Discover BRF verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Food BRF Employees founded Headquarters Itajaí - State of Santa Catarina, Brazil BRF is a global meat processing company and the second largest Brazilian food company, outsized only by JBS. With more than 30 brands in its portfolio – including Sadia, Perdigão, Qualy, Paty, Dánica, Bocatti and Vienissima – BRF is one of the most prolific food companies in the world. Its products are marketed in more than 150 countries on five continents and the business employs more than 100,000 people across more than 50 factories in eight countries (Argentina, Brazil, UAE, the Netherlands, Malaysia, UK, Thailand and Turkey). The company was formed in 2009 as a result of the merger between Sadia and Perdigão – two of Brazil’s biggest food groups. About BRF --- Collaboration & Partnerships BRF is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile BRF has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The initiative leverages national pride surrounding the historic lunar mission, positioning the brand as a key cheerleader for Canadian achievement on the global stage. Tim Hortons has announced a localised marketing activation to commemorate Canada's participation in the upcoming Artemis II space mission. The coffee chain is releasing a limited-edition "Moonbits" box exclusively in London, Ontario , honouring the hometown of Canadian Space Agency astronaut Jeremy Hansen. The initiative leverages national pride surrounding the historic lunar mission, positioning the brand as a key cheerleader for Canadian achievement on the global stage. Product and Packaging: A Tribute to Jeremy Hansen The activation centres on a rebranded 10-pack Timbits® box. The packaging features educational messaging designed to engage guests with the significance of the mission: "Canada will make history when Canadian Space Agency astronaut Jeremy Hansen, born and raised in the London area, flies around the Moon as part of Artemis II, the first crewed mission to the Moon since the Apollo missions over 50 years ago." The text highlights that Canada will become only the second country in history to send an astronaut on a lunar orbit. Strategic Timing and Availability Unlike standard limited-time offers (LTOs) with fixed dates, the rollout of the Moonbits box is dynamic. The product will become available at participating restaurants across London after the Artemis II launch date is officially confirmed . Target Window: The earliest potential launch date is currently set for 6 February . Exclusivity: The product is restricted to the London, Ontario market and will be available while supplies last. Hope Bagozzi , Chief Marketing Officer for Tim Hortons, commented on the brand's role in the national conversation: "We're excited to be celebrating this historic occasion with guests and the thrilling Canadian connection to this mission that we can all be so proud of." The Newsroom Bakery Tim Hortons Celebrates Artemis II Mission with Hyper-Local 'Moonbits' Launch in London, Ontario News January 25, 2026 Bakery Planet Doughnut Expands with Vending Solution in UK Bakery Krispy Kreme Launches Spring Collection with New Hershey's Doughnut Bakery Tim Hortons and Ryan Reynolds Expand Partnership with Signature Doughnut New Products Krispy Kreme Launches Bracket Bash Collection for Basketball Season Bakery Snacking Confectionery Foodservice Related news

REIGN Total Body Fuel, the performance energy brand created by Monster Energy, has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy. REIGN Total Body Fuel , the performance energy brand created by Monster Energy , has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy . The new SKU represents a strategic continuation of the brand’s focus on "nostalgic" and "candy-inspired" innovations, designed to bridge the gap between functional fuel and indulgent taste profiles. The launch answers a growing demand in the energy drink sector for flavours that feel like a treat while delivering high-performance specs. By tapping into the "sour candy" trend, a profile that has seen significant traction across the broader CPG landscape, REIGN aims to drive trial among consumers seeking variety beyond traditional citrus or berry options. Confectionery meets Functionality Dan McHugh , Global CMO, highlighted the gap in the market for this specific profile. "Sour watermelon is a flavour people instantly recognise and love. With Watermelon Sour Gummy, we're tapping into a beloved confectionery flavour profile that's been underrepresented in energy drinks, while staying true to REIGN's performance-first formula." The new flavour joins an existing roster of indulgent profiles, including White Haze , Sour Gummy Worm , Orange Dreamsicle , and REIGNbow Sherbet , solidifying the brand's identity as a leader in flavour-forward performance beverages. Formulation and Target Audience Despite the candy-inspired branding, the product maintains the rigorous nutritional standards required by its core athletic demographic. Key Product Specifications: Caffeine: 300 mg of natural caffeine per can. Functional Ingredients: Fortified with BCAAs (Branched-Chain Amino Acids) and CoQ10. Nutritional Profile: Zero sugar, zero artificial colours or flavours. Super Bowl Tie-In The launch is being activated with immediate high-profile marketing support. The brand is leveraging its partnership with newly minted Super Bowl winner DeMarcus "Tank" Lawrence , using his championship victory as a launchpad for the new flavour's visibility. "This new flavour is bomb," said Lawrence. "I cracked one open to celebrate on Sunday! So proud to get REIGN Total Body Fuel its first Super Bowl ring!" Commercial Availability REIGN Watermelon Sour Gummy is available immediately nationwide. The rollout targets key performance channels, including gyms, convenience stores, and mass retail, ensuring the product is accessible for "intense workouts and active lifestyles." Featured in this news Energy Drinks Monster Beverage Corp The Newsroom Energy Drinks Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy' News February 9, 2026 Energy Drinks Lucozade Energy Grafruitti Returns to UK Market New Products Lucky Energy Launches Nostalgia Slush Lineup Energy Drinks BIGGBY COFFEE and Red Bull Launch Cherry Sakura Energy Lineup Beverage Dunkin Expands Beverage Portfolio With Zero Sugar Energy Drink Line People Energy Drinks New Products Beverage Related news

Death Wish Coffee Co. is expanding its ready-to-drink portfolio with a Caramel Cold Brew Latte, combining its signature high-caffeine profile with a "better-for-you" formulation featuring 65% less sugar than category leaders. Death Wish Coffee Co., recognised for its high-caffeine roasts, has announced the nationwide launch of its Caramel Cold Brew Latte. This strategic expansion into the ready-to-drink (RTD) space directly addresses the surging demand among Gen Z and Millennial consumers for functional, "clean-label" energy solutions that do not compromise on potency or flavour. The new variant joins the brand's existing RTD lineup, which includes Mocha, Vanilla, and Classic Cold Brew Lattes, and is now available via Amazon and major brick-and-mortar retailers, including Walmart, Safeway, and Albertsons. The launch arrives at a pivotal moment for the RTD coffee sector. Recent industry data indicates that RTD coffee is now the preferred beverage format for younger demographics. According to National Coffee Association data, approximately 63% of consumers aged 18 to 34 purchase RTD coffee at least once per week, a 12-percentage-point increase since 2020. Furthermore, caramel has consistently ranked as a top-three flavour profile within the category. By integrating this popular flavour with its "never-bitter" 100% Colombian Cold Brew, Death Wish Coffee Co. is positioning itself to capture a larger share of the premium RTD market, which is projected to grow at a CAGR of over 5.7% through 2031. Energy and Coffee Intersection Death Wish Coffee is positioning the Caramel Cold Brew Latte as a natural alternative to synthetic energy drinks. Key technical specifications of the new SKU include: Potency : Up to 120mg of natural caffeine per 11-fluid-ounce slim can. Sugar Reduction : Contains 65% less sugar than the leading RTD coffee competitor, responding to the 72% of consumers who report checking labels for sugar content. Nutritional Value : Formulated as a "good source of protein," catering to the growing "proffee" (protein coffee) trend favoured by fitness-conscious consumers. Certifications : Utilises Fair Trade USA Certified coffee, aligning with the ethical sourcing priorities of 60% of Gen Z shoppers. Steve Gardiner, CEO of Death Wish Coffee Co., noted that the product was developed to eliminate the perceived trade-off between convenience and ingredient integrity. "Our Caramel Cold Brew Latte proves you don't have to sacrifice ingredient integrity for potency," Gardiner stated. Retail and Distribution The nationwide rollout is supported by a multi-channel distribution strategy designed to maximise "grab-and-go" visibility. By securing placement in major grocery chains and high-velocity e-commerce platforms like Amazon, the brand is targeting the urban professional and student demographics who prioritise speed and portability. The use of the 11-ounce slim can format is a deliberate nod to the energy drink category, allowing the product to sit effectively in both traditional coffee sets and functional beverage coolers. This