixly Cocktail Co Rebrands to Mixly Beverage Co to Expand At-Home Drink Platform Snacking ParmCrisps Updates Branding to Align with Protein Snack Trends Business & Finance Cello Cheese Unveils Refreshed Brand Identity and Packaging Beverage Soft drinks Packaging Marketing Related news

Death Wish Coffee Co. is expanding its ready-to-drink portfolio with a Caramel Cold Brew Latte, combining its signature high-caffeine profile with a "better-for-you" formulation featuring 65% less sugar than category leaders. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Death Wish Coffee Co., recognised for its high-caffeine roasts, has announced the nationwide launch of its Caramel Cold Brew Latte. This strategic expansion into the ready-to-drink (RTD) space directly addresses the surging demand among Gen Z and Millennial consumers for functional, "clean-label" energy solutions that do not compromise on potency or flavour. The new variant joins the brand's existing RTD lineup, which includes Mocha, Vanilla, and Classic Cold Brew Lattes, and is now available via Amazon and major brick-and-mortar retailers, including Walmart, Safeway, and Albertsons. The launch arrives at a pivotal moment for the RTD coffee sector. Recent industry data indicates that RTD coffee is now the preferred beverage format for younger demographics. According to National Coffee Association data, approximately 63% of consumers aged 18 to 34 purchase RTD coffee at least once per week, a 12-percentage-point increase since 2020. Furthermore, caramel has consistently ranked as a top-three flavour profile within the category. By integrating this popular flavour with its "never-bitter" 100% Colombian Cold Brew, Death Wish Coffee Co. is positioning itself to capture a larger share of the premium RTD market, which is projected to grow at a CAGR of over 5.7% through 2031. Energy and Coffee Intersection Death Wish Coffee is positioning the Caramel Cold Brew Latte as a natural alternative to synthetic energy drinks. Key technical specifications of the new SKU include: Potency : Up to 120mg of natural caffeine per 11-fluid-ounce slim can. Sugar Reduction : Contains 65% less sugar than the leading RTD coffee competitor, responding to the 72% of consumers who report checking labels for sugar content. Nutritional Value : Formulated as a "good source of protein," catering to the growing "proffee" (protein coffee) trend favoured by fitness-conscious consumers. Certifications : Utilises Fair Trade USA Certified coffee, aligning with the ethical sourcing priorities of 60% of Gen Z shoppers. Steve Gardiner, CEO of Death Wish Coffee Co., noted that the product was developed to eliminate the perceived trade-off between convenience and ingredient integrity. "Our Caramel Cold Brew Latte proves you don't have to sacrifice ingredient integrity for potency," Gardiner stated. Retail and Distribution The nationwide rollout is supported by a multi-channel distribution strategy designed to maximise "grab-and-go" visibility. By securing placement in major grocery chains and high-velocity e-commerce platforms like Amazon, the brand is targeting the urban professional and student demographics who prioritise speed and portability. The use of the 11-ounce slim can format is a deliberate nod to the energy drink category, allowing the product to sit effectively in both traditional coffee sets and functional beverage coolers. This cross-category appeal is expected to drive incremental sales as consumers pivot away from traditional carbonated soft drinks toward more functional, coffee-based alternatives. As the "High Caffeine" segment outpaces general coffee growth, showing a reported +51.5% dollar change over recent tracking periods, Death Wish Coffee Co.'s expansion into flavoured RTD lattes represents a calculated double-down on its core brand identity. Retailers can expect the "Back for the Believers" sentiment to drive early adoption, particularly as the brand leverages its "Society of Strong Coffee" fan base to generate social proof and regional velocity. Coffee & Tea Death Wish Coffee Expands RTD Line with Health-Focused Caramel Cold Brew Latte Dan B April 9, 2026 Coffee & Tea Lavazza and Müller Launch Italian-Inspired Ready-to-Drink Coffee Range New Products Nescafé Launches KitKat and Lion Flavoured Coffee Coffee & Tea Paramount Coffee Debuts Joe Knows Coffee Beverage Alaska and Hawaiian Airlines Expand Summer Onboard Beverage Selection New Products Coffee & Tea Related news

Drake’s Cakes celebrates the centennial of its Devil Dogs brand with a limited-edition vanilla flavour launch and the introduction of a new 12-count pack. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Drake’s Cakes is continuing its 100-year anniversary celebration of the Devil Dogs brand with the launch of a new, limited-edition product and a larger packaging format. The expansion includes the introduction of Sunny Doodle Dogs and a regional roll-out of the "Bigger Pack" format, aimed at supporting increased household stocking. The introduction of Sunny Doodle Dogs marks the third flavour innovation released in honour of the Devil Dogs centennial. The product retains the established Devil Dogs format while replacing the traditional devil’s food cake with a golden vanilla cake. The limited-edition range currently comprises four variations, allowing the brand to showcase different flavour profiles within the established product architecture: 🍫 The Original Devil Dog: Classic devil's food cake with Drake's creme. ☕ Mochaccino Devil Dog: A blend of coffee and chocolate flavours. 