Ben & Jerry’s is expanding its footprint in the growing snackable ice cream segment with the launch of Brookies & Cream ‘Peaces’, now available in the UK. The latest innovation combines the brand’s signature brownie batter ice cream with a sweet cookie core, encased in a white coating and finished with chocolatey crumbs, offering a convenient, spoon-free indulgence.
“Consumers are increasingly seeking delicious, convenient treats, and our fans have been asking for more snackable options,” said Joao Piva, Flavour Guru at Ben & Jerry’s. “Brookies & Cream ‘Peaces’ delivers a satisfying sweet fix that can be enjoyed on the go.”
Crafted with Fairtrade Certified sugar, cocoa, and vanilla, the product also reinforces Ben & Jerry’s ongoing commitment to ethical sourcing and sustainability. Retailing at £4.50, the snack-sized treat is positioned to capitalize on the expanding bite-sized dessert market, where consumers are showing strong demand for shareable, convenient formats suitable for multiple occasions.
With this launch, Ben & Jerry’s is aiming to capture a larger share of the on-the-go indulgence segment, leveraging both its iconic flavours and its reputation for socially responsible sourcing to attract ethically conscious, convenience-driven consumers.
