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Snack manufacturer Like Air® has announced its first strategic collaboration of 2026, partnering with premium Vietnamese coffee brand Copper Cow Coffee to launch a limited-edition Vietnamese Coffee Puffcorn.
The release is designed as a digital-first exclusive, leveraging the growing power of social commerce to drive product discovery. The launch bundle is available solely through TikTok Shop and the brands' respective direct-to-consumer (D2C) websites.
Flavour Profile and Product Innovation
The collaboration introduces a sophisticated flavour profile to the puffcorn category, blending roasted coffee notes with a light caramel finish to replicate the sensory experience of traditional Vietnamese coffee.
This launch marks a significant milestone in Like Air®'s agile innovation strategy; it is the brand's 15th flavour drop since joining TikTok Shop in September 2024. The company utilises the platform to gather real-time fan feedback and identify emerging trends, using this data to shape its product pipeline.
The 'Bundle' Strategy
Rather than a standalone retail listing, the collaboration is structured as a comprehensive "experience bundle" priced at $29.99. This cross-category package aims to introduce snack consumers to the coffee brand and vice versa.
Bundle Contents:
15 bags of Like Air® Vietnamese Coffee Flavoured Puffcorn.
8 sleeves of Copper Cow Coffee's Classic Black Pour Over Coffee.
8 sleeves of Copper Cow Coffee's Classic Latte Creamer.
Incentives: Coupons for free products from both brands at physical retail stores to drive offline footfall.
The partnership highlights the evolving role of TikTok Shop as a launchpad for limited-edition CPG collaborations. By bypassing traditional retail slotting fees for this initial run, both brands can test a niche flavour profile—coffee-infused snacks—with a highly engaged, trend-focused audience.
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