🍯 Salty Caramel Devil Dog: A balance of sweet and savoury notes. ☀️ Sunny Doodle Dog: Golden vanilla cake with Drake's creme. Packaging In addition to product diversification, the company is addressing demand for higher-volume formats with the introduction of the Drake's Bigger Pack. Starting 28 June, the brand will launch this new configuration to provide a solution for larger households and pantry stocking. Key details of the new format include: Volume: 12 cakes per carton. Packaging: Twin-wrapped packs to maintain product freshness. Positioning: Targeted at value-focused consumers and consistent brand users. Availability The full range of Devil Dogs flavours is currently available nationwide for a limited time. The new Bigger Pack configuration will begin appearing on shelves regionally starting 28 June. Detailed stockist information can be found via the brand’s official website. New Products Drake's Cakes Launches Sunny Doodle Dogs Eddie Sanders June 23, 2026 New Products King's Hawaiian Enters Convenience Retail with New Soft Pretzel Bites Flavours & Colours Takis Commits to Removing Artificial Colours New Products Eggo Introduces High-Protein Zero-Sugar Waffles to National Market New Products Entenmanns and Little Bites Launch Eight Summer Seasonal Sweet Baked Goods Snacking Confectionery New Products Related news

For Five Coffee Roasters has secured a strategic growth investment to accelerate its national expansion, scaling its Queens roasting facility comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom For Five Coffee Roasters, a New York-based vertically integrated speciality coffee brand, has announced the closure of a significant strategic growth investment. The capital injection is earmarked for the accelerated national expansion of its multi-channel business model, spanning proprietary roasting, retail operations, and high-volume wholesale distribution. The funding arrives as the premium coffee sector continues to consolidate, with investors seeking established platforms that demonstrate consistent profitability and resilient, omnichannel revenue streams. A primary objective of the investment is the expansion of production capacity at the company’s central roasting facility located in Queens, New York. By bolstering its proprietary manufacturing infrastructure, For Five aims to secure long-term supply chain sovereignty and maintain strict quality control over its signature blends and single-origin imports as output demands increase. This vertical integration allows the organisation to mitigate the commodity volatility that often impacts non-roasting café chains, providing a stable foundation for both its B2B and direct-to-consumer (DTC) channels. Retail Footprint and Partnerships Since its founding in 2010, For Five has built a robust and highly differentiated retail network. The brand currently operates 40 locations across the United States, strategically divided between traditional retail and institutional hospitality: Flagship Cafés: 21 traditional, street-facing locations tailored to local neighbourhood demographics. Institutional Venues: 19 specialised sites situated within corporate offices and luxury hotels. With the new capital, the organisation is actively developing an additional 12 sites. The focus on corporate and hotel venues aligns with a broader commercial real estate trend, where property managers are increasingly partnering with premium food and beverage operators to enhance on-site tenant amenities and drive return-to-office footfall. Board Expansion and Wholesale Growth To guide this aggressive growth phase, lead investors Nicholas Karalis (former CEO of Biomatrix Speciality Pharmacy) and Michael Bapis (Managing Director at Vios Advisors) have been appointed to the For Five Board of Directors alongside the co-founders. Stefanos Vouvoudakis, CEO and Co-Founder of For Five, stated that the brand has been built on a relentless focus on execution and the guest experience. He noted that the backing of new strategic partners provides the necessary resources to elevate the brand's footprint and introduce new standards within the luxury coffee space. Beyond physical retail, the fresh capital will be deployed to further scale the company’s extensive wholesale division. For Five currently serves more than 3,500 enterprise partner establishments nationwide. By expanding its roasting capacity in Queens, the company is well-positioned to aggressively target new B2B accounts across the hospitality, restaurant, and foodservice sectors throughout 2026. Coffee & Tea 'For Five Coffee Roasters' Secures Investment for National Expansion Eddie Sanders May 13, 2026 Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility Business & Finance Suntory Beverage and Food GBI Invests £14.5M in UK Blackcurrant Facility Ingredients Raisio Secures €1.8m Investment for Upcycled Grain Fibre Project Business & Finance Mars Scales UK Manufacturing with £190 Million Slough Investment Business & Finance Coffee & Tea Related news

