Big Whisk Green Chilli Jam Expands Retail and Foodservice Footprint

Big Whisk Green Chili Jam has announced a strategic expansion into over 150 retail and foodservice locations, transitioning from a proprietary restaurant ingredient to a standalone CPG product. The move is driven by sustained consumer demand that pushed the condiment beyond its original application as a house-made pizza topping.

The product's trajectory highlights a growing trend in the specialty food sector, where successful foodservice formulations are packaged for retail to capture brand equity built in the dining room.

From Menu Staple to Packaged Product

Originally created by founder Anthony Palombino as a condiment for an award-winning pizza, the jam gained traction across multiple restaurant concepts for its "balanced sweet-heat flavor." Unlike condiments developed specifically for retail shelves using focus groups, Big Whisk’s formulation was refined through real-world restaurant use.

"We never planned to turn this into a packaged product," said Palombino. "It started as part of a pizza, and people simply wouldn't stop asking for it. Everything that followed was a response to that demand."

Culinary Versatility and Application

For foodservice operators and retailers, the product's primary value proposition lies in its versatility. While it originated on pizza, its application has expanded to:

Savory Plates: Tacos and sandwiches.

Charcuterie: A accompaniment for cheese boards.

Proteins: Used as a glaze or topping for wings and meats.

This cross-category adaptability allows for broad cross-merchandising opportunities in retail environments and inventory efficiency for foodservice kitchens.

Market Expansion

Currently supported by regional distribution, Big Whisk Green Chili Jam is available in select grocery retailers, specialty food shops, and through foodservice partners. The expansion into over 150 locations signals the brand's shift from a niche restaurant add-on to a scalable competitor in the premium condiment aisle.