Dairy software specialist DairyCraftPro has announced the launch of its advanced Yoghurt Processing Software, a digital platform designed to automate and centralise critical stages of yoghurt manufacturing. Dairy software specialist DairyCraftPro has announced the launch of its advanced Yoghurt Processing Software , a digital platform designed to automate and centralise critical stages of yoghurt manufacturing. The launch responds to the global dairy sector's accelerating shift towards digital transformation, addressing the urgent need for tools that reduce manual errors, optimise yield, and ensure rigorous regulatory compliance across both small-scale and commercial operations. Operational Automation and Efficiency The newly enhanced platform is engineered to streamline the complex, interconnected processes involved in yoghurt production, including milk reception, fermentation timing, and temperature control. By replacing manual spreadsheets with intelligent automation, the software handles essential calculations such as fat-to-protein ratios and production efficiency indicators. These tools are designed to maximise output while minimising raw material wastage. Key Features: Process Tracking: Real-time monitoring of milk reception and batch progress. Visual Dashboards: Production timers and visual aids to support decision-making. Yield Optimisation: Automated calculators to ensure consistency in batch performance. Integrated HACCP Compliance A core component of the software is its focus on food safety. DairyCraftPro has integrated HACCP compliance tools directly into the workflow, digitising food safety documentation and process monitoring. This functionality is designed to maintain structured records, ensuring facilities remain audit-ready while reducing the administrative burden of regulatory reporting. Scalable Subscription Model and AI Recognising the diverse needs of the industry, DairyCraftPro has introduced a tiered subscription model: Free Plan: Designed for trial use and small-scale operations with basic compliance needs. Premium Plan: Targets expanding dairies, offering unlimited production entries, supplier management, and advanced reporting capabilities. Corporate Plan: The flagship tier incorporating DairyCraftPro AI . This level unlocks artificial intelligence-based analytics for deep-dive insights, including: Milk fat standardisation. Profit and cost analysis. Brine adjustment features and lactase usage calculators. The release reflects a broader industry trend where digital tools are becoming essential infrastructure rather than optional add-ons. By combining production management with advanced AI analytics, DairyCraftPro aims to position itself as a comprehensive solution for manufacturers seeking long-term operational improvement and cost control. The Newsroom Dairy DairyCraftPro Launches AI-Enabled Software to Automate Yoghurt Manufacturing and Compliance News January 7, 2026 Safety & Quality New Solutions Manufacturing Technology Dairy Related news Technology Abbott Unveils AI-Powered 'Libre Assist' at CES 2026 to Predict Glucose Impact Water Dutch Water Tech Startup Hulo Secures €2.3M to Scale AI-Powered Leak Detection