Discover Goudsmit verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Logistics & Supply Chain Goudsmit Employees founded Headquarters Waalre, The Netherlands Goudsmit Magnetics Group is an international industrial company dedicated to the design and manufacture of magnets and magnetic systems for metal separation, recycling, transport, lifting, holding and demagnetisation in various branches of industry. Intensive contact between company, original equipment manufacturer and end user, in combination with years of accumulated knowledge and cutting-edge engineering, result in functional custom solutions. Since its establishment in 1959, this family company has produced millions of magnetic systems that have found their way to every continent. Development and engineering take place at the headquarters in the Netherlands. Innovation and quality – according to ISO, ISO/TS, EHEDG & VDA 6.3 standards – are the organisation’s cornerstones. About Goudsmit --- Collaboration & Partnerships Goudsmit is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Goudsmit has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Proximo Spirits brand Cuervo has launched a new range of 5.9% ABV canned cocktails, capturing consumer demand for sessionable cocktails. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Beverage brand Cuervo, managed by Proximo Spirits, has expanded its ready-to-drink (RTD) portfolio with the national rollout of a new line of canned cocktails. The launches are formulated with a 5.9% alcohol by volume (ABV) strength, positioning the brand to capture growing consumer demand for lower-ABV, sessionable premixed drinks. The new range is entering retail channels across the US in both single-flavour and variety pack formats. The launch aligns with shifting purchasing habits in the spirit-based RTD sector, which has recorded a 30% sales increase over the past year. Within this category, products falling in the 5% to 5.9% ABV range currently secure the second-largest market share, reflecting a clear preference for moderate-strength convenience options. The expansion of the ready-to-drink category remains a primary driver of volume growth for spirits manufacturers. According to internal retail data, Cuervo's core RTD beverage range has recorded a growth rate more than three times that of the overall RTD category, and more than 15 times the growth rate of legacy spirit-affiliated RTD brands. Lander Otegui, Executive Vice President of Marketing and Innovation at Proximo Spirits, noted that the ready-to-drink format continues to see high consumer engagement. He highlighted that by introducing a lower-ABV formulation, the company is adapting its classic flavour profiles to align with the convenience-led and sessionable drinking habits of modern retail shoppers. New Product Formulations and Specifications The summer product rollout comprises four distinct pre-mixed carbonated formulations made with real tequila: 🍋 Classic Margarita – A citrus-forward lime profile with a carbonated finish and a tart profile. 🍊 Paloma – A light, carbonated grapefruit option balanced with lime and a tangy finish. 🍓 Strawberry Margarita – A sweet strawberry profile with a zesty lime and berry finish. 💖 Pink Lemonade – A floral blend incorporating raspberry, strawberry, and orange with a sweet lemon peel finish. The products are manufactured using natural tequila bases, positioning the range as a flavour-forward alternative to standard malt-based hard seltzers on retail shelves. Retail Packaging and Distribution To support the commercial rollout, Cuervo has introduced a refreshed packaging design featuring bold colours to improve shelf visibility in the beverage aisle. The range is being distributed through multiple retail configurations to accommodate different consumer purchasing habits: Variety Packs: An eight-can variety pack containing all four flavours, retailing at a recommended retail price (RRP) of $18.99. Single-Flavour Packs: Four-packs of individual flavours retailing at an RRP of $9.99. Individual Cans: Standard single-serve formats retailing at an RRP of $2.99. The canned cocktails have secured national retail distribution across major grocery, convenience, and liquor networks, including Walmart, Kroger, 7-Eleven, and Total Wine. Additionally, the brand is leveraging digital sales channels, making the products available via third-party delivery services including DoorDash, Instacart, and Uber Eats. New Products Cuervo Launches Lower ABV Canned Cocktails Eddie Sanders June 4, 2026 New Products Riboli Family Wines Expands Spritz Del Conte Range with Hugo and Non Alcoholic Options New Products Arkay Launches Miniature Mocktail Tetra Pack Collection New Products Twisted Alchemy Launches New Products for Summer 2026 New Products Angostura Enters Into Premium Cocktail Syrups New Products Beverage Alcohol Related news

