New Products
February 2, 2026
Grenade Targets Easter Confectionery Market with Creme Egg Flavour
Launching in early February, the brand is introducing a Creme Egg–inspired protein bar, strategically timed to capture the high-volume Easter trading period usually dominated by traditional confectionery.
February 2, 2026
Waterloo Sparkling Water Launches New Flavours with Winter Games Campaign
Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.
February 2, 2026
McDonald's Canada Partners with Frank's RedHot for Menu Takeover
The collaboration leverages the high brand equity of Frank's RedHot in the Canadian market to capitalise on the growing consumer demand for spicy flavour profiles.
February 2, 2026
Dan-O’s Seasoning Enters Dry Mix Category with 'Clean Label' Dip Line
The company is launching Dan-O’s Dips, a line of dry mix seasonings designed to disrupt the dip aisle with a clean-label proposition.
February 2, 2026
Wonder Juice Expands Functional Portfolio with Two New 'Green' Products
The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles.
February 2, 2026
Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion
The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.
February 2, 2026
WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range
WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.
February 2, 2026
Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation
Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.
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