cross-category appeal is expected to drive incremental sales as consumers pivot away from traditional carbonated soft drinks toward more functional, coffee-based alternatives. As the "High Caffeine" segment outpaces general coffee growth, showing a reported +51.5% dollar change over recent tracking periods, Death Wish Coffee Co.'s expansion into flavoured RTD lattes represents a calculated double-down on its core brand identity. Retailers can expect the "Back for the Believers" sentiment to drive early adoption, particularly as the brand leverages its "Society of Strong Coffee" fan base to generate social proof and regional velocity. The Newsroom Coffee & Tea Death Wish Coffee Expands RTD Line with Health-Focused Caramel Cold Brew Latte Dan B April 9, 2026 Coffee & Tea Nestlé and Starbucks Launch Coffee Craft Concentrate Coffee & Tea Global Coffee Leaders Invest in Uganda Seed System Resilience Coffee & Tea Influencer Brand SIDES Coffee Scales Operations with New Online Launch Coffee & Tea Bellwether Coffee Enters Australian Market via Xtracted Espresso Solutions Partnership New Products Coffee & Tea Related news

Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America. Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America. The appointment brings extensive commercial expertise to the division responsible for some of the company's most recognisable pantry staples. Larsen is tasked with spearheading sales strategies to drive market penetration across the US rice and ready meal categories. Strategic Mandate and Portfolio In her new role, Larsen will oversee the sales planning and execution for a portfolio of heritage and growth brands, including Ben's Original™ , Seeds of Change™ , and Tasty Bite® . Her remit focuses on maximising value creation and driving commercial excellence. Mars has indicated that her leadership will be pivotal in strengthening customer partnerships and executing shared goals with retail partners regarding quality and long-term category growth. Executive Profile and Track Record Larsen joins Mars with 18 years of experience in the consumer packaged goods (CPG) sector. Her career spans sales, category management, and commercial strategy at leading global organisations. Previous Experience: She has held significant roles at Procter & Gamble and Glanbia , where she was credited with building high-performing teams and driving category growth initiatives in competitive markets. Dave Dusangh , Regional President of Mars Food & Nutrition North America, commented on the strategic value of the hire: "Her ability to build high-performing sales organisations and drive commercial excellence will help accelerate growth across our portfolio, strengthen trusted customer partnerships, and deliver against the shared goals we hold with our retail partners around quality, value, and long-term growth." Lauren Larsen expressed her outlook on the role: "Mars Food & Nutrition stands out for the strength of its brands and the way it partners with customers to deliver quality and value at scale. The portfolio plays an important role in everyday meals for families across North America, and I'm excited by the opportunity to build on that foundation." Featured in this news Confectionery Mars Inc The Newsroom People Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition News January 21, 2026 New Products Mars Targets Premium Seasonal Gifting with Ethel M Chocolates' First-Ever Filled Egg Collection Snacking Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box Confectionery Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood Business & Finance Mars to Finalise $36bn Kellanova Acquisition Following European Commission Approval People Confectionery Business & Finance Related news

Discover Britvic verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Beverage Britvic Employees founded Headquarters Hemel Hempstead, UK Britvic is one of the leading branded soft drinks businesses in Europe and South America. Britvic currently operates in and exports to over 100 countries, and is the largest supplier of branded still soft drinks in Great Britain, as well as the country’s number two supplier of branded carbonated soft drinks. Britvic is also an industry leader in Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade, and in Brazil with Maguary, Dafruta and Bela Ischia. The company combines its own leading brand portfolio – including Robinsons, Tango, J2O and Fruit Shoot – with co-bottling operations for PepsiCo. About Britvic --- Collaboration & Partnerships Britvic is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The policy update follows a sustained period of engagement and campaigning by People for the Ethical Treatment of Animals (PETA) entities, supported by over 