The latest food and beverage industry news and trend analysis

Paris Baguette expands its seasonal LTO strategy with a Nutella-infused bakery lineup, premium Irish Cream items, and nostalgic cereal-flavoured offerings.

Dunkin enters the energy drink market with Dunkin Zero while debuting a seasonal banana-inspired menu to drive mid-day sales and beverage innovation.

Spindrift has expanded its beverage portfolio into the ready-to-drink tea category with a new line of non-carbonated, Non-UPF verified teas formulated with real brewed tea and squeezed fruit.

The update highlights a significant focus on beverage innovation through the introduction of Ube and Matcha variants, alongside a strategic expansion of its "on-the-go" tea services and retail instant coffee footprint.

The launch comes at a time of rapid growth for the global functional coffee market, which is valued at approximately $4.5 billion in 2025 and is projected to reach nearly $7.8 billion by 2030.

The new trio spans across Dutch Bros' core beverage platforms, including its proprietary Rebel™ energy drinks, lemonades, and coffee lines, allowing the brand to capture various dayparts and consumer preferences.

Starbucks has announced a major expansion of its ready-to-drink (RTD) portfolio, bringing functional nutrition to the grocery and convenience aisles with the launch of Starbucks® Coffee & Protein.

M2 Ingredients, a leading North American supplier of full-spectrum mushroom ingredients, has announced a major technical breakthrough for the functional beverage category with the launch of M2Brew™.