New Products
January 15, 2026
Cheez-It Enters Free-From Category with First-Ever Gluten-Free Cracker Launch
The flagship cracker brand Cheez-It® has announced a major strategic entry into the "free-from" snacking segment, unveiling Cheez-It Original Gluten Free crackers.
January 15, 2026
Krispy Kreme Partners with Perfect Ted for Limited-Edition 'Grab Your Greens' Matcha Range
Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.
January 15, 2026
Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users
Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars.
January 15, 2026
Royal Cup Expands RTD Cold Brew Portfolio with Four New Flavours
Royal Cup Coffee and Tea has announced a significant expansion of its Ready-to-Drink (RTD) Cold Brew product line, introducing four new flavour variants to complement its existing portfolio.
January 15, 2026
Extract Labs Enters THC Beverage Market with 'Sojourn' Seltzer Line Targeting 'California Sober' Demographic
Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers.
January 14, 2026
Danone's Silk Disrupts Plant-Based Category with High-Dose 'Silk Protein' Beverage
Plant-based beverage leader Silk, part of the Danone North America portfolio, has announced a significant functional innovation with the launch of Silk Protein.
January 14, 2026
Ripple Foods Debuts Organic Plant-Based Milk Line with High-Protein, Gum-Free Formulation
Plant-based nutrition specialist Ripple Foods has announced a significant expansion of its dairy-free portfolio, launching Ripple Organic Plant-Based Milk.
January 14, 2026
Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites
The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.
- Page 16