UK coffee chain introduces festive seasonal offerings featuring new signature drinks and returning customer favorites UK coffee chain introduces festive seasonal offerings featuring new signature drinks and returning customer favorites Costa Coffee has officially launched its highly anticipated 2025 Christmas menu, marking an early start to the festive season with a comprehensive range of seasonal beverages and food items designed to capture the holiday spirit. Signature New Product Introduction The centerpiece of this year's festive offering is the brand-new Butter Pecan Cookie Latte, a premium seasonal beverage that represents Costa's commitment to innovative flavor profiles. The drink features: Rich, creamy latte base: Traditional espresso foundation with enhanced seasonal flavoring Butter pecan cookie integration: Crunchy cookie pieces incorporated throughout the beverage Premium presentation: Topped with light whipped cream for enhanced indulgence Multi-format availability: Offered as hot latte, iced latte, and hot chocolate variations Returning Seasonal Favorites Costa Coffee has strategically reintroduced popular items from previous seasons, demonstrating the brand's understanding of customer preferences: Hot Chocolate Collection: Terry's Chocolate Orange Hot Chocolate Black Forest Hot Chocolate Mint Hot Chocolate Caramel Nutcracker Range: Available in multiple formats: iced latte, hot chocolate, and traditional latte Consistent flavor profile across all preparation methods Comprehensive Food Menu Expansion The Christmas menu extends beyond beverages to include substantial food offerings targeting various meal occasions: Savory Options: Turkey & Trimmings Toastie - traditional holiday flavors Pigs in Blankets Toastie - seasonal comfort food Brie and Cranberry Toastie - premium ingredient combination Turkey Feast Toastie - hearty seasonal option Sweet Treats and Baked Goods: Caramel Nutcracker Cookie Sandwich - complementing the beverage range Dubai-Style Pistachio Tiffin (launching November 6) - international flavor influence Festive Spice Muffin - featuring fruit and sticky toffee sauce Strategic Distribution and Market Rollout Costa Coffee has implemented a comprehensive distribution strategy to maximize market reach: Immediate Availability: All Costa Coffee retail locations Shell service stations nationwide Costa Express automated machines across the UK Brand Integration: Limited-edition Christmas cups featuring winter imagery in Costa's signature crimson branding Available in standard and large sizes across all distribution channels Designed to encourage social connection and family gatherings Industry Leadership Statement Nishant Bhatia, Costa Coffee's Global Food and Beverage Innovation Director, emphasized the strategic importance of the launch: "This Christmas, we're bringing festive moments to life with a menu full of joy and indulgence. From our brand-new Butter Pecan Cookie Latte and Dubai-Style Pistachio Tiffin to returning favourites like the Pigs in Blanket Toastie, every drink and bite is designed to make those Christmas catch-ups and family gatherings feel extra special." Market Impact and Consumer Engagement The early launch of Costa's Christmas menu reflects broader industry trends toward extended seasonal marketing periods, allowing brands to capture consumer spending across a longer timeframe. The combination of innovative new products and proven favorites demonstrates a balanced approach to menu development that addresses both novelty-seeking and comfort-seeking consumer behaviors. The emphasis on connection and family gatherings through branded messaging aligns with post-pandemic consumer values emphasizing social experiences and shared moments. Competitive Positioning Costa Coffee's comprehensive seasonal menu positions the brand as a leader in the UK coffee market's festive offerings, with the early October launch providing competitive advantage over rivals in capturing early holiday consumer spending and establishing seasonal brand presence. Featured in this news Coffee & Tea Costa Coffee The Newsroom Coffee & Tea Costa Coffee Launches 2025 Christmas Menu with Innovative Butter Pecan Cookie Latte News October 24, 2025 Foodservice Coffee & Tea Related news

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume. C4 Energy has officially expanded its portfolio into the concentrated energy shot category with the launch of C4 Performance Energy Shots . This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume. The launch represents C4’s first significant product format innovation since the brand’s inception, targeting consumers seeking rapid delivery systems for caffeine without the volume of a traditional carbonated can. Formulation and Certification The new shots are engineered to function as both a pre-workout supplement and a convenient lifestyle energy boost. The formulation maintains the brand's focus on performance ingredients while eliminating sugar. Technical Specifications: Caffeine Content: 200 mg per bottle. Performance Ingredients: Includes CarnoSyn Beta-Alanine for muscular endurance. Nutritional Profile: Zero sugar. Safety: The product is NSF Certified for Sport , ensuring it is free from banned substances—a critical designation for competitive athletes. The range debuts with three distinct flavour profiles, leveraging established brand equity and partnerships: 🧊💣 Frozen Bombsicle 🥊🥤 Hawaiian Punch Fruit Juicy Red 🍇🍦 Popsicle Grape According to the company, the development of the shot format is a direct response to consumer demand for portability. The product targets two core demographics: gym-goers looking for a smaller pre-workout dose that doesn't cause bloating, and general consumers seeking a quick, on-the-go energy boost. The C4 Performance Energy Shots are currently available for purchase via the brand's direct-to-consumer website and through Amazon . Featured in this news Energy Drinks Cellucor The Newsroom Energy Drinks C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours News December 19, 2025 Energy Drinks New Products Beverage Soft drinks Packaging Related news Legal Greencore-Bakkavor £1.2 Billion Merger Faces UK Antitrust Scrutiny Over Market Concentration Concerns New Products Branston Beans has introduced its new 200g three-pack to its iconic baked beans range

