McDonald's and Crayola Launch Global 'Planet McDonald's' Happy Meal Experience

In a significant global collaboration, Crayola has teamed up with fast-food giant McDonald's to launch a new, expansive Happy Meal experience. The partnership marks the first time the two brands have collaborated on this scale, rolling out a space-themed campaign titled "Planet McDonald's."

The initiative is designed to transform the traditional Happy Meal into a creative platform, blending physical play with digital interaction across more than 60 markets in EMEA, the UK, Asia, and Canada.

Campaign Architecture and Availability

The limited-edition "Planet McDonald's" Happy Meal features an exclusive lineup of co-branded activity kits and toys. The central theme revolves around space exploration, designed to encourage hands-on creativity for families.

Availability: Rolling out now through March 2026 (varying by market).
Markets: Over 60 countries across EMEA, the UK, Asia, and Canada.

Digital Integration and 'Phygital' Play

The campaign incorporates a robust digital component to extend engagement beyond the restaurant. Children can scan their physical creations to activate an interactive digital experience, watching their artwork come to life in a vibrant, space-themed virtual environment.

Supply Chain Milestone

A distinct commercial element of this partnership is a shift in the supply chain relationship. In a first for the company, Crayola has officially become a supplier of coloured pencils for McDonald's. This integration of Crayola's creative IP extends across all marketing touchpoints, reinforcing the brand's position as the leader in children's creative expression products.

Anna Roca, Head of Global Partnerships at Crayola, commented on the strategic alignment:

"Crayola's mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald's brings that mission to life in a bold, unexpected way... Together, we're empowering kids to take a giant leap into creativity and fill the universe with colour."

Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald's, highlighted the focus on personalised narrative:

"This unique partnership with Crayola allows us to deliver personalised, interactive experiences that connect culture and creativity through a space-themed journey that puts kids in control of their own narrative."