US-based children's nutrition brand Once Upon a Farm has announced its first international expansion into the European market, confirming a strategic entry into the United Kingdom starting in March 2026.
The mission-driven company, co-founded by actress Jennifer Garner and industry veteran John Foraker, has secured a limited distribution deal with Whole Foods Market. The launch will see the brand's refrigerated pouches debut at select locations across London.
Product Proposition: Cold-Chain Nutrition
Once Upon a Farm differentiates itself in the crowded baby and kids' food category through its processing method. Unlike shelf-stable competitors, the brand utilises cold-pressure protection (HPP) to preserve nutrients, texture, and flavour without reliance on heat pasteurisation or preservatives.
For the UK launch, the brand has curated a selection of 6 recipes tailored to meet the strict food standards held across Europe.
Key Product Attributes:
Ingredients: Thoughtfully sourced organic fruits and vegetables.
Clean Label: No added sugar or preservatives.
Format: Refrigerated pouches designed for growing kids and busy families.
The move into the UK represents a significant milestone for the Public Benefit Corporation, which has already established itself as a category leader in the United States.
Jennifer Garner, Co-founder of Once Upon a Farm, commented on the expansion: "We are on a mission to raise the standard for kids' food and to make it accessible to families everywhere. And by everywhere – yes! Finally! After years of promising my UK friends, we are proud to make the jump across the pond. Expanding into the UK is a meaningful moment for all of us at Once Upon a Farm as we bring you our fresh, honest approach to kids' nutrition."
John Foraker, Co-founder and CEO, emphasised the continuity of the brand's purpose:
"Regardless of where we're serving families, our goal remains the same: to shape the future of food and help kids thrive through healthy snacks, made the right way."
Retail Partnership
The collaboration with Whole Foods Market in London builds upon a long-standing relationship between the two entities in the US market.
Jade Hoai, Executive Leader of Purchasing at Whole Foods Market, welcomed the addition: "I am delighted Once Upon a Farm has decided to expand into Europe first with Whole Foods Market in the UK. We continuously look for exciting brands from across the globe to launch with us first in the UK, and this new range of natural children's food is a prime example of this."
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