The latest food and beverage industry news and trend analysis

Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture, the brand targets cross-category retail placement and multi-occasion consumption for the 2026 market.

McDonald’s Canada is adding new beverages, including Strawberry popping pearls, freeze-dried dragonfruit, and silky cold foam, McCafé Crafted Sodas, Refreshers, and Cloud Iced Coffees

The Jel Sert Company and Dunkin' have launched a zero-sugar powdered drink mix, leveraging TikTok Shop to scale functional, caffeinated hydration beyond the traditional QSR environment.

AUSTRIA JUICE has launched a patent-pending fermentation technology reducing sugar in 100% fruit juices by 30%, providing a plug-and-play solution ahead of the 2026 EU Breakfast Directives.

Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools to scale its global wellness platform.

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

Carlsberg Group has invested 12 million euros in a new canning line at its Lviv brewery in Ukraine, boosting productivity by 38% and reinforcing its long-term economic commitment to the region.