63,000 activists. Mondelēz International, the parent company behind global snacking giants Oreo and Cadbury, has formally amended its public animal testing policy. The move closes significant regulatory loopholes that previously permitted discretionary animal experimentation for nutritional research purposes. The policy update follows a sustained period of engagement and campaigning by People for the Ethical Treatment of Animals (PETA) entities, supported by over 63,000 activists. Policy Overhaul: Expanding the Scope The revised policy introduces two critical changes to the company's ethical framework: Universal Application: The animal testing policy now applies to ALL testing conducted or commissioned by the company. Previously, the guidelines were restricted only to safety testing for specific products or ingredients, leaving broader research areas unregulated. Removal of the 'Nutritional Science' Clause: Mondelēz has deleted a specific provision that allowed testing on animals when not required by law, specifically "when it is needed to advance fundamental knowledge in nutritional science and approved non-animal methods are not available." This specific clause was identified by activists as the mechanism that permitted controversial studies, including experiments involving the force-feeding of mice. The Campaign for Change The amendment comes after PETA US exposed details of Mondelēz’s "nutritional science" experiments. The organisation highlighted specific studies where mice were force-fed human faeces, high-fat diets, and glass beads, before being euthanised for dissection. To drive the policy change, PETA US employed a shareholder activism strategy. The organisation purchased stock in Mondelēz to gain access to the boardroom, questioned executives at annual meetings, and filed a shareholder resolution demanding greater transparency regarding animal use. Stakeholder Reaction The update aligns Mondelēz with a growing consumer demand for ethical corporate conduct. PETA has described the move as a "sweet victory," noting that the policy change will prevent future discretionary experiments of this nature and brings the company "into the fold of compassionate businesses that consumers can trust." Featured in this news Confectionery Mondelēz International The Newsroom Business & Finance Mondelēz International Amends Animal Testing Policy to Close 'Nutritional Science' Loopholes News January 16, 2026 Snacking Mondelez Culminates Marvel Partnership with ‘Stuf of Doom’ OREO Launch and Experiential Drop Safety & Quality Legal Confectionery Business & Finance Manufacturing Food Related news

The product is positioned to capitalise on the "everyday indulgence" trend, allowing consumers to purchase a standalone treat for immediate consumption rather than committing to a full pantry-loading box. McKee Foods has announced a strategic expansion of its flagship Little Debbie® brand, launching a new, single-serve Birthday Cake format. The rollout signals a deliberate effort by the heritage snack cake brand to capture a larger share of the "grab-and-go" convenience channel, moving beyond its traditional dominance in the multi-pack grocery aisle. The product is positioned to capitalise on the "everyday indulgence" trend, allowing consumers to purchase a standalone treat for immediate consumption rather than committing to a full pantry-loading box. Format Innovation: The 'Hex' Shape To differentiate the product on crowded convenience store fixtures, McKee Foods has introduced a novel packaging and product architecture. The new Single-Serve Birthday Cake features a unique hexagonal shape . According to the company, this geometric design allows for a larger, more substantial cake, providing a distinct visual identity and a more "premium" feel that sets it apart from the brand's standard multipack offerings. Product Specifications: Format: Single-serve, grab-and-go wrapper. Profile: A soft, moist cake featuring vibrant, colourful inclusions baked throughout the dough. Finishing: Topped with smooth icing and a generous coating of multi-colored sprinkles. Chuck Clevenger , Associate Brand Manager at McKee Foods, explained the rationale behind the new format and its target consumption occasion. "We wanted to capture the pure, unbridled joy of a birthday party and make it accessible anytime, anywhere," said Clevenger. "By moving to this new single-serve hex shape, we're offering a premium, standalone treat that's perfect for those 'just because' celebrations." Retail Strategy and Availability The launch is tailored specifically for front-of-store and immediate consumption retail environments. By offering a larger, single-unit snack cake, Little Debbie is providing retailers with a high-margin impulse item