Welch's has launched a limited-edition Sparkling Blueberry variant to capitalise on summer entertaining and America’s 250th anniversary comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Welch's, a prominent leader in the fruit-based beverage category, has announced the introduction of a limited-edition Sparkling Blueberry flavour for the summer 2026 trading window. The launch is a central component of the brand's seasonal strategy, which this year leverages the cultural momentum surrounding the 250th anniversary of the United States. The new SKU joins established seasonal favourites, Sparkling Strawberry and Sparkling White Grape, to form a premiumised celebratory range designed for high-frequency summer entertaining occasions. The introduction of the Sparkling Blueberry profile represents a calculated move to capture a larger share of the "permissible indulgence" market during peak outdoor socialising months. By offering a carbonated, fruit-forward beverage that contains zero artificial flavours or sweeteners, Welch's is targeting the "clean-label" demographic seeking sophisticated non-alcoholic alternatives. Andrew Hartshorn, Chief Brand and Innovation Officer at Welch's, stated that the objective was to create an elevated yet accessible option for families. The strategy focuses on transitioning the brand from a standard pantry staple to a primary "ready-to-serve" centrepiece for backyard gatherings and holiday weekends. Commemorative Packaging and Brand Heritage Storytelling A defining characteristic of this rollout is the implementation of premium commemorative packaging. This visual identity is engineered to drive immediate shelf standout in high-volume environments like Costco and Walmart. Beyond aesthetics, the packaging functions as a digital gateway to the brand's 150-year legacy. Key branding mechanics include: QR Code Integration: Labels feature a digital link to content spotlighting the real American family farmers behind the co-operative. Farmer Ownership Narrative: The campaign highlights the service of veteran grower-owners, a move that reinforces the brand's "sovereign" and authentic positioning. Experiential Content: The digital platform provides seasonal recipes and entertaining inspiration, intended to increase post-purchase engagement and household penetration. Welch's is utilising a high-velocity retail strategy by partnering with the two largest mass-market players in North America. The Sparkling Blueberry variant is rolling out to Costco and Walmart throughout May, with a suggested retail price of $3.98. This pricing strategy aligns the product with the premium-value tier, where unit velocity is often driven by a combination of brand trust and seasonal novelty. The launch is supported by the "Break Out the Fancy Juice" campaign, a multi-channel initiative spanning social, digital, and in-store touchpoints. New Products Welch's Launches Limited Edition Sparkling Blueberry Eddie Sanders May 14, 2026 New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products High Noon Launches Limited Edition Transfusion Seltzer New Products Graeter’s Ice Cream Launches Backstretch Bourbon Cherry New Products Krispy Kreme Launches Bracket Bash Collection for Basketball Season New Products Beverage Related news

Cello, a speciality cheese brand under the Schuman Cheese portfolio, has announced a comprehensive brand refresh. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Cello, a speciality cheese brand under the Schuman Cheese portfolio, has announced a comprehensive brand refresh. The initiative includes updated packaging and an evolved brand voice, aimed at increasing the brand's visibility within the speciality cheese category and transitioning consumer purchasing habits from category-first to brand-first loyalty. Elevating Shelf Presence The rebrand focuses on increasing the brand's accessibility for consumers across varying levels of speciality cheese knowledge. The new packaging draws inspiration from Italian Art Deco, featuring geometric patterns and a structured design intended to distinguish the products in the speciality cheese aisle. According to the company, the visual identity is intended to reflect the brand's commitment to craftsmanship and authenticity. By unifying the visual presentation of its diverse product line—which includes Parmesan, Romano, Asiago, Fontina, Copper Kettle cheeses, Mascarpone, and speciality flights—Cello aims to create a cohesive presence that appeals to both existing customers and new consumers. Commitment to Craftsmanship Central to the brand’s positioning is its heritage of European-inspired cheesemaking. Cello remains a producer of hard Italian-style cheeses made in traditional copper kettles. This production method, including its signature Copper Kettle Parmesan, utilises milk sourced from local family farms. The brand's focus on traditional methods has been a consistent element of its operations. The portfolio has received recognition within the industry, including multiple placements for its Parmesan at the U.S. Championship Cheese Contest and the World Championship Cheese Contest over the last several years. Industry Debut The refreshed Cello branding and packaging are scheduled to debut at the Summer Fancy Food Show in New York City. The rollout follows a period of growth for the company, as it seeks to strengthen its position in the speciality dairy sector. "Our new look reflects our commitment to making exceptional cheese," said Allison Schuman, CEO of Schuman Cheese. "This identity reflects the warmth, authenticity, and craftsmanship that have always been at the centre of Cello, while inviting a new generation of consumers to discover what makes our cheeses special." Business & Finance Cello Cheese Unveils Refreshed Brand Identity and Packaging Eddie Sanders June 23, 2026 Soft drinks Poppi Launches Limited Edition Spider-Man Themed Soda Range Business & Finance Nice Rice Rebrands to Drive Premiumisation in Staple Category Beverage Mixly Cocktail Co Rebrands to Mixly Beverage Co to Expand At-Home Drink Platform Snacking ParmCrisps Updates Branding to Align with Protein Snack Trends Business & Finance Packaging Dairy Related news