The latest food and beverage industry news and trend analysis

The Coca-Cola Company has announced a significant expansion of its Cherry beverage portfolio for the U.S. and Canadian markets, coinciding with the 40th anniversary of the flavour line's debut. Launching in February 2026

The brand is led by a unique founder duo—Dr. Noor and Cam—whose partnership merges elite medical pedigree with professional sports and lifestyle culture to disrupt traditional beverage marketing.

The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.

The launch marks a significant commercial milestone: it represents Canada Dry’s first official entry into the alcoholic ready-to-drink category, leveraging its ubiquity as a premium mixer to capture share in the high-growth convenience segment.

The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals.

The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles.

The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.