The new range aims to translate the brand’s "chunk and swirl" equity into an on-the-go format. A strategic pivot designed to capture a larger share of the growing market for premium convenience desserts. In a major expansion of its portfolio, Unilever-owned Ben & Jerry’s is moving beyond its signature pints to enter the handheld novelty space. The brand has announced the debut of its new Ice Cream Bars, a strategic pivot designed to capture a larger share of the growing market for premium convenience desserts. Scheduled to roll out to US retailers beginning in January 2026, the launch positions the brand to compete directly in the rising segment of indulgent novelties—a category currently buoyed by consumer demand for portion-controlled treats and portable snacking options. Product Architecture and Flavours The new range aims to translate the brand’s "chunk and swirl" equity into an on-the-go format. Each bar features Ben & Jerry’s ice cream packed with signature inclusions, dipped in a chocolatey coating embedded with cookie pieces. The line will debut with five variants, balancing established favourites with new formulations: Classic Adaptations: Cookie Dough, Chocolate Fudge Brownie, and Strawberry Cheesecake. New Varieties: PB Pretzel and Caramel Blondie. The company describes the bars as being “lovingly crafted” to replicate the sensory experience of their pints in a format optimised for impulse purchases and snacking occasions. Commercial Details and Pricing The initial retail launch in early 2026 will focus on frozen novelty sets nationwide. Multipacks: The bars will be sold in four-pack boxes (2.5 oz per bar), with a suggested retail price (SRP) ranging from $5.99 to $7.49. Single-Serve Strategy: To further penetrate the convenience channel, a single-serve format of the Cookie Dough Ice Cream Bar is scheduled for release in spring 2026, carrying an SRP of $3.99. The Newsroom New Products Ben & Jerry’s Expands into Handhelds with New Ice Cream Bars for 2026 December 12, 2025 Snacking New Products Dairy Food Related news New Products Mars Expands Frozen Portfolio with Permanent 'SNICKERS Ice Cream Minis' Line and M&M's Collaboration New Products Magnum Expands Premium 'Signature' Range with Pistachio and Peach Flavour Innovation New Products Popsicle Partners with BBC Studios to Launch 'Bluey' Ice Pops Nationwide Sustainability WM Partners with Novel Ice Cream for 'Green Dream' Launch at 2026 Phoenix Open

For over 80 years, Cibus Tec is the exhibition that has led the way in innovation, continuously evolving to drive technological progress in the food and beverage industry. Recognizing the growing future need to feed our planet while preserving it for generations to come, our commitment is further strengthened by promoting cutting-edge sustainable solutions that enable safe and high-quality production. Close Close Cibus Tec Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 27 - 30 October 2026 Parma, Province of Parma, Italy Organised by: Koeln Parma Exhibitions Visit organisers website For over 80 years, Cibus Tec is the exhibition that has led the way in innovation, continuously evolving to drive technological progress in the food and beverage industry. Recognizing the growing future need to feed our planet while preserving it for generations to come, our commitment is further strengthened by promoting cutting-edge sustainable solutions that enable safe and high-quality production. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

German sports nutrition heavyweight ESN continues to scale its United Kingdom operations, announcing the expansion of its portfolio with two new performance-focused innovations German sports nutrition heavyweight ESN continues to scale its United Kingdom operations, announcing the expansion of its portfolio with two new performance-focused innovations: Ultrapure Creatine Gummies and the comprehensive ‘Crank’ pre-workout formula. Following the brand's strategic entry into the UK market in January 2025, this product drive aims to address rising consumer demand for high-convenience, science-backed supplementation. ESN—which headquarters its operations in Germany—stated that the development of these SKUs was heavily influenced by feedback loops involving both recreational consumers and professional athletes. Addressing Format and Efficacy The expansion targets two distinct categories: pre-training energy and muscle endurance. The newly developed Crank pre-workout solution is engineered as a "3-in-1" blend designed to deliver energy, focus, and hydration simultaneously. The formulation features a 200mg caffeine dosage alongside beta-alanine, taurine, and GBB to drive energy without the associated "crash." To support physical performance, the blend includes a volumising pump matrix consisting of l-citrulline, l-arginine, theobromine, betaine, potassium, and natural sea salt. Cognitive function is addressed through the inclusion of l-tyrosine, huperzine A, and vitamin B6. Simultaneously, the Ultrapure Creatine Gummies are designed to overcome the traditional palatability issues of powdered creatine. Each serving delivers 3.4g of stabilised creatine monohydrate, verified for quality and efficacy. The peach-flavoured gummies target a broad demographic, from weightlifters to lifestyle consumers seeking health benefits. Strategic Commentary Mike O’Leary, Head of Product at ESN, emphasised the R&D focus on solving consumer pain points regarding supplement formats. “Creatine is one of the most effective supplements for improving physical performance, but for years, the format has been a barrier, alongside a lack of education on creatine’s wide-ranging benefits,” O’Leary said. “We wanted to create something that not only works but that people actually enjoy taking.” Regarding the pre-workout category, O’Leary added: “Further, our UK community told us they wanted more than just a caffeine rush with a crash. They want a pre-workout that truly fuels performance and sustained energy, the kind you can feel in your focus, endurance and pump, which we’ve delivered with Crank.” Commercial Availability and Pricing The new range is positioned for pan-European distribution, available online in the UK as well as across the DACH region, the Netherlands, Spain, and Italy. Crank: Retails at £27.99 for a 370g tub (20 servings). It is available in Fruit Punch and Blue Raspberry flavours and is suitable for vegetarian and vegan diets. Ultrapure Creatine Gummies: Priced at £23.90 for a 600g pouch (120 gummies), with a recommended intake of four gummies per day. The Newsroom Health & Nutrition ESN Strengthens UK Market Position with Launch of Advanced Performance Supplements December 12, 2025 New Products Health & Nutrition Related news Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges New Products Sisel International Expands Performance Line with Pineapple-Forward 'SiselRIPT Sunburst' Marketing Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026 Energy Drinks Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated

The release is positioned as a category first, with the brand claiming these are the pioneering oat-based creamers formulated with 0g of sugar per serving. US oat milk market leader Planet Oat (owned by HP Hood) has announced a strategic expansion into the functional coffee adjuncts category, launching two new zero-sugar oat milk creamers. The release is positioned as a category first, with the brand claiming these are the pioneering oat-based creamers formulated with 0g of sugar per serving . Market Drivers: The War on Sugar The launch reflects intensifying pressure on food and beverage manufacturers to reduce sugar content without compromising sensory profiles. As regulatory bodies and health-conscious consumers scrutinise labels more closely, the "zero-sugar" claim has become a critical differentiator in the competitive plant-based sector. For ingredient suppliers and manufacturers, this move highlights the ongoing R&D focus on sweetness modulation. Traditionally, sugar has played a key role in mouthfeel and taste masking in plant-based formats; removing it requires sophisticated formulation to maintain the indulgent profile expected of a coffee creamer. Product Architecture and Flavours The new line extends Planet Oat's presence in the high-margin coffee creamer market with two indulgent flavour profiles designed to compete with traditional dairy options: 🍮 Zero Sugar Caramel 🍦 Zero Sugar Vanilla Cinnamon Clean Label & Inclusivity: Beyond the sugar reduction, the creamers are engineered for broad dietary accessibility. They are free from dairy, lactose, gluten, soy, and nuts , aligning with the "free-from" strategy that allows plant-based brands to appeal to allergy sufferers as well as vegans. Strategic Context The US coffee creamer market is shifting steadily towards "better-for-you" formulations. Unlike core milk alternatives, creamers allow brands to command higher margins and experiment more aggressively with flavour. While Planet Oat has not yet disclosed specific pricing or distribution details, the brand's history suggests a focus on mainstream retail penetration. This implies the zero-sugar line is intended to scale quickly across conventional grocery channels rather than remaining a specialist health store offering. The Newsroom New Products Planet Oat Debuts Category-First Zero-Sugar Oat Creamers to Target Health-Conscious Coffee Drinkers News January 23, 2026 Plant-based New Products Health & Nutrition Beverage Coffee & Tea Related news Business & Finance Impossible Foods CEO Peter McGuinness Departs; Executive Team to Lead Plant-based Sushi University Debuts Authentic Plant-Based Omakase to Address Culinary Gap for Tourists in Japan Plant-based Califia Farms Expands 'Simple & Organic' Platform with First-Ever Soymilk and Clean Label Creamers Beverage Beyond Meat Diversifies into Beverages with 'Beyond Immerse' Plant-Based Protein Drink

Coffee Mate, a leading brand in the flavoured creamer category, is set to launch two limited-edition creamers inspired by the Harry Potter franchise, targeting both flavour-seeking and themed-product consumers. Coffee Mate, a leading brand in the flavoured creamer category, is set to launch two limited-edition creamers inspired by the Harry Potter franchise, targeting both flavour-seeking and themed-product consumers. Scheduled for August release, the new creamers coincide with Harry Potter’s birthday on July 31 and the 20th anniversary of Goblet of Fire, strategically aligning the launch with key franchise milestones. The range includes: Toffee Cauldron Cake Flavoured Creamer – combines caramel sweetness with buttery richness for an indulgent coffee experience. Zero Sugar White Chocolate Peppermint Toad Flavoured Creamer – a sugar-free option blending white chocolate and peppermint, aimed at health-conscious consumers. Both products will be available in 28 fl oz bottles at grocery retailers nationwide, with a suggested retail price of $4.49, subject to retailer variation. Amanda Zaydman, Director of Brand Marketing for Nestlé’s Coffee & Beverage Division, highlighted the strategic partnership: “The Coffee Mate x Harry Potter collaboration transforms everyday coffee routines into an enchanting experience, leveraging the nostalgia and creativity associated with the Wizarding World.” The launch reflects broader industry trends towards experiential, themed, and flavour-forward products, which are increasingly used by brands to drive consumer engagement and differentiation in the competitive coffee creamer category. Retailers and industry stakeholders will be closely watching the market response, as such innovative flavour collaborations play a growing role in driving category growth and incremental sales. The Newsroom Coffee & Tea Coffee Mate unveils limited-edition Harry Potter-themed creamers News July 9, 2025 New Products Coffee & Tea Dairy Related news Coffee & Tea Dutch Bros enters CPG Market with Trilliant Partnership and 'At Home' Coffee Line Coffee & Tea Pachamama Coffee Secures Regenerative Organic Certified® Status for Flagship Peruvian Lines Coffee & Tea Starbucks and Arla Foods Launch Limited-Edition RTD Coffees to Drive UK Category Growth Coffee & Tea happy® Coffee Secures Major Convenience Listing with Expansion into 800+ Sheetz Locations

