Factor Launches 'Protein Power-Up Shop' Pop-Up Series to Combat 'Quitter's Day' Resolution Drop-Off

Ready-to-eat meal delivery leader Factor has announced a multi-city experiential marketing initiative designed to sustain consumer momentum past "National Quitter's Day."

The company is launching the Factor Protein Power-Up Shop, a series of interactive pop-ups debuting in New York City on 8 January 2026. The activation targets the mid-January slump where New Year’s resolutions historically falter, positioning Factor's chef-crafted meals as the convenience solution to the "Protein Gap."

Addressing the 'Protein Gap'

The campaign is grounded in consumer data indicating a disconnect between intent and execution. While 54% of Americans plan to eat healthier in 2026—primarily by increasing protein intake—only 38% actively track their consumption.

Factor identifies this friction as the "Protein Gap," citing that 74% of Americans would consume more protein if convenient options were readily available. The pop-up series aims to bridge this gap by offering immediate, high-protein meal swaps to commuters during the lunch hour.

The Pop-Up Experience

The activation moves beyond simple sampling to offer a holistic wellness reset. Key features of the physical spaces include:

🍱 Resolution Recharge: Visitors can swap their existing lunches for Factor’s high-protein, ready-to-eat options.
🩺 Expert Consultations: On-site dietitians provide real-time advice on macronutrient management.
📊 Interactive Tools: Features include a "Protein Quiz" to match goals with meals and a "Healthy Habits Resolution Wall" to foster community accountability.

Adam Park, CEO of Factor, emphasised the need to remove friction from healthy eating:

“At Factor, we believe high-quality nutrition should be the foundation of every goal, not a hurdle to overcome. The Protein Power-Up Shop is designed to help people stick to their resolutions by cutting through the noise of viral social media hacks and questionable sources. It replaces the ‘shame spiral’ with science-backed, chef-crafted meals that make fresh, high-protein nutrition the easiest choice of the day.”

Tour Schedule and Availability

The pop-up series will visit three major metropolitan hubs from 11 am – 4 pm:

New York, NY: Jan. 8-9 (15 E 40th St)
Austin, TX: Jan. 22-23 (920 Congress Ave)
Chicago, IL: Feb. 6-7 (1421 N Milwaukee Ave)

To drive digital engagement alongside the physical events, Factor is running a social media sweepstakes offering a grand prize of one full year of free meals and personalised nutritionist sessions.