IFT FIRST is the largest global food science and innovation expo. At IFT FIRST you'll connect with innovators, decision-makers, and solution providers across every sector of food science and technology—all in one highly-engaged environment. Close Close IFT FIRST Trade Show About Detail Visitors Discussion The Largest Global Food Science and Innovation Expo Engage your senses with the sights and sounds of a busy marketplace filled with suppliers who are ready to showcase the latest global ingredients, trends, technologies, solutions, and new products. It’s here where you’ll find the answers to the problems you are trying to solve while gaining relevant knowledge from colleagues and suppliers who are vested in helping you to grow and sustain your business. My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 12 - 15 July 2026 Chicago, IL, USA Organised by: IFT Visit organisers website IFT FIRST is the largest global food science and innovation expo. At IFT FIRST you'll connect with innovators, decision-makers, and solution providers across every sector of food science and technology—all in one highly-engaged environment. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

This innovation represents a strategic extension of the 7UP portfolio, designed to tap into consumer nostalgia, expand seasonal shelf appeal, and offer unique merchandising and promotional possibilities for trade partners. This innovation represents a strategic extension of the 7UP portfolio, designed to tap into consumer nostalgia, expand seasonal shelf appeal, and offer unique merchandising and promotional possibilities for trade partners. A Heritage-Inspired Innovation with Modern Appeal Flavor Profile & Formulation - 7UP Shirley Temple fuses the signature lemon‑lime brightness of 7UP with vibrant pomegranate and cherry notes—drawing on the grenadine base of the iconic mocktail. It is caffeine‑free and available in both full sugar and Zero Sugar versions. Packaging & SKUs - The product is distributed in 12‑pack 12‑ounce cans and 2‑liter bottles , with a Zero Sugar variant available in 12‑pack cans. Timing & Availability - The product launched nationwide (U.S.) on October 15 , 2024, and is slated for availability through December 31, 2024 (or while supplies last). Andrew Springate, Chief Marketing Officer at KDP, commented: Our team loves the challenge of developing and marketing a beverage that evokes a deep sense of nostalgia with a modern twist, and the 7UP Shirley Temple does just that. Consumers will be delighted by this sweet reminder of the magic of childhood with a contemporary burst of flavorful refreshment. The limited‑edition release allows KDP to test incremental demand, drive seasonal excitement, and support differentiated in‑store and promotional activations. Seasonal Differentiation & Incremental Block Sales The Shirley Temple variant adds a high-visibility seasonal SKU that helps retailers refresh planograms for the holidays and generate incremental sales beyond base 7UP volume. Premiumization & Mixability Because Shirley Temple is both a standalone soda and a mixer for “Dirty Shirley” (vodka + 7UP Shirley Temple), it appeals to both non‑alcoholic and adult cocktail occasions—opening up cross‑category promotional tie‑ins with on‑premise or foodservice accounts. The Newsroom Soft drinks 7UP® Launches Shirley Temple Ready‑to‑Drink for Holiday Season, Bridging Nostalgia and Growth Opportunities News October 9, 2024 Beverage Soft drinks Marketing Related news New Products Heluva Good! Partners with Grillo’s Pickles for Limited-Edition 'Dill Pickle Dip' Collaboration Beverage Tequila Don Julio 1942 Honours 'Year of the Horse' with Limited Edition Bottle and Lifestyle Collaboration Confectionery Chocolove Expands Valentine’s Portfolio with Peanut Butter Hearts and On-Trend 'Dubai Style' Pistachio Box Coffee & Tea Bones Coffee Company Revives Seasonal Flavours for Valentine's 2026; Announces Retirement of 'Red Velvet'