High-energy franchise BIGGBY® COFFEE has announced its seasonal strategy for the start of 2026, executing a multi-category menu update running from 2 January through 25 February. High-energy franchise BIGGBY® COFFEE has announced its seasonal strategy for the start of 2026, executing a multi-category menu update running from 2 January through 25 February . The 460-plus-unit chain is anchoring its winter offering on three strategic pillars: a limited-time confectionary collaboration with TWIX® , a revitalised hot chocolate portfolio, and a festive Valentine’s Day beverage suite. Strategic Collaboration: The TWIX® Takeover Central to the winter campaign is a partnership with Mars’ TWIX® brand. BIGGBY® is reimagining its fan-favourite Salted Caramel platform by integrating TWIX®-inspired flavour profiles and toppings. The TWIX® Lineup: 🍫 Latte Variants: Salted Caramel Latte and Salted Mocha Caramel Latte, both finished with a TWIX® candy crumble (Available Hot, Iced, or Frozen). 🧊 Cold Brew: Sweet Foam Salted Mocha Caramel Cold Brew topped with TWIX®. 🥤 Creme Freeze: The "TWIX® Fix" Creme Freeze. ☕ Hot Chocolate: Salted Cocoa Carmella with TWIX® topping. Seasonal Segmentation: Valentine’s and Comfort Beyond the candy collaboration, the chain is segmenting its menu to target distinct consumption occasions: the "comfort" of hot chocolate for winter weather and the "festive" appeal of Valentine's Day. The Valentine’s Collection: Red Velvet: Available as a Latte (Hot, Iced, Frozen) and a Sweet Foam Red Velvet Cold Brew. Sweetheart BIGGBY Blast®: An energy drink innovation blending strawberry and dragon fruit, capped with sweet foam. Berry Chocolatey Creme Freeze: A decadent mix of white chocolate, mocha, strawberries, and mini chocolate chips. The Hot Chocolate Spotlight: Expanding the non-coffee category, the chain is promoting a dedicated hot chocolate tier featuring Cocoa Carmella , Mint Hot Chocolate , and White Hot Chocolate . Food Attachment To drive average ticket value, seasonal food items are returning to the menu, including the Sausage Cheddar Biscuit with honey and Chocolate Cake Pops . The launch is also supported by "value-driven bundles," addressing consumer price sensitivity in the Q1 window. The Newsroom Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup News January 28, 2026 New Products Beverage Foodservice Coffee & Tea Related news Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day Food HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions

McDonald's USA has announced a strategic partnership with Paramount Caviar to launch a limited-edition Valentine's Day campaign that capitalises on the viral "high-low" dining trend. McDonald's USA has announced a strategic partnership with Paramount Caviar to launch a limited-edition Valentine's Day campaign that capitalises on the viral "high-low" dining trend. On February 10 , the fast-food giant will release exclusive McNugget® Caviar Kits , pairing its core fried chicken product with premium Baerii Sturgeon caviar. The campaign is a direct response to the growing social media phenomenon where consumers pair accessible fast food items with luxury ingredients. By officially sanctioning this behaviour, McDonald's aims to drive social conversation and elevate brand perception during the competitive Valentine's Day marketing window. The Direct-to-Consumer (DTC) 'Drop' Strategy Unlike traditional menu rollouts, this activation utilises a "drop culture" model more common in the fashion industry. The kits will not be sold in restaurants, thereby avoiding operational complexity for franchisees. Instead, they will be released exclusively online via a dedicated microsite, McNuggetCaviar.com , at 11 a.m. ET on Tuesday, Feb. 10 . Crucially, the kits are being offered free of charge on a first-come, first-served basis. This pricing strategy positions the campaign as a high-value brand equity exercise rather than a direct revenue generator, designed to maximise urgency and digital traffic. Kit Components and Partner Credibility To ensure authenticity in the "luxury" component of the offer, McDonald's has collaborated with Paramount Caviar , a respected supplier in the fine dining sector. Each McNugget® Caviar Kit includes: 1 oz Tin of McNugget® Caviar: Specifically, premium Baerii Sturgeon caviar. $25 Arch Card®: A pre-loaded gift card to purchase the Chicken McNuggets (driving separate foot traffic or app usage). Accessories: A Mother of Pearl caviar spoon and crème fraîche. The 'High-Low' Economy This campaign reflects a broader shift in QSR marketing, where brands seek to break through the noise by subverting category expectations. The "high-low" trend—pairing budget-friendly items with luxury goods—has gained significant traction on platforms like TikTok and Instagram. By providing the caviar and the specialised spoon, McDonald's is facilitating a "premium" experience that centres on their heritage product, reinforcing the McNugget's status as a culturally versatile menu item. Featured in this news Foodservice McDonald's Corporation The Newsroom Foodservice McDonald's Elevates 'High-Low' Dining Trend with Exclusive McNugget Caviar Drop News February 2, 2026 Foodservice Marketing Related news Foodservice McDonald's Canada Partners with Frank's RedHot for Menu Takeover Foodservice RBI Partners with Asset Manager CPE in $350M Joint Venture for Burger King China Technology Aniai Secures Additional $4m to Scale 'Alpha Grill' Robotics in US QSR Market Business & Finance Subway Enters Azerbaijan Market via Master Franchise Deal with N Sky Build

The UK government has announced a significant extension to the Soft Drinks Industry Levy (SDIL), commonly referred to as the sugar tax, now encompassing high-sugar milk-based drinks. Go Legal UK Sugar Tax Extension and Its Implications for the Food and Beverage Industry This move, effective from 1 January 2028, expands the levy beyond traditional soft drinks to include pre-packaged milk-based and milk alternative beverages with added sugar, such as flavoured milks, milkshakes, sweetened yoghurt drinks, and ready-to-drink (RTD) coffees. Overview Report Opportunities Suppliers Related News Overview Content Opportunities Suppliers Latest news

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes. Premium hydration brand Electrolit has announced a strategic partnership with American professional soccer player Timothy Weah. The deal aligns the fourth-ranked sports drink in the U.S. with a key figure in American soccer just as the sport enters a critical visibility window in the lead-up to the 2026 global tournament. Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes. Strategic Timing and Athlete Profile The partnership leverages Weah's current career momentum. At 25, the forward recently made headlines in September 2025 as the first American to score a Champions League goal at the Santiago Bernabéu Stadium. His portfolio also includes scoring the opening goal for the USMNT in the 2022 global competition and securing three CONCACAF Nations League titles. Electrolit aims to utilise this high-performance narrative to cement its credibility among athletic demographics. Timothy Weah commented on the operational aspect of the deal: "During my small break between the end of season and the world's most-watched soccer event, I'll be participating in a huge training camp where hydration will be one of the most important pieces in preparation. Having Electrolit in my corner, helping me to stay hydrated, will be a crucial step to ensure a successful summer." Campaign Activation: Creative Control Distinguishing this partnership from standard endorsement deals, Weah has taken an active role in the creative direction of the campaign. The digital spot, produced by Russell Films, was conceptualised by the athlete and is rooted in his hometown of New York City, featuring appearances by former professional players and friends. Weah noted the creative freedom afforded by the brand: "The campaign is rooted in my hometown of New York City, and Electrolit has been an amazing creative partner, giving me the freedom to express myself in the partnership and show the world where I am from and what we get up to." The activation will span a national advertising push, including a comprehensive in-store Point of Sale (POS) suite and digital content across social platforms. Portfolio Expansion Weah joins a growing roster of elite talent representing Electrolit, which currently includes number one-ranked tennis star Aryna Sabalenka and IndyCar driver Pato O'Ward . This strategy reinforces the brand's positioning as a "go-to hydration source" across diverse sporting verticals. The Newsroom People Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season News January 15, 2026 People Business & Finance Beverage Soft drinks Marketing Related news Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges New Products Sisel International Expands Performance Line with Pineapple-Forward 'SiselRIPT Sunburst' Marketing Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026 Energy Drinks Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated