Quest Nutrition has announced the expansion of its best-selling protein chip portfolio with two new savoury flavour profiles, aiming to capitalise on the "New Year, New You" health momentum as consumers enter 2026.
Reaffirming its position in the high-protein snacking category, the brand is rolling out Mexican Street Corn and expanding the availability of its Pizza flavour. The launch leverages a strategic retail exclusivity model to drive footfall in key partners during Q1.
Flavour Architecture and Rollout
The new additions are designed to deliver "crave-worthy" profiles while maintaining the brand's signature macronutrient ratios.
🌽🧀 Mexican Street Corn: A tortilla-style chip seasoned with roasted corn, chili, and creamy queso notes.
Specs: 19g Protein, 4g Net Carbs.
Availability: Exclusive to Target beginning in January.
🍕🍅 Pizza: A tortilla-style chip featuring tangy tomato and cheese flavours.
Specs: 19g Protein, 4g Net Carbs.
Availability: Previously a Walmart exclusive, this flavour expands nationwide in February.
Quest Chips have established category authority by offering a baked, not fried, alternative to traditional salty snacks. The product line consistently delivers 18–20g of protein and only 3–4g of net carbs per serving, appealing to keto, gluten-free, and high-protein demographics.
Mike Clawson, Chief Commercial Officer at Quest, highlighted the competitive landscape:
"As more brands enter the protein snack space, it's more important than ever to be clear about what real protein snacks should deliver. For more than a decade, we've pushed the boundaries of what high-protein, low-sugar snacking can be... giving consumers more variety than ever while staying true to the taste and nutrition they expect."
To support the launch, Quest is leveraging its internal scientific expertise to address consumer misconceptions. Dr. Jonathan Clinthorne, Senior Director of Nutrition at The Simply Good Foods Company, addressed the "protein obsession" narrative:
"Although Americans are often described as being 'obsessed' with protein, national dietary data show that average protein intake has not meaningfully changed over the past several decades," Clinthorne noted. "Quest products help consumers take action on this evidence by making it easier to include more protein throughout the day."
He also emphasised the bioavailability of the brand's dairy-based proteins compared to other sources in the market.
Quest continues to solidify its performance credentials through high-profile collaborations, currently serving as the Official Protein Snack Partner of USA Rugby and collaborating with major collegiate programs like Ohio State Athletics.
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