that competes directly with single-serve cookies, pastries, and confectionery bars at the checkout. The Little Debbie Birthday Cake is available now at select convenience stores and major retail locations nationwide. The Newsroom New Products McKee Foods Launches New Single-Serve Little Debbie Birthday Cake News February 20, 2026 New Products 16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide New Products Nature's Path Expands Premium 'Love Crunch' Portfolio with First Gluten-Free Dessert New Products Boar's Head Expands Deli Portfolio with 'Greek Yoghurt Dessert Dip' Collection New Products Doughlicious Expands US Frozen Dessert Portfolio with 'Cookies & Cream' Skillet Launch at Whole Foods Bakery Snacking Confectionery New Products Related news

The launch underscores a broader industry shift within the sugar confectionery category, where younger consumers are driving demand for intense flavour combinations, textural contrasts, and products that encourage personalisation and social sharing. Sweet Venture Group has announced the launch of a new confectionery brand, Gummi Popz™ , designed to disrupt the traditional gummy aisle with a highly interactive, multi-textured product format. Positioned as a "full-sensory flavour bomb," the brand is specifically engineered to capture the teen and tween demographic (Gen Z and Gen Alpha), who increasingly prioritise experience-driven snacking over standard, one-dimensional sweets. The launch underscores a broader industry shift within the sugar confectionery category, where younger consumers are driving demand for intense flavour combinations, textural contrasts, and products that encourage personalisation and social sharing. Texture and Customisation Gummi Popz differentiates itself by moving beyond simple flavour profiles to offer layered textures and "playful twists." The product architecture allows for mixing and matching, enabling consumers to combine pieces to create novel, personalised flavour experiences in every bite. Todd Elliott , Founder & Chief Candy Inventor of Sweet Venture Group, highlighted this consumer-led approach to product development: "Today's teens want candy that goes beyond taste - they want texture, movement, and something they can make their own," Elliott stated. "Gummi Popz™ was built specifically for this generation. It delivers layered sensory impact, invites customisation, and stands apart from the predictable options filling the aisle. Each bite is a mini 'OMG' moment you must talk about. We're not chasing what's popular, we're creating what's next." Aggressive Omnichannel Retail Strategy Sweet Venture Group is backing the brand with a robust, mass-market retail rollout, securing placement across major grocery, convenience, and e-commerce channels. US Launch Details: Availability: Rolling out nationwide starting mid-March 2026 . Pricing: Highly accessible Suggested Retail Price (SRP) starting at $2.49 USD , positioning it strongly for impulse purchases. Retail Partners: Initial brick-and-mortar distribution includes heavyweight retailers such as Walmart, Albertsons/Safeway, Circle K, H-E-B, and OXXO . E-commerce: Supported by direct availability via Amazon . Global Expansion Pipeline While the initial focus is on penetrating the US market, the company has already outlined an aggressive international expansion roadmap for the remainder of 2026. Gummi Popz is slated to launch in Canada this summer , followed by a broader international rollout across Europe, the UK, and Australia timed to coincide with the critical Back-to-School trading period. This rapid global scaling indicates strong initial buyer confidence in the brand's experiential positioning. The Newsroom New Products Sweet Venture Group Targets Gen Alpha with Multi-Sensory 'Gummi Popz' Launch News February 25, 2026 New Products Mars Expands TWIX Portfolio with Poppable "TWIX Bits" Launch New Products Reese’s Leverages Childhood Nostalgia with New Marshmallow and PBJ Cups Confectionery Fazer and BonBon Partner to Scale Moomin Confectionery Internationally New Products Khloé Kardashian’s Khloud Brand Launches Protein Chips Snacking Confectionery New Products Related news

Gatorade has launched Gatorade Lower Sugar, a new sports drink featuring 75 percent less sugar and no artificial additives, designed to meet growing consumer demand for clean-label hydration. Gatorade has announced the nationwide launch of Gatorade Lower Sugar, a new formulation designed to capture a broader segment of health-conscious, active consumers. The new product features 75 percent less sugar than the brand's traditional Thirst Quencher and is formulated without artificial flavours, sweeteners, or colours. The launch represents a strategic adaptation by the sports drink giant to address the evolving preferences of the beverage market, specifically targeting the estimated 150 million Americans who experience mild to moderate dehydration on a weekly basis. Formulation and Clean Label Integration Gatorade Lower Sugar utilises the brand’s established electrolyte blend while fundamentally adjusting the product's sweetening and colouring profile to align with clean-label trends. By removing artificial additives, Gatorade is directly responding to consumer demand for greater ingredient transparency in functional beverages. The new line is rolling out nationwide in four distinct flavours: Fruit Punch Lemonade Glacier Cherry Rain Berry (reintroduced by consumer demand) According to Dr. Matt Pahnke of the Gatorade Sports Science Institute, the new beverage represents the latest innovation in the brand's science-backed hydration efforts, specifically formulated to align with what modern, active consumers expect from their sports drinks. Expanding the Advanced Hydration System This new product is the latest addition to Gatorade’s Advanced Hydration System, a connected portfolio strategy intended to help consumers select beverages based on specific hydration needs—whether hydrating better, faster, or longer than water. By positioning Gatorade Lower Sugar within this system, the brand aims to maintain its core performance credibility while offering a more accessible daily hydration option. Strategic Marketing and Broadened Demographics To support the launch, Gatorade is rolling out a national marketing campaign that shifts focus from exclusively elite athletes to "everyday movers." The campaign features a diverse roster of talent, including WNBA All-Star Caitlin Clark, WNBA legend Candace Parker, TV host Tayshia Adams, and several professional dancers and athletes. Visually, the campaign utilises a black-and-white motif contrasted with the bright, recognisable colours of the Gatorade beverages, emphasising the transition from traditional sports performance to everyday active lifestyles. Anuj Bhasin, Senior Vice President of Marketing at Gatorade, stated that the brand is purposefully expanding its portfolio to fuel a wider range of active individuals. He noted that the campaign is designed to celebrate everyday effort while providing a familiar hydration solution that meets contemporary nutritional standards. The Newsroom New Products Gatorade Launches Clean Label Lower Sugar Sports Drink Nationwide News March 5, 2026 New Products General Mills Expands Cereal Portfolio with Natural Colour Lucky Charms and Trix Launch Health & Nutrition Brevel Targets GLP-1 Nutrition Market with New Clean-Label Chlorella Soft drinks Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range Flavours & Colours New Products Health & Nutrition Beverage Ingredients Related news

According to new data from retail analysts Nielsen, the category is seeing a resurgence driven not by "fake meat" novelty, but by a strategic consumer shift toward natural, veg-led ingredients rich in protein and fibre. The UK plant-based food sector has officially returned to volume growth for the first time in years, signalling a critical market correction. According to new data from retail analysts Nielsen , the category is seeing a resurgence driven not by "fake meat" novelty, but by a strategic consumer shift toward natural, veg-led ingredients rich in protein and fibre. Market data reveals that volume demand for chilled plant-based food grew by just under 1% across UK supermarkets over the last year, accelerating to 1.7% in the 12 weeks ending December 28, 2025 . From Analogue to Whole Food This recovery marks a maturation of the category. While the initial plant-based boom was fueled by curiosity for meat mimics (burgers, nuggets), the current momentum is grounded in health and clean labels. Tesco , the UK's largest retailer, reports that shoppers are becoming increasingly selective, actively seeking "health benefits" and "no hidden nasties." This trend has driven double-digit growth in high-protein, whole-food ingredients: Plant-based Mince: Demand up nearly 25% year-on-year. High Protein Ingredients (Tofu, Tempeh, Seitan): Demand up 12% . Snacking (Falafels, Picnic Eggs): Demand is up more than 5% . 'Green Shoots of Recovery' Bethan Jones , Plant-Based Food Buyer at Tesco, framed the data as evidence of a lasting dietary change rather than a passing fad. “We are beginning to see the green shoots of recovery across the UK’s plant-based food sector,” Jones stated. “The plant-based movement emerged as the fastest-growing food trend of the late 20th century... However, economic pressures and the fading novelty of early experimentation meant that this rapid growth was difficult to maintain. Now, momentum is returning in a more grounded form.” Jones identified a specific "micro-trend" focused on whole-food plant proteins—beans, lentils, chickpeas, and wholegrains—as the primary driver of renewed sales. Clean Label Winning The data is supported by the performance of brands that position themselves around natural ingredients. Gosh! , which markets itself on using 100% natural products without additives, has seen its hero Moroccan Falafel product achieve 6% volume growth over the last 52 weeks. Caroline Hughes , Marketing Director at Gosh!, commented: “As more people eat their way to happier, healthier lifestyles by adding more plants to their plates, it’s no surprise that more natural products are helping to reignite category growth. Shoppers are looking for whole foods that are genuinely healthy.” Sector Outlook The Vegan Society CEO, Libby Peppiatt , welcomed the figures as proof that the lifestyle remains robust despite the cost-of-living crisis. "Whether consumers are driven by animal welfare, dietary, environmental or simply cost of living concerns, a vegan or plant-based lifestyle is an all-round win," Peppiatt noted. For manufacturers, the message is clear: the next phase of growth in the plant-based aisle will likely be defined by ingredient transparency and nutritional density rather than technical mimicry. Featured in this news Retail Tesco The Newsroom Plant-based UK Plant-Based Market Returns to Growth as Shoppers Pivot to 'Whole Food' Proteins News February 17, 2026 Retail Tesco Expands Summer Portfolio with 300 New Products Technology Tesco Launches National AI In-App Assistant Trial Retail Flashfood and Kroger Mid-Atlantic Expand Surplus Grocery Partnership Retail Tesco Elevates In-Store Hospitality With 30 Spring Menu Additions Plant-based Business & Finance Retail Related news

Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. The launch brings the total number of SKUs in the range to seven, timed strategically to capture the Valentine's Day consumption occasion. The expansion follows a strong debut year for the Sundaes concept. According to the company, the line was the "top new ice cream innovation" of 2025, with the Cookie Vermont-ster variant ranking as the number one Super Premium innovation across all new ice cream offerings. The 'No Assembly' Format The Sundaes line is differentiated in the freezer aisle by its complex, multi-textured format designed to replicate a scoop shop experience at home. Unlike standard pints, these products feature a "decadent whipped topping layer" and additional chunks sprinkled on top, offering a complete dessert solution with "no assembly required." The New Flavours: Straw-Bae Shortcake: Sweet cream ice cream with shortcake cookies and strawberry swirls, finished with a strawberry-swirled whipped topping and shortcake crumble. PB Blondie Bestie: Peanut butter ice cream with blonde brownies and graham cracker swirls, topped with caramel-swirled whipped topping and mini peanut butter cups. Mocha Mood Pie: A collaboration featuring coffee from partners BLK & Bold . This SKU blends chocolate cold brew ice cream with chocolate cookies, topped with fudge-swirled whipped topping and fudge chips. Strategic Partnerships The inclusion of BLK & Bold coffee in the Mocha Mood Pie flavour highlights Ben & Jerry's continued strategy of values-led sourcing partnerships. BLK & Bold is a certified B Corp known for pledging a percentage of profits to youth initiatives, aligning with Ben & Jerry's social mission. Haylee Nelson , Ben & Jerry's Flavour Guru, emphasised that the expansion addresses the consumer demand for convenience without compromising on the indulgent "sundae" experience. "Bringing the sundae experience home was all about convenience, fun and flavour… and our fans told us we more than delivered on that excitement," Nelson stated. "Who has time to find all the ingredients, the toppings, and even if you can - can you make it to perfection? These Sundaes deliver the perfect Ben & Jerry's Sundae experience." Commercial Availability The three new Sundaes are currently rolling out to retailers nationwide. The line carries a Suggested Retail Price (MSRP) of $4.99 - $6.49 , positioning it firmly within the Super Premium pricing tier. Featured in this news Food Unilever The Newsroom Dairy Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours News February 10, 2026 New Products Ben & Jerry’s Expands into Handhelds with New Ice Cream Bars for 2026 New Products Ben & Jerry’s Launches Two New Bakery-Inspired Ice Creams Dairy Ben & Jerry’s Co-Founder Jerry Greenfield Resigns After 47 Years Amid Tensions with Unilever Dairy Ben & Jerry’s Co-Founders Push for Independence Amid Unilever Spin-Off Flavours & Colours New Products Dairy Food Related news