PuraVida Foods Partners with Disney for 'KidsLife' Frozen Meal Launch at Sprouts

Frozen food innovator PuraVida Foods has announced a major licensing partnership with Disney and Pixar to launch a new collection under its KidsLife™ brand. The line of chef-crafted, nutritious frozen meals will debut exclusively at Sprouts Farmers Market locations nationwide beginning 22 December.

The collaboration aims to merge PuraVida's proprietary food technology with the mass appeal of iconic characters from franchises such as Frozen, Moana, and Toy Story, positioning the range as a solution for parents seeking convenient but healthy meal options.

Technology and Nutrition: The 'Cryo Crafted' Process

PuraVida differentiates its product via its proprietary Cryo Crafted™ process. This technology is designed to lock in colour, texture, and nutrients at their peak, addressing common quality complaints associated with the frozen ready-meal category.

Chef Brittany Valles, Corporate Chef at PuraVida Foods, explained the approach:

“Every meal starts with culinary craft, then we apply technique to preserve what makes it special. KidsLife™ shows how precision cooking and smart freezing can deliver incredible taste and real nutrition, fast.”

Product Range and Dietary Specs

The launch collection includes five distinct varieties, with a strong focus on "clean" ingredients—no artificial flavours are used, and three of the options are gluten-free.

The Lineup:

🌊 Disney’s Moana Teriyaki Chicken Fried Rice: Grilled chicken, brown rice, and vegetables.

❄️ Disney’s Frozen White Cheddar Mac: Creamy white cheddar with quinoa-rice pasta (Gluten-Free).

🌺 Disney’s Lilo & Stitch Baja Bowl Jr.: Spanish-style rice with chicken, beans, and roasted corn.

🐭 Disney’s Mickey Mouse & Friends The Classic Mac: Quinoa and rice pasta in creamy cheddar sauce (Gluten-Free).

🤠 Disney and Pixar’s Toy Story Fusilli & Meatballs: Mini turkey meatballs in roasted marinara sauce (Gluten-Free).

Michael Cihra, CEO of PuraVida Foods, commented on the strategic alignment of tech and branding:

“We built PuraVida on the belief that food technology and great taste can work hand in hand. Partnering with Disney and Pixar allows us to bring that belief to life in a way that feels joyful and familiar for families, combining trusted characters with KidsLife™ meals made from clean ingredients, balanced nutrition, and real flavour in every bite.”