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Logistics & Supply Chain Technology February 3, 2026 Mapbox Launches Doorway-Level Data to Solve Last-Mile ‘Final Meters’ Problem The feature is designed to guide drivers to specific building entrances rather than generic street addresses, addressing a critical inefficiency in the delivery, logistics, and ride-hailing sectors. Facilities February 3, 2026 Fonterra Breaks Ground on $75M Butter Plant Expansion to Drive High-Value Milkfat Strategy This expansion is a key component of Fonterra’s committed capital investment plan, which allocates up to $1 billion over the next three to four years towards projects that drive operational efficiency and generate value-added growth. Fresh Produce February 2, 2026 Buyers Edge Platform Acquires UK’s NCB Foodservice to Build Pan-European Fresh Network The transaction marks a significant advancement in the company's European growth strategy, representing its second acquisition within the fresh produce category as it seeks to build a robust pan-European fresh network. Foodservice February 2, 2026 RBI Partners with Asset Manager CPE in $350M Joint Venture for Burger King China Under the new terms, CPE has invested new primary capital to acquire an approximate 83% majority stake in the business. RBI retains a 17% minority interest and a seat on the Board of Directors to maintain strategic oversight. Agriculture January 29, 2026 JDE Peet’s Becomes First F&B Major to Align with TNFD Nature Framework JDE Peet’s, the parent company of coffee brands including Jacobs, L’OR, and Peet’s Coffee, has unveiled a new "Nature Transition Plan" designed to secure the long-term viability of the global coffee supply chain. Agriculture January 29, 2026 New Industry Report Warns Skills Shortage Threatens UK Food Security Arla Foods, in collaboration with the School of Sustainable Food and Farming at Harper Adams University, has issued an urgent call - labour and skills crisis within the UK agricultural and horticultural sectors. People January 28, 2026 WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States WK Kellogg Co has announced a strategic partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition operating in collaboration with Share Our Strength's No Kid Hungry campaign. Logistics & Supply Chain January 26, 2026 Prime Minister Carney Unveils 'Canada Groceries and Essentials Benefit' and $650m Supply Chain Support The announcement introduces a new direct transfer payment mechanism for households, alongside significant capital injections aimed at mitigating supply chain disruptions for businesses. First PREV 1 Page 1 NEXT Last

Chartwells Higher Education has launched Crafted by Chartwells, an innovation platform that transforms student feedback into scalable, customizable dining concepts across college and university campuses. Chartwells Higher Education has launched Crafted by Chartwells, an innovation platform that transforms student feedback into scalable, customizable dining concepts across college and university campuses. The new portfolio includes more than 30 in-house brands, each co-created by Chartwells’ culinary teams, operators, marketers, and students. Drawing insights from over 100,000 students via the company’s Campus Dining Index, Crafted by Chartwells reflects Gen Z’s growing demand for authentic global flavors, functional foods, and inclusive menus. “Campus dining should be the most exciting place to eat, connect, and explore new flavors,” said Joe Labombarda, SVP of Culinary at Chartwells Higher Education. “Crafted by Chartwells helps us capture and elevate the newest culinary trends as they happen.” The portfolio features concepts such as Chaat House (modern Indian street food), Houston Street Subs (customizable sandwiches with fresh ingredients), Vedge Craft (vegetarian Middle Eastern–inspired meals), and Yum Bun & PhoU (Pan-Asian favorites like dim sum and pho). Many brands originated as campus-specific ideas before expanding nationally, with each designed for local adaptation and sourcing flexibility. Chartwells said the initiative underscores its commitment to making student voices central to dining innovation across its partner institutions. SOURCE Chartwells Higher Education The Newsroom Foodservice Chartwells launches “Crafted by Chartwells” to scale student-driven dining concepts nationwide News November 13, 2025 Foodservice Related news

The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills. Natures Aid has entered the competitive sports nutrition market with a strategic new product launch: the NSF Certified Creatine Gummy . The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills. By leveraging specialized manufacturing technologies, the brand aims to set a new standard for gummy-based supplementation, positioning the product not merely as a confectionery alternative, but as a high-performance delivery system verified for athletes. Manufacturing Innovation: 'Zero-Grain' Technology Developing a palatable creatine gummy has historically presented formulation challenges, primarily regarding ingredient stability and texture (often resulting in a gritty mouthfeel). To address this, Natures Aid established a strategic manufacturing partnership with SUCOTOND . The collaboration utilizes proprietary "zero-grain" technology , designed to ensure uniform texture and a smooth consistency. Additionally, the production employs a cold-processing method to minimize exposure to high temperatures, thereby preserving the integrity of the creatine monohydrate during the manufacturing cycle. Certification and Compliance A key differentiator for retail buyers and professional athletic organizations is the product's compliance profile. The gummies are NSF 173 certified , a rigorous standard for dietary supplements that verifies ingredient identity and safety. Produced in a GMP-certified facility , the product is positioned to offer batch-to-batch consistency—a critical factor for performance-focused consumers who require precise dosing. Product Specifications Unlike many gummy supplements that struggle to achieve clinically relevant dosages without excessive sugar or volume, Natures Aid has formulated a high-potency serving size. Dosage: 5g of pure creatine monohydrate per serving. Serving Size: 3 gummies. Format: 135 gummies per bottle (45 servings). Target Benefits: Muscle strength, recovery, endurance, and daily energy. Category Evolution The launch reflects a broader industry shift toward "lifestyle performance" products. By combining the convenience of a gummy with the rigorous standards of NSF certification, Natures Aid is addressing the evolving demands of modern consumers who seek professional-grade supplementation that integrates seamlessly into busy, mobile lifestyles. The Newsroom Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges News February 3, 2026 Confectionery New Products Health & Nutrition Manufacturing Related news New Products Sisel International Expands Performance Line with Pineapple-Forward 'SiselRIPT Sunburst' Marketing Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026 Energy Drinks Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated Alcohol Chrome Horse Society Launches in Colorado with High-Profile Activation at Aspen Gay Ski Week

the International Nut and Dried Fruit Council officially launched its Sustainability Certification at the INC headquarters in Reus, during the research event, NUTS 2025. The launch marks a milestone for the industry, introducing the first-ever sustainability certification designed exclusively for the global nut and dried fruit sector. On October 13, 2025, the International Nut and Dried Fruit Council officially launched its Sustainability Certification at the INC headquarters in Reus, during the research event, NUTS 2025. The launch marks a milestone for the industry, introducing the first-ever sustainability certification designed exclusively for the global nut and dried fruit sector. INC Executive Director Goretti Guasch commented, "For the nut and dried fruit industry and the INC, sustainability is a strategic priority. While many existing certifications include sustainability components, none have been tailored to address the unique characteristics and challenges of this industry. This certification has been created by the industry, for the industry." While the industry has already made significant strides in sustainability, this certification highlights those achievements and drives even greater progress. It enables companies worldwide to stand out in a sustainability-driven marketplace, offering tailored criteria that reflect the unique roles across the value chain. The INC Sustainability Certification provides companies with a clear framework to prioritize actions, align with best practices, and meet verified sustainability standards across environmental, social, and governance dimensions. Present at the launch, INC Executive Committee members highlighted the certification's impact across the global supply chain. Growers, often multigenerational family operations, have long practiced methods that protect soil, water, air, and biodiversity forming the foundation for sustainable production. The certification builds on these practices by implementing governance standards that ensure fair treatment of employees and suppliers, extending sustainability from the farm to consumer. Market demand is also rising for sustainable products, with large markets such as China driving transformative change. Lastly, they added that the Certification supports both small and large companies with practical guidance covering areas from carbon footprint reduction and Zero Waste initiatives to responsible agricultural inputs. Ashok Krishen, INC Chairman, concluded: "In today's world, sustainability is not a 'nice to have' — it is the right thing to do. We are proud to pioneer and advance sustainable practices, ensuring our industry continues to grow responsibly and sustainably into the future." The Newsroom Safety & Quality INC Launches Sustainability Certification Specifically for the Nut and Dried Fruit Industry News October 12, 2025 Safety & Quality Food Related news New Products Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger New Products Häagen-Dazs Shops Revamps Smoothie Portfolio with Non-Dairy Sorbet Collection Business & Finance Bel US Partners with Foodberry to Develop Fruit-Wrapped Snacks for $6bn Category Business & Finance Fruitist Secures $150 Million Investment to Accelerate Premium Berry Business Expansion

Functional soda brand Cove Soda has announced a major overhaul of its executive leadership team, appointing industry veteran Bryan Crowley as Chief Executive Officer and Board Member. Functional soda brand Cove Soda has announced a major overhaul of its executive leadership team, appointing industry veteran Bryan Crowley as Chief Executive Officer and Board Member. Crowley is joined by Craig Olikiewicz as Chief Commercial Officer and Joe Lee as Chief Operating Officer. The appointments signal Cove’s transition from a breakout Canadian brand to a scaled North American contender, coinciding with the functional soda category's shift from niche trend to high-growth staple. Executive Pedigree: Scaling for Longevity Bryan Crowley brings over 25 years of leadership experience to the CEO role, with a résumé spanning both early-stage innovators and global category leaders. Recent Roles: Most recently served as CEO of G FUEL . Previously partnered with Lance Collins to launch Casa Azul Spirits and ZenWTR . Track Record: His background includes serving as CEO of Soylent , Chief Strategy Officer at KeVita (acquired by PepsiCo), and executive roles at Pabst Brewing Company and Mars, Inc. Crowley’s mandate is to apply operational rigour and strategic clarity to Cove's expansion, particularly as it pushes into the United States market where retailers are actively reallocating shelf space to low-sugar, functional alternatives. Bryan Crowley commented on the category dynamics: "Functional soda has moved from an emerging trend to a high-growth category that demands creative brand building and disciplined execution. The opportunity now is to scale that foundation thoughtfully and build a business designed for longevity." Commercial and Operational Leadership Supporting Crowley is a new C-suite bench designed to drive retail execution and supply chain efficiency. Craig Olikiewicz (CCO): Joining as Chief Commercial Officer, Olikiewicz was formerly Senior Vice President of Sales at Nutrabolt . He is tasked with leading national retail expansion and commercial execution, bringing deep experience in the energy and CPG sectors. Joe Lee (COO): Having joined in Spring 2025, Lee brings over 20 years of global operations and supply chain leadership. His role is critical in ensuring the brand can scale efficiently to meet accelerating demand. Financial Context and Momentum The leadership appointments follow a significant capital injection. In November, Cove announced a $15 million USD Series A financing round led by Vanterra Ventures. The round attracted a high-profile roster of investors, including RiverPark Ventures and The Palm Tree Crew, alongside celebrities and athletes such as Diplo, Miles Teller, and Jack Eichel. Founders John and Ryan MacLellan , who started the brand at a local farmers' market in 2017, remain integral to the company. Cove currently stands as the leading functional soda brand in Canada. The Newsroom People Cove Soda Appoints G FUEL Veteran Bryan Crowley as CEO to Lead US Expansion News January 15, 2026 People Business & Finance Beverage Soft drinks Related news People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO People Bel Group Appoints Peter McGuinness as CEO of North American Operations

Hitting stores on 7 January, the launch responds to data revealing that approximately 3% of the UK population is now using some form of weight management treatment. Convenience retailer Co-op has announced a strategic update to its prepared meal portfolio, launching the 'Good Fuel' range. In a significant move for the sector, the new line explicitly targets shoppers with smaller appetites, a demographic shift the retailer attributes partially to the rising use of weight loss medications. Hitting stores on 7 January , the launch responds to data revealing that approximately 3% of the UK population is now using some form of weight management treatment, driving a need for high-quality nutrition in reduced portion sizes. The 'Mini Meal' Proposition The core of the launch is a selection of four 250g "mini meals." These are engineered to be nutrient-dense despite the smaller volume, ensuring consumers do not compromise on essential macronutrients like protein and fibre. Product Specifications: Portion Size: 250g. Nutritional Profile: High in protein and fibre; contains at least one of the recommended "five a day." Pricing: £3.50 per unit. The Menu: Butternut Squash, Beans and Grains: A plant-forward option inspired by global cuisine. Chicken & Sweet Potato Penang Curry: A smaller format of a popular curry profile. Chicken & Courgette Alfredo Pasta: A high-protein pasta dish. Nicole Tallant , Retail Trading Director at Co-op, positioned the range as a direct response to evolving health behaviours: "Our members and customers are changing the way they approach health, looking for healthy and tasty choices that provide a boost of health benefits like protein and fibre... There is also a growing need to cater for smaller appetites with meals that provide the quality without so much of the quantity. This whole new range is aimed at supporting shoppers’ wellbeing in a meaningful, accessible and convenient way." 'Power Up Your Plate' Expansion Complementing the mini meals, Co-op is also introducing a "Power Up Your Plate" sub-range consisting of five full-sized meals. These are formulated for shoppers seeking "slow-releasing carbohydrates" and gut-friendly fibres. Highlight SKU: Piri Piri Chicken with Rice (380g) – featuring marinated British chicken breast, brown rice, broccoli, carrots, and red quinoa in a spicy sauce. Commercial Offer: To drive initial trial, the range is subject to a promotional offer running from 7 January to 22 January . Co-op Members: 2 for £6.00. Non-Members: 2 for £6.50. Featured in this news Retail Co-op (The Co-operative Group) The Newsroom Health & Nutrition Co-op Targets GLP-1 Weight Loss Demographic with Portion-Controlled 'Good Fuel' Range News January 8, 2026 New Products Health & Nutrition Retail Food Related news People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO Retail Walmart Inc. Reshuffles Executive Council: David Guggina Named CEO of Walmart U.S. Technology Associated Food Stores Taps GoSpotCheck to Digitalise Field Operations and Merchandising Beverage Rhinestone Secures First Major Retail Listing with Sprouts Farmers Market for Dry January

McMillon will retire from the CEO role on January 31, 2026, remain on the Board until the next annual shareholders’ meeting, and continue advising Furner through FY2027 to ensure a seamless transition. Walmart Inc. (NYSE: WMT) announced that its Board of Directors has elected John Furner, 51 , to succeed Doug McMillon, 59 , as President and Chief Executive Officer of Walmart Inc., effective February 1, 2026 . Furner has also joined the Board effective immediately. McMillon will retire from the CEO role on January 31, 2026 , remain on the Board until the next annual shareholders’ meeting, and continue advising Furner through FY2027 to ensure a seamless transition. Board Praises Leadership Continuity Greg Penner, Walmart’s Chairman, called Furner “the right leader to guide Walmart into our next chapter of growth and transformation,” noting his 30-year career with the company, beginning as an hourly associate. Penner also praised McMillon for more than a decade of transformative leadership, highlighting his investment in associates, digital acceleration, and modernization of the supply chain. McMillon Backs His Successor McMillon said serving as CEO has been “a great honor,” adding that Furner’s digital expertise, people-centric leadership, and merchant instincts make him uniquely prepared to lead the company into its next AI-driven era . Furner’s Vision Furner, currently President & CEO of Walmart U.S. since 2019, said he is “deeply honored” to lead the company that shaped his career. He emphasized that Walmart’s purpose and people will remain central as the retailer enters a new phase defined by innovation and artificial intelligence. About John Furner Joined Walmart in 1993 as an hourly associate Held leadership roles across merchandising, operations, and sourcing Former President & CEO of Sam’s Club U.S. Known for collaborative leadership and championing digital innovation Currently oversees Walmart U.S. and its 4,600+ stores Walmart will announce Furner’s successor as CEO of Walmart U.S. before the end of FY2026 . Featured in this news Retail Walmart The Newsroom People Walmart Names John Furner as Next President & CEO, Succeeding Doug McMillon in 2026 News November 16, 2025 People Retail Related news People Savory Fund Appoints Velvet Taco Veteran Clay Dover as CEO; Co-Founder Shauna Smith Named Managing Director Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site Foodservice Chipotle Debuts 'High Protein Menu' and Cup Format Snacking Late July Debuts 'Brown Sugar Vanilla' Tortilla Chips in Festive Sweet-Salty Pivot

Get ready for caffeine fuelled fun at The London Coffee Festival, the ultimate hotspot for coffee enthusiasts and hospitality aficionados! With two dedicated industry days and a full weekend of coffee celebration, the festival features 275 artisan coffee and gourmet food brands, interactive workshops and demonstrations from world-class baristas, plus an education sessions programme discussing the industry's hottest topics. Close Close London Coffee Festival Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. FNBX First PREV 1 Page 1 NEXT Last 14 - 17 May 2026 London, UK Organised by: William Reed Visit organisers website Get ready for caffeine fuelled fun at The London Coffee Festival, the ultimate hotspot for coffee enthusiasts and hospitality aficionados! With two dedicated industry days and a full weekend of coffee celebration, the festival features 275 artisan coffee and gourmet food brands, interactive workshops and demonstrations from world-class baristas, plus an education sessions programme discussing the industry's hottest topics. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

The initiative explores the intersection of contemporary Austrian cuisine and traditional coffee house rituals, positioning coffee and tea as central ingredients rather than mere accompaniments. Vienna-based coffee roaster Julius Meinl has partnered with culinary duo KUBUS to debut a new experiential dining concept, the "Brunch Club." The initiative explores the intersection of contemporary Austrian cuisine and traditional coffee house rituals, positioning coffee and tea as central ingredients rather than mere accompaniments. Developed in partnership with Jung von Matt DONAU and produced by Bagage, the concept taps into the post-pandemic resurgence of supper and brunch clubs, catering to a growing consumer desire for intimate, curated culinary experiences that emulate high-end hospitality in domestic or non-traditional settings. Culinary Innovation and Menu Design Elena and Peter of KUBUS—whose backgrounds span Michelin-starred kitchens such as Taubenkobel Burgenland and Jordnær Copenhagen—designed a multi-course menu that reinterprets Austrian classics. The dishes utilise Julius Meinl’s premium coffee and loose-leaf tea ranges as core flavour components. Highlights from the inaugural menu included: Buchteln: Served with a vanilla sauce infused with Julius Meinl Organic Rooibos Wintery Days tea. Flambéed Pancakes: Accompanied by a caramel sauce infused with Premium Espresso. Tafelspitz: Gently poached in Organic Treasure of Asia loose-leaf tea, paired with apple horseradish. Savoury Innovations: Black tea–cured eggs in Organic Assam Gold with Sencha Green Tea salt; baked pumpkin glazed with Premium Crema coffee grounds and oil; and a Coffee Knödel with sauerkraut and coffee jus. Beverage preparation showcased various brewing methods, including espresso machine, Bialetti, AeroPress, and Chemex. The 'Home Hospitality' Trend The launch aligns with shifting consumer behaviours regarding premium dining. "Supper and Brunch clubs have surged in popularity since the pandemic as diners seek intimate, one-off culinary experiences," the company noted. This trend reflects a broader movement where consumers are increasingly bringing high-end gastronomic standards into private spaces. Andreea Postolache , Global Marketing & Sales Director at Julius Meinl Coffee Group, commented on the strategy: "There's a fascinating dialogue between what people are creating at home and the innovations happening in cafés and restaurants. People are bringing high-end gastronomy into their homes more than ever, and you can really see it in coffee culture. It's an exciting moment to rethink how we use coffee and tea as both pairings and ingredients, and the Brunch Club was exactly the right format for it." Elena Kubiena of KUBUS emphasised the philosophical alignment between the cuisine and the coffee brand: "In Austria, coffee rituals are really rituals of time. We slow down, we savour and we connect. Food follows the same philosophy. There is real value in the time devoted to crafting a dish or preparing a coffee and then sharing it with people you enjoy." The Newsroom Coffee & Tea Julius Meinl and KUBUS Launch 'Brunch Club' Concept Blending Austrian Cuisine with Coffee Rituals December 13, 2025 Foodservice Coffee & Tea Marketing Related news Soft drinks Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range Coffee & Tea Starbucks Unveils ‘Back to Starbucks’ Growth Strategy and 2028 Financial Framework Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Costa Coffee Targets Matcha Trend With New January Menu

The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area. Functional beverage challenger Josie Beverages has announced the official United States launch of its new energy drink line. The brand is entering the competitive energy category with a "clean label" proposition, leveraging a formulation based on nootropics and adaptogens rather than traditional high-sugar stimulants. The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area. Formulation: Adaptogens Over Adrenaline Josie Beverages distinguishes itself by addressing consumer fatigue with the "crash" often associated with standard energy drinks. The formulation is engineered to provide "clarity without chaos," utilising a functional blend designed to support the energy system without a glycemic spike. Key Technical Specifications: Active Ingredients: A blend of Lion’s Mane and Cordyceps mushrooms, fortified with Vitamin B12 . Nutritional Profile: 0 sugar, 0 calories. Functional Benefit: Promotes focus and sustained energy ("0 crash"). Flavour Architecture The line debuts with four distinct flavour profiles, ranging from citrus-forward options to sophisticated botanical twists: 🍊 Tangerine 🍋 Lemon Lime 🫐 Mixed Berry 🥒 Cucumber The Founder and "Chief Energy Officer" of Josie Beverages highlighted the personal health insights driving the product development: "I founded Josie Beverages due to my love of adaptogens as alternatives to heavily caffeinated beverages, which I'm highly sensitive to as an avid beverage consumer. The launch of these four new energy drinks reflects our dedication to developing formulations with health benefits and great taste." Commercial Availability The brand has prioritised an omnichannel rollout to ensure immediate national access while building local density. Online: Available nationwide via DrinkJosie.com , Amazon , and TikTok Shop . Retail: Launching with select speciality retailers in the San Francisco Bay Area . The Newsroom New Products Josie Beverages Debuts 'Clean Energy' Nootropic Drink Line in US Market News January 16, 2026 New Products Beverage Soft drinks Related news Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Beverage Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion New Products WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range Energy